Dotcom Secrets is a fantastic book if you want to gain insights, see examples, and check out stories that will influence you to construct a successful company online or guide you in transitioning from offline to online marketing channels.
So let’s think about the benefits and drawbacks rapidly:
- DotCom Secrets is totally free. Get it here.
- You will get over the shoulder lessons from an effective super affiliate– Russell Brunson.
- The book is a easy and satisfying read.
- You will get actionable takeaways that you can utilize to enhance your business instantly.
- It’s not a “how to earn money online” book per se.
- You will need to have some understanding of internet marketing ideas to totally appreciate the book.
If you desire to discover from somebody who has really made cash online, Dotcom Secrets is a terrific resource.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can use to improve your business instantly.
The only disadvantage is that it’s not a “how to make money online” book per se– you will need to have some knowledge of online marketing principles to completely appreciate it.
But in general, Dotcom Secrets is an important resource for anybody looking to construct or grow an online business.
If you’re ready to learn from one of the masters of Sales Funn, be sure to inspect out this book today!
DotCom Secrets Book
It’s one of my preferred organization books. You may have to read it numerous times to completely grasp it. Or simply make it your companion as you set about your online lifestyle service adventures.
In the introduction of the book, Russell Brunson promised to keep the book evergreen for many years to come. The objective is to make it relevant to both innovative and brand-new online entrepreneurs.
The number of business books do you still find relevant in this ever-changing world? Despite the fact that marketing methods are constantly altering, the DotCom Secrets book is still extremely pertinent and beneficial today.
What Is DotCom Secrets?
The DotCom Secrets book provides a detailed procedure for growing an effective organization– whether online or offline.
DotCom Secrets Review
Even though DotCom Secrets was first published in 2015, you’ll find that most of the methods that Russell talks about are still reliable today.
You’ll get a lots of actionable recommendations from the book and if you have plans to sell products online or you’re already at it, you require to get a copy of DotCom Secrets and keep it as a recommendation.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his exact words:
” In reality, this is a proven playbook for growing your company with reliable list building and sales/conversion methods, which can be used offline and online.”
This is a transformative and effective book. DotCom Secrets by Russell Brunson is the ideal plan if you’re wanting to begin a business or scale an existing organization.
Within the pages of the Dotcom Secrets book, you’ll get an in-depth strategy that guides you on the best building blocks for your service. You’ll certainly get results from reading it.
To be truthful, DotCom Secrets sounds like a book for developing a sustainable online service just.
Do not be constrained by that because the actionable marketing methods work for both online and offline companies. You’re in safe hands if you run a brick-and-mortar service and want to shift to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can address that concern. If you wish to start or scale a business and follow proven ‘faster way’ that has been evaluated by Russell himself, you need to check out the DotCom Secrets book.
It’s changing lives and I’ve personally discovered it extremely valuable on my entrepreneurial journey (I’ve read it a number of times). I extremely advise the book.
DotCom Secrets may not be worth your read if you ‘d rather play cool and attempt to figure it out by yourself. You must think about another book.
DotCom Secrets provides smart insights and strategies to:
Existing entrepreneur: If you have not started an organization at all or have no organization concept, the book might not pertain to you.
Item owners: If you have an existing item currently, then you can find out strategies to double and even triple your sales.
Confident online marketers: If you’re prepared to take actions that may challenge your idea of service, then you ought to utilize DotCom Secrets as a referral.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to develop a business that stands the test of time. You do not want to fizzle out since you do not have the skillset, tools, and tricks that have been checked and proven to produce excellent results.
So whether you’re a newbie who’s simply getting going or you’re a professional, DotCom Secrets will walk you through the procedure of beginning and growing a successful service.
If you currently have a company, use the tricks in the book to scale to unbelievable levels? Aside from earning money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and effective book that offers specific, actionable instructions on what you ought to do to fail-proof your company, how to bring in customers, and the tricks to considerably increase your sales.
You’re still not limited at all if you stop working to read DotCom Secrets. The only challenge, though, is that you’ll miss out on the opportunity to rapidly grow your existing organization or flourish in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences in between Expert Secrets Both books are relevant to, way of life entrepreneurs, entrepreneur and online marketers– because they match each other and provide for starting and growing a successful organization.
Professional Secrets vs DotCom Secrets.
DotCom Secrets describes a detailed process to effectively structure your company. You get to learn how to provide your message and communicate value in a way that makes individuals wish to pay you.
Specialist Secrets provides actionable examples, illustrations, and stories that assist you discover your voice, construct a loyal fan base and make money to share messages that will change someone else’s life.
Both books are recommended to entrepreneur who wish to end up being more successful in their markets. Entrepreneurs who are built to see chances in competition instead of discomfort.
And finally in Russell’s 3rd and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream consumers (aka getting tons of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 sections much like Expert Secrets that outlines the simple marketing procedures and how to implement them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the very first section of DotCom Secrets with “Ladders and Funnels.” He also reveals five (5) marketing tricks. Let’s review them:
Secret # 1: The Secret Formula
Initially, you need to have a full understanding of where you desire your company. How does this understanding help your clients and consumers?
This will help you to serve them better– instead of searching for out their discomfort points, how desperate they need services, and what they’re prepared to pay.
In the secret formula, 4 basic questions were detailed in a step-by-step order inside the DotCom Secrets book:
Who are your dream clients?
How do you discover them?
How do you attract them without being pushy?
What benefit will they get from your organization?
You’ll discover answers to these concerns and more in the first secret.
Secret #2: The Value Ladder
Value is essential when it concerns building a sustainable company. , if there’s no worth, customers and clients customers leave.
That’s why Russell invested a ton of time to dissect the steps that you need to follow to navigate your dream client from taking the “bait” (starting point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This secret is described as “taking them through your worth ladder.”
When you effectively structure the worth ladder, you’ll not just make more money, you’ll also offer your clients with a more customized solution. They’ll enjoy you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic happens. It’s like a surprise that alters whatever you already know about growing a rewarding business. You’ll begin with building out your own sales funnel and the psychology behind a profitable funnel.
There’s a lot more …
You need to require a complete value ladder in place. You might not be able to construct a high-converting sales funnel if you don’t have an effective value adder mapped out.
The sales funnel is important and has altered the method business owners and organizations approach sales online.
It works due to the fact that it considers the consumers’ behaviors– and moves them through the different actions of your value ladder till they’re all set to buy your item– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target market. Unfortunately, you might not know how to identify or serve them. That’s why understanding how to define your target audience is necessary.
This secret details where your target audience (i.e., consumers who are ready to buy your item) are investing most of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the methods that work to get a customer to leave whatever they’re doing and have a look at your page.
Every online business owner needs to find out and master these strategies. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or site is a constant struggle for the majority of people. It’s probably the most overwhelming aspect of running a successful online business.
Do you really comprehend how traffic operates in the internet marketing space? If you aren’t positive in your traffic generation know-how, Russell has the answers.
He reveals you the best kind of traffic that you ought to take notice of and how it can transform your service. The kind of traffic consists of:
- Traffic we manage
- The traffic we don’t manage
- Traffic we own
Area Two: Your Communication Funnel
In this area, Russell digs deeper into the processes associated with developing an audience by leveraging advanced personal branding tactics, the secrets to communicating well with your audience that will cause a sale.
Ensure you don’t avoid this area while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to building a positive and appealing character.
Why do you think guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and of course, Russell Brunson have massive followers?
As an entrepreneur, you can’t fail when you finally develop an attractive character. When you’re effective at it, it implies you can include more competent consumers to your email list and introduce a successful product that individuals are prepared and willing to purchase right away.
In developing that attractive character, Russell Brunson defines the three components you should keep in check, which is split into three (3) categories:
- The Elements
- The Identity
DotCom Secrets shows you how to create an appealing character using these parts and their elements, and determine the best way to interact your captivating stories that will get the sales can be found in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s everything about producing a bond and a sort of rapport in between the Attractive Character and the target audience by means of a traffic source we own. Email.
The Soap Opera Sequence consists of a series of e-mail sequences that assist to connect and establish an instant relationship in between you and the person reading your email. Russell credits Andre Chaperon (developer of Autoresponder Madness) for coming up with the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his good heart likewise shares the EXACT 5 email templates that have assisted him to shift into a desired web and an attractive character online marketer.
The Soap Opera Sequence works due to the fact that it takes advantage of offering worth to your customers. This ‘worth’ coupled with an alluring open story hooks them the minute they read your very first e-mail and they’ll anticipate the next one.
The days of boring email series are over. Don’t simply take pleasure in soap opera on TV, it’s time to anecdotally use it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your customers happy to hear from you every day is using the Seinfeld email format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an email style that constructs enjoyment in your readers. It ‘d captivate them and cause them to purchase from you.
It leverages the power of storytelling. But this time, you’re being imaginative in sharing your life and pertinent stories occurring with/around you– stories they can easily connect with. You must be tactical and purposeful about it anyways.
You want to be able to lead ideal consumers back to your deal. This might look basic but it’s powerful nevertheless!
Russell likewise provides good examples and composed templates to speed up the process when you’re sending Seinfeld e-mails.
Area Three: Funnelology
In this section, the techniques and techniques for constructing high-converting funnels are gone over in detail, along with and what you truly ought to do to make your funnel work.
Russell covers the fundamentals of a funnel, phases (and sales funnel stages) and the kind of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we found out the significance of sticking to systems that work. To put it simply, there’s no requirement to transform the wheel.
There’s a chance that you’re making the above error if you’re a company owner and you’re struggling to break even.
This prevails with entrepreneurs who are just starting with their sales funnel. They attempt to re-invent the whole automobile. When constructing an organization, what a terrible course to follow!
The secret here is leveraging on other people who already have a successful funnel and making your offer to their exact customers. Keep an eye on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these aspects to work for you is a valuable present for your organization. Once you comprehend how the pieces fit, it’s rather simple.
Secret # 10: Seven Phases Of A Funnel
I’m really pleased that I check out DotCom Secrets a few years ago (and several times more since that very first time to completely understand and implement the methods in my own online business.
It not just opened my eyes to funnels and how to develop them however likewise the seven phases that a perfect client has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better concerned terms with this sentence within the DotCom Secrets. It reads:
The real distinction between having a 6-, seven-, or perhaps eight-figure service is whether you comprehend the phases of a funnel and can successfully monetize the points along the line.
I learnt more about that there are levels of traffic temperature level and for that reason, treating them along the exact same funnel procedure threatens.
This trick alone is fundamental to producing the ideal type of page, deal, and traffic that will cause sales.
When creating a funnel– particularly if you want visitors and leads to trust you more, there’s also the pre-framing principle that you need to completely understand. Well, who does not want to establish trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets surpasses the typical business advice. It enters into the particular landing pages you can create in the 7 structure phases that we’ve gone over previously.
You get to see the twenty-three of the most effective building blocks for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers utilize these building blocks at particular times throughout these same four stages of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying buyers
Identifying hyper purchasers for your services and items.
You can decide which you want to begin with first and which one to stick to in your market once you’ve understood how this works.
Secret # 12: Frontend Vs. Backend Funnels
Choosing the ideal kind of funnels can be a battle even to the advanced marketers. More so, understand the funnels that will be served just to certified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so obvious– but bypassing it can make a difference in your traffic engagement and sales.
Here Russell lays out the procedure he follows when selecting a funnel to use on the frontend of his value ladders, the funnel he utilizes in the factor to consider stage (the middle), and those utilized for the backend deals.
Secret # 13: The Best Bait
I couldn’t include this ‘secret’ when I initially read the DotCom Secrets book.
Russell spills it all out in this area and exposes the trick that made all his books offer millions.
Just by getting your complimentary copy of DotCom Secrets and studying the funnel actions, you’ll have numerous “Aha-Moments” that will change your service, especially if you have a product you’re currently offering online (or even offline).
I imply if you can buy your free copy of DotCom Secrets and study the funnel steps, you’ll understand the trick behind these records.
He stresses the power of words and how using a particular WORD can alter your whole business magically. That single word can act as bait.
Despite the market you run in, what you do, what products you offer, or business design, this is the part that a few of the effective entrepreneurs would conceal from you.
Section Four: Scripts and funnels
The very first time I read DotCom Secrets, I could not comprehend this section because it was distinct in its way. I had to read the book again to understand the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he uses in running ClickFunnels and other business, in addition to the precise funnel scripts that have actually assisted him to sell countless each of his products.
These are split into the Frontend, Middle and Backend Funnels. Surprisingly, you don’t have to deal with these parts because there’s a powerful suite of software application you can utilize to automate everything– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is very important since it reveals what must occur as soon as you get your visitors onboard your sales funnel.
You’ll discover this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to construct and can benefit eCommerce online marketers or business owners who have Free Plus Shipping offers.
The first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the product should be shipped.
On the 2nd page (step-two) of the funnel, the visitor’s credit card details is requested for the shipping and dealing with charge. Once the visitor has actually successfully submitted the second page– the One-time-offer is next.
Of course, you’re not left alone as there are scripts you will utilize to make this whole 2-step free shipping funnel efficient. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the exact same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The goal of setting up this deal is to help breakeven and cover the money you invested in marketing or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson shows the practical mechanics involved in this kind of funnel. And he likewise presented an unique script called the Star, Story, Solution script which assists to push a cold lead towards your items.
You’ll access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to attract visitors and let them keep paying for a longer time.
You’re not limited in any method– as there are numerous methods to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The best webinar is the perfect and likewise the first funnel for the middle of your worth ladder. It covers everything about hosting high-converting webinars; how to utilize recorded or live presentations to market your product and services on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re offered with the strategies and scripts that will make the webinar truly “best.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a little various. It’s not FREE!. It’s a more advanced webinar discussion where your goal is to get people to buy. However it’s “undetectable”– which implies there’s no aggressive or deception included.
You’ll also access the scripts for this updated version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel particularly for releasing a new product by sharing a series of videos to offer tons of value to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be persuasive, practical, and amusing– consequently triggering visitors to act. You’ll find how to effectively structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket offers utilizing an innovative formula and scripts. If you’re a coach or consultant, this funnel is what you require to get premium customers.
Area 5: ClickFunnels.
This last area is brief but you can find out more by reading my ClickFunnels examine.
DotCom Secrets Pros and Cons.
DotCom Secrets is a terrific book if you want to get insights, see examples, and read stories that will motivate you to develop an effective business online or guide you in transitioning from offline to online marketing channels.
Let’s consider the cons and pros rapidly:.
DotCom Secrets is totally free. Get business-building knowledge without paying money.
Improve your organization’ significance utilizing the worth ladders and sales funnel methods and scripts.
Get secrets to ending up being a thought leader in your industry.
Basic techniques that will work for any service design.
Build relationships and develop connection with your customers.
You may require to have an existing organization to benefit from DotCom Secrets (although it can certainly benefit you if you’re simply starting out in addition to long as you carry out the info).
The book is ideal for services that take advantage of internet marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the official website, DotCom Secrets is FREE. If you’re based within the US or $14.95 for global, you just have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping offer we went over previously. As you can see, Russell is a master at implementing what he teaches.
You can get the paperback format for $14.80 if you choose to buy DotCom Secrets from Amazon. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for offering the book devoid of his website (you simply pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a package of actionable methods and tricks for growing a service and beginning.
You’ll discover a lot of aha moments while going through the sections. You’re directed on how to integrate the idea into my own service.
DotCom Secrets is a playbook. You may have to read it multiple times to get the ‘secrets’ into your head and company. You don’t have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering service or products online, I extremely advise that you get a copy of DotCom Secrets for FREE.