Russell Brunson Vs Russ Riffino

Disclosure: I am an independent ClickFunnels Affiliate, not an employee.  I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

Dotcom Secrets is an excellent book if you want to gain insights, see examples, and check out stories that will influence you to build an effective service online or guide you in transitioning from offline to internet marketing channels.

So let’s think about the pros and cons quickly:

Pros:

  • DotCom Secrets is complimentary. Get it here.
  • You will get over the shoulder lessons from an effective super affiliate– Russell Brunson.
  • The book is a satisfying and easy read.
  • You will get actionable takeaways that you can utilize to improve your organization instantly.

Cons:

  • It’s not a “how to make money online” book per se.
  • You will need to have some understanding of internet marketing principles to totally appreciate the book.

Dotcom Secrets is an excellent resource if you want to learn from somebody who has actually generated income online.

Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.

You’ll leave from reading this book with actionable takeaways that you can utilize to improve your business immediately.

The only drawback is that it’s not a “how to generate income online” book per se– you will require to have some knowledge of internet marketing concepts to fully value it.

Overall, Dotcom Secrets is an important resource for anyone looking to develop or grow an online service.

If you’re prepared to learn from one of the masters of Sales Funn, be sure to check out this book today!

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book

It’s one of my favorite business books. You might need to read it multiple times to totally comprehend it. Or simply make it your buddy as you tackle your online lifestyle organization adventures.

In the introduction of the book, Russell Brunson assured to keep the book evergreen for several years to come. The objective is to make it appropriate to both brand-new and innovative online entrepreneurs.

How many service books do you still find relevant in this ever-changing world? Although marketing techniques are constantly altering, the DotCom Secrets book is still exceptionally relevant and helpful today.

What Is DotCom Secrets?

The DotCom Secrets book provides a detailed process for growing an effective company– whether online or offline.

DotCom Secrets Review

Although DotCom Secrets was first published in 2015, you’ll find that most of the methods that Russell discuss are still reliable today.

You’ll get a lots of actionable advice from the book and if you have strategies to sell items online or you’re currently at it, you require to get a copy of DotCom Secrets and keep it as a recommendation.

Dan Kennedy composed the forward to the DotCom Secrets book. In his specific words:

” In fact, this is a tested playbook for growing your company with reliable lead generation and sales/conversion approaches, which can be utilized online and offline.”

This is a powerful and transformative book. If you’re looking to begin an organization or scale an existing service, DotCom Secrets by Russell Brunson is the best roadway map.

Within the pages of the Dotcom Secrets book, you’ll get a comprehensive plan that guides you on the right building blocks for your service. You’ll absolutely get arise from reading it.

To be honest, DotCom Secrets seems like a book for building a sustainable online business just.

Do not be constrained by that since the actionable marketing strategies work for both online and offline organizations. So you’re in safe hands if you run a brick-and-mortar company and wish to shift to internet marketing.

Who Is DotCom Secrets For?

Is “DotCom Secrets” for you?

Well, only you can answer that concern. If you wish to scale a business or begin and follow tested ‘faster way’ that has been evaluated by Russell himself, you need to read the DotCom Secrets book.

It’s altering lives and I’ve personally found it extremely valuable on my entrepreneurial journey (I’ve read it numerous times). I extremely recommend the book.

If you ‘d rather play cool and try to figure it out by yourself, then DotCom Secrets may not deserve your read. You need to think about another book.

DotCom Secrets offers smart insights and techniques to:

Existing business owners: If you haven’t started an organization at all or have no company idea, the book might not be relevant to you.

Item owners: If you have an existing item already, then you can discover strategies to double or even triple your sales.

Confident marketers: If you’re willing to take actions that might challenge your idea of company, then you must use DotCom Secrets as a reference.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer

You want to construct a business that stands the test of time. Due to the fact that you lack the skillset, tools, and tricks that have actually been evaluated and proven to produce terrific outcomes, you do not want to fizzle out.

Whether you’re a beginner who’s just getting began or you’re a specialist, DotCom Secrets will walk you through the procedure of beginning and growing a successful service.

If you already have an organization, utilize the tricks in the book to scale to amazing levels? Aside from earning money, you’ll touch more lives and make the world a better place.

DotCom Secrets Is a trusted and effective book that offers particular, actionable instructions on what you must do to fail-proof your organization, how to attract customers, and the secrets to considerably improve your sales.

You’re still not limited at all if you fail to read DotCom Secrets. The only difficulty, though, is that you’ll miss the chance to rapidly grow your existing business or grow in a competitive market.

How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?

Sure, there are some differences in between Expert Secrets Both books are relevant to, lifestyle entrepreneurs, entrepreneur and online marketers– considering that they complement each other and attend to starting and growing a successful business.

Expert Secrets vs DotCom Secrets.

DotCom Secrets lays out a detailed procedure to successfully structure your service. You get to learn how to provide your message and communicate value in such a way that makes individuals wish to pay you.

Professional Secrets provides actionable examples, illustrations, and stories that help you discover your voice, build a faithful fan base and earn money to share messages that will change another person’s life.

Both books are suggested to company owner who want to become more effective in their industries. Entrepreneurs who are built to see chances in competitors instead of discomfort.

And lastly in Russell’s 3rd and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream consumers (aka getting tons of traffic as the title of the book recommends).

DotCom Secrets Review: An In-Depth Look Inside

The Dotcom Secrets book is arranged into 5 sections just like Expert Secrets that lays out the simple marketing procedures and how to execute them.

Section One: Ladders and Funnels

DotCom Secrets Value Ladder Vs Funnel

Russell began the very first area of DotCom Secrets with “Ladders and Funnels.” He also reveals five (5) marketing secrets. Let’s discuss them:

Secret # 1: The Secret Formula

First, you require to have a full understanding of where you desire your company. How does this understanding help your clients and customers?

This will assist you to serve them much better– instead of trying to find out their pain points, how desperate they require services, and what they’re willing to pay.

In the secret formula, 4 simple questions were outlined in a step-by-step order inside the DotCom Secrets book:

Who are your dream clients?

How do you discover them?

How do you attract them without being pushy?

What benefit will they get from your business?

You’ll discover answers to these questions and more in the very first secret.

Secret #2: The Value Ladder

Value is key when it pertains to constructing a sustainable business. , if there’s no value, clients consumers customers will leaveCustomers

Customers

That’s why Russell invested a ton of time to dissect the actions that you need to follow to browse your dream consumer from taking the “bait” (beginning point of your ladder) to where they wish to be.

DotCom Secrets Value Ladder

This trick is referred to as “taking them through your value ladder.”

When you successfully structure the value ladder, you’ll not only make more money, you’ll also supply your consumers with a more personalized solution. They’ll love you for this.

Secret # 3: From A Ladder To A Funnel

This secret is where the magic takes place. It’s like an epiphany that alters whatever you currently learn about growing a profitable business. You’ll start with developing out your own sales funnel and the psychology behind a profitable funnel.

It exceeds the product you’re selling or how they’re priced. There’s a lot more …

You require to have a complete worth ladder in place. It’s like your infallible system for making sales on auto-pilot. You may not have the ability to build a high-converting sales funnel if you do not have a reliable value adder mapped out.

The sales funnel is important and has actually altered the method entrepreneurs and services approach sales online.

It works due to the fact that it takes into consideration the clients’ habits– and moves them through the various steps of your value ladder till they’re all set to acquire your product– voluntarily.

Secret # 4: How To Find Your Dream Customers

You have a target market. You might not know how to recognize or serve them. That’s why understanding how to specify your target market is essential.

This secret lays out where your target audience (i.e., customers who are ready to acquire your item) are spending most of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!

DotCom Secrets Sales Funnel

You’ll be equipped with the methods that work to get a customer to leave whatever they’re doing and take a look at your page.

Every online business owner needs to find out and master these techniques. Russell makes it easy in DotCom Secrets.

Secret # 5: The Three Types Of Traffic

Getting traffic to a landing page or site is a continuous struggle for many people. It’s probably the most overwhelming aspect of running a successful online organization.

Do you really understand how traffic operates in the online marketing space? If you aren’t positive in your traffic generation knowledge, Russell has the answers.

He shows you the best kind of traffic that you ought to focus on and how it can transform your organization. The kind of traffic consists of:

  • Traffic we manage
  • The traffic we do not control
  • Traffic we own

Area Two: Your Communication Funnel

In this section, Russell digs deeper into the procedures involved in constructing an audience by leveraging more advanced individual branding tactics, the tricks to interacting well with your audience that will result in a sale.

Ensure you don’t avoid this area while checking out DotCom Secrets.

Secret # 6: The Attractive Character

There’s a secret to building a attractive and confident character.

Why do you think men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have huge fans?

As a business owner, you can’t go wrong when you lastly develop an attractive character. When you’re successful at it, it implies you can add more qualified consumers to your email list and launch an effective product that individuals are willing and prepared to purchase right now.

In developing that appealing character, Russell Brunson specifies the 3 components you should keep in check, which is divided into three (3) categories:

  • The Elements
  • The Identity
  • Storylines

DotCom Secrets shows you how to produce an attractive character using these elements and their elements, and recognize the best method to interact your fascinating stories that will get the sales can be found in.

Secret # 7: The Soap Opera Sequence

This “secret” comes from the previous part of Dotcom Secrets. It’s everything about developing a bond and a sort of connection in between the Attractive Character and the target audience through a traffic source we own. Email.

The Soap Opera Sequence comprises a series of e-mail sequences that assist to link and develop an instant relationship in between you and the person reading your e-mail. Russell credits Andre Chaperon (creator of Autoresponder Madness) for creating the Soap Opera Email Sequence

DotCom Secrets Soap Opera Sequence

Russell out of his great heart likewise shares the EXACT 5 e-mail design templates that have actually assisted him to shift into an Attractive Character and a popular internet online marketer.

The Soap Opera Sequence works due to the fact that it takes advantage of giving value to your subscribers. This ‘value’ paired with an alluring open storyline hooks them the minute they read your very first email and they’ll anticipate the next one.

The days of uninteresting e-mail sequences are over. Do not just enjoy soap opera on television, it’s time to anecdotally use it in your e-mail messages.

Secret # 8: Daily Seinfeld Sequence.

According to Russell Brunson, “the secret to keeping your subscribers delighted to hear from you every day is using the Seinfeld email format.”

So what’s the Seinfeld format everything about?

DotCom Secrets Seinfeld Sequence

It’s an e-mail design that develops enjoyment in your readers. It ‘d captivate them and trigger them to buy from you.

It leverages the power of storytelling. But this time, you’re being creative in sharing your life and relevant stories happening with/around you– stories they can easily get in touch with. You need to be purposeful and tactical about it anyways.

You wish to have the ability to lead ideal consumers back to your offer. This might look easy however it’s effective nevertheless!

When you’re sending out Seinfeld emails, Russell likewise offers good examples and written templates to speed up the process.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Section Three: Funnelology

In this section, the techniques and strategies for building high-converting funnels are discussed in detail, in addition to and what you really need to do to make your funnel work.

Russell covers the fundamentals of a funnel, stages (and sales funnel phases) and the type of landing pages to utilize, how to structure them, when, and in what matter.

Secret # 9: Reverse-Engineering A Successful Funnel

In Marketing 101, we discovered the importance of staying with systems that work. Simply put, there’s no requirement to reinvent the wheel.

There’s a possibility that you’re making the above error if you’re an organization owner and you’re struggling to break even.

This is common with entrepreneurs who are simply starting with their sales funnel. They try to re-invent the whole lorry. What a horrible path to follow when building a business!

The secret here is leveraging on other people who currently have a successful funnel and making your deal to their precise clients. Keep an eye on the:

  • Demographics
  • Ad copy and copies
  • Traffic sources
  • Offers
  • Landing page

Knowing how to reverse all these aspects to work for you is an invaluable gift for your business. It’s quite simple once you comprehend how the pieces fit.

Secret # 10: Seven Phases Of A Funnel

I’m very grateful that I check out DotCom Secrets a few years ago (and a number of times more because that first time to completely understand and execute the methods in my own online service.

It not just opened my eyes to funnels and how to develop them but likewise the 7 stages that a perfect client needs to go through.

DotCom Secrets The 7 Phases of a Funnel

It made me better pertained to terms with this sentence within the DotCom Secrets. It reads:

The real difference between having a six-, seven-, or perhaps eight-figure service is whether you comprehend the phases of a funnel and can effectively generate income from the points along the line.

I learnt more about that there are levels of traffic temperature level and therefore, treating them along the exact same funnel process is dangerous.

This secret alone is essential to creating the right kind of page, offer, and traffic that will cause sales.

There’s also the pre-framing concept that you need to totally understand when producing a funnel– especially if you desire visitors and results in trust you more. Well, who doesn’t want to establish trust currently?

Secret # 11: The Twenty-Three Building Blocks Of A Funnel

DotCom Secrets exceeds the normal business recommendations. It goes into the specific landing pages you can produce in the 7 building phases that we’ve talked about earlier.

You get to see the twenty-three of the most effective building blocks for your sales funnels.

DotCom Secrets 23 foundation of a funnel

Smart funnel hackers use these foundation at specific times during these exact same 4 phases of the funnel:

  • Pre-frame bridge
  • Qualifying subscribers
  • Qualifying purchasers

Recognizing hyperactive buyers for your product or services.

When you’ve comprehended how this works, you can choose which you want to start with very first and which one to stay with in your market.

Secret # 12: Frontend Vs. Backend Funnels

Selecting the best type of funnels can be a battle even to the advanced marketers. More so, comprehend the funnels that will be served just to qualified purchasers (at the backend).

DotCom Secrets Frontend Vs Backend

This mistake isn’t so apparent– however bypassing it can make a distinction in your traffic engagement and sales.

Here Russell outlines the procedure he follows when picking a funnel to utilize on the frontend of his worth ladders, the funnel he uses in the factor to consider stage (the middle), and those utilized for the backend deals.

Secret # 13: The Best Bait

I couldn’t contain this ‘secret’ when I first read the DotCom Secrets book.

Russell spills all of it out in this section and exposes the trick that made all his books sell millions.

Just by getting your free copy of DotCom Secrets and studying the funnel actions, you’ll have several “Aha-Moments” that will change your business, specifically if you have an item you’re presently offering online (and even offline).

I indicate if you can order your totally free copy of DotCom Secrets and study the funnel actions, you’ll comprehend the trick behind these records.

He emphasizes the power of words and how using a certain WORD can alter your whole company magically. That single word can function as bait.

No matter the market you operate in, what you do, what products you provide, or business model, this is the part that a few of the successful business owners would conceal from you.

 

Section Four: Funnels And Scripts

The very first time I check out DotCom Secrets, I couldn’t grasp this section due to the fact that it was unique in its method. I had to check out the book again to understand the point that Russell was making.

As one of the actionable areas, Russell dives deeper into the core funnels he uses in running ClickFunnels and other business, along with the precise funnel scripts that have actually assisted him to offer countless each of his products.

These are split into the Frontend, Middle and Backend Funnels. Surprisingly, you do not have to deal with these parts due to the fact that there’s a powerful suite of software you can use to automate whatever– ClickFunnels software.

1. Frontend Funnel: Two-Step– Free Plus Shipping

Because it shows what must occur when you get your visitors onboard your sales funnel, the Frontend Funnel is crucial.

You’ll discover this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to construct and can benefit eCommerce entrepreneurs or online marketers who have Free Plus Shipping offers.

The first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the product should be shipped.

On the second page (step-two) of the funnel, the visitor’s charge card info is asked for the shipping and managing charge. As soon as the visitor has actually effectively submitted the second page– the One-time-offer is next.

Obviously, you’re not left alone as there are scripts you will utilize to make this entire 2-step totally free shipping funnel effective. Thanks, Russell!

2. Frontend Funnel: Self-Liquidating Offer

In the same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The goal of setting up this deal is to assist breakeven and cover the cash you spent on advertising or getting the lead.

DotCom Secrets self liquidating deal

Here, Russell Brunson shows the practical mechanics associated with this type of funnel. And he likewise introduced a distinct script called the Star, Story, Solution script which assists to push a cold lead towards your products.

You’ll gain access to these scripts which are forty-four (44) in number.

3. Frontend Funnel: Continuity

In this Frontend Funnel, you’ll find how to lure visitors and let them keep paying for a longer time.

However you’re not restricted in any way– as there are lots of ways to utilize this to increase your success rate.

4. Middle Funnel: Perfect Webinar

The best webinar is the ideal and likewise the first funnel for the middle of your worth ladder. It covers whatever about hosting high-converting webinars; how to utilize taped or live discussions to market your service or products on autopilot.

DotCom Secrets Perfect Webinar

Sure enough, you’re provided with the techniques and scripts that will make the webinar really “ideal.”.

5. Middle Funnel: Invisible Perfect Webinar.

Unlike the Perfect Webinar, this one is a little bit various. It’s not FREE!. It’s an advanced webinar discussion where your objective is to get individuals to purchase. It’s “unnoticeable”– which means there’s no aggressive or deceptiveness involved.

You’ll likewise access the scripts for this upgraded variation of Perfect Webinar.

6. Middle Funnel: Product Launch.

You use the “Product Launch” funnel particularly for releasing a brand-new product by sharing a series of videos to supply tons of value to your visitors.

Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them use it.

These videos will be persuasive, practical, and amusing– therefore causing visitors to take actions. You’ll find how to effectively structure these videos in the DotCom Secrets book.

7. Backend Funnel: High-Ticket, Three-Step Application.

This is where you master the art of offering high-ticket deals using an innovative formula and scripts. If you’re a coach or specialist, this funnel is what you require to acquire premium clients.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Section 5: ClickFunnels.

This last area is short but you can learn more by reading my ClickFunnels examine.

DotCom Secrets Pros and Cons.

DotCom Secrets is a fantastic book if you want to get insights, see examples, and check out stories that will inspire you to develop an effective organization online or guide you in transitioning from offline to internet marketing channels.

Let’s consider the cons and pros quickly:.

Pros.

DotCom Secrets is totally free. Get business-building understanding without paying cash.

Enhance your organization’ importance using the worth ladders and sales funnel techniques and scripts.

Get secrets to becoming a thought leader in your industry.

Simple strategies that will work for any business design.

Establish and construct relationships relationship with your clients.

Cons.

You might need to have an existing organization to take advantage of DotCom Secrets (although it can definitely benefit you if you’re simply beginning along with long as you execute the information).

The book is ideal for companies that leverage internet marketing platforms.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book Pricing.

DotCom Secrets is FREE when you get it from the main site. If you’re based within the US or $14.95 for worldwide, you only have to pay for shipping/handling– $7.95.

There you have it, the Free Plus Shipping deal we discussed previously. As you can see, Russell is a master at executing what he teaches.

If you prefer to buy DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your option.

DotCom Secrets Free Book.

Thanks to Russell for providing the book free from his site (you just spend for shipping).

DoCom Secrets Review Summary: Is It Worth Getting The Book?

The DotCom Secrets book is a plan of actionable techniques and tricks for beginning and growing a company.

You’ll stumble upon a lot of aha minutes while going through the areas. More significantly, you’re directed on how to include the principle into my own service.

DotCom Secrets is a playbook. You may have to read it multiple times to get the ‘tricks’ into your head and company. However you do not need to if you have a strong IQ, which I’m sure you do!

All in all, if you’re offering services or products online, I extremely suggest that you get a copy of DotCom Secrets free of charge.

>>Click Here To Get Your Copy Of Dotcom Secrets<<