Russell Brunson Vs.

Disclosure: I am an independent ClickFunnels Affiliate, not an employee.  I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

Dotcom Secrets is a great book if you wish to get insights, see examples, and read stories that will influence you to build a successful business online or guide you in transitioning from offline to online marketing channels.

Let’s consider the cons and pros quickly:

Pros:

  • DotCom Secrets is totally free. Get it here.
  • You will get over the shoulder lessons from an effective super affiliate– Russell Brunson.
  • The book is a satisfying and simple read.
  • You will get actionable takeaways that you can use to improve your company immediately.

Cons:

  • It’s not a “how to earn money online” book per se.
  • You will need to have some knowledge of online marketing concepts to completely appreciate the book.

Dotcom Secrets is a great resource if you want to learn from somebody who has in fact made money online.

Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.

You’ll come away from reading this book with actionable takeaways that you can utilize to enhance your service instantly.

The only drawback is that it’s not a “how to earn money online” book per se– you will need to have some understanding of internet marketing concepts to completely appreciate it.

However overall, Dotcom Secrets is an important resource for anyone wanting to construct or grow an online service.

If you’re all set to learn from one of the masters of Sales Funn, be sure to examine out this book today!

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book

It’s one of my favorite service books. You might have to read it numerous times to totally comprehend it. Or just make it your companion as you tackle your online lifestyle business adventures.

In the intro of the book, Russell Brunson guaranteed to keep the book evergreen for years to come. The goal is to make it relevant to both brand-new and innovative online business owners.

The number of business books do you still find appropriate in this ever-changing world? Even though marketing techniques are constantly altering, the DotCom Secrets book is still exceptionally relevant and helpful today.

What Is DotCom Secrets?

The DotCom Secrets book offers a step-by-step process for growing a successful organization– whether online or offline.

DotCom Secrets Review

Even though DotCom Secrets was first released in 2015, you’ll find that most of the methods that Russell speak about are still reliable today.

You’ll get a lots of actionable suggestions from the book and if you have plans to sell products online or you’re already at it, you require to get a copy of DotCom Secrets and keep it as a reference.

Dan Kennedy composed the forward to the DotCom Secrets book. In his exact words:

” In reality, this is a proven playbook for growing your business with reliable lead generation and sales/conversion methods, which can be used offline and online.”

This is a transformative and powerful book. DotCom Secrets by Russell Brunson is the ideal road map if you’re looking to start a company or scale an existing organization.

Within the pages of the Dotcom Secrets book, you’ll get an in-depth strategy that guides you on the best building blocks for your business. You’ll absolutely get results from reading it.

To be honest, DotCom Secrets sounds like a book for developing a sustainable online business only.

But don’t be constrained by that since the actionable marketing methods work for both online and offline companies. So you’re in safe hands if you run a brick-and-mortar business and wish to shift to online marketing.

Who Is DotCom Secrets For?

Is “DotCom Secrets” for you?

Well, only you can respond to that question. If you want to scale a business or start and follow tested ‘faster way’ that has been evaluated by Russell himself, you must read the DotCom Secrets book.

It’s altering lives and I’ve personally discovered it very valuable on my entrepreneurial journey (I’ve read it several times). I extremely suggest the book.

DotCom Secrets might not be worth your read if you ‘d rather play cool and try to figure it out by yourself. You need to consider another book.

DotCom Secrets provides clever insights and techniques to:

Existing business owners: If you have not begun a company at all or have no company concept, the book may not relate to you.

Item owners: If you have an existing item already, then you can learn methods to double or perhaps triple your sales.

Positive marketers: If you’re willing to take actions that might challenge your concept of organization, then you should use DotCom Secrets as a referral.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer

You wish to develop a service that stands the test of time. You don’t wish to fizzle out since you lack the skillset, tools, and tricks that have actually been tested and proven to produce fantastic outcomes.

Whether you’re a newbie who’s just getting started or you’re an expert, DotCom Secrets will stroll you through the process of beginning and growing a profitable service.

If you currently have an organization, utilize the tricks in the book to scale to unbelievable levels? Aside from making money, you’ll touch more lives and make the world a better place.

DotCom Secrets Is a trusted and powerful book that offers particular, actionable directions on what you ought to do to fail-proof your business, how to draw in customers, and the secrets to considerably enhance your sales.

You’re still not restricted at all if you fail to read DotCom Secrets. The only difficulty, though, is that you’ll miss the opportunity to quickly grow your existing company or grow in a competitive industry.

How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?

Sure, there are some distinctions in between Expert Secrets Both books relate to, lifestyle entrepreneurs, entrepreneur and online marketers– given that they match each other and attend to starting and growing a successful business.

Expert Secrets vs DotCom Secrets.

DotCom Secrets lays out a step-by-step procedure to effectively structure your company. You get to learn how to provide your message and interact worth in a way that makes people wish to pay you.

Expert Secrets provides actionable examples, illustrations, and stories that assist you find your voice, build a faithful fan base and get paid to share messages that will change somebody else’s life.

Both books are recommended to business owners who want to end up being more effective in their markets. Entrepreneurs who are built to see chances in competitors instead of discomfort.

And lastly in Russell’s 3rd and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream clients (aka getting lots of traffic as the title of the book recommends).

DotCom Secrets Review: An In-Depth Look Inside

The Dotcom Secrets book is organized into 5 sections similar to Expert Secrets that details the basic marketing processes and how to implement them.

Section One: Ladders and Funnels

DotCom Secrets Value Ladder Vs Funnel

Russell began the very first section of DotCom Secrets with “Ladders and Funnels.” He also reveals 5 (5) marketing tricks. Let’s discuss them:

Secret # 1: The Secret Formula

You require to have a complete understanding of where you want your business. How does this understanding assist your customers and customers?

This will assist you to serve them much better– instead of searching for out their pain points, how desperate they require options, and what they’re willing to pay.

In the secret formula, four simple concerns were detailed in a detailed order inside the DotCom Secrets book:

Who are your dream customers?

How do you find them?

How do you attract them without being aggressive?

What advantage will they obtain from your company?

You’ll find answers to these concerns and more in the very first secret.

Secret #2: The Value Ladder

When it comes to developing a sustainable service, value is essential. If there’s no value, clients and clients will leave.

That’s why Russell invested a ton of time to dissect the actions that you require to follow to browse your dream client from taking the “bait” (starting point of your ladder) to where they wish to be.

DotCom Secrets Value Ladder

This secret is described as “taking them through your worth ladder.”

When you successfully structure the worth ladder, you’ll not just make more cash, you’ll also provide your clients with a more customized solution. They’ll love you for this.

Secret # 3: From A Ladder To A Funnel

This secret is where the magic occurs. It’s like an epiphany that alters whatever you already understand about growing a lucrative organization. You’ll get going with building out your own sales funnel and the psychology behind a rewarding funnel.

It surpasses the product you’re selling or how they’re priced. There’s a lot more …

You require to have a total worth ladder in place. It’s like your foolproof system for making sales on autopilot. You might not have the ability to build a high-converting sales funnel if you do not have an effective worth adder mapped out.

The sales funnel is very important and has actually changed the method business owners and organizations approach sales online.

It works due to the fact that it takes into consideration the customers’ habits– and moves them through the different actions of your worth ladder up until they’re all set to purchase your product– willingly.

Secret # 4: How To Find Your Dream Customers

You have a target market. You might not know how to recognize or serve them. That’s why understanding how to define your target market is important.

This secret details where your target audience (i.e., consumers who are ready to buy your item) are spending the majority of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!

DotCom Secrets Sales Funnel

You’ll be armed with the methods that work to get a customer to leave whatever they’re doing and check out your page.

Every online entrepreneur needs to find out and master these techniques. Russell makes it simple in DotCom Secrets.

Secret # 5: The Three Types Of Traffic

Generating traffic to a landing page or website is a consistent struggle for many people. It’s arguably the most complicated aspect of running an effective online service.

Do you actually comprehend how traffic operates in the internet marketing space? Russell has the responses if you aren’t confident in your traffic generation know-how.

He shows you the best type of traffic that you need to focus on and how it can transform your company. The kind of traffic consists of:

  • Traffic we control
  • The traffic we do not manage
  • Traffic we own

Area Two: Your Communication Funnel

In this area, Russell digs deeper into the processes involved in building an audience by leveraging more advanced personal branding techniques, the tricks to communicating well with your audience that will result in a sale.

Ensure you don’t skip this section while checking out DotCom Secrets.

Secret # 6: The Attractive Character

There’s a secret to constructing a confident and appealing character.

Why do you think guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have massive fans?

As an entrepreneur, you can’t fail when you lastly develop an appealing character. When you’re effective at it, it implies you can add more qualified consumers to your e-mail list and launch a successful item that individuals are prepared and ready to buy right away.

In developing that attractive character, Russell Brunson specifies the three components you should keep in check, which is split into three (3) classifications:

  • The Elements
  • The Identity
  • Storylines

DotCom Secrets reveals you how to develop an attractive character utilizing these parts and their aspects, and identify the very best method to communicate your fascinating stories that will get the sales can be found in.

Secret # 7: The Soap Opera Sequence

This “secret” comes from the previous part of Dotcom Secrets. It’s all about developing a bond and a sort of relationship in between the Attractive Character and the target market via a traffic source we own. Email.

The Soap Opera Sequence consists of a series of email series that help to link and develop an instant relationship between you and the individual reading your email. Russell credits Andre Chaperon (creator of Autoresponder Madness) for coming up with the Soap Opera Email Sequence

DotCom Secrets Soap Opera Sequence

Russell out of his good heart also shares the EXACT five e-mail design templates that have actually helped him to transition into a popular web and an appealing character online marketer.

The Soap Opera Sequence works because it capitalizes on providing value to your subscribers. This ‘worth’ paired with an irresistible open story hooks them the minute they read your very first e-mail and they’ll eagerly anticipate the next one.

The days of boring e-mail sequences are over. Don’t just take pleasure in daytime soap on television, it’s time to anecdotally use it in your e-mail messages.

Secret # 8: Daily Seinfeld Sequence.

According to Russell Brunson, “the trick to keeping your customers happy to hear from you every day is using the Seinfeld email format.”

So what’s the Seinfeld format all about?

DotCom Secrets Seinfeld Sequence

It’s an e-mail style that builds enjoyment in your readers. It ‘d amuse them and trigger them to buy from you.

It leverages the power of storytelling. But this time, you’re being innovative in sharing your life and pertinent stories taking place with/around you– stories they can quickly get in touch with. You need to be tactical and purposeful about it anyways.

You wish to have the ability to lead ideal customers back to your deal. This might look easy however it’s powerful nevertheless!

When you’re sending out Seinfeld e-mails, Russell also offers great examples and written templates to speed up the procedure.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Section Three: Funnelology

In this area, the methods and methods for developing high-converting funnels are gone over in detail, along with and what you really need to do to make your funnel work.

Russell covers the principles of a funnel, phases (and sales funnel stages) and the kind of landing pages to utilize, how to structure them, when, and in what matter.

Secret # 9: Reverse-Engineering A Successful Funnel

In Marketing 101, we found out the value of adhering to systems that work. Simply put, there’s no need to transform the wheel.

There’s a possibility that you’re making the above error if you’re an organization owner and you’re having a hard time to break even.

This is common with business owners who are simply starting with their sales funnel. They try to re-invent the whole automobile. What an awful course to follow when constructing a business!

The secret here is leveraging on other people who already have a successful funnel and making your offer to their precise clients. Keep an eye on the:

  • Demographics
  • Ad copy and copies
  • Traffic sources
  • Offers
  • Landing page

Understanding how to reverse all these aspects to work for you is a valuable present for your service. Once you comprehend how the pieces fit, it’s quite easy.

Secret # 10: Seven Phases Of A Funnel

I’m extremely grateful that I read DotCom Secrets a few years ago (and numerous times more because that very first time to completely comprehend and implement the strategies in my own online organization.

It not only opened my eyes to funnels and how to construct them but likewise the 7 stages that a perfect client needs to go through.

DotCom Secrets The 7 Phases of a Funnel

It made me much better concerned terms with this sentence within the DotCom Secrets. It reads:

The real difference in between having a six-, seven-, or even eight-figure business is whether you comprehend the stages of a funnel and can successfully generate income from the points along the line.

I was familiar with that there are levels of traffic temperature level and therefore, treating them along the same funnel process is dangerous.

This secret alone is fundamental to developing the best type of page, deal, and traffic that will lead to sales.

When developing a funnel– specifically if you desire visitors and leads to trust you more, there’s also the pre-framing principle that you need to fully understand. Well, who does not want to establish trust currently?

Secret # 11: The Twenty-Three Building Blocks Of A Funnel

DotCom Secrets surpasses the normal service recommendations. It goes into the specific landing pages you can develop in the 7 building stages that we’ve gone over earlier.

You get to see the twenty-three of the most reliable building blocks for your sales funnels.

DotCom Secrets 23 foundation of a funnel

Smart funnel hackers utilize these building blocks at specific times throughout these very same 4 phases of the funnel:

  • Pre-frame bridge
  • Qualifying subscribers
  • Qualifying purchasers

Identifying hyper buyers for your services and products.

Once you’ve comprehended how this works, you can choose which you want to start with first and which one to adhere to in your market.

Secret # 12: Frontend Vs. Backend Funnels

Picking the best type of funnels can be a battle even to the advanced online marketers. More so, understand the funnels that will be served just to certified purchasers (at the backend).

DotCom Secrets Frontend Vs Backend

This mistake isn’t so obvious– however bypassing it can make a difference in your traffic engagement and sales.

Here Russell outlines the process he follows when selecting a funnel to use on the frontend of his worth ladders, the funnel he uses in the factor to consider stage (the middle), and those used for the backend offers.

Secret # 13: The Best Bait

I couldn’t include this ‘secret’ when I initially checked out the DotCom Secrets book.

Russell spills everything out in this area and exposes the trick that made all his books offer millions.

Just by grabbing your totally free copy of DotCom Secrets and studying the funnel steps, you’ll have numerous “Aha-Moments” that will change your service, particularly if you have a product you’re presently offering online (or perhaps offline).

I suggest if you can buy your totally free copy of DotCom Secrets and study the funnel steps, you’ll understand the secret behind these records.

He emphasizes the power of words and how utilizing a certain WORD can alter your entire business magically. That single word can function as bait.

Regardless of the industry you operate in, what you do, what products you use, or the business model, this is the part that a few of the effective business owners would hide from you.

 

Area Four: Scripts and funnels

The very first time I read DotCom Secrets, I couldn’t comprehend this area since it was distinct in its way. I had to read the book once again to comprehend the point that Russell was making.

As one of the actionable areas, Russell dives deeper into the core funnels he uses in running ClickFunnels and other companies, as well as the specific funnel scripts that have assisted him to sell millions of each of his products.

These are split into the Frontend, Middle and Backend Funnels. Surprisingly, you do not have to deal with these parts due to the fact that there’s a powerful suite of software you can utilize to automate whatever– ClickFunnels software.

1. Frontend Funnel: Two-Step– Free Plus Shipping

Due to the fact that it shows what ought to occur once you get your visitors onboard your sales funnel, the Frontend Funnel is important.

You’ll find this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to build and can benefit eCommerce entrepreneurs or online marketers who have Free Plus Shipping offers.

The first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the item should be shipped.

On the second page (step-two) of the funnel, the visitor’s credit card information is asked for the shipping and handling charge. When the visitor has actually successfully submitted the 2nd page– the One-time-offer is next.

Of course, you’re not left alone as there are scripts you will utilize to make this whole 2-step free shipping funnel reliable. Thanks, Russell!

2. Frontend Funnel: Self-Liquidating Offer

In the very same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The goal of setting up this offer is to assist breakeven and cover the money you invested in marketing or getting the lead.

DotCom Secrets self liquidating deal

Here, Russell Brunson reveals the useful mechanics associated with this kind of funnel. And he also presented a special script called the Star, Story, Solution script which helps to nudge a cold lead towards your items.

You’ll access to these scripts which are forty-four (44) in number.

3. Frontend Funnel: Continuity

In this Frontend Funnel, you’ll discover how to attract visitors and let them keep spending for a longer time.

However you’re not limited in any way– as there are many methods to utilize this to increase your success rate.

4. Middle Funnel: Perfect Webinar

The ideal webinar is the ideal and likewise the first funnel for the middle of your value ladder. It covers whatever about hosting high-converting webinars; how to use live or recorded discussions to market your product and services on auto-pilot.

DotCom Secrets Perfect Webinar

Sure enough, you’re offered with the strategies and scripts that will make the webinar truly “best.”.

5. Middle Funnel: Invisible Perfect Webinar.

It’s not FREE!. It’s a more innovative webinar presentation where your goal is to get individuals to buy.

You’ll likewise access the scripts for this upgraded variation of Perfect Webinar.

6. Middle Funnel: Product Launch.

You use the “Product Launch” funnel specifically for launching a new item by sharing a series of videos to supply lots of value to your visitors.

Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them utilize it.

These videos will be persuasive, helpful, and entertaining– thus triggering visitors to take actions. You’ll discover how to effectively structure these videos in the DotCom Secrets book.

7. Backend Funnel: High-Ticket, Three-Step Application.

This is where you master the art of selling high-ticket offers using an advanced formula and scripts. This funnel is what you need to obtain premium customers if you’re a coach or consultant.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Area 5: ClickFunnels.

This last area is quick however you can find out more by reading my ClickFunnels review.

DotCom Secrets Pros and Cons.

DotCom Secrets is a terrific book if you want to acquire insights, see examples, and check out stories that will motivate you to develop an effective service online or guide you in transitioning from offline to online marketing channels.

Let’s consider the cons and pros rapidly:.

Pros.

DotCom Secrets is totally free. Get business-building understanding without paying cash.

Improve your organization’ relevance using the value ladders and sales funnel techniques and scripts.

Get tricks to becoming a thought leader in your industry.

Simple methods that will work for any business model.

Establish and develop relationships relationship with your consumers.

Cons.

You may require to have an existing service to benefit from DotCom Secrets (although it can certainly benefit you if you’re simply starting along with long as you carry out the details).

The book is ideal for companies that utilize internet marketing platforms.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book Pricing.

DotCom Secrets is FREE when you get it from the official website. If you’re based within the US or $14.95 for international, you only have to pay for shipping/handling– $7.95.

There you have it, the Free Plus Shipping offer we talked about earlier. As you can see, Russell is a master at implementing what he teaches.

If you choose to purchase DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your choice.

DotCom Secrets Free Book.

Thanks to Russell for offering the book free from his site (you just pay for shipping).

DoCom Secrets Review Summary: Is It Worth Getting The Book?

The DotCom Secrets book is a package of actionable techniques and secrets for beginning and growing an organization.

You’ll encounter a bunch of aha moments while going through the sections. You’re assisted on how to include the principle into my own service.

DotCom Secrets is a playbook. You may have to read it numerous times to get the ‘tricks’ into your head and business. You do not have to if you have a strong IQ, which I’m sure you do!

All in all, if you’re offering product and services online, I extremely suggest that you get a copy of DotCom Secrets for FREE.

>>Click Here To Get Your Copy Of Dotcom Secrets<<