Dotcom Secrets is a great book if you want to get insights, see examples, and check out stories that will influence you to construct a successful service online or guide you in transitioning from offline to online marketing channels.
Let’s consider the pros and cons quickly:
- DotCom Secrets is free. Get it here.
- You will overcome the shoulder lessons from an effective extremely affiliate– Russell Brunson.
- The book is a simple and satisfying read.
- You will get actionable takeaways that you can utilize to improve your company right away.
- It’s not a “how to make money online” book per se.
- You will need to have some knowledge of internet marketing concepts to totally value the book.
Dotcom Secrets is a terrific resource if you want to gain from somebody who has in fact generated income online.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can utilize to improve your service right away.
The only disadvantage is that it’s not a “how to make money online” book per se– you will need to have some knowledge of internet marketing principles to fully value it.
In general, Dotcom Secrets is an important resource for anybody looking to construct or grow an online service.
So if you’re all set to gain from among the masters of Sales Funn, be sure to check out this book today!
DotCom Secrets Book
It’s one of my favorite service books. You might have to read it several times to completely comprehend it. Or merely make it your companion as you tackle your online way of life business adventures.
In the intro of the book, Russell Brunson assured to keep the book evergreen for years to come. The objective is to make it relevant to both brand-new and sophisticated online entrepreneurs.
How many organization books do you still discover pertinent in this ever-changing world? Despite the fact that marketing strategies are continuously changing, the DotCom Secrets book is still extremely appropriate and useful today.
What Is DotCom Secrets?
The DotCom Secrets book provides a detailed process for growing a successful business– whether online or offline.
DotCom Secrets Review
Even though DotCom Secrets was first published in 2015, you’ll discover that the majority of the methods that Russell talks about are still reliable today.
You’ll get a lots of actionable advice from the book and if you have plans to offer products online or you’re already at it, you require to get a copy of DotCom Secrets and keep it as a recommendation.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his specific words:
” In truth, this is a tested playbook for growing your business with effective lead generation and sales/conversion methods, which can be utilized online and offline.”
This is a powerful and transformative book. DotCom Secrets by Russell Brunson is the ideal plan if you’re wanting to start an organization or scale an existing organization.
Within the pages of the Dotcom Secrets book, you’ll get an in-depth strategy that guides you on the ideal foundation for your service. You’ll definitely get arise from reading it.
To be truthful, DotCom Secrets sounds like a book for developing a sustainable online organization only.
But do not be constrained by that since the actionable marketing techniques work for both online and offline companies. So you’re in safe hands if you run a brick-and-mortar company and want to transition to internet marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can address that question. If you want to begin or scale a company and follow proven ‘faster way’ that has been checked by Russell himself, you must check out the DotCom Secrets book.
It’s changing lives and I’ve personally discovered it incredibly important on my entrepreneurial journey (I’ve read it a number of times). I highly recommend the book.
DotCom Secrets may not be worth your read if you ‘d rather play cool and try to figure it out by yourself. You need to think about another book.
DotCom Secrets offers wise insights and techniques to:
Existing business owners: If you have not started a service at all or have no business idea, the book might not be relevant to you.
Item owners: If you have an existing product already, then you can find out techniques to double and even triple your sales.
Confident online marketers: If you’re willing to take actions that may challenge your concept of business, then you must utilize DotCom Secrets as a recommendation.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to construct a business that stands the test of time. You don’t wish to blow over due to the fact that you lack the skillset, tools, and tricks that have been checked and proven to produce fantastic outcomes.
So whether you’re a novice who’s simply getting going or you’re a specialist, DotCom Secrets will stroll you through the process of starting and growing a successful service.
If you already have a service, use the secrets in the book to scale to amazing levels? Aside from making money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and powerful book that supplies specific, actionable instructions on what you need to do to fail-proof your business, how to attract clients, and the tricks to significantly enhance your sales.
You’re still not restricted at all if you stop working to check out DotCom Secrets. The only difficulty, however, is that you’ll miss out on the opportunity to rapidly grow your existing organization or prosper in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions in between Expert Secrets Both books pertain to, way of life entrepreneurs, entrepreneur and online marketers– since they complement each other and provide for starting and growing a successful company.
Specialist Secrets vs DotCom Secrets.
DotCom Secrets outlines a step-by-step procedure to successfully structure your business. You get to discover how to provide your message and interact worth in such a way that makes individuals wish to pay you.
Specialist Secrets provides actionable examples, illustrations, and stories that help you discover your voice, develop a loyal fan base and earn money to share messages that will change someone else’s life.
Both books are recommended to entrepreneur who want to become more successful in their markets. Entrepreneurs who are developed to see opportunities in competitors instead of pain.
In Russell’s 3rd and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream consumers (aka getting loads of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 sections just like Expert Secrets that outlines the simple marketing processes and how to implement them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the first area of DotCom Secrets with “Ladders and Funnels.” He likewise exposes five (5) marketing tricks. Let’s go over them:
Secret # 1: The Secret Formula
First, you require to have a complete understanding of where you desire your business. How does this understanding help your customers and clients?
This will help you to serve them much better– instead of trying to find out their discomfort points, how desperate they require services, and what they’re willing to pay.
In the secret formula, 4 simple questions were laid out in a detailed order inside the DotCom Secrets book:
Who are your dream clients?
How do you find them?
How do you attract them without being pushy?
What advantage will they get from your organization?
You’ll find answers to these concerns and more in the very first secret.
Secret #2: The Value Ladder
Value is crucial when it pertains to constructing a sustainable business. If there’s no value, customers and consumers will leave.
That’s why Russell invested a ton of time to dissect the steps that you require to follow to browse your dream client from taking the “bait” (starting point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This trick is described as “taking them through your worth ladder.”
When you effectively structure the value ladder, you’ll not only make more money, you’ll also offer your customers with a more customized service. They’ll enjoy you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic occurs. It’s like a surprise that changes whatever you currently understand about growing a rewarding organization. You’ll start with constructing out your own sales funnel and the psychology behind a profitable funnel.
It exceeds the product you’re selling or how they’re priced. There’s a lot more …
You require to have a total worth ladder in place. It’s like your infallible system for making sales on auto-pilot. If you don’t have an effective value adder mapped out, you may not be able to develop a high-converting sales funnel.
The sales funnel is necessary and has actually changed the method entrepreneurs and services approach sales online.
It works because it takes into consideration the clients’ behaviors– and moves them through the different steps of your value ladder until they’re prepared to purchase your item– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target audience. You might not understand how to recognize or serve them. That’s why understanding how to define your target market is important.
This secret lays out where your target market (i.e., customers who are ready to purchase your product) are spending the majority of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the strategies that work to get a customer to leave whatever they’re doing and check out your page.
Every online business owner needs to discover and master these techniques. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or website is a continuous struggle for many people. It’s arguably the most complicated element of running a successful online organization.
Do you really comprehend how traffic operates in the online marketing area? If you aren’t confident in your traffic generation know-how, Russell has the answers.
He reveals you the very best kind of traffic that you must take note of and how it can transform your service. The type of traffic consists of:
- Traffic we manage
- The traffic we don’t control
- Traffic we own
Section Two: Your Communication Funnel
In this section, Russell digs deeper into the procedures associated with developing an audience by leveraging advanced individual branding strategies, the secrets to communicating well with your audience that will result in a sale.
Make certain you don’t skip this area while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to building a appealing and confident character.
Why do you think guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and of course, Russell Brunson have enormous followers?
As a company owner, you can’t fail when you finally develop an attractive character. When you’re successful at it, it implies you can add more qualified consumers to your email list and release an effective item that individuals are all set and ready to purchase right away.
In developing that appealing character, Russell Brunson specifies the three elements you should keep in check, which is divided into three (3) classifications:
- The Elements
- The Identity
DotCom Secrets shows you how to develop an appealing character using these elements and their aspects, and determine the very best way to communicate your captivating stories that will get the sales coming in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s all about producing a bond and a sort of connection in between the Attractive Character and the target audience through a traffic source we own. Email.
The Soap Opera Sequence consists of a series of e-mail sequences that assist to link and establish an instant relationship between you and the person reading your e-mail. Russell credits Andre Chaperon (developer of Autoresponder Madness) for developing the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his excellent heart also shares the EXACT five email templates that have helped him to transition into an Attractive Character and a sought-after web online marketer.
Since it capitalizes on providing worth to your subscribers, the Soap Opera Sequence works. This ‘worth’ paired with a tempting open story hooks them the moment they read your very first email and they’ll anticipate the next one.
The days of uninteresting email series are over. Do not just enjoy daytime soap on TV, it’s time to anecdotally utilize it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your subscribers pleased to hear from you every day is using the Seinfeld email format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an email style that builds excitement in your readers. It ‘d amuse them and trigger them to purchase from you.
It leverages the power of storytelling. However this time, you’re being innovative in sharing your life and appropriate stories taking place with/around you– stories they can easily connect with. You ought to be purposeful and strategic about it anyways.
You want to be able to lead perfect consumers back to your offer. This might look easy however it’s effective!
When you’re sending out Seinfeld emails, Russell also offers good examples and composed templates to speed up the process.
Section Three: Funnelology
In this area, the methods and strategies for developing high-converting funnels are talked about in detail, as well as and what you really ought to do to make your funnel work.
Russell covers the fundamentals of a funnel, phases (and sales funnel phases) and the type of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we learned the value of sticking to systems that work. Simply put, there’s no need to reinvent the wheel.
If you’re a company owner and you’re having a hard time to break even, there’s a chance that you’re making the above mistake.
This prevails with entrepreneurs who are just beginning with their sales funnel. They attempt to re-invent the whole vehicle. When building a service, what a horrible path to follow!
The trick here is leveraging on other people who currently have an effective funnel and making your deal to their precise customers. Watch on the:
- Ad copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these components to work for you is a valuable present for your company. It’s quite easy once you comprehend how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m really grateful that I read DotCom Secrets a couple of years ago (and several times more because that very first time to totally understand and implement the techniques in my own online organization.
It not only opened my eyes to funnels and how to build them however also the seven stages that an ideal customer needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better pertained to terms with this sentence within the DotCom Secrets. It checks out:
The real difference between having a six-, seven-, or even eight-figure organization is whether you comprehend the phases of a funnel and can effectively monetize the points along the line.
I was familiar with that there are levels of traffic temperature and therefore, treating them along the exact same funnel procedure is dangerous.
This secret alone is basic to developing the best type of page, deal, and traffic that will lead to sales.
There’s likewise the pre-framing principle that you require to totally understand when producing a funnel– particularly if you want visitors and causes trust you more. Well, who doesn’t want to develop trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets goes beyond the normal service guidance. It enters into the specific landing pages you can create in the 7 building stages that we’ve discussed previously.
You get to see the twenty-three of the most effective building blocks for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers use these building blocks at particular times during these same four stages of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying buyers
Recognizing hyperactive buyers for your services and items.
Once you’ve comprehended how this works, you can choose which you wish to start with very first and which one to adhere to in your market.
Secret # 12: Frontend Vs. Backend Funnels
Choosing the right kind of funnels can be a battle even to the more advanced online marketers. More so, comprehend the funnels that will be served just to qualified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so apparent– but bypassing it can make a difference in your traffic engagement and sales.
Here Russell lays out the procedure he follows when choosing a funnel to utilize on the frontend of his worth ladders, the funnel he uses in the factor to consider stage (the middle), and those used for the backend deals.
Secret # 13: The Best Bait
I could not contain this ‘secret’ when I initially checked out the DotCom Secrets book.
Russell spills everything out in this area and exposes the secret that made all his books offer millions.
Simply by getting your totally free copy of DotCom Secrets and studying the funnel steps, you’ll have numerous “Aha-Moments” that will alter your service, specifically if you have an item you’re presently selling online (or even offline).
I suggest if you can buy your complimentary copy of DotCom Secrets and study the funnel steps, you’ll comprehend the trick behind these records.
He emphasizes the power of words and how using a certain WORD can alter your entire business magically. That single word can serve as bait.
Regardless of the industry you operate in, what you do, what items you use, or business design, this is the part that a few of the effective entrepreneurs would conceal from you.
Section Four: Funnels And Scripts
The very first time I check out DotCom Secrets, I could not understand this area since it was distinct in its way. I needed to check out the book again to understand the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he uses in running ClickFunnels and other companies, as well as the precise funnel scripts that have assisted him to sell millions of each of his items.
These are divided into the Frontend, Middle and Backend Funnels. Surprisingly, you do not have to battle with these parts because there’s an effective suite of software you can utilize to automate everything– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is very important since it reveals what ought to take place once you get your visitors onboard your sales funnel.
You’ll find this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to build and can benefit eCommerce entrepreneurs or marketers who have Free Plus Shipping offers.
The first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the product should be delivered.
On the 2nd page (step-two) of the funnel, the visitor’s credit card information is requested for the shipping and dealing with charge. Once the visitor has effectively completed the second page– the One-time-offer is next.
Naturally, you’re not left alone as there are scripts you will use to make this entire 2-step complimentary shipping funnel efficient. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The goal of setting up this offer is to assist breakeven and cover the cash you spent on advertising or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson reveals the practical mechanics involved in this kind of funnel. And he likewise introduced a distinct script called the Star, Story, Solution script which helps to push a cold lead towards your items.
You’ll access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to entice visitors and let them keep spending for a longer time.
However you’re not limited in any way– as there are numerous ways to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The ideal webinar is the ideal and likewise the very first funnel for the middle of your value ladder. It covers whatever about hosting high-converting webinars; how to utilize live or taped discussions to market your service or products on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re offered with the methods and scripts that will make the webinar truly “perfect.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a bit various. It’s not FREE!. It’s an advanced webinar presentation where your goal is to get people to purchase. It’s “unnoticeable”– which implies there’s no aggressive or deceptiveness involved.
You’ll also access the scripts for this upgraded variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel specifically for introducing a brand-new item by sharing a series of videos to supply tons of worth to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be persuasive, helpful, and amusing– consequently triggering visitors to act. You’ll discover how to appropriately structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket offers using a sophisticated formula and scripts. This funnel is what you need to obtain premium clients if you’re a coach or specialist.
Area 5: ClickFunnels.
This last area is short but you can discover more by reading my ClickFunnels evaluate.
DotCom Secrets Pros and Cons.
DotCom Secrets is a terrific book if you wish to get insights, see examples, and read stories that will motivate you to construct a successful organization online or guide you in transitioning from offline to internet marketing channels.
So let’s consider the benefits and drawbacks rapidly:.
DotCom Secrets is complimentary. Get business-building understanding without paying money.
Enhance your business’ significance utilizing the value ladders and sales funnel techniques and scripts.
Get tricks to becoming a thought leader in your industry.
Basic methods that will work for any company design.
Build relationships and develop relationship with your customers.
You might need to have an existing company to benefit from DotCom Secrets (although it can certainly benefit you if you’re just beginning along with long as you execute the information).
The book is ideal for organizations that leverage online marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the main website. If you’re based within the United States or $14.95 for global, you just have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping offer we went over earlier. As you can see, Russell is a master at implementing what he teaches.
You can get the paperback format for $14.80 if you choose to purchase DotCom Secrets from Amazon. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for using the book free from his site (you simply spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a package of actionable techniques and secrets for growing an organization and beginning.
You’ll come across a lot of aha moments while going through the sections. You’re guided on how to include the idea into my own organization.
DotCom Secrets is a playbook. You may have to read it several times to get the ‘tricks’ into your head and organization. However you do not have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling services or products online, I extremely suggest that you get a copy of DotCom Secrets totally free.