Dotcom Secrets is an excellent book if you wish to gain insights, see examples, and read stories that will motivate you to construct an effective company online or guide you in transitioning from offline to online marketing channels.
So let’s think about the cons and pros rapidly:
- DotCom Secrets is totally free. Get it here.
- You will get over the shoulder lessons from a successful incredibly affiliate– Russell Brunson.
- The book is a easy and pleasurable read.
- You will get actionable takeaways that you can utilize to enhance your business immediately.
- It’s not a “how to make money online” book per se.
- You will need to have some understanding of online marketing ideas to completely value the book.
If you desire to discover from someone who has actually made cash online, Dotcom Secrets is a terrific resource.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can utilize to improve your service right away.
The only disadvantage is that it’s not a “how to make money online” book per se– you will require to have some knowledge of internet marketing ideas to totally appreciate it.
But in general, Dotcom Secrets is an important resource for anyone seeking to build or grow an online business.
So if you’re ready to gain from among the masters of Sales Funn, make sure to check out this book today!
DotCom Secrets Book
It’s one of my preferred business books. You may have to read it multiple times to completely comprehend it. Or simply make it your buddy as you set about your online lifestyle service experiences.
In the introduction of the book, Russell Brunson guaranteed to keep the book evergreen for many years to come. The goal is to make it appropriate to both new and innovative online entrepreneurs.
The number of company books do you still find relevant in this ever-changing world? Despite the fact that marketing methods are constantly changing, the DotCom Secrets book is still extremely pertinent and helpful today.
What Is DotCom Secrets?
The DotCom Secrets book provides a step-by-step process for growing a successful company– whether online or offline.
DotCom Secrets Review
Despite The Fact That DotCom Secrets was first released in 2015, you’ll find that most of the strategies that Russell speak about are still effective today.
You’ll get a lots of actionable suggestions from the book and if you have plans to offer items online or you’re already at it, you require to get a copy of DotCom Secrets and keep it as a reference.
Dan Kennedy composed the forward to the DotCom Secrets book. In his precise words:
” In truth, this is a proven playbook for growing your company with efficient lead generation and sales/conversion techniques, which can be utilized offline and online.”
This is a transformative and powerful book. DotCom Secrets by Russell Brunson is the best plan if you’re seeking to start a business or scale an existing business.
Within the pages of the Dotcom Secrets book, you’ll get a detailed plan that guides you on the best foundation for your service. You’ll absolutely get results from reading it.
To be truthful, DotCom Secrets seems like a book for constructing a sustainable online business only.
But don’t be constrained by that due to the fact that the actionable marketing methods work for both online and offline businesses. So you’re in safe hands if you run a brick-and-mortar service and want to shift to internet marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can address that concern. If you wish to start or scale an organization and follow tested ‘shortcut’ that has actually been checked by Russell himself, you ought to check out the DotCom Secrets book.
It’s changing lives and I’ve personally discovered it extremely important on my entrepreneurial journey (I’ve read it several times). I extremely recommend the book.
If you ‘d rather play cool and try to figure it out by yourself, then DotCom Secrets may not deserve your read. You ought to think about another book.
DotCom Secrets supplies smart insights and strategies to:
Existing company owner: If you haven’t started a business at all or have no organization concept, the book may not relate to you.
Item owners: If you have an existing item already, then you can learn techniques to double or perhaps triple your sales.
Positive online marketers: If you’re prepared to take actions that may challenge your concept of organization, then you must use DotCom Secrets as a referral.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to construct a service that stands the test of time. Because you lack the skillset, tools, and tricks that have actually been tested and shown to produce excellent outcomes, you do not desire to fizzle out.
Whether you’re a novice who’s just getting began or you’re an expert, DotCom Secrets will stroll you through the process of beginning and growing a profitable organization.
If you already have an organization, use the tricks in the book to scale to astounding levels? Aside from earning money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and effective book that offers specific, actionable directions on what you should do to fail-proof your service, how to draw in consumers, and the tricks to substantially enhance your sales.
If you fail to check out DotCom Secrets, you’re still not restricted at all. The only obstacle, though, is that you’ll miss the opportunity to rapidly grow your existing company or grow in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences between Expert Secrets Both books relate to, way of life business owners, entrepreneur and online marketers– considering that they match each other and provide for starting and growing a successful organization.
Expert Secrets vs DotCom Secrets.
DotCom Secrets describes a step-by-step process to effectively structure your business. You get to find out how to deliver your message and communicate worth in a way that makes people want to pay you.
Specialist Secrets offers actionable examples, illustrations, and stories that assist you discover your voice, develop a faithful fan base and get paid to share messages that will alter another person’s life.
Both books are advised to business owners who wish to end up being more effective in their markets. Business owners who are built to see chances in competitors instead of pain.
In Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream consumers (aka getting tons of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 sections much like Expert Secrets that details the basic marketing procedures and how to implement them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the first area of DotCom Secrets with “Ladders and Funnels.” He also reveals 5 (5) marketing secrets. Let’s review them:
Secret # 1: The Secret Formula
You require to have a full understanding of where you desire your business. How does this understanding help your customers and customers?
This will assist you to serve them much better– instead of trying to find out their discomfort points, how desperate they need services, and what they’re willing to pay.
In the secret formula, 4 simple concerns were detailed in a step-by-step order inside the DotCom Secrets book:
Who are your dream customers?
How do you find them?
How do you attract them without being aggressive?
What benefit will they get from your business?
You’ll find answers to these concerns and more in the first trick.
Secret #2: The Value Ladder
Value is key when it pertains to constructing a sustainable business. If there’s no worth, customers and customers will leave.
That’s why Russell invested a lots of time to dissect the steps that you require to follow to browse your dream consumer from taking the “bait” (starting point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This trick is referred to as “taking them through your value ladder.”
When you successfully structure the worth ladder, you’ll not only make more money, you’ll likewise offer your customers with a more tailored solution. They’ll enjoy you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic takes place. It’s like an epiphany that alters everything you already learn about growing a successful organization. You’ll begin with building out your own sales funnel and the psychology behind a profitable funnel.
There’s a lot more …
You need to have a complete value total worth place. You might not be able to build a high-converting sales funnel if you do not have a reliable worth adder mapped out.
The sales funnel is important and has actually altered the method business owners and companies approach sales online.
It works because it considers the customers’ habits– and moves them through the different actions of your worth ladder up until they’re prepared to acquire your item– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target audience. Unfortunately, you might not know how to identify or serve them. That’s why knowing how to define your target audience is very important.
This secret describes where your target audience (i.e., customers who are ready to buy your item) are spending most of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the methods that work to get a consumer to leave whatever they’re doing and take a look at your page.
Every online business owner needs to discover and master these methods. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or website is a constant struggle for most people. It’s perhaps the most challenging aspect of running a successful online organization.
Do you really comprehend how traffic works in the online marketing space? Russell has the responses if you aren’t confident in your traffic generation know-how.
He reveals you the best type of traffic that you ought to focus on and how it can transform your business. The type of traffic consists of:
- Traffic we manage
- The traffic we don’t control
- Traffic we own
Area Two: Your Communication Funnel
In this section, Russell digs deeper into the processes involved in building an audience by leveraging more advanced individual branding tactics, the tricks to interacting well with your audience that will cause a sale.
Make certain you do not skip this section while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to developing a attractive and positive character.
Why do you believe men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have huge followers?
As an entrepreneur, you can’t go wrong when you finally establish an attractive character. When you’re successful at it, it means you can add more certified customers to your email list and launch a successful item that individuals are prepared and willing to acquire immediately.
In producing that appealing character, Russell Brunson defines the three parts you must keep in check, which is divided into three (3) categories:
- The Elements
- The Identity
DotCom Secrets reveals you how to create an appealing character using these components and their components, and recognize the best method to interact your captivating stories that will get the sales can be found in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s all about creating a bond and a sort of rapport in between the Attractive Character and the target market via a traffic source we own. Email.
The Soap Opera Sequence consists of a series of email series that help to connect and establish an immediate relationship between you and the individual reading your e-mail. Russell credits Andre Chaperon (developer of Autoresponder Madness) for creating the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his good heart also shares the EXACT five email templates that have helped him to shift into a desired internet and an appealing character marketer.
The Soap Opera Sequence works due to the fact that it profits from providing value to your subscribers. This ‘worth’ coupled with an alluring open story hooks them the moment they read your first e-mail and they’ll eagerly anticipate the next one.
The days of dull email sequences are over. Don’t just enjoy daytime drama on television, it’s time to anecdotally utilize it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your subscribers pleased to speak with you every day is utilizing the Seinfeld email format.”
So what’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail design that constructs excitement in your readers. It ‘d entertain them and trigger them to purchase from you.
It leverages the power of storytelling. But this time, you’re being imaginative in sharing your life and pertinent stories happening with/around you– stories they can quickly get in touch with. You ought to be strategic and purposeful about it anyways.
You wish to be able to lead perfect consumers back to your deal. This may look basic however it’s powerful nevertheless!
When you’re sending Seinfeld emails, Russell likewise provides excellent examples and composed templates to speed up the process.
Section Three: Funnelology
In this area, the techniques and strategies for constructing high-converting funnels are gone over in detail, as well as and what you really should do to make your funnel work.
Russell covers the principles of a funnel, phases (and sales funnel stages) and the type of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we learned the importance of sticking to systems that work. Simply put, there’s no requirement to reinvent the wheel.
If you’re an entrepreneur and you’re having a hard time to break even, there’s a chance that you’re making the above mistake.
This prevails with business owners who are simply beginning with their sales funnel. They try to re-invent the entire vehicle. When building a business, what a horrible path to follow!
The secret here is leveraging on other people who already have a successful funnel and making your offer to their exact consumers. Keep an eye on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these aspects to work for you is a priceless gift for your business. It’s rather simple once you understand how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m very thankful that I check out DotCom Secrets a couple of years ago (and several times more since that first time to completely comprehend and implement the methods in my own online business.
It not just opened my eyes to funnels and how to build them however also the seven stages that a perfect customer needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better pertained to terms with this sentence within the DotCom Secrets. It reads:
The genuine difference between having a 6-, 7-, or even eight-figure service is whether you understand the phases of a funnel and can effectively monetize the points along the line.
I learnt more about that there are levels of traffic temperature level and for that reason, treating them along the exact same funnel process threatens.
This trick alone is basic to creating the ideal kind of page, offer, and traffic that will lead to sales.
There’s also the pre-framing concept that you require to totally understand when developing a funnel– especially if you desire visitors and causes trust you more. Well, who does not want to develop trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets exceeds the normal business suggestions. It goes into the specific landing pages you can develop in the 7 building phases that we’ve talked about earlier.
You get to see the twenty-three of the most reliable building blocks for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers utilize these foundation at particular times throughout these exact same four phases of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying buyers
Identifying hyperactive purchasers for your services and products.
You can choose which you desire to start with very first and which one to stick to in your market when you’ve comprehended how this works.
Secret # 12: Frontend Vs. Backend Funnels
Selecting the right kind of funnels can be a battle even to the advanced online marketers. More so, understand the funnels that will be served just to qualified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so apparent– but bypassing it can make a distinction in your traffic engagement and sales.
Here Russell describes the process he follows when picking a funnel to utilize on the frontend of his value ladders, the funnel he utilizes in the factor to consider phase (the middle), and those used for the backend offers.
Secret # 13: The Best Bait
I couldn’t contain this ‘secret’ when I first checked out the DotCom Secrets book.
Russell spills it all out in this area and exposes the trick that made all his books offer millions.
Just by grabbing your free copy of DotCom Secrets and studying the funnel actions, you’ll have numerous “Aha-Moments” that will change your company, specifically if you have a product you’re presently offering online (or even offline).
I imply if you can buy your complimentary copy of DotCom Secrets and study the funnel actions, you’ll understand the trick behind these records.
He emphasizes the power of words and how using a certain WORD can change your whole company amazingly. That single word can act as bait.
No matter the market you run in, what you do, what products you provide, or business model, this is the part that some of the successful entrepreneurs would conceal from you.
Section Four: Scripts and funnels
The very first time I read DotCom Secrets, I could not understand this area since it was distinct in its method. I needed to read the book again to understand the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he uses in running ClickFunnels and other business, along with the exact funnel scripts that have assisted him to offer millions of each of his items.
These are split into the Frontend, Middle and Backend Funnels. Interestingly, you do not have to struggle with these parts due to the fact that there’s a powerful suite of software application you can use to automate whatever– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Due to the fact that it reveals what need to occur when you get your visitors onboard your sales funnel, the Frontend Funnel is essential.
You’ll find this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to build and can benefit eCommerce entrepreneurs or marketers who have Shipping plus totally free deals.
The first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the item ought to be delivered.
On the 2nd page (step-two) of the funnel, the visitor’s charge card details is requested for the shipping and handling charge. As soon as the visitor has actually effectively filled out the second page– the One-time-offer is next.
Naturally, you’re not left alone as there are scripts you will utilize to make this entire 2-step totally free shipping funnel reliable. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the exact same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The goal of establishing this offer is to assist breakeven and cover the money you spent on advertising or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson shows the useful mechanics associated with this kind of funnel. And he also introduced an unique script called the Star, Story, Solution script which helps to nudge a cold lead towards your products.
You’ll get to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to lure visitors and let them keep paying for a longer time.
You’re not restricted in any method– as there are many methods to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The ideal webinar is the perfect and likewise the very first funnel for the middle of your value ladder. It covers whatever about hosting high-converting webinars; how to use live or documented presentations to market your products or services on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re provided with the methods and scripts that will make the webinar really “ideal.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a little various. It’s not FREE!. It’s a more advanced webinar presentation where your goal is to get individuals to buy. It’s “undetectable”– which implies there’s no aggressive or deception included.
You’ll also access the scripts for this updated variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel particularly for introducing a brand-new product by sharing a series of videos to offer tons of value to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be persuasive, helpful, and entertaining– thereby triggering visitors to take actions. You’ll find how to correctly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket offers utilizing an advanced formula and scripts. If you’re a coach or consultant, this funnel is what you require to get premium clients.
Area 5: ClickFunnels.
This last area is brief however you can learn more by reading my ClickFunnels examine.
DotCom Secrets Pros and Cons.
DotCom Secrets is a terrific book if you wish to get insights, see examples, and check out stories that will motivate you to construct an effective organization online or guide you in transitioning from offline to internet marketing channels.
So let’s consider the benefits and drawbacks rapidly:.
DotCom Secrets is totally free. Get business-building understanding without paying money.
Improve your organization’ importance using the worth ladders and sales funnel methods and scripts.
Get tricks to ending up being an idea leader in your industry.
Simple techniques that will work for any organization model.
Build relationships and establish rapport with your consumers.
You might require to have an existing company to benefit from DotCom Secrets (although it can certainly benefit you if you’re simply beginning along with long as you implement the info).
The book is ideal for organizations that utilize online marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the official website, DotCom Secrets is FREE. You just have to pay for shipping/handling– $7.95 if you’re based within the United States or $14.95 for international.
There you have it, the Free Plus Shipping offer we talked about earlier. As you can see, Russell is a master at implementing what he teaches.
You can get the paperback format for $14.80 if you prefer to buy DotCom Secrets from Amazon. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for using the book devoid of his site (you just pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a bundle of actionable methods and tricks for starting and growing a service.
You’ll encounter a bunch of aha moments while going through the areas. More importantly, you’re guided on how to include the principle into my own organization.
DotCom Secrets is a playbook. You might have to read it multiple times to get the ‘secrets’ into your head and company. However you do not need to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling products or services online, I extremely recommend that you get a copy of DotCom Secrets totally free.