Dotcom Secrets is a terrific book if you wish to acquire insights, see examples, and read stories that will inspire you to build a successful organization online or guide you in transitioning from offline to internet marketing channels.
Let’s consider the cons and pros quickly:
- DotCom Secrets is totally free. Get it here.
- You will get over the shoulder lessons from an effective very affiliate– Russell Brunson.
- The book is a satisfying and easy read.
- You will get actionable takeaways that you can use to enhance your organization instantly.
- It’s not a “how to make money online” book per se.
- You will require to have some knowledge of online marketing concepts to completely value the book.
If you desire to learn from somebody who has actually made money online, Dotcom Secrets is a great resource.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can use to enhance your organization immediately.
The only drawback is that it’s not a “how to earn money online” book per se– you will need to have some knowledge of online marketing concepts to fully appreciate it.
But in general, Dotcom Secrets is an important resource for anyone seeking to build or grow an online business.
If you’re prepared to find out from one of the masters of Sales Funn, be sure to examine out this book today!
DotCom Secrets Book
It’s one of my preferred organization books. You might need to read it numerous times to totally grasp it. Or simply make it your buddy as you set about your online way of life service experiences.
In the introduction of the book, Russell Brunson guaranteed to keep the book evergreen for years to come. The goal is to make it pertinent to both brand-new and sophisticated online entrepreneurs.
How many organization books do you still find pertinent in this ever-changing world? Even though marketing methods are constantly changing, the DotCom Secrets book is still incredibly relevant and useful today.
What Is DotCom Secrets?
The DotCom Secrets book supplies a step-by-step process for growing an effective service– whether online or offline.
DotCom Secrets Review
Although DotCom Secrets was first published in 2015, you’ll discover that most of the techniques that Russell speak about are still efficient today.
You’ll get a ton of actionable suggestions from the book and if you have plans to sell products online or you’re already at it, you need to get a copy of DotCom Secrets and keep it as a referral.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his precise words:
” In fact, this is a tested playbook for growing your company with effective list building and sales/conversion approaches, which can be used online and offline.”
This is a effective and transformative book. DotCom Secrets by Russell Brunson is the perfect plan if you’re wanting to begin a service or scale an existing service.
Within the pages of the Dotcom Secrets book, you’ll get a comprehensive strategy that guides you on the best building blocks for your organization. You’ll absolutely get arise from reading it.
To be truthful, DotCom Secrets seems like a book for constructing a sustainable online service just.
Do not be constrained by that due to the fact that the actionable marketing strategies work for both online and offline companies. So you’re in safe hands if you run a brick-and-mortar organization and want to transition to internet marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can answer that question. If you want to begin or scale a business and follow proven ‘shortcut’ that has been checked by Russell himself, you should check out the DotCom Secrets book.
It’s changing lives and I’ve personally found it very valuable on my entrepreneurial journey (I’ve read it several times). I extremely recommend the book.
If you ‘d rather play cool and attempt to figure it out on your own, then DotCom Secrets might not deserve your read. You ought to consider another book.
DotCom Secrets provides clever insights and strategies to:
Existing entrepreneur: If you have not started a business at all or have no company idea, the book might not relate to you.
Item owners: If you have an existing product already, then you can find out methods to double or even triple your sales.
Positive marketers: If you’re willing to take steps that might challenge your idea of organization, then you need to utilize DotCom Secrets as a reference.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to construct an organization that stands the test of time. You don’t wish to die because you lack the skillset, tools, and tricks that have been tested and shown to produce great results.
Whether you’re a newbie who’s simply getting began or you’re a professional, DotCom Secrets will walk you through the process of beginning and growing a successful company.
If you currently have a company, utilize the tricks in the book to scale to amazing levels? Aside from generating income, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and powerful book that provides specific, actionable instructions on what you ought to do to fail-proof your business, how to bring in customers, and the secrets to substantially boost your sales.
You’re still not limited at all if you fail to read DotCom Secrets. The only difficulty, though, is that you’ll miss out on the opportunity to quickly grow your existing service or thrive in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions in between Expert Secrets Both books relate to, way of life business owners, company owner and online marketers– because they match each other and offer beginning and growing a successful company.
Professional Secrets vs DotCom Secrets.
DotCom Secrets lays out a detailed process to efficiently structure your organization. You get to discover how to deliver your message and communicate worth in such a way that makes people want to pay you.
Specialist Secrets offers actionable examples, illustrations, and stories that help you find your voice, develop a loyal fan base and make money to share messages that will change another person’s life.
Both books are recommended to company owner who want to become more successful in their industries. Entrepreneurs who are constructed to see opportunities in competitors instead of discomfort.
In Russell’s third and brand name new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream consumers (aka getting heaps of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 areas similar to Expert Secrets that lays out the simple marketing processes and how to implement them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the very first section of DotCom Secrets with “Ladders and Funnels.” He also exposes five (5) marketing tricks. Let’s review them:
Secret # 1: The Secret Formula
Initially, you need to have a full understanding of where you want your company. How does this understanding help your customers and clients?
This will assist you to serve them much better– instead of trying to find out their pain points, how desperate they need options, and what they’re prepared to pay.
In the secret formula, four basic questions were described in a detailed order inside the DotCom Secrets book:
Who are your dream clients?
How do you discover them?
How do you attract them without being aggressive?
What advantage will they get from your service?
You’ll find answers to these questions and more in the very first trick.
Secret #2: The Value Ladder
When it comes to developing a sustainable service, worth is essential. If there’s no value, consumers and customers will leave.
That’s why Russell invested a ton of time to dissect the actions that you require to follow to navigate your dream consumer from taking the “bait” (starting point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This secret is described as “taking them through your worth ladder.”
When you successfully structure the worth ladder, you’ll not just make more money, you’ll also supply your clients with a more tailored service. They’ll enjoy you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic happens. It’s like an epiphany that changes everything you already understand about growing a profitable organization. You’ll begin with developing out your own sales funnel and the psychology behind a profitable funnel.
There’s a lot more …
You need to have a complete value total in place. You might not be able to develop a high-converting sales funnel if you don’t have an effective worth adder mapped out.
The sales funnel is very important and has actually altered the way business owners and businesses approach sales online.
It works because it takes into account the consumers’ behaviors– and moves them through the various actions of your value ladder till they’re all set to purchase your product– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target audience. You might not understand how to identify or serve them. That’s why knowing how to define your target market is very important.
This secret details where your target audience (i.e., customers who are ready to acquire your item) are investing most of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the methods that work to get a customer to leave whatever they’re doing and have a look at your page.
Every online entrepreneur needs to find out and master these methods. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or website is a constant struggle for many people. It’s perhaps the most difficult element of running a successful online service.
Do you actually comprehend how traffic works in the internet marketing space? Russell has the answers if you aren’t confident in your traffic generation expertise.
He shows you the best type of traffic that you need to take notice of and how it can transform your business. The type of traffic includes:
- Traffic we manage
- The traffic we do not manage
- Traffic we own
Area Two: Your Communication Funnel
In this section, Russell digs deeper into the procedures involved in building an audience by leveraging advanced personal branding tactics, the secrets to interacting well with your audience that will lead to a sale.
Ensure you don’t skip this section while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to developing a appealing and positive character.
Why do you think guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and of course, Russell Brunson have massive followers?
As a business owner, you can’t fail when you lastly develop an appealing character. When you’re effective at it, it means you can add more certified consumers to your email list and release a successful product that individuals are prepared and all set to purchase right now.
In producing that appealing character, Russell Brunson specifies the 3 elements you should keep in check, which is split into 3 (3) classifications:
- The Elements
- The Identity
DotCom Secrets shows you how to produce an attractive character utilizing these parts and their elements, and determine the best way to communicate your fascinating stories that will get the sales can be found in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s everything about developing a bond and a sort of relationship between the Attractive Character and the target market via a traffic source we own. Email.
The Soap Opera Sequence consists of a series of email sequences that assist to link and establish an instant relationship in between you and the person reading your email. Russell credits Andre Chaperon (developer of Autoresponder Madness) for coming up with the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his good heart likewise shares the EXACT 5 e-mail design templates that have actually helped him to shift into an Attractive Character and an in-demand internet marketer.
The Soap Opera Sequence works because it profits from providing value to your customers. This ‘worth’ combined with a tempting open storyline hooks them the moment they read your first e-mail and they’ll eagerly anticipate the next one.
The days of uninteresting email series are over. Do not simply take pleasure in daytime drama on television, it’s time to anecdotally use it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your subscribers happy to hear from you every day is using the Seinfeld email format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an email style that constructs excitement in your readers. It ‘d entertain them and cause them to buy from you.
It leverages the power of storytelling. This time, you’re being creative in sharing your life and appropriate stories occurring with/around you– stories they can easily connect with. You need to be purposeful and tactical about it anyways.
You wish to be able to lead ideal clients back to your offer. This may look easy however it’s effective!
Russell also provides fine examples and composed templates to accelerate the procedure when you’re sending out Seinfeld emails.
Section Three: Funnelology
In this area, the techniques and methods for constructing high-converting funnels are gone over in detail, along with and what you truly must do to make your funnel work.
Russell covers the fundamentals of a funnel, stages (and sales funnel phases) and the kind of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we found out the significance of adhering to systems that work. Simply put, there’s no need to transform the wheel.
There’s a chance that you’re making the above mistake if you’re a service owner and you’re struggling to break even.
This prevails with entrepreneurs who are just starting with their sales funnel. They attempt to re-invent the entire car. What an awful path to follow when constructing an organization!
The trick here is leveraging on other individuals who already have a successful funnel and making your offer to their precise consumers. Watch on the:
- Ad copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these components to work for you is a valuable gift for your company. It’s quite simple once you understand how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m really glad that I read DotCom Secrets a few years ago (and numerous times more since that very first time to completely comprehend and carry out the strategies in my own online company.
It not just opened my eyes to funnels and how to develop them however also the 7 stages that a perfect customer has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better come to terms with this sentence within the DotCom Secrets. It checks out:
The genuine difference between having a 6-, seven-, or perhaps eight-figure company is whether you understand the phases of a funnel and can successfully monetize the points along the line.
I learnt more about that there are levels of traffic temperature and therefore, treating them along the same funnel procedure threatens.
This secret alone is basic to developing the right kind of page, deal, and traffic that will lead to sales.
There’s also the pre-framing idea that you need to fully understand when creating a funnel– especially if you desire visitors and causes trust you more. Well, who doesn’t wish to develop trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets exceeds the normal organization recommendations. It goes into the specific landing pages you can create in the 7 building phases that we’ve discussed earlier.
You get to see the twenty-three of the most effective building blocks for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers use these foundation at particular times during these very same 4 phases of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying buyers
Identifying hyper buyers for your services and items.
You can choose which you desire to start with very first and which one to stick to in your market when you’ve comprehended how this works.
Secret # 12: Frontend Vs. Backend Funnels
Selecting the right type of funnels can be a struggle even to the advanced online marketers. More so, comprehend the funnels that will be served just to qualified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so obvious– however bypassing it can make a difference in your traffic engagement and sales.
Here Russell describes the process he follows when selecting a funnel to utilize on the frontend of his value ladders, the funnel he uses in the consideration stage (the middle), and those utilized for the backend deals.
Secret # 13: The Best Bait
I couldn’t contain this ‘secret’ when I first checked out the DotCom Secrets book.
Russell spills everything out in this section and reveals the trick that made all his books sell millions.
Simply by getting your totally free copy of DotCom Secrets and studying the funnel steps, you’ll have a number of “Aha-Moments” that will change your service, especially if you have an item you’re presently selling online (or perhaps offline).
I indicate if you can purchase your free copy of DotCom Secrets and study the funnel steps, you’ll comprehend the trick behind these records.
He highlights the power of words and how using a specific WORD can alter your whole organization amazingly. That single word can act as bait.
Despite the market you run in, what you do, what products you provide, or business model, this is the part that a few of the successful business owners would hide from you.
Area Four: Funnels And Scripts
The very first time I check out DotCom Secrets, I couldn’t comprehend this section due to the fact that it was distinct in its method. I had to read the book once again to comprehend the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other companies, along with the exact funnel scripts that have helped him to sell countless each of his products.
These are divided into the Frontend, Middle and Backend Funnels. Remarkably, you don’t need to have problem with these parts due to the fact that there’s a powerful suite of software you can utilize to automate whatever– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is very important since it shows what need to happen as soon as you get your visitors onboard your sales funnel.
You’ll discover this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to develop and can benefit eCommerce business owners or online marketers who have Free Plus Shipping offers.
The first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the product must be shipped.
On the second page (step-two) of the funnel, the visitor’s charge card info is asked for the shipping and handling charge. When the visitor has actually effectively completed the second page– the One-time-offer is next.
Naturally, you’re not left alone as there are scripts you will use to make this whole 2-step free shipping funnel reliable. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The objective of establishing this deal is to help breakeven and cover the money you spent on marketing or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson shows the useful mechanics associated with this kind of funnel. And he likewise introduced a special script called the Star, Story, Solution script which assists to nudge a cold lead towards your products.
You’ll access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to attract visitors and let them keep spending for a longer time.
However you’re not limited in any way– as there are many ways to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The best webinar is the best and also the first funnel for the middle of your worth ladder. It covers everything about hosting high-converting webinars; how to utilize recorded or live presentations to market your products or services on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re provided with the strategies and scripts that will make the webinar genuinely “perfect.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more innovative webinar presentation where your goal is to get people to buy.
You’ll likewise access the scripts for this upgraded version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel particularly for launching a brand-new product by sharing a series of videos to offer tons of value to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them use it.
These videos will be persuasive, practical, and amusing– thereby causing visitors to act. You’ll find how to properly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket deals utilizing an innovative formula and scripts. This funnel is what you require to obtain premium clients if you’re a coach or expert.
Area 5: ClickFunnels.
This last area is short however you can learn more by reading my ClickFunnels examine.
DotCom Secrets Pros and Cons.
DotCom Secrets is a great book if you wish to get insights, see examples, and read stories that will motivate you to build an effective service online or guide you in transitioning from offline to online marketing channels.
So let’s consider the advantages and disadvantages quickly:.
DotCom Secrets is free. Get business-building knowledge without paying cash.
Improve your organization’ significance utilizing the value ladders and sales funnel strategies and scripts.
Get secrets to ending up being an idea leader in your market.
Basic techniques that will work for any service design.
Establish and develop relationships connection with your customers.
You might need to have an existing organization to benefit from DotCom Secrets (although it can definitely benefit you if you’re simply starting along with long as you carry out the details).
The book is perfect for companies that take advantage of internet marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the main website. If you’re based within the US or $14.95 for worldwide, you only have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping offer we discussed previously. As you can see, Russell is a master at executing what he teaches.
If you prefer to purchase DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for providing the book devoid of his website (you simply spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a plan of actionable strategies and tricks for starting and growing a business.
You’ll discover a lot of aha moments while going through the sections. More notably, you’re directed on how to integrate the concept into my own company.
DotCom Secrets is a playbook. You may have to read it multiple times to get the ‘tricks’ into your head and organization. You do not have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling services or items online, I extremely suggest that you get a copy of DotCom Secrets for FREE.