Dotcom Secrets is a great book if you want to get insights, see examples, and check out stories that will influence you to develop an effective service online or guide you in transitioning from offline to internet marketing channels.
So let’s consider the cons and pros rapidly:
- DotCom Secrets is free. Get it here.
- You will get over the shoulder lessons from an effective very affiliate– Russell Brunson.
- The book is a easy and enjoyable read.
- You will get actionable takeaways that you can utilize to enhance your business immediately.
- It’s not a “how to make money online” book per se.
- You will need to have some understanding of online marketing ideas to totally value the book.
Dotcom Secrets is an excellent resource if you want to gain from somebody who has in fact made money online.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can utilize to enhance your organization instantly.
The only downside is that it’s not a “how to earn money online” book per se– you will need to have some understanding of online marketing principles to completely appreciate it.
But overall, Dotcom Secrets is a valuable resource for anybody looking to build or grow an online service.
If you’re ready to discover from one of the masters of Sales Funn, be sure to check out this book today!
DotCom Secrets Book
It’s one of my favorite service books. You may have to read it multiple times to totally understand it. Or just make it your companion as you set about your online way of life business adventures.
In the intro of the book, Russell Brunson assured to keep the book evergreen for many years to come. The goal is to make it relevant to both new and innovative online business owners.
The number of company books do you still discover appropriate in this ever-changing world? Even though marketing techniques are continuously changing, the DotCom Secrets book is still incredibly relevant and useful today.
What Is DotCom Secrets?
The DotCom Secrets book offers a detailed procedure for growing a successful organization– whether online or offline.
DotCom Secrets Review
Despite The Fact That DotCom Secrets was first published in 2015, you’ll discover that the majority of the methods that Russell speak about are still efficient today.
You’ll get a ton of actionable recommendations from the book and if you have strategies to sell products online or you’re currently at it, you require to get a copy of DotCom Secrets and keep it as a referral.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his precise words:
” In reality, this is a proven playbook for growing your business with efficient list building and sales/conversion techniques, which can be used online and offline.”
This is a effective and transformative book. DotCom Secrets by Russell Brunson is the perfect plan if you’re wanting to start a business or scale an existing service.
Within the pages of the Dotcom Secrets book, you’ll get a detailed plan that guides you on the best foundation for your organization. You’ll absolutely get results from reading it.
To be truthful, DotCom Secrets seems like a book for developing a sustainable online company only.
Don’t be constrained by that since the actionable marketing methods work for both online and offline services. You’re in safe hands if you run a brick-and-mortar service and desire to transition to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can answer that question. If you wish to begin or scale a company and follow tested ‘faster way’ that has actually been tested by Russell himself, you should read the DotCom Secrets book.
It’s altering lives and I’ve personally discovered it extremely important on my entrepreneurial journey (I’ve read it a number of times). I extremely advise the book.
If you ‘d rather play cool and attempt to figure it out by yourself, then DotCom Secrets may not be worth your read. You need to think about another book.
Although, DotCom Secrets provides clever insights and methods to:
Existing company owner: If you haven’t started a company at all or have no organization concept, the book might not pertain to you.
Product owners: If you have an existing item currently, then you can discover techniques to double and even triple your sales.
Confident marketers: If you’re prepared to take steps that may challenge your concept of organization, then you should use DotCom Secrets as a recommendation.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to build a business that stands the test of time. You do not wish to die because you do not have the skillset, tools, and secrets that have been tested and proven to produce fantastic results.
Whether you’re a novice who’s just getting started or you’re an expert, DotCom Secrets will walk you through the process of beginning and growing a profitable service.
If you currently have a service, utilize the secrets in the book to scale to amazing levels? Aside from earning money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and effective book that supplies specific, actionable directions on what you ought to do to fail-proof your organization, how to draw in customers, and the tricks to significantly enhance your sales.
If you fail to read DotCom Secrets, you’re still not restricted at all. The only difficulty, though, is that you’ll miss the chance to rapidly grow your existing service or grow in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences in between Expert Secrets Both books relate to, lifestyle business owners, company owner and online marketers– since they complement each other and provide for starting and growing an effective service.
Specialist Secrets vs DotCom Secrets.
DotCom Secrets lays out a step-by-step process to efficiently structure your company. You get to discover how to provide your message and communicate worth in a manner that makes people wish to pay you.
Expert Secrets gives actionable examples, illustrations, and stories that assist you discover your voice, build a faithful fan base and get paid to share messages that will change somebody else’s life.
Both books are suggested to entrepreneur who wish to end up being more effective in their markets. Entrepreneurs who are built to see opportunities in competitors instead of discomfort.
In Russell’s 3rd and brand name new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream customers (aka getting lots of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 areas just like Expert Secrets that lays out the easy marketing procedures and how to implement them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the first area of DotCom Secrets with “Ladders and Funnels.” He also exposes 5 (5) marketing tricks. Let’s discuss them:
Secret # 1: The Secret Formula
Initially, you need to have a full understanding of where you want your organization. How does this understanding help your consumers and clients?
This will assist you to serve them much better– instead of looking for out their discomfort points, how desperate they require options, and what they’re ready to pay.
In the secret formula, four basic concerns were described in a step-by-step order inside the DotCom Secrets book:
Who are your dream customers?
How do you find them?
How do you attract them without being pushy?
What benefit will they obtain from your service?
You’ll find answers to these concerns and more in the very first secret.
Secret #2: The Value Ladder
Value is essential when it concerns building a sustainable company. , if there’s no value, customers clients clients customers leaveCustomers
That’s why Russell invested a ton of time to dissect the actions that you require to follow to navigate your dream consumer from taking the “bait” (starting point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This secret is described as “taking them through your value ladder.”
When you effectively structure the worth ladder, you’ll not just make more money, you’ll likewise provide your consumers with a more customized option. They’ll enjoy you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic takes place. It’s like an epiphany that changes whatever you already know about growing a successful organization. You’ll get started with constructing out your own sales funnel and the psychology behind a profitable funnel.
It exceeds the item you’re selling or how they’re priced. There’s a lot more …
You require to have a complete value ladder in place. It’s like your foolproof system for making sales on autopilot. If you don’t have an effective value adder mapped out, you may not be able to construct a high-converting sales funnel.
The sales funnel is important and has changed the method business owners and businesses approach sales online.
It works because it takes into consideration the customers’ habits– and moves them through the different steps of your value ladder up until they’re prepared to acquire your item– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target audience. You might not know how to recognize or serve them. That’s why knowing how to define your target audience is important.
This secret lays out where your target audience (i.e., clients who are ready to acquire your item) are investing the majority of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the methods that work to get a consumer to leave whatever they’re doing and have a look at your page.
Every online entrepreneur needs to learn and master these methods. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or website is a constant battle for most people. It’s arguably the most overwhelming aspect of running an effective online service.
Do you really understand how traffic operates in the online marketing area? Russell has the answers if you aren’t positive in your traffic generation expertise.
He reveals you the very best kind of traffic that you should pay attention to and how it can transform your organization. The kind of traffic consists of:
- Traffic we manage
- The traffic we don’t control
- Traffic we own
Section Two: Your Communication Funnel
In this section, Russell digs deeper into the processes associated with developing an audience by leveraging more advanced personal branding strategies, the secrets to communicating well with your audience that will cause a sale.
Make sure you do not skip this section while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to building a positive and attractive character.
Why do you believe people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have enormous followers?
As a company owner, you can’t go wrong when you finally establish an attractive character. When you’re successful at it, it indicates you can include more certified consumers to your email list and introduce a successful product that people are ready and all set to purchase right away.
In producing that attractive character, Russell Brunson specifies the three parts you must keep in check, which is divided into three (3) categories:
- The Elements
- The Identity
DotCom Secrets reveals you how to create an appealing character utilizing these parts and their aspects, and recognize the very best method to communicate your captivating stories that will get the sales being available in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s all about producing a bond and a sort of connection between the Attractive Character and the target audience via a traffic source we own. Email.
The Soap Opera Sequence makes up a series of e-mail sequences that assist to link and establish an instantaneous relationship in between you and the individual reading your email. Russell credits Andre Chaperon (creator of Autoresponder Madness) for developing the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his great heart likewise shares the EXACT 5 e-mail templates that have assisted him to shift into a desired web and an appealing character online marketer.
The Soap Opera Sequence works since it capitalizes on offering worth to your subscribers. This ‘value’ paired with a tempting open story hooks them the moment they read your very first email and they’ll look forward to the next one.
The days of boring email series are over. Don’t just take pleasure in daytime soap on TV, it’s time to anecdotally utilize it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your customers pleased to speak with you every day is using the Seinfeld e-mail format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail design that develops excitement in your readers. It ‘d captivate them and cause them to buy from you.
It leverages the power of storytelling. This time, you’re being innovative in sharing your life and appropriate stories happening with/around you– stories they can easily link with. You ought to be purposeful and strategic about it anyways.
You want to have the ability to lead ideal clients back to your deal. This might look easy but it’s powerful!
Russell also provides good examples and composed templates to speed up the procedure when you’re sending Seinfeld e-mails.
Area Three: Funnelology
In this area, the strategies and methods for developing high-converting funnels are gone over in detail, in addition to and what you truly need to do to make your funnel work.
Russell covers the principles of a funnel, phases (and sales funnel stages) and the kind of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we learned the importance of sticking to systems that work. Simply put, there’s no need to transform the wheel.
If you’re an entrepreneur and you’re struggling to recover cost, there’s a chance that you’re making the above error.
This prevails with entrepreneurs who are simply starting with their sales funnel. They attempt to re-invent the whole car. When constructing a business, what a dreadful path to follow!
The trick here is leveraging on other people who currently have a successful funnel and making your offer to their exact clients. Watch on the:
- Ad copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these aspects to work for you is a priceless present for your organization. It’s quite easy once you understand how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m very thankful that I check out DotCom Secrets a couple of years ago (and numerous times more because that very first time to totally comprehend and implement the methods in my own online business.
It not only opened my eyes to funnels and how to construct them however likewise the 7 phases that a perfect consumer has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better come to terms with this sentence within the DotCom Secrets. It reads:
The genuine distinction in between having a six-, 7-, or even eight-figure organization is whether you understand the phases of a funnel and can successfully monetize the points along the line.
I was familiar with that there are levels of traffic temperature and for that reason, treating them along the very same funnel procedure is dangerous.
This trick alone is essential to developing the best type of page, offer, and traffic that will cause sales.
There’s also the pre-framing principle that you require to completely comprehend when creating a funnel– particularly if you want visitors and causes trust you more. Well, who doesn’t wish to establish trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets goes beyond the common service recommendations. It enters into the specific landing pages you can develop in the 7 structure phases that we’ve discussed earlier.
You get to see the twenty-three of the most reliable foundation for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers utilize these building blocks at particular times throughout these same 4 phases of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying purchasers
Determining hyperactive purchasers for your products and services.
You can choose which you desire to begin with very first and which one to stick to in your market when you’ve understood how this works.
Secret # 12: Frontend Vs. Backend Funnels
Selecting the ideal type of funnels can be a battle even to the more advanced online marketers. More so, comprehend the funnels that will be served only to certified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so obvious– but bypassing it can make a distinction in your traffic engagement and sales.
Here Russell lays out the process he follows when picking a funnel to utilize on the frontend of his value ladders, the funnel he utilizes in the consideration phase (the middle), and those used for the backend offers.
Secret # 13: The Best Bait
I couldn’t contain this ‘secret’ when I initially checked out the DotCom Secrets book.
Russell spills everything out in this section and reveals the secret that made all his books offer millions.
Just by grabbing your totally free copy of DotCom Secrets and studying the funnel actions, you’ll have numerous “Aha-Moments” that will change your company, especially if you have an item you’re presently selling online (or even offline).
I indicate if you can purchase your complimentary copy of DotCom Secrets and study the funnel actions, you’ll understand the trick behind these records.
He emphasizes the power of words and how using a certain WORD can change your entire company magically. That single word can function as bait.
Despite the market you operate in, what you do, what products you use, or the business model, this is the part that a few of the successful entrepreneurs would conceal from you.
Area Four: Scripts and funnels
The very first time I check out DotCom Secrets, I couldn’t understand this area due to the fact that it was special in its way. I needed to read the book again to understand the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other companies, as well as the precise funnel scripts that have helped him to offer countless each of his items.
These are split into the Frontend, Middle and Backend Funnels. Remarkably, you don’t have to have problem with these parts because there’s a powerful suite of software application you can utilize to automate everything– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Since it reveals what should occur once you get your visitors onboard your sales funnel, the Frontend Funnel is important.
You’ll find this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to construct and can benefit eCommerce entrepreneurs or online marketers who have Shipping plus free deals.
The first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the product needs to be shipped.
On the second page (step-two) of the funnel, the visitor’s credit card details is requested for the shipping and handling charge. Once the visitor has actually successfully submitted the 2nd page– the One-time-offer is next.
Obviously, you’re not left alone as there are scripts you will use to make this whole 2-step complimentary shipping funnel reliable. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the very same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The goal of setting up this deal is to assist breakeven and cover the cash you spent on marketing or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson shows the useful mechanics associated with this kind of funnel. And he likewise presented an unique script called the Star, Story, Solution script which helps to nudge a cold lead towards your products.
You’ll access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to lure visitors and let them keep paying for a longer time.
But you’re not limited in any way– as there are lots of methods to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The perfect webinar is the best and also the very first funnel for the middle of your worth ladder. It covers everything about hosting high-converting webinars; how to utilize live or taped presentations to market your service or products on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re provided with the techniques and scripts that will make the webinar truly “best.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more innovative webinar presentation where your objective is to get individuals to purchase.
You’ll likewise access the scripts for this updated variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel specifically for launching a new item by sharing a series of videos to offer lots of value to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be persuasive, practical, and amusing– thereby triggering visitors to take actions. You’ll find how to appropriately structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket deals using a sophisticated formula and scripts. This funnel is what you need to acquire premium clients if you’re a coach or specialist.
Section 5: ClickFunnels.
This last area is short but you can learn more by reading my ClickFunnels review.
DotCom Secrets Pros and Cons.
DotCom Secrets is a great book if you wish to acquire insights, see examples, and read stories that will motivate you to build a successful service online or guide you in transitioning from offline to online marketing channels.
Let’s think about the cons and pros quickly:.
DotCom Secrets is complimentary. Get business-building knowledge without paying money.
Enhance your service’ significance utilizing the value ladders and sales funnel techniques and scripts.
Get tricks to becoming a thought leader in your market.
Simple methods that will work for any business model.
Build relationships and develop connection with your consumers.
You might need to have an existing company to gain from DotCom Secrets (although it can definitely benefit you if you’re simply starting out in addition to long as you execute the info).
The book is ideal for businesses that utilize online marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the main website. You only need to pay for shipping/handling– $7.95 if you’re based within the United States or $14.95 for worldwide.
There you have it, the Free Plus Shipping offer we went over earlier. As you can see, Russell is a master at implementing what he teaches.
You can get the paperback format for $14.80 if you prefer to purchase DotCom Secrets from Amazon. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for using the book devoid of his site (you simply pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a plan of actionable techniques and tricks for beginning and growing a company.
You’ll stumble upon a lot of aha minutes while going through the areas. You’re assisted on how to include the idea into my own company.
DotCom Secrets is a playbook. You may have to read it several times to get the ‘secrets’ into your head and organization. However you do not need to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling services or items online, I highly recommend that you get a copy of DotCom Secrets free of charge.