Dotcom Secrets is a fantastic book if you want to gain insights, see examples, and read stories that will inspire you to develop an effective company online or guide you in transitioning from offline to internet marketing channels.
So let’s consider the pros and cons quickly:
- DotCom Secrets is totally free. Get it here.
- You will overcome the shoulder lessons from an effective super affiliate– Russell Brunson.
- The book is a simple and pleasurable read.
- You will get actionable takeaways that you can use to improve your business immediately.
- It’s not a “how to make money online” book per se.
- You will need to have some knowledge of online marketing principles to fully value the book.
If you desire to discover from somebody who has really made money online, Dotcom Secrets is an excellent resource.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can utilize to improve your organization right away.
The only drawback is that it’s not a “how to earn money online” book per se– you will require to have some understanding of online marketing principles to fully appreciate it.
However in general, Dotcom Secrets is an important resource for anybody wanting to build or grow an online business.
So if you’re all set to gain from one of the masters of Sales Funn, be sure to take a look at this book today!
DotCom Secrets Book
It’s one of my favorite service books. You may need to read it multiple times to fully grasp it. Or merely make it your companion as you go about your online way of life company adventures.
In the introduction of the book, Russell Brunson guaranteed to keep the book evergreen for several years to come. The objective is to make it pertinent to both new and sophisticated online entrepreneurs.
The number of organization books do you still discover appropriate in this ever-changing world? Although marketing techniques are constantly altering, the DotCom Secrets book is still exceptionally pertinent and helpful today.
What Is DotCom Secrets?
The DotCom Secrets book provides a detailed procedure for growing an effective company– whether online or offline.
DotCom Secrets Review
Even though DotCom Secrets was first published in 2015, you’ll find that the majority of the strategies that Russell talks about are still effective today.
You’ll get a lots of actionable guidance from the book and if you have strategies to offer items online or you’re already at it, you need to get a copy of DotCom Secrets and keep it as a reference.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his precise words:
” In fact, this is a proven playbook for growing your company with efficient list building and sales/conversion methods, which can be used online and offline.”
This is a powerful and transformative book. If you’re looking to start a company or scale an existing business, DotCom Secrets by Russell Brunson is the ideal roadway map.
Within the pages of the Dotcom Secrets book, you’ll get a detailed strategy that guides you on the best building blocks for your organization. You’ll certainly get arise from reading it.
To be honest, DotCom Secrets sounds like a book for building a sustainable online business just.
But do not be constrained by that because the actionable marketing techniques work for both online and offline companies. So you’re in safe hands if you run a brick-and-mortar company and want to transition to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can address that concern. If you wish to begin or scale a company and follow tested ‘shortcut’ that has actually been evaluated by Russell himself, you need to read the DotCom Secrets book.
It’s changing lives and I’ve personally found it extremely important on my entrepreneurial journey (I’ve read it numerous times). I extremely suggest the book.
If you ‘d rather play cool and try to figure it out on your own, then DotCom Secrets might not be worth your read. You should think about another book.
DotCom Secrets provides wise insights and techniques to:
Existing company owner: If you have not started a service at all or have no organization concept, the book may not be relevant to you.
Product owners: If you have an existing product already, then you can discover strategies to double and even triple your sales.
Confident marketers: If you’re ready to take actions that may challenge your idea of company, then you should utilize DotCom Secrets as a referral.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to develop an organization that stands the test of time. Because you do not have the skillset, tools, and tricks that have actually been evaluated and shown to produce excellent results, you do not want to fizzle out.
So whether you’re a beginner who’s just starting or you’re a specialist, DotCom Secrets will walk you through the procedure of starting and growing a successful service.
If you currently have a business, use the tricks in the book to scale to unbelievable levels? Aside from earning money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and effective book that supplies particular, actionable instructions on what you ought to do to fail-proof your business, how to draw in consumers, and the tricks to significantly increase your sales.
If you fail to check out DotCom Secrets, you’re still not restricted at all. The only obstacle, though, is that you’ll miss out on the chance to rapidly grow your existing service or thrive in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions in between Expert Secrets Both books relate to, lifestyle business owners, company owner and online marketers– considering that they complement each other and attend to starting and growing a successful company.
Expert Secrets vs DotCom Secrets.
DotCom Secrets describes a step-by-step procedure to efficiently structure your company. You get to discover how to provide your message and communicate worth in a way that makes individuals wish to pay you.
Specialist Secrets provides actionable examples, illustrations, and stories that help you discover your voice, build a faithful fan base and earn money to share messages that will change someone else’s life.
Both books are recommended to company owner who want to end up being more effective in their markets. Entrepreneurs who are constructed to see opportunities in competition instead of discomfort.
And lastly in Russell’s 3rd and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream customers (aka getting lots of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 sections just like Expert Secrets that describes the simple marketing processes and how to implement them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the first section of DotCom Secrets with “Ladders and Funnels.” He likewise reveals 5 (5) marketing tricks. Let’s go over them:
Secret # 1: The Secret Formula
You need to have a complete understanding of where you want your service. How does this understanding help your customers and clients?
This will help you to serve them much better– instead of searching for out their pain points, how desperate they need solutions, and what they’re willing to pay.
In the secret formula, 4 simple questions were described in a detailed order inside the DotCom Secrets book:
Who are your dream customers?
How do you discover them?
How do you attract them without being aggressive?
What advantage will they get from your service?
You’ll discover answers to these concerns and more in the very first secret.
Secret #2: The Value Ladder
When it comes to constructing a sustainable organization, worth is essential. , if there’s no value, customers clients clients will leaveCustomers
That’s why Russell invested a lots of time to dissect the actions that you need to follow to browse your dream client from taking the “bait” (starting point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This secret is described as “taking them through your value ladder.”
When you successfully structure the value ladder, you’ll not only make more cash, you’ll likewise offer your clients with a more customized option. They’ll enjoy you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic happens. It’s like a surprise that changes everything you already learn about growing a rewarding service. You’ll get started with constructing out your own sales funnel and the psychology behind a successful funnel.
There’s a lot more …
You need to require a complete value ladder in place. You might not be able to develop a high-converting sales funnel if you don’t have an effective value adder mapped out.
The sales funnel is very important and has actually altered the way business owners and organizations approach sales online.
It works since it takes into consideration the customers’ habits– and moves them through the different steps of your worth ladder until they’re all set to buy your product– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target audience. You might not know how to identify or serve them. That’s why knowing how to define your target audience is essential.
This secret details where your target audience (i.e., consumers who are ready to purchase your item) are investing most of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the strategies that work to get a client to leave whatever they’re doing and take a look at your page.
Every online entrepreneur requires to find out and master these methods. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or site is a constant struggle for most people. It’s probably the most complicated element of running an effective online service.
Do you really comprehend how traffic operates in the internet marketing area? If you aren’t confident in your traffic generation expertise, Russell has the responses.
He shows you the best type of traffic that you need to focus on and how it can transform your organization. The kind of traffic consists of:
- Traffic we control
- The traffic we don’t control
- Traffic we own
Section Two: Your Communication Funnel
In this area, Russell digs deeper into the processes associated with constructing an audience by leveraging advanced individual branding methods, the tricks to interacting well with your audience that will lead to a sale.
Make sure you don’t skip this section while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to constructing a attractive and positive character.
Why do you believe people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have massive fans?
As a company owner, you can’t fail when you finally establish an appealing character. When you’re effective at it, it suggests you can add more competent consumers to your email list and release a successful item that people are ready and prepared to buy right away.
In producing that attractive character, Russell Brunson specifies the three elements you need to keep in check, which is divided into three (3) classifications:
- The Elements
- The Identity
DotCom Secrets reveals you how to create an appealing character utilizing these parts and their elements, and recognize the best method to interact your fascinating stories that will get the sales can be found in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s all about creating a bond and a sort of relationship between the Attractive Character and the target market by means of a traffic source we own. Email.
The Soap Opera Sequence comprises a series of email series that help to link and develop an immediate relationship in between you and the individual reading your e-mail. Russell credits Andre Chaperon (creator of Autoresponder Madness) for developing the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his excellent heart also shares the EXACT five email design templates that have assisted him to shift into a popular internet and an attractive character online marketer.
The Soap Opera Sequence works due to the fact that it profits from giving value to your subscribers. This ‘value’ paired with an alluring open story hooks them the moment they read your first e-mail and they’ll look forward to the next one.
The days of uninteresting e-mail sequences are over. Do not just enjoy soap opera on television, it’s time to anecdotally use it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your subscribers pleased to speak with you every day is using the Seinfeld e-mail format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail style that builds excitement in your readers. It ‘d captivate them and trigger them to purchase from you.
It leverages the power of storytelling. However this time, you’re being creative in sharing your life and appropriate stories occurring with/around you– stories they can quickly connect with. You must be tactical and purposeful about it anyways.
You wish to be able to lead perfect consumers back to your deal. This may look easy however it’s effective!
Russell also offers fine examples and written design templates to speed up the process when you’re sending Seinfeld emails.
Section Three: Funnelology
In this section, the strategies and techniques for developing high-converting funnels are discussed in detail, as well as and what you really ought to do to make your funnel work.
Russell covers the basics of a funnel, stages (and sales funnel phases) and the type of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we found out the value of staying with systems that work. Simply put, there’s no requirement to transform the wheel.
There’s a chance that you’re making the above error if you’re a company owner and you’re struggling to break even.
This is common with business owners who are just starting with their sales funnel. They try to re-invent the entire automobile. What a horrible course to follow when developing a business!
The trick here is leveraging on other people who already have a successful funnel and making your offer to their specific consumers. Keep an eye on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these elements to work for you is a valuable present for your business. Once you understand how the pieces fit, it’s quite simple.
Secret # 10: Seven Phases Of A Funnel
I’m extremely pleased that I read DotCom Secrets a couple of years ago (and a number of times more because that first time to fully understand and carry out the methods in my own online service.
It not just opened my eyes to funnels and how to develop them but likewise the 7 stages that an ideal client needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better come to terms with this sentence within the DotCom Secrets. It checks out:
The genuine distinction in between having a six-, 7-, or even eight-figure service is whether you understand the phases of a funnel and can successfully generate income from the points along the line.
I learnt more about that there are levels of traffic temperature and for that reason, treating them along the same funnel process threatens.
This secret alone is fundamental to developing the right type of page, deal, and traffic that will cause sales.
When producing a funnel– specifically if you desire visitors and leads to trust you more, there’s likewise the pre-framing concept that you require to completely comprehend. Well, who doesn’t want to establish trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets surpasses the common business advice. It goes into the particular landing pages you can create in the 7 structure stages that we’ve gone over previously.
You get to see the twenty-three of the most efficient building blocks for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers use these foundation at particular times throughout these very same four phases of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying purchasers
Identifying hyperactive purchasers for your product or services.
As soon as you’ve understood how this works, you can choose which you wish to start with first and which one to stick to in your market.
Secret # 12: Frontend Vs. Backend Funnels
Choosing the best type of funnels can be a battle even to the advanced online marketers. More so, comprehend the funnels that will be served only to certified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so obvious– but bypassing it can make a difference in your traffic engagement and sales.
Here Russell details the procedure he follows when choosing a funnel to use on the frontend of his worth ladders, the funnel he utilizes in the factor to consider stage (the middle), and those utilized for the backend offers.
Secret # 13: The Best Bait
I couldn’t contain this ‘secret’ when I first checked out the DotCom Secrets book.
Russell spills it all out in this section and reveals the trick that made all his books offer millions.
Just by getting your free copy of DotCom Secrets and studying the funnel steps, you’ll have a number of “Aha-Moments” that will alter your service, especially if you have a product you’re presently offering online (or even offline).
I mean if you can order your free copy of DotCom Secrets and study the funnel actions, you’ll comprehend the secret behind these records.
He stresses the power of words and how utilizing a certain WORD can alter your entire organization amazingly. That single word can serve as bait.
No matter the industry you operate in, what you do, what products you use, or the business design, this is the part that some of the successful business owners would hide from you.
Section Four: Scripts and funnels
The very first time I check out DotCom Secrets, I couldn’t grasp this area because it was special in its way. I needed to check out the book again to understand the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he uses in running ClickFunnels and other business, in addition to the precise funnel scripts that have helped him to offer millions of each of his products.
These are divided into the Frontend, Middle and Backend Funnels. Interestingly, you do not need to battle with these parts because there’s an effective suite of software you can utilize to automate whatever– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is very important since it shows what need to happen when you get your visitors onboard your sales funnel.
You’ll find this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to construct and can benefit eCommerce online marketers or business owners who have Free Plus Shipping offers.
The very first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the item needs to be shipped.
On the second page (step-two) of the funnel, the visitor’s credit card information is asked for the shipping and dealing with charge. Once the visitor has effectively completed the second page– the One-time-offer is next.
Obviously, you’re not left alone as there are scripts you will utilize to make this whole 2-step complimentary shipping funnel reliable. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the very same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The goal of setting up this deal is to assist breakeven and cover the cash you spent on advertising or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson shows the practical mechanics involved in this type of funnel. And he also presented an unique script called the Star, Story, Solution script which helps to nudge a cold lead towards your products.
You’ll get to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to attract visitors and let them keep paying for a longer time.
You’re not restricted in any method– as there are lots of ways to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The best webinar is the best and likewise the first funnel for the middle of your worth ladder. It covers everything about hosting high-converting webinars; how to use live or taped discussions to market your services or products on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re offered with the techniques and scripts that will make the webinar really “ideal.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a bit different. It’s not FREE!. It’s an advanced webinar discussion where your goal is to get individuals to purchase. It’s “invisible”– which implies there’s no pushy or deception involved.
You’ll also access the scripts for this upgraded variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel specifically for introducing a brand-new item by sharing a series of videos to offer tons of worth to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be persuasive, valuable, and amusing– consequently causing visitors to take actions. You’ll discover how to effectively structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket offers using a sophisticated formula and scripts. If you’re a coach or specialist, this funnel is what you require to obtain premium customers.
Area 5: ClickFunnels.
This last section is quick but you can discover more by reading my ClickFunnels examine.
DotCom Secrets Pros and Cons.
DotCom Secrets is a terrific book if you want to get insights, see examples, and check out stories that will influence you to construct a successful company online or guide you in transitioning from offline to online marketing channels.
So let’s think about the advantages and disadvantages quickly:.
DotCom Secrets is totally free. Get business-building knowledge without paying money.
Enhance your business’ relevance using the worth ladders and sales funnel techniques and scripts.
Get tricks to ending up being a thought leader in your market.
Easy strategies that will work for any business model.
Build relationships and develop relationship with your customers.
You may need to have an existing organization to gain from DotCom Secrets (although it can certainly benefit you if you’re just starting out along with long as you implement the details).
The book is perfect for services that utilize online marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the main website, DotCom Secrets is FREE. You only need to spend for shipping/handling– $7.95 if you’re based within the US or $14.95 for global.
There you have it, the Free Plus Shipping offer we discussed earlier. As you can see, Russell is a master at executing what he teaches.
If you choose to purchase DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for offering the book devoid of his website (you simply pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a bundle of actionable methods and tricks for growing a company and starting.
You’ll discover a lot of aha moments while going through the sections. More notably, you’re directed on how to incorporate the principle into my own company.
DotCom Secrets is a playbook. You may need to read it several times to get the ‘secrets’ into your head and business. You do not have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling services or products online, I highly advise that you get a copy of DotCom Secrets totally free.