Dotcom Secrets is a great book if you want to get insights, see examples, and check out stories that will inspire you to build an effective organization online or guide you in transitioning from offline to online marketing channels.
So let’s consider the cons and pros rapidly:
- DotCom Secrets is free. Get it here.
- You will get over the shoulder lessons from a successful incredibly affiliate– Russell Brunson.
- The book is a simple and enjoyable read.
- You will get actionable takeaways that you can utilize to enhance your company immediately.
- It’s not a “how to generate income online” book per se.
- You will require to have some knowledge of internet marketing concepts to fully appreciate the book.
If you desire to learn from someone who has in fact made cash online, Dotcom Secrets is an excellent resource.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can use to enhance your service right away.
The only downside is that it’s not a “how to make money online” book per se– you will need to have some understanding of online marketing principles to fully value it.
But in general, Dotcom Secrets is an important resource for anybody wanting to construct or grow an online company.
So if you’re ready to learn from one of the masters of Sales Funn, be sure to take a look at this book today!
DotCom Secrets Book
It’s one of my preferred business books. You may need to read it several times to fully comprehend it. Or just make it your buddy as you tackle your online way of life business experiences.
In the intro of the book, Russell Brunson promised to keep the book evergreen for many years to come. The objective is to make it pertinent to both brand-new and sophisticated online business owners.
How many business books do you still discover appropriate in this ever-changing world? Even though marketing methods are constantly changing, the DotCom Secrets book is still exceptionally appropriate and useful today.
What Is DotCom Secrets?
The DotCom Secrets book supplies a step-by-step process for growing a successful company– whether online or offline.
DotCom Secrets Review
Despite The Fact That DotCom Secrets was first released in 2015, you’ll discover that most of the strategies that Russell discuss are still efficient today.
You’ll get a lots of actionable advice from the book and if you have strategies to offer items online or you’re currently at it, you require to get a copy of DotCom Secrets and keep it as a referral.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his exact words:
” In fact, this is a tested playbook for growing your business with efficient list building and sales/conversion techniques, which can be utilized online and offline.”
This is a effective and transformative book. DotCom Secrets by Russell Brunson is the ideal plan if you’re aiming to begin an organization or scale an existing organization.
Within the pages of the Dotcom Secrets book, you’ll get a comprehensive strategy that guides you on the right building blocks for your business. You’ll certainly get results from reading it.
To be sincere, DotCom Secrets seems like a book for building a sustainable online company just.
However do not be constrained by that due to the fact that the actionable marketing methods work for both online and offline services. So you’re in safe hands if you run a brick-and-mortar service and want to transition to internet marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can address that question. If you want to start or scale a company and follow proven ‘faster way’ that has actually been checked by Russell himself, you need to check out the DotCom Secrets book.
It’s changing lives and I’ve personally discovered it super important on my entrepreneurial journey (I’ve read it a number of times). I extremely recommend the book.
DotCom Secrets may not be worth your read if you ‘d rather play cool and attempt to figure it out by yourself. You should consider another book.
DotCom Secrets offers smart insights and techniques to:
Existing company owner: If you haven’t begun an organization at all or have no service concept, the book might not pertain to you.
Product owners: If you have an existing product currently, then you can find out methods to double or perhaps triple your sales.
Positive marketers: If you’re willing to take steps that might challenge your idea of organization, then you must use DotCom Secrets as a reference.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to construct a company that stands the test of time. You do not wish to fizzle out because you lack the skillset, tools, and secrets that have actually been checked and proven to produce great results.
Whether you’re a newbie who’s just getting began or you’re a specialist, DotCom Secrets will walk you through the procedure of beginning and growing a successful organization.
If you already have a company, use the tricks in the book to scale to unbelievable levels? Aside from earning money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and effective book that supplies particular, actionable directions on what you need to do to fail-proof your company, how to bring in consumers, and the tricks to considerably boost your sales.
You’re still not limited at all if you fail to check out DotCom Secrets. The only obstacle, however, is that you’ll miss out on the opportunity to quickly grow your existing company or flourish in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences in between Expert Secrets Both books pertain to, lifestyle entrepreneurs, entrepreneur and online marketers– because they match each other and offer beginning and growing an effective company.
Professional Secrets vs DotCom Secrets.
DotCom Secrets details a detailed process to effectively structure your business. You get to discover how to deliver your message and interact value in a manner that makes people want to pay you.
Professional Secrets gives actionable examples, illustrations, and stories that help you discover your voice, develop a loyal fan base and get paid to share messages that will change another person’s life.
Both books are advised to business owners who want to end up being more successful in their industries. Business owners who are constructed to see chances in competitors instead of discomfort.
In Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream customers (aka getting tons of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 areas similar to Expert Secrets that describes the basic marketing procedures and how to implement them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the first section of DotCom Secrets with “Ladders and Funnels.” He likewise exposes five (5) marketing secrets. Let’s go over them:
Secret # 1: The Secret Formula
You need to have a complete understanding of where you want your service. How does this understanding assist your customers and consumers?
This will assist you to serve them much better– instead of looking for out their discomfort points, how desperate they require services, and what they’re prepared to pay.
In the secret formula, four simple concerns were laid out in a step-by-step order inside the DotCom Secrets book:
Who are your dream clients?
How do you discover them?
How do you attract them without being aggressive?
What advantage will they receive from your company?
You’ll discover answers to these questions and more in the very first secret.
Secret #2: The Value Ladder
Worth is essential when it concerns constructing a sustainable service. , if there’s no worth, customers clients clients will leaveCustomers
That’s why Russell invested a lots of time to dissect the actions that you need to follow to browse your dream customer from taking the “bait” (starting point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This secret is referred to as “taking them through your value ladder.”
When you effectively structure the worth ladder, you’ll not only make more cash, you’ll also provide your consumers with a more tailored option. They’ll enjoy you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic happens. It’s like a surprise that changes everything you already learn about growing a successful business. You’ll get started with constructing out your own sales funnel and the psychology behind a successful funnel.
There’s a lot more …
You need to have a complete value total in place. You may not be able to build a high-converting sales funnel if you do not have a reliable worth adder mapped out.
The sales funnel is very important and has changed the way entrepreneurs and services approach sales online.
It works due to the fact that it considers the clients’ habits– and moves them through the various steps of your worth ladder up until they’re all set to buy your item– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target audience. Regrettably, you may not know how to determine or serve them. That’s why understanding how to specify your target audience is essential.
This secret lays out where your target audience (i.e., consumers who are ready to acquire your item) are spending the majority of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the techniques that work to get a consumer to leave whatever they’re doing and check out your page.
Every online entrepreneur needs to discover and master these techniques. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or website is a consistent battle for the majority of people. It’s perhaps the most overwhelming element of running a successful online company.
Do you truly understand how traffic operates in the online marketing space? If you aren’t confident in your traffic generation competence, Russell has the answers.
He reveals you the best type of traffic that you must take note of and how it can transform your company. The kind of traffic consists of:
- Traffic we manage
- The traffic we don’t control
- Traffic we own
Section Two: Your Communication Funnel
In this section, Russell digs deeper into the procedures involved in building an audience by leveraging advanced individual branding strategies, the tricks to interacting well with your audience that will lead to a sale.
Make certain you don’t avoid this area while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to developing a confident and attractive character.
Why do you believe men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have massive fans?
As an entrepreneur, you can’t go wrong when you lastly establish an attractive character. When you’re effective at it, it means you can include more competent clients to your e-mail list and launch a successful product that individuals are ready and ready to buy immediately.
In producing that appealing character, Russell Brunson specifies the 3 components you need to keep in check, which is divided into 3 (3) classifications:
- The Elements
- The Identity
DotCom Secrets shows you how to develop an attractive character using these elements and their components, and identify the very best method to interact your fascinating stories that will get the sales coming in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s everything about producing a bond and a sort of rapport in between the Attractive Character and the target market via a traffic source we own. Email.
The Soap Opera Sequence makes up a series of email sequences that help to connect and establish an immediate relationship in between you and the person reading your e-mail. Russell credits Andre Chaperon (developer of Autoresponder Madness) for coming up with the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his great heart likewise shares the EXACT 5 email design templates that have actually helped him to transition into a popular internet and an attractive character online marketer.
The Soap Opera Sequence works since it takes advantage of offering worth to your subscribers. This ‘value’ coupled with an alluring open story hooks them the moment they read your very first email and they’ll look forward to the next one.
The days of boring e-mail series are over. Don’t just take pleasure in soap opera on TV, it’s time to anecdotally utilize it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your subscribers pleased to speak with you every day is utilizing the Seinfeld e-mail format.”
So what’s the Seinfeld format everything about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail design that builds enjoyment in your readers. It ‘d entertain them and trigger them to purchase from you.
It leverages the power of storytelling. This time, you’re being creative in sharing your life and pertinent stories occurring with/around you– stories they can easily link with. You must be purposeful and strategic about it anyways.
You want to have the ability to lead ideal consumers back to your offer. This may look basic but it’s effective however!
When you’re sending Seinfeld emails, Russell likewise provides great examples and composed design templates to speed up the process.
Area Three: Funnelology
In this area, the strategies and strategies for constructing high-converting funnels are gone over in detail, as well as and what you really must do to make your funnel work.
Russell covers the basics of a funnel, phases (and sales funnel stages) and the type of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we discovered the significance of adhering to systems that work. To put it simply, there’s no need to transform the wheel.
If you’re a company owner and you’re having a hard time to break even, there’s a chance that you’re making the above error.
This is common with entrepreneurs who are just beginning with their sales funnel. They attempt to re-invent the whole car. What a terrible path to follow when constructing a business!
The secret here is leveraging on other individuals who currently have an effective funnel and making your offer to their precise customers. Watch on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these elements to work for you is a priceless present for your service. Once you understand how the pieces fit, it’s rather easy.
Secret # 10: Seven Phases Of A Funnel
I’m really happy that I check out DotCom Secrets a couple of years ago (and a number of times more since that first time to totally understand and implement the strategies in my own online company.
It not only opened my eyes to funnels and how to develop them however likewise the seven phases that a perfect client has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better come to terms with this sentence within the DotCom Secrets. It checks out:
The real distinction between having a 6-, 7-, or even eight-figure business is whether you comprehend the stages of a funnel and can effectively monetize the points along the line.
I got to know that there are levels of traffic temperature level and therefore, treating them along the very same funnel procedure threatens.
This secret alone is essential to creating the best kind of page, offer, and traffic that will cause sales.
There’s likewise the pre-framing idea that you require to fully comprehend when creating a funnel– particularly if you desire visitors and results in trust you more. Well, who does not want to develop trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets goes beyond the normal organization recommendations. It goes into the particular landing pages you can produce in the 7 structure stages that we’ve gone over previously.
You get to see the twenty-three of the most reliable foundation for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers use these foundation at particular times throughout these same four stages of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying purchasers
Identifying hyperactive buyers for your product or services.
Once you’ve understood how this works, you can decide which you wish to begin with first and which one to stay with in your market.
Secret # 12: Frontend Vs. Backend Funnels
Choosing the right kind of funnels can be a battle even to the advanced online marketers. More so, comprehend the funnels that will be served only to qualified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so obvious– but bypassing it can make a distinction in your traffic engagement and sales.
Here Russell describes the process he follows when picking a funnel to use on the frontend of his worth ladders, the funnel he uses in the consideration phase (the middle), and those utilized for the backend deals.
Secret # 13: The Best Bait
I could not contain this ‘secret’ when I first read the DotCom Secrets book.
Russell spills everything out in this area and reveals the secret that made all his books sell millions.
Just by getting your complimentary copy of DotCom Secrets and studying the funnel steps, you’ll have numerous “Aha-Moments” that will change your company, specifically if you have an item you’re currently offering online (or perhaps offline).
I imply if you can order your totally free copy of DotCom Secrets and study the funnel steps, you’ll understand the secret behind these records.
He emphasizes the power of words and how using a particular WORD can change your entire business amazingly. That single word can function as bait.
Despite the market you operate in, what you do, what products you provide, or business design, this is the part that some of the effective business owners would conceal from you.
Section Four: Funnels And Scripts
The first time I check out DotCom Secrets, I couldn’t grasp this area due to the fact that it was special in its method. I needed to read the book again to comprehend the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he uses in running ClickFunnels and other companies, in addition to the precise funnel scripts that have assisted him to sell millions of each of his products.
These are divided into the Frontend, Middle and Backend Funnels. Remarkably, you don’t need to have problem with these parts because there’s a powerful suite of software you can use to automate whatever– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is necessary since it shows what ought to happen when you get your visitors onboard your sales funnel.
You’ll find this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to build and can benefit eCommerce online marketers or business owners who have Shipping plus complimentary offers.
The first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the item should be delivered.
On the second page (step-two) of the funnel, the visitor’s credit card information is requested for the shipping and dealing with charge. When the visitor has actually effectively submitted the 2nd page– the One-time-offer is next.
Naturally, you’re not left alone as there are scripts you will use to make this entire 2-step complimentary shipping funnel reliable. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the very same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The objective of setting up this offer is to help breakeven and cover the cash you spent on advertising or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson reveals the useful mechanics involved in this kind of funnel. And he also introduced an unique script called the Star, Story, Solution script which assists to push a cold lead towards your items.
You’ll get to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to entice visitors and let them keep paying for a longer time.
You’re not restricted in any way– as there are numerous ways to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The best webinar is the ideal and also the first funnel for the middle of your value ladder. It covers everything about hosting high-converting webinars; how to utilize live or documented presentations to market your service or products on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re provided with the techniques and scripts that will make the webinar really “perfect.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more sophisticated webinar presentation where your objective is to get individuals to buy.
You’ll likewise access the scripts for this upgraded version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel specifically for releasing a brand-new product by sharing a series of videos to provide tons of worth to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be persuasive, practical, and entertaining– thereby triggering visitors to act. You’ll discover how to effectively structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket deals utilizing an innovative formula and scripts. If you’re a coach or consultant, this funnel is what you require to obtain premium customers.
Section 5: ClickFunnels.
This last section is brief however you can learn more by reading my ClickFunnels review.
DotCom Secrets Pros and Cons.
DotCom Secrets is an excellent book if you want to gain insights, see examples, and check out stories that will inspire you to build a successful organization online or guide you in transitioning from offline to internet marketing channels.
So let’s consider the cons and pros rapidly:.
DotCom Secrets is complimentary. Get business-building understanding without paying money.
Enhance your service’ significance utilizing the worth ladders and sales funnel techniques and scripts.
Get tricks to becoming an idea leader in your market.
Simple techniques that will work for any company design.
Build relationships and establish rapport with your customers.
You might need to have an existing company to take advantage of DotCom Secrets (although it can certainly benefit you if you’re just beginning along with long as you carry out the details).
The book is perfect for organizations that take advantage of online marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the official site, DotCom Secrets is FREE. You only have to spend for shipping/handling– $7.95 if you’re based within the United States or $14.95 for global.
There you have it, the Free Plus Shipping deal we talked about earlier. As you can see, Russell is a master at implementing what he teaches.
If you choose to purchase DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for offering the book devoid of his website (you simply pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a package of actionable strategies and secrets for growing an organization and beginning.
You’ll discover a lot of aha minutes while going through the sections. You’re assisted on how to include the concept into my own service.
DotCom Secrets is a playbook. You may have to read it numerous times to get the ‘secrets’ into your head and business. However you don’t need to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling service or products online, I highly recommend that you get a copy of DotCom Secrets totally free.