Dotcom Secrets is an excellent book if you wish to get insights, see examples, and check out stories that will inspire you to develop an effective business online or guide you in transitioning from offline to internet marketing channels.
Let’s think about the pros and cons rapidly:
- DotCom Secrets is complimentary. Get it here.
- You will get over the shoulder lessons from a successful extremely affiliate– Russell Brunson.
- The book is a enjoyable and simple read.
- You will get actionable takeaways that you can utilize to enhance your service immediately.
- It’s not a “how to make money online” book per se.
- You will require to have some understanding of internet marketing ideas to completely value the book.
Dotcom Secrets is an excellent resource if you want to gain from someone who has really earned money online.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can use to improve your business right away.
The only drawback is that it’s not a “how to generate income online” book per se– you will need to have some understanding of internet marketing ideas to fully appreciate it.
Overall, Dotcom Secrets is a valuable resource for anybody looking to construct or grow an online service.
If you’re all set to learn from one of the masters of Sales Funn, be sure to check out this book today!
DotCom Secrets Book
It’s one of my favorite business books. You might have to read it numerous times to fully comprehend it. Or just make it your companion as you go about your online way of life business adventures.
In the intro of the book, Russell Brunson guaranteed to keep the book evergreen for years to come. The objective is to make it relevant to both advanced and brand-new online business owners.
The number of service books do you still find appropriate in this ever-changing world? Even though marketing methods are constantly altering, the DotCom Secrets book is still exceptionally pertinent and helpful today.
What Is DotCom Secrets?
The DotCom Secrets book provides a step-by-step procedure for growing an effective business– whether online or offline.
DotCom Secrets Review
Although DotCom Secrets was first released in 2015, you’ll discover that the majority of the methods that Russell speak about are still reliable today.
You’ll get a lots of actionable advice from the book and if you have plans to offer products online or you’re already at it, you need to get a copy of DotCom Secrets and keep it as a reference.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his precise words:
” In reality, this is a proven playbook for growing your business with effective list building and sales/conversion techniques, which can be utilized online and offline.”
This is a transformative and powerful book. If you’re looking to begin a service or scale an existing organization, DotCom Secrets by Russell Brunson is the ideal road map.
Within the pages of the Dotcom Secrets book, you’ll get an in-depth plan that guides you on the right building blocks for your business. You’ll absolutely get results from reading it.
To be sincere, DotCom Secrets sounds like a book for developing a sustainable online service just.
Do not be constrained by that because the actionable marketing techniques work for both online and offline organizations. So you’re in safe hands if you run a brick-and-mortar service and wish to transition to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can answer that concern. If you want to start or scale a business and follow tested ‘shortcut’ that has actually been evaluated by Russell himself, you need to read the DotCom Secrets book.
It’s altering lives and I’ve personally discovered it very important on my entrepreneurial journey (I’ve read it numerous times). I highly advise the book.
If you ‘d rather play cool and attempt to figure it out by yourself, then DotCom Secrets may not deserve your read. You ought to think about another book.
Although, DotCom Secrets provides wise insights and techniques to:
Existing business owners: If you haven’t started a business at all or have no business concept, the book might not be relevant to you.
Product owners: If you have an existing product already, then you can learn strategies to double and even triple your sales.
Positive marketers: If you’re ready to take actions that may challenge your idea of service, then you should utilize DotCom Secrets as a referral.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to develop a business that stands the test of time. You don’t want to die because you lack the skillset, tools, and tricks that have been tested and proven to produce great results.
Whether you’re a newbie who’s just getting started or you’re an expert, DotCom Secrets will stroll you through the procedure of beginning and growing a lucrative service.
If you already have a business, use the secrets in the book to scale to amazing levels? Aside from earning money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and effective book that supplies particular, actionable instructions on what you need to do to fail-proof your organization, how to attract consumers, and the tricks to substantially boost your sales.
If you stop working to read DotCom Secrets, you’re still not restricted at all. The only challenge, however, is that you’ll miss out on the opportunity to rapidly grow your existing business or flourish in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions between Expert Secrets Both books pertain to, lifestyle business owners, business owners and online marketers– given that they match each other and provide for starting and growing an effective service.
Expert Secrets vs DotCom Secrets.
DotCom Secrets outlines a step-by-step procedure to successfully structure your company. You get to find out how to deliver your message and interact value in a manner that makes people want to pay you.
Professional Secrets offers actionable examples, illustrations, and stories that help you discover your voice, construct a devoted fan base and get paid to share messages that will change another person’s life.
Both books are advised to entrepreneur who want to become more effective in their markets. Business owners who are constructed to see opportunities in competitors instead of pain.
And lastly in Russell’s 3rd and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream clients (aka getting lots of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 areas similar to Expert Secrets that describes the basic marketing procedures and how to implement them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the first section of DotCom Secrets with “Ladders and Funnels.” He also reveals 5 (5) marketing secrets. Let’s review them:
Secret # 1: The Secret Formula
First, you need to have a complete understanding of where you desire your organization. How does this understanding help your clients and customers?
This will assist you to serve them better– instead of trying to find out their discomfort points, how desperate they require solutions, and what they’re willing to pay.
In the secret formula, four simple questions were laid out in a detailed order inside the DotCom Secrets book:
Who are your dream customers?
How do you find them?
How do you attract them without being aggressive?
What advantage will they get from your service?
You’ll discover answers to these questions and more in the first trick.
Secret #2: The Value Ladder
When it comes to developing a sustainable service, worth is essential. If there’s no value, consumers and clients will leave.
That’s why Russell invested a lots of time to dissect the actions that you require to follow to browse your dream client from taking the “bait” (beginning point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This trick is referred to as “taking them through your value ladder.”
When you successfully structure the value ladder, you’ll not just make more money, you’ll likewise supply your consumers with a more tailored option. They’ll like you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic happens. It’s like a surprise that alters whatever you already understand about growing a rewarding business. You’ll begin with constructing out your own sales funnel and the psychology behind a successful funnel.
There’s a lot more …
You need to require a complete value ladder in place. You might not be able to develop a high-converting sales funnel if you don’t have an efficient value adder mapped out.
The sales funnel is important and has changed the method business owners and organizations approach sales online.
It works since it takes into account the clients’ behaviors– and moves them through the different steps of your value ladder until they’re prepared to purchase your item– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target audience. You might not know how to determine or serve them. That’s why knowing how to specify your target market is essential.
This secret describes where your target audience (i.e., customers who are ready to buy your item) are investing most of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the strategies that work to get a customer to leave whatever they’re doing and have a look at your page.
Every online entrepreneur needs to learn and master these strategies. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or website is a continuous battle for most people. It’s probably the most difficult aspect of running an effective online organization.
Do you actually understand how traffic operates in the online marketing space? If you aren’t positive in your traffic generation expertise, Russell has the answers.
He shows you the best kind of traffic that you should focus on and how it can transform your service. The type of traffic consists of:
- Traffic we manage
- The traffic we don’t manage
- Traffic we own
Section Two: Your Communication Funnel
In this section, Russell digs deeper into the procedures involved in developing an audience by leveraging advanced individual branding techniques, the secrets to interacting well with your audience that will result in a sale.
Ensure you do not skip this section while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to developing a appealing and confident character.
Why do you believe people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have massive followers?
As an entrepreneur, you can’t fail when you finally develop an appealing character. When you’re successful at it, it implies you can include more qualified customers to your e-mail list and launch a successful item that individuals are ready and willing to purchase right away.
In producing that attractive character, Russell Brunson defines the 3 components you must keep in check, which is split into 3 (3) classifications:
- The Elements
- The Identity
DotCom Secrets shows you how to create an attractive character using these components and their elements, and identify the best way to interact your captivating stories that will get the sales can be found in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s everything about producing a bond and a sort of relationship in between the Attractive Character and the target audience via a traffic source we own. Email.
The Soap Opera Sequence comprises a series of email sequences that help to connect and establish an instantaneous relationship between you and the person reading your email. Russell credits Andre Chaperon (creator of Autoresponder Madness) for creating the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his excellent heart likewise shares the EXACT 5 e-mail templates that have actually helped him to shift into a sought-after web and an attractive character online marketer.
The Soap Opera Sequence works because it capitalizes on giving worth to your customers. This ‘worth’ coupled with an irresistible open story hooks them the minute they read your very first e-mail and they’ll look forward to the next one.
The days of boring e-mail series are over. Do not simply take pleasure in daytime soap on television, it’s time to anecdotally use it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your subscribers delighted to hear from you every day is using the Seinfeld e-mail format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an email style that develops excitement in your readers. It ‘d entertain them and trigger them to buy from you.
It leverages the power of storytelling. However this time, you’re being innovative in sharing your life and relevant stories taking place with/around you– stories they can quickly connect with. You ought to be purposeful and tactical about it anyways.
You wish to be able to lead perfect customers back to your offer. This may look basic but it’s powerful!
When you’re sending Seinfeld emails, Russell also provides great examples and written design templates to speed up the process.
Section Three: Funnelology
In this section, the strategies and strategies for constructing high-converting funnels are talked about in detail, in addition to and what you truly ought to do to make your funnel work.
Russell covers the fundamentals of a funnel, stages (and sales funnel phases) and the kind of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we learned the value of adhering to systems that work. In other words, there’s no requirement to transform the wheel.
If you’re an entrepreneur and you’re struggling to break even, there’s an opportunity that you’re making the above mistake.
This prevails with entrepreneurs who are simply beginning with their sales funnel. They try to re-invent the whole car. What a horrible course to follow when constructing a company!
The secret here is leveraging on other individuals who currently have an effective funnel and making your deal to their precise clients. Keep an eye on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these aspects to work for you is a priceless gift for your business. Once you understand how the pieces fit, it’s rather simple.
Secret # 10: Seven Phases Of A Funnel
I’m extremely glad that I check out DotCom Secrets a few years ago (and numerous times more because that very first time to completely understand and carry out the strategies in my own online organization.
It not only opened my eyes to funnels and how to develop them however likewise the 7 phases that a perfect client has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better come to terms with this sentence within the DotCom Secrets. It reads:
The real difference in between having a 6-, seven-, and even eight-figure company is whether you understand the phases of a funnel and can successfully generate income from the points along the line.
I got to know that there are levels of traffic temperature and therefore, treating them along the very same funnel process threatens.
This secret alone is basic to producing the best type of page, offer, and traffic that will lead to sales.
There’s also the pre-framing idea that you need to totally understand when producing a funnel– especially if you want visitors and causes trust you more. Well, who doesn’t wish to develop trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets goes beyond the typical organization guidance. It goes into the specific landing pages you can produce in the 7 building phases that we’ve gone over earlier.
You get to see the twenty-three of the most effective building blocks for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers use these building blocks at particular times throughout these same four phases of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying purchasers
Recognizing hyper purchasers for your services and products.
You can choose which you desire to begin with very first and which one to stick to in your market when you’ve comprehended how this works.
Secret # 12: Frontend Vs. Backend Funnels
Picking the ideal type of funnels can be a struggle even to the advanced online marketers. More so, understand the funnels that will be served just to qualified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so obvious– but bypassing it can make a distinction in your traffic engagement and sales.
Here Russell details the procedure he follows when choosing a funnel to utilize on the frontend of his worth ladders, the funnel he utilizes in the factor to consider phase (the middle), and those utilized for the backend deals.
Secret # 13: The Best Bait
I could not contain this ‘secret’ when I first read the DotCom Secrets book.
Russell spills it all out in this area and reveals the secret that made all his books sell millions.
Just by grabbing your free copy of DotCom Secrets and studying the funnel actions, you’ll have a number of “Aha-Moments” that will alter your business, specifically if you have a product you’re presently selling online (or perhaps offline).
I indicate if you can order your totally free copy of DotCom Secrets and study the funnel steps, you’ll understand the trick behind these records.
He highlights the power of words and how utilizing a certain WORD can change your entire business magically. That single word can act as bait.
Regardless of the market you operate in, what you do, what items you use, or business model, this is the part that some of the effective business owners would hide from you.
Section Four: Funnels And Scripts
The very first time I check out DotCom Secrets, I could not comprehend this section because it was distinct in its method. I had to check out the book again to understand the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other companies, in addition to the specific funnel scripts that have actually helped him to sell countless each of his products.
These are divided into the Frontend, Middle and Backend Funnels. Interestingly, you do not need to deal with these parts due to the fact that there’s an effective suite of software you can use to automate everything– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is very important since it reveals what ought to occur once you get your visitors onboard your sales funnel.
You’ll find this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to develop and can benefit eCommerce business owners or marketers who have Free Plus Shipping offers.
The very first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the item should be shipped.
On the second page (step-two) of the funnel, the visitor’s charge card details is asked for the shipping and handling charge. As soon as the visitor has actually effectively submitted the 2nd page– the One-time-offer is next.
Obviously, you’re not left alone as there are scripts you will utilize to make this entire 2-step complimentary shipping funnel reliable. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the exact same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The goal of establishing this deal is to assist breakeven and cover the money you invested in marketing or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson reveals the useful mechanics associated with this type of funnel. And he likewise presented a special script called the Star, Story, Solution script which helps to nudge a cold lead towards your items.
You’ll access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to attract visitors and let them keep spending for a longer time.
However you’re not restricted in any way– as there are lots of methods to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The best webinar is the perfect and likewise the first funnel for the middle of your worth ladder. It covers everything about hosting high-converting webinars; how to use recorded or live presentations to market your product and services on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re provided with the strategies and scripts that will make the webinar really “best.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a little bit different. It’s not FREE!. It’s a more advanced webinar discussion where your goal is to get people to buy. But it’s “unnoticeable”– which suggests there’s no aggressive or deception involved.
You’ll also access the scripts for this upgraded variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel specifically for releasing a new item by sharing a series of videos to supply lots of worth to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them use it.
These videos will be persuasive, useful, and amusing– therefore triggering visitors to do something about it. You’ll discover how to properly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket deals utilizing an advanced formula and scripts. If you’re a coach or specialist, this funnel is what you need to get premium clients.
Area 5: ClickFunnels.
This last section is quick but you can discover more by reading my ClickFunnels review.
DotCom Secrets Pros and Cons.
DotCom Secrets is a terrific book if you want to gain insights, see examples, and check out stories that will motivate you to develop an effective service online or guide you in transitioning from offline to internet marketing channels.
Let’s think about the cons and pros rapidly:.
DotCom Secrets is complimentary. Get business-building understanding without paying money.
Improve your business’ relevance using the value ladders and sales funnel strategies and scripts.
Get tricks to ending up being an idea leader in your market.
Simple methods that will work for any company design.
Establish and construct relationships connection with your customers.
You might require to have an existing organization to benefit from DotCom Secrets (although it can definitely benefit you if you’re just starting in addition to long as you implement the information).
The book is ideal for services that leverage online marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the official website. If you’re based within the US or $14.95 for worldwide, you only have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping offer we discussed previously. As you can see, Russell is a master at executing what he teaches.
You can get the paperback format for $14.80 if you prefer to purchase DotCom Secrets from Amazon. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for using the book free from his site (you simply spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a plan of actionable techniques and tricks for growing an organization and starting.
You’ll discover a lot of aha moments while going through the sections. More importantly, you’re directed on how to include the principle into my own company.
DotCom Secrets is a playbook. You may have to read it numerous times to get the ‘secrets’ into your head and business. You don’t have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering services or products online, I highly advise that you get a copy of DotCom Secrets totally free.