Russell Brunson Website

Disclosure: I am an independent ClickFunnels Affiliate, not an employee.  I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

Dotcom Secrets is a terrific book if you want to acquire insights, see examples, and read stories that will influence you to develop an effective service online or guide you in transitioning from offline to online marketing channels.

So let’s think about the benefits and drawbacks rapidly:

Pros:

  • DotCom Secrets is complimentary. Get it here.
  • You will overcome the shoulder lessons from a successful very affiliate– Russell Brunson.
  • The book is a easy and pleasurable read.
  • You will get actionable takeaways that you can utilize to enhance your organization immediately.

Cons:

  • It’s not a “how to make money online” book per se.
  • You will need to have some understanding of internet marketing ideas to fully value the book.

If you desire to discover from someone who has in fact made money online, Dotcom Secrets is a terrific resource.

Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.

You’ll leave from reading this book with actionable takeaways that you can utilize to improve your organization immediately.

The only disadvantage is that it’s not a “how to generate income online” book per se– you will require to have some knowledge of internet marketing concepts to totally appreciate it.

In general, Dotcom Secrets is a valuable resource for anyone looking to construct or grow an online company.

So if you’re ready to gain from among the masters of Sales Funn, be sure to check out this book today!

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book

It’s one of my favorite business books. You might have to read it multiple times to totally grasp it. Or just make it your buddy as you set about your online way of life service experiences.

In the introduction of the book, Russell Brunson promised to keep the book evergreen for many years to come. The goal is to make it pertinent to both innovative and new online entrepreneurs.

The number of organization books do you still find relevant in this ever-changing world? Even though marketing strategies are constantly changing, the DotCom Secrets book is still incredibly pertinent and helpful today.

What Is DotCom Secrets?

The DotCom Secrets book provides a step-by-step process for growing an effective company– whether online or offline.

DotCom Secrets Review

Even though DotCom Secrets was first published in 2015, you’ll discover that most of the strategies that Russell discuss are still effective today.

You’ll get a lots of actionable advice from the book and if you have strategies to sell products online or you’re already at it, you require to get a copy of DotCom Secrets and keep it as a referral.

Dan Kennedy composed the forward to the DotCom Secrets book. In his specific words:

” In fact, this is a proven playbook for growing your business with effective lead generation and sales/conversion methods, which can be used online and offline.”

This is a effective and transformative book. If you’re looking to start a service or scale an existing organization, DotCom Secrets by Russell Brunson is the perfect road map.

Within the pages of the Dotcom Secrets book, you’ll get a comprehensive plan that guides you on the best foundation for your business. You’ll certainly get arise from reading it.

To be honest, DotCom Secrets seems like a book for developing a sustainable online service just.

Do not be constrained by that due to the fact that the actionable marketing methods work for both online and offline organizations. So you’re in safe hands if you run a brick-and-mortar organization and wish to shift to online marketing.

Who Is DotCom Secrets For?

Is “DotCom Secrets” for you?

Well, just you can respond to that question. If you wish to begin or scale a service and follow proven ‘faster way’ that has actually been checked by Russell himself, you need to check out the DotCom Secrets book.

It’s changing lives and I’ve personally found it incredibly valuable on my entrepreneurial journey (I’ve read it numerous times). I highly suggest the book.

DotCom Secrets might not be worth your read if you ‘d rather play cool and try to figure it out by yourself. You must consider another book.

DotCom Secrets provides smart insights and strategies to:

Existing business owners: If you have not started a company at all or have no company idea, the book might not relate to you.

Item owners: If you have an existing product currently, then you can discover techniques to double or perhaps triple your sales.

Positive online marketers: If you’re ready to take steps that might challenge your idea of service, then you need to utilize DotCom Secrets as a recommendation.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer

You wish to develop a company that stands the test of time. Since you lack the skillset, tools, and secrets that have been evaluated and shown to produce fantastic results, you do not want to fizzle out.

Whether you’re a novice who’s simply getting began or you’re a specialist, DotCom Secrets will walk you through the procedure of beginning and growing a successful service.

If you already have a company, utilize the tricks in the book to scale to incredible levels? Aside from earning money, you’ll touch more lives and make the world a better place.

DotCom Secrets Is a trusted and powerful book that provides specific, actionable instructions on what you ought to do to fail-proof your company, how to draw in clients, and the secrets to significantly enhance your sales.

If you stop working to check out DotCom Secrets, you’re still not restricted at all. The only challenge, though, is that you’ll miss out on the chance to rapidly grow your existing organization or prosper in a competitive market.

How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?

Sure, there are some differences between Expert Secrets Both books are relevant to, way of life business owners, company owner and online marketers– since they match each other and offer beginning and growing a successful business.

Professional Secrets vs DotCom Secrets.

DotCom Secrets describes a detailed process to successfully structure your business. You get to learn how to deliver your message and interact value in such a way that makes people wish to pay you.

Specialist Secrets offers actionable examples, illustrations, and stories that help you discover your voice, develop a devoted fan base and make money to share messages that will alter somebody else’s life.

Both books are advised to business owners who want to end up being more successful in their industries. Business owners who are built to see opportunities in competition instead of pain.

In Russell’s third and brand brand-new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream clients (aka getting loads of traffic as the title of the book recommends).

DotCom Secrets Review: An In-Depth Look Inside

The Dotcom Secrets book is arranged into 5 areas just like Expert Secrets that lays out the simple marketing processes and how to execute them.

Area One: Ladders and Funnels

DotCom Secrets Value Ladder Vs Funnel

Russell began the very first section of DotCom Secrets with “Ladders and Funnels.” He also reveals 5 (5) marketing secrets. Let’s go over them:

Secret # 1: The Secret Formula

You require to have a complete understanding of where you want your company. How does this understanding help your clients and customers?

This will assist you to serve them much better– instead of searching for out their pain points, how desperate they need solutions, and what they’re ready to pay.

In the secret formula, four simple concerns were described in a step-by-step order inside the DotCom Secrets book:

Who are your dream clients?

How do you discover them?

How do you attract them without being pushy?

What advantage will they receive from your company?

You’ll find answers to these questions and more in the very first trick.

Secret #2: The Value Ladder

Value is essential when it comes to constructing a sustainable business. If there’s no value, clients and clients will leave.

That’s why Russell invested a ton of time to dissect the steps that you require to follow to browse your dream customer from taking the “bait” (beginning point of your ladder) to where they wish to be.

DotCom Secrets Value Ladder

This secret is described as “taking them through your worth ladder.”

When you effectively structure the worth ladder, you’ll not just make more cash, you’ll likewise provide your customers with a more tailored option. They’ll like you for this.

Secret # 3: From A Ladder To A Funnel

This trick is where the magic happens. It’s like an epiphany that alters everything you already know about growing a lucrative company. You’ll begin with constructing out your own sales funnel and the psychology behind a lucrative funnel.

There’s a lot more …

You need to have a complete value ladder worth place. You might not be able to build a high-converting sales funnel if you do not have an efficient worth adder mapped out.

The sales funnel is very important and has actually altered the method business owners and companies approach sales online.

It works because it takes into account the clients’ behaviors– and moves them through the various steps of your worth ladder until they’re ready to purchase your item– willingly.

Secret # 4: How To Find Your Dream Customers

You have a target audience. Unfortunately, you might not know how to recognize or serve them. That’s why understanding how to define your target market is essential.

This secret details where your target market (i.e., customers who are ready to purchase your product) are spending most of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!

DotCom Secrets Sales Funnel

You’ll be equipped with the techniques that work to get a client to leave whatever they’re doing and check out your page.

Every online business owner requires to discover and master these techniques. Russell makes it simple in DotCom Secrets.

Secret # 5: The Three Types Of Traffic

Generating traffic to a landing page or website is a constant struggle for the majority of people. It’s arguably the most complicated element of running an effective online organization.

Do you actually comprehend how traffic works in the internet marketing space? Russell has the answers if you aren’t positive in your traffic generation know-how.

He shows you the very best kind of traffic that you ought to pay attention to and how it can change your business. The type of traffic consists of:

  • Traffic we manage
  • The traffic we do not control
  • Traffic we own

Area Two: Your Communication Funnel

In this section, Russell digs deeper into the procedures involved in developing an audience by leveraging more advanced individual branding techniques, the secrets to interacting well with your audience that will lead to a sale.

Make sure you do not skip this area while checking out DotCom Secrets.

Secret # 6: The Attractive Character

There’s a secret to developing a confident and attractive character.

Why do you believe men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have enormous fans?

As a business owner, you can’t go wrong when you lastly develop an appealing character. When you’re effective at it, it suggests you can add more certified customers to your email list and launch a successful product that individuals are ready and prepared to purchase right now.

In producing that appealing character, Russell Brunson defines the 3 elements you should keep in check, which is divided into 3 (3) classifications:

  • The Elements
  • The Identity
  • Stories

DotCom Secrets reveals you how to develop an appealing character using these parts and their components, and identify the best method to communicate your captivating stories that will get the sales coming in.

Secret # 7: The Soap Opera Sequence

This “secret” comes from the previous part of Dotcom Secrets. It’s everything about creating a bond and a sort of connection between the Attractive Character and the target market via a traffic source we own. Email.

The Soap Opera Sequence comprises a series of email sequences that assist to connect and establish an instantaneous relationship in between you and the individual reading your e-mail. Russell credits Andre Chaperon (developer of Autoresponder Madness) for coming up with the Soap Opera Email Sequence

DotCom Secrets Soap Opera Sequence

Russell out of his great heart likewise shares the EXACT 5 email templates that have actually assisted him to transition into a popular internet and an appealing character online marketer.

Since it capitalizes on providing value to your customers, the Soap Opera Sequence works. This ‘worth’ paired with an alluring open storyline hooks them the moment they read your first email and they’ll eagerly anticipate the next one.

The days of dull e-mail series are over. Do not simply enjoy daytime soap on television, it’s time to anecdotally utilize it in your email messages.

Secret # 8: Daily Seinfeld Sequence.

According to Russell Brunson, “the secret to keeping your customers pleased to speak with you every day is utilizing the Seinfeld e-mail format.”

What’s the Seinfeld format all about?

DotCom Secrets Seinfeld Sequence

It’s an email design that builds enjoyment in your readers. It ‘d entertain them and cause them to purchase from you.

It leverages the power of storytelling. However this time, you’re being creative in sharing your life and pertinent stories happening with/around you– stories they can easily connect with. You ought to be tactical and purposeful about it anyways.

You wish to have the ability to lead ideal consumers back to your offer. This may look basic but it’s effective!

Russell also supplies fine examples and written templates to speed up the process when you’re sending Seinfeld e-mails.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Section Three: Funnelology

In this section, the techniques and tactics for constructing high-converting funnels are discussed in detail, in addition to and what you truly ought to do to make your funnel work.

Russell covers the fundamentals of a funnel, phases (and sales funnel phases) and the kind of landing pages to use, how to structure them, when, and in what matter.

Secret # 9: Reverse-Engineering A Successful Funnel

In Marketing 101, we discovered the value of staying with systems that work. Simply put, there’s no need to transform the wheel.

If you’re a business owner and you’re having a hard time to break even, there’s a possibility that you’re making the above error.

This is common with entrepreneurs who are simply starting with their sales funnel. They attempt to re-invent the whole automobile. When constructing a service, what a horrible path to follow!

The trick here is leveraging on other people who already have an effective funnel and making your offer to their precise consumers. Keep an eye on the:

  • Demographics
  • Ad copy and copies
  • Traffic sources
  • Offers
  • Landing page

Knowing how to reverse all these components to work for you is a priceless present for your company. It’s quite easy once you comprehend how the pieces fit.

Secret # 10: Seven Phases Of A Funnel

I’m extremely pleased that I check out DotCom Secrets a few years ago (and numerous times more because that very first time to totally comprehend and implement the techniques in my own online organization.

It not only opened my eyes to funnels and how to develop them but likewise the 7 stages that a perfect consumer needs to go through.

DotCom Secrets The 7 Phases of a Funnel

It made me much better pertained to terms with this sentence within the DotCom Secrets. It checks out:

The real distinction between having a 6-, seven-, and even eight-figure company is whether you comprehend the stages of a funnel and can successfully monetize the points along the line.

I was familiar with that there are levels of traffic temperature and for that reason, treating them along the exact same funnel process threatens.

This secret alone is basic to creating the ideal kind of page, deal, and traffic that will lead to sales.

There’s also the pre-framing concept that you require to fully understand when creating a funnel– particularly if you want visitors and leads to trust you more. Well, who does not wish to develop trust currently?

Secret # 11: The Twenty-Three Building Blocks Of A Funnel

DotCom Secrets surpasses the typical service recommendations. It enters into the particular landing pages you can create in the 7 structure stages that we’ve gone over previously.

You get to see the twenty-three of the most efficient building blocks for your sales funnels.

DotCom Secrets 23 building blocks of a funnel

Smart funnel hackers use these foundation at particular times during these exact same four stages of the funnel:

  • Pre-frame bridge
  • Qualifying customers
  • Qualifying buyers

Identifying hyper buyers for your services and products.

You can choose which you desire to begin with very first and which one to stick to in your market once you’ve comprehended how this works.

Secret # 12: Frontend Vs. Backend Funnels

Picking the ideal type of funnels can be a battle even to the advanced online marketers. More so, comprehend the funnels that will be served only to qualified buyers (at the backend).

DotCom Secrets Frontend Vs Backend

This error isn’t so apparent– but bypassing it can make a difference in your traffic engagement and sales.

Here Russell outlines the procedure he follows when choosing a funnel to utilize on the frontend of his value ladders, the funnel he uses in the consideration stage (the middle), and those used for the backend offers.

Secret # 13: The Best Bait

I could not include this ‘secret’ when I first checked out the DotCom Secrets book.

Russell spills all of it out in this area and reveals the trick that made all his books offer millions.

Simply by grabbing your complimentary copy of DotCom Secrets and studying the funnel steps, you’ll have several “Aha-Moments” that will alter your business, particularly if you have an item you’re currently offering online (or perhaps offline).

I suggest if you can buy your complimentary copy of DotCom Secrets and study the funnel actions, you’ll comprehend the secret behind these records.

He highlights the power of words and how using a specific WORD can alter your whole business amazingly. That single word can act as bait.

Regardless of the market you operate in, what you do, what items you provide, or business design, this is the part that a few of the successful business owners would conceal from you.

 

Area Four: Funnels And Scripts

The first time I check out DotCom Secrets, I could not grasp this area because it was special in its method. I had to read the book once again to comprehend the point that Russell was making.

As one of the actionable sections, Russell dives deeper into the core funnels he uses in running ClickFunnels and other business, as well as the exact funnel scripts that have helped him to sell millions of each of his items.

These are divided into the Frontend, Middle and Backend Funnels. Interestingly, you do not have to fight with these parts due to the fact that there’s a powerful suite of software application you can utilize to automate whatever– ClickFunnels software application.

1. Frontend Funnel: Two-Step– Free Plus Shipping

The Frontend Funnel is important due to the fact that it shows what must occur as soon as you get your visitors onboard your sales funnel.

You’ll find this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to develop and can benefit eCommerce entrepreneurs or marketers who have Free Plus Shipping deals.

The very first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the product should be shipped.

On the second page (step-two) of the funnel, the visitor’s credit card details is requested for the shipping and dealing with charge. When the visitor has effectively completed the second page– the One-time-offer is next.

Of course, you’re not left alone as there are scripts you will utilize to make this entire 2-step complimentary shipping funnel efficient. Thanks, Russell!

2. Frontend Funnel: Self-Liquidating Offer

In the same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The goal of establishing this deal is to assist breakeven and cover the cash you invested in advertising or getting the lead.

DotCom Secrets self liquidating deal

Here, Russell Brunson shows the useful mechanics associated with this type of funnel. And he likewise introduced an unique script called the Star, Story, Solution script which helps to nudge a cold lead towards your items.

You’ll access to these scripts which are forty-four (44) in number.

3. Frontend Funnel: Continuity

In this Frontend Funnel, you’ll find how to lure visitors and let them keep paying for a longer time.

However you’re not limited in any way– as there are numerous methods to utilize this to increase your success rate.

4. Middle Funnel: Perfect Webinar

The ideal webinar is the best and also the very first funnel for the middle of your worth ladder. It covers whatever about hosting high-converting webinars; how to use live or recorded presentations to market your product and services on autopilot.

DotCom Secrets Perfect Webinar

Sure enough, you’re provided with the methods and scripts that will make the webinar truly “perfect.”.

5. Middle Funnel: Invisible Perfect Webinar.

Unlike the Perfect Webinar, this one is a bit different. It’s not FREE!. It’s an advanced webinar discussion where your goal is to get individuals to purchase. It’s “unnoticeable”– which means there’s no aggressive or deceptiveness included.

You’ll likewise access the scripts for this upgraded version of Perfect Webinar.

6. Middle Funnel: Product Launch.

You use the “Product Launch” funnel particularly for introducing a new item by sharing a series of videos to supply lots of value to your visitors.

Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them utilize it.

These videos will be convincing, handy, and entertaining– therefore triggering visitors to do something about it. You’ll find how to properly structure these videos in the DotCom Secrets book.

7. Backend Funnel: High-Ticket, Three-Step Application.

This is where you master the art of selling high-ticket deals using a sophisticated formula and scripts. This funnel is what you need to obtain premium customers if you’re a coach or specialist.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Section 5: ClickFunnels.

This last area is short but you can find out more by reading my ClickFunnels evaluate.

DotCom Secrets Pros and Cons.

DotCom Secrets is a terrific book if you want to gain insights, see examples, and read stories that will inspire you to construct a successful business online or guide you in transitioning from offline to online marketing channels.

So let’s consider the cons and pros rapidly:.

Pros.

DotCom Secrets is complimentary. Get business-building understanding without paying money.

Improve your business’ importance utilizing the worth ladders and sales funnel techniques and scripts.

Get secrets to ending up being a thought leader in your industry.

Simple techniques that will work for any company model.

Establish and construct relationships relationship with your consumers.

Cons.

You might need to have an existing service to take advantage of DotCom Secrets (although it can certainly benefit you if you’re just beginning in addition to long as you carry out the information).

The book is ideal for companies that leverage online marketing platforms.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book Pricing.

When you get it from the main website, DotCom Secrets is FREE. If you’re based within the United States or $14.95 for global, you just have to pay for shipping/handling– $7.95.

There you have it, the Free Plus Shipping deal we went over earlier. As you can see, Russell is a master at executing what he teaches.

You can get the paperback format for $14.80 if you choose to purchase DotCom Secrets from Amazon. It’s your option.

DotCom Secrets Free Book.

Thanks to Russell for offering the book free from his website (you just spend for shipping).

DoCom Secrets Review Summary: Is It Worth Getting The Book?

The DotCom Secrets book is a plan of actionable strategies and tricks for starting and growing a business.

You’ll discover a bunch of aha moments while going through the areas. You’re guided on how to incorporate the principle into my own company.

DotCom Secrets is a playbook. You might need to read it numerous times to get the ‘tricks’ into your head and organization. But you do not have to if you have a strong IQ, which I’m sure you do!

All in all, if you’re offering services or products online, I extremely advise that you get a copy of DotCom Secrets for FREE.

>>Click Here To Get Your Copy Of Dotcom Secrets<<