Dotcom Secrets is a great book if you wish to acquire insights, see examples, and read stories that will influence you to construct a successful business online or guide you in transitioning from offline to internet marketing channels.
Let’s consider the pros and cons quickly:
- DotCom Secrets is free. Get it here.
- You will get over the shoulder lessons from an effective extremely affiliate– Russell Brunson.
- The book is a simple and enjoyable read.
- You will get actionable takeaways that you can utilize to improve your company immediately.
- It’s not a “how to generate income online” book per se.
- You will need to have some knowledge of online marketing principles to fully appreciate the book.
Dotcom Secrets is a terrific resource if you want to learn from somebody who has really earned money online.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can utilize to enhance your organization immediately.
The only downside is that it’s not a “how to make money online” book per se– you will need to have some understanding of internet marketing principles to completely appreciate it.
In general, Dotcom Secrets is an important resource for anybody looking to build or grow an online business.
If you’re prepared to find out from one of the masters of Sales Funn, be sure to inspect out this book today!
DotCom Secrets Book
It’s one of my favorite company books. You may have to read it several times to completely comprehend it. Or merely make it your buddy as you tackle your online lifestyle organization adventures.
In the intro of the book, Russell Brunson guaranteed to keep the book evergreen for several years to come. The goal is to make it pertinent to both advanced and brand-new online entrepreneurs.
How many business books do you still find appropriate in this ever-changing world? Despite the fact that marketing methods are constantly altering, the DotCom Secrets book is still exceptionally relevant and helpful today.
What Is DotCom Secrets?
The DotCom Secrets book provides a step-by-step procedure for growing a successful company– whether online or offline.
DotCom Secrets Review
Despite The Fact That DotCom Secrets was first published in 2015, you’ll discover that most of the methods that Russell speak about are still effective today.
You’ll get a lots of actionable suggestions from the book and if you have strategies to sell items online or you’re already at it, you require to get a copy of DotCom Secrets and keep it as a reference.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his precise words:
” In reality, this is a proven playbook for growing your business with reliable lead generation and sales/conversion techniques, which can be used offline and online.”
This is a transformative and powerful book. DotCom Secrets by Russell Brunson is the best road map if you’re seeking to begin a business or scale an existing organization.
Within the pages of the Dotcom Secrets book, you’ll get a detailed plan that guides you on the ideal building blocks for your company. You’ll absolutely get arise from reading it.
To be truthful, DotCom Secrets sounds like a book for developing a sustainable online service just.
However don’t be constrained by that due to the fact that the actionable marketing strategies work for both online and offline organizations. You’re in safe hands if you run a brick-and-mortar business and desire to shift to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can address that concern. If you want to scale an organization or start and follow tested ‘shortcut’ that has been checked by Russell himself, you need to check out the DotCom Secrets book.
It’s changing lives and I’ve personally discovered it extremely valuable on my entrepreneurial journey (I’ve read it numerous times). I highly suggest the book.
If you ‘d rather play cool and try to figure it out on your own, then DotCom Secrets may not be worth your read. You must think about another book.
Although, DotCom Secrets offers wise insights and methods to:
Existing business owners: If you have not begun a service at all or have no company idea, the book may not pertain to you.
Item owners: If you have an existing item already, then you can learn strategies to double or perhaps triple your sales.
Confident online marketers: If you’re willing to take steps that might challenge your concept of company, then you must use DotCom Secrets as a reference.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to develop an organization that stands the test of time. Due to the fact that you lack the skillset, tools, and secrets that have actually been tested and shown to produce excellent results, you don’t want to fizzle out.
Whether you’re a beginner who’s simply getting began or you’re a professional, DotCom Secrets will stroll you through the procedure of beginning and growing a lucrative service.
If you currently have a service, utilize the tricks in the book to scale to incredible levels? Aside from earning money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and powerful book that supplies particular, actionable directions on what you should do to fail-proof your organization, how to draw in customers, and the secrets to significantly increase your sales.
You’re still not restricted at all if you fail to check out DotCom Secrets. The only difficulty, though, is that you’ll miss the opportunity to quickly grow your existing company or grow in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences between Expert Secrets Both books relate to, lifestyle business owners, business owners and online marketers– given that they complement each other and provide for starting and growing a successful company.
Specialist Secrets vs DotCom Secrets.
DotCom Secrets lays out a detailed procedure to efficiently structure your company. You get to learn how to deliver your message and interact worth in such a way that makes individuals wish to pay you.
Professional Secrets provides actionable examples, illustrations, and stories that assist you discover your voice, build a devoted fan base and get paid to share messages that will change someone else’s life.
Both books are recommended to business owners who wish to end up being more effective in their markets. Entrepreneurs who are built to see opportunities in competition instead of discomfort.
And finally in Russell’s 3rd and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream clients (aka getting lots of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 sections similar to Expert Secrets that describes the easy marketing processes and how to execute them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the very first area of DotCom Secrets with “Ladders and Funnels.” He also exposes 5 (5) marketing secrets. Let’s go over them:
Secret # 1: The Secret Formula
Initially, you need to have a full understanding of where you desire your business. How does this understanding assist your customers and consumers?
This will assist you to serve them much better– instead of trying to find out their discomfort points, how desperate they require services, and what they’re ready to pay.
In the secret formula, 4 easy questions were detailed in a step-by-step order inside the DotCom Secrets book:
Who are your dream clients?
How do you find them?
How do you attract them without being pushy?
What advantage will they obtain from your service?
You’ll find answers to these concerns and more in the very first secret.
Secret #2: The Value Ladder
When it comes to constructing a sustainable company, value is essential. , if there’s no worth, customers and clients will leave.
That’s why Russell invested a lots of time to dissect the actions that you require to follow to browse your dream client from taking the “bait” (beginning point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This trick is referred to as “taking them through your worth ladder.”
When you successfully structure the worth ladder, you’ll not only make more cash, you’ll likewise provide your customers with a more customized solution. They’ll love you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic takes place. It’s like a surprise that alters everything you already understand about growing a profitable service. You’ll get going with constructing out your own sales funnel and the psychology behind a rewarding funnel.
There’s a lot more …
You need to have a complete value total in place. You might not be able to develop a high-converting sales funnel if you do not have an efficient worth adder mapped out.
The sales funnel is essential and has actually changed the method business owners and organizations approach sales online.
It works due to the fact that it takes into consideration the clients’ habits– and moves them through the various steps of your worth ladder until they’re all set to purchase your item– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target audience. Regrettably, you might not know how to determine or serve them. That’s why knowing how to define your target audience is very important.
This secret details where your target market (i.e., consumers who are ready to purchase your item) are investing the majority of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the techniques that work to get a client to leave whatever they’re doing and check out your page.
Every online business owner requires to learn and master these techniques. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or site is a continuous battle for most people. It’s perhaps the most difficult element of running an effective online service.
Do you actually comprehend how traffic operates in the online marketing space? Russell has the answers if you aren’t confident in your traffic generation expertise.
He shows you the very best type of traffic that you must pay attention to and how it can transform your service. The type of traffic includes:
- Traffic we control
- The traffic we don’t manage
- Traffic we own
Area Two: Your Communication Funnel
In this section, Russell digs deeper into the processes involved in building an audience by leveraging advanced personal branding tactics, the tricks to interacting well with your audience that will result in a sale.
Make sure you don’t skip this section while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to constructing a positive and attractive character.
Why do you believe people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have massive fans?
As a business owner, you can’t go wrong when you finally develop an attractive character. When you’re effective at it, it indicates you can add more certified clients to your email list and release a successful product that people are ready and prepared to acquire right away.
In developing that appealing character, Russell Brunson defines the three parts you should keep in check, which is divided into 3 (3) classifications:
- The Elements
- The Identity
DotCom Secrets shows you how to create an attractive character utilizing these elements and their elements, and determine the very best method to interact your captivating stories that will get the sales can be found in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s everything about producing a bond and a sort of connection in between the Attractive Character and the target market by means of a traffic source we own. Email.
The Soap Opera Sequence makes up a series of e-mail sequences that assist to link and establish an immediate relationship between you and the individual reading your e-mail. Russell credits Andre Chaperon (developer of Autoresponder Madness) for coming up with the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his excellent heart also shares the EXACT five email design templates that have assisted him to shift into an Attractive Character and a popular internet online marketer.
The Soap Opera Sequence works because it takes advantage of providing value to your customers. This ‘value’ paired with an alluring open storyline hooks them the moment they read your first email and they’ll look forward to the next one.
The days of boring e-mail sequences are over. Do not simply enjoy daytime drama on TV, it’s time to anecdotally use it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your customers pleased to speak with you every day is using the Seinfeld email format.”
So what’s the Seinfeld format everything about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail style that develops excitement in your readers. It ‘d amuse them and trigger them to purchase from you.
It leverages the power of storytelling. This time, you’re being creative in sharing your life and relevant stories happening with/around you– stories they can easily link with. You need to be tactical and purposeful about it anyways.
You want to have the ability to lead perfect clients back to your offer. This might look easy but it’s effective!
When you’re sending Seinfeld emails, Russell likewise supplies excellent examples and composed templates to speed up the process.
Area Three: Funnelology
In this section, the strategies and strategies for building high-converting funnels are discussed in detail, along with and what you truly must do to make your funnel work.
Russell covers the basics of a funnel, stages (and sales funnel stages) and the type of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we discovered the value of sticking to systems that work. In other words, there’s no need to transform the wheel.
There’s a chance that you’re making the above error if you’re an organization owner and you’re having a hard time to break even.
This is common with entrepreneurs who are simply beginning with their sales funnel. They attempt to re-invent the entire lorry. When building a service, what an awful path to follow!
The secret here is leveraging on other people who currently have an effective funnel and making your deal to their exact clients. Keep an eye on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these elements to work for you is a valuable present for your service. Once you comprehend how the pieces fit, it’s rather simple.
Secret # 10: Seven Phases Of A Funnel
I’m extremely thankful that I read DotCom Secrets a couple of years ago (and a number of times more since that first time to totally understand and carry out the techniques in my own online business.
It not just opened my eyes to funnels and how to construct them but likewise the seven phases that an ideal customer needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better come to terms with this sentence within the DotCom Secrets. It reads:
The genuine difference between having a six-, seven-, or even eight-figure service is whether you comprehend the phases of a funnel and can effectively generate income from the points along the line.
I was familiar with that there are levels of traffic temperature level and for that reason, treating them along the exact same funnel procedure is dangerous.
This secret alone is basic to developing the right type of page, offer, and traffic that will result in sales.
When creating a funnel– specifically if you desire visitors and leads to trust you more, there’s likewise the pre-framing idea that you require to fully understand. Well, who doesn’t want to establish trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets exceeds the normal organization suggestions. It enters into the particular landing pages you can produce in the 7 building phases that we’ve gone over previously.
You get to see the twenty-three of the most efficient foundation for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers utilize these building blocks at particular times during these same 4 stages of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying purchasers
Identifying hyperactive buyers for your product or services.
Once you’ve comprehended how this works, you can decide which you wish to begin with first and which one to adhere to in your market.
Secret # 12: Frontend Vs. Backend Funnels
Choosing the ideal kind of funnels can be a battle even to the advanced marketers. More so, understand the funnels that will be served just to certified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so apparent– however bypassing it can make a difference in your traffic engagement and sales.
Here Russell describes the process he follows when picking a funnel to use on the frontend of his worth ladders, the funnel he utilizes in the factor to consider phase (the middle), and those used for the backend offers.
Secret # 13: The Best Bait
I couldn’t contain this ‘secret’ when I initially read the DotCom Secrets book.
Russell spills all of it out in this section and exposes the trick that made all his books sell millions.
Just by getting your free copy of DotCom Secrets and studying the funnel actions, you’ll have a number of “Aha-Moments” that will change your organization, especially if you have an item you’re presently selling online (or even offline).
I indicate if you can buy your totally free copy of DotCom Secrets and study the funnel steps, you’ll comprehend the trick behind these records.
He stresses the power of words and how using a certain WORD can change your whole business magically. That single word can serve as bait.
Despite the industry you operate in, what you do, what products you use, or the business design, this is the part that a few of the successful business owners would hide from you.
Section Four: Scripts and funnels
The very first time I check out DotCom Secrets, I couldn’t grasp this section since it was unique in its method. I needed to read the book once again to comprehend the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he uses in running ClickFunnels and other companies, in addition to the precise funnel scripts that have assisted him to sell countless each of his items.
These are divided into the Frontend, Middle and Backend Funnels. Interestingly, you do not have to have problem with these parts because there’s a powerful suite of software you can utilize to automate everything– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is important since it reveals what should happen once you get your visitors onboard your sales funnel.
You’ll discover this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to construct and can benefit eCommerce business owners or online marketers who have Free Plus Shipping deals.
The very first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the product needs to be shipped.
On the second page (step-two) of the funnel, the visitor’s charge card information is asked for the shipping and handling charge. As soon as the visitor has effectively filled out the second page– the One-time-offer is next.
Obviously, you’re not left alone as there are scripts you will utilize to make this whole 2-step totally free shipping funnel reliable. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The goal of setting up this offer is to assist breakeven and cover the cash you spent on advertising or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson reveals the useful mechanics involved in this kind of funnel. And he likewise introduced a distinct script called the Star, Story, Solution script which assists to nudge a cold lead towards your products.
You’ll access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to entice visitors and let them keep spending for a longer time.
But you’re not limited in any way– as there are many methods to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The best webinar is the perfect and likewise the first funnel for the middle of your value ladder. It covers everything about hosting high-converting webinars; how to utilize live or recorded discussions to market your products or services on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re offered with the methods and scripts that will make the webinar truly “perfect.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a bit various. It’s not FREE!. It’s a more advanced webinar presentation where your goal is to get people to buy. However it’s “invisible”– which means there’s no aggressive or deceptiveness involved.
You’ll likewise access the scripts for this updated variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel particularly for releasing a brand-new item by sharing a series of videos to offer lots of value to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be convincing, handy, and amusing– thus causing visitors to do something about it. You’ll discover how to correctly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket offers utilizing an advanced formula and scripts. If you’re a coach or expert, this funnel is what you need to acquire premium customers.
Area 5: ClickFunnels.
This last section is quick however you can discover more by reading my ClickFunnels examine.
DotCom Secrets Pros and Cons.
DotCom Secrets is a terrific book if you want to gain insights, see examples, and read stories that will influence you to develop an effective business online or guide you in transitioning from offline to internet marketing channels.
So let’s consider the pros and cons rapidly:.
DotCom Secrets is totally free. Get business-building knowledge without paying money.
Enhance your service’ relevance utilizing the worth ladders and sales funnel strategies and scripts.
Get secrets to becoming a thought leader in your market.
Easy techniques that will work for any service model.
Build relationships and establish connection with your clients.
You may need to have an existing service to benefit from DotCom Secrets (although it can certainly benefit you if you’re simply starting out in addition to long as you execute the details).
The book is ideal for businesses that take advantage of online marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the main website, DotCom Secrets is FREE. You just need to spend for shipping/handling– $7.95 if you’re based within the US or $14.95 for worldwide.
There you have it, the Free Plus Shipping offer we went over earlier. As you can see, Russell is a master at executing what he teaches.
You can get the paperback format for $14.80 if you prefer to purchase DotCom Secrets from Amazon. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for using the book free from his site (you just spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a package of actionable methods and secrets for growing an organization and beginning.
You’ll come across a lot of aha moments while going through the sections. You’re guided on how to incorporate the idea into my own company.
DotCom Secrets is a playbook. You may need to read it multiple times to get the ‘tricks’ into your head and business. You don’t have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering service or products online, I highly recommend that you get a copy of DotCom Secrets free of charge.