Dotcom Secrets is a fantastic book if you wish to gain insights, see examples, and read stories that will influence you to develop a successful service online or guide you in transitioning from offline to internet marketing channels.
So let’s think about the cons and pros rapidly:
- DotCom Secrets is free. Get it here.
- You will get over the shoulder lessons from a successful super affiliate– Russell Brunson.
- The book is a pleasurable and easy read.
- You will get actionable takeaways that you can use to improve your company instantly.
- It’s not a “how to make money online” book per se.
- You will need to have some understanding of internet marketing ideas to fully value the book.
Dotcom Secrets is a terrific resource if you wish to gain from somebody who has actually generated income online.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can utilize to improve your business instantly.
The only drawback is that it’s not a “how to earn money online” book per se– you will need to have some knowledge of online marketing concepts to fully value it.
However overall, Dotcom Secrets is a valuable resource for anybody looking to build or grow an online business.
So if you’re all set to gain from one of the masters of Sales Funn, make certain to check out this book today!
DotCom Secrets Book
It’s one of my preferred business books. You may have to read it multiple times to totally comprehend it. Or simply make it your companion as you go about your online way of life service adventures.
In the intro of the book, Russell Brunson assured to keep the book evergreen for many years to come. The objective is to make it pertinent to both brand-new and innovative online entrepreneurs.
The number of business books do you still discover relevant in this ever-changing world? Despite the fact that marketing methods are constantly altering, the DotCom Secrets book is still incredibly appropriate and helpful today.
What Is DotCom Secrets?
The DotCom Secrets book provides a step-by-step procedure for growing an effective business– whether online or offline.
DotCom Secrets Review
Even though DotCom Secrets was first released in 2015, you’ll find that most of the methods that Russell speak about are still reliable today.
You’ll get a ton of actionable recommendations from the book and if you have strategies to offer products online or you’re already at it, you need to get a copy of DotCom Secrets and keep it as a reference.
Dan Kennedy composed the forward to the DotCom Secrets book. In his precise words:
” In fact, this is a tested playbook for growing your company with efficient lead generation and sales/conversion approaches, which can be utilized offline and online.”
This is a transformative and powerful book. If you’re looking to start a business or scale an existing organization, DotCom Secrets by Russell Brunson is the ideal roadway map.
Within the pages of the Dotcom Secrets book, you’ll get an in-depth strategy that guides you on the right building blocks for your service. You’ll absolutely get results from reading it.
To be truthful, DotCom Secrets sounds like a book for constructing a sustainable online business only.
Don’t be constrained by that due to the fact that the actionable marketing techniques work for both online and offline organizations. You’re in safe hands if you run a brick-and-mortar service and want to shift to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can address that question. If you want to start or scale a company and follow proven ‘faster way’ that has been tested by Russell himself, you must check out the DotCom Secrets book.
It’s changing lives and I’ve personally discovered it super important on my entrepreneurial journey (I’ve read it a number of times). I extremely advise the book.
If you ‘d rather play cool and attempt to figure it out by yourself, then DotCom Secrets might not be worth your read. You should think about another book.
DotCom Secrets offers wise insights and techniques to:
Existing business owners: If you have not begun a service at all or have no business idea, the book may not be relevant to you.
Item owners: If you have an existing item already, then you can discover methods to double and even triple your sales.
Confident marketers: If you’re ready to take actions that might challenge your concept of company, then you must utilize DotCom Secrets as a recommendation.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to construct a company that stands the test of time. Due to the fact that you do not have the skillset, tools, and tricks that have actually been tested and proven to produce excellent results, you don’t desire to fizzle out.
Whether you’re a beginner who’s simply getting began or you’re a professional, DotCom Secrets will stroll you through the process of starting and growing a profitable business.
If you already have a service, use the secrets in the book to scale to incredible levels? Aside from generating income, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and powerful book that supplies specific, actionable directions on what you must do to fail-proof your company, how to bring in customers, and the secrets to substantially improve your sales.
You’re still not limited at all if you stop working to check out DotCom Secrets. The only difficulty, though, is that you’ll miss the chance to rapidly grow your existing company or flourish in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences in between Expert Secrets Both books pertain to, way of life business owners, business owners and online marketers– given that they complement each other and attend to starting and growing an effective organization.
Professional Secrets vs DotCom Secrets.
DotCom Secrets describes a detailed procedure to effectively structure your organization. You get to find out how to provide your message and interact worth in such a way that makes people wish to pay you.
Expert Secrets gives actionable examples, illustrations, and stories that assist you discover your voice, develop a loyal fan base and earn money to share messages that will change another person’s life.
Both books are suggested to business owners who wish to become more successful in their markets. Business owners who are developed to see chances in competitors instead of discomfort.
And lastly in Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream consumers (aka getting tons of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 sections much like Expert Secrets that outlines the simple marketing procedures and how to implement them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the first section of DotCom Secrets with “Ladders and Funnels.” He likewise reveals five (5) marketing secrets. Let’s go over them:
Secret # 1: The Secret Formula
You require to have a complete understanding of where you want your service. How does this understanding assist your clients and clients?
This will assist you to serve them better– instead of looking for out their discomfort points, how desperate they need solutions, and what they’re ready to pay.
In the secret formula, 4 basic questions were described in a step-by-step order inside the DotCom Secrets book:
Who are your dream customers?
How do you find them?
How do you attract them without being aggressive?
What benefit will they receive from your organization?
You’ll find answers to these questions and more in the very first trick.
Secret #2: The Value Ladder
When it comes to building a sustainable service, worth is crucial. If there’s no value, clients and consumers will leave.
That’s why Russell invested a lots of time to dissect the actions that you need to follow to browse your dream consumer from taking the “bait” (starting point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This trick is described as “taking them through your value ladder.”
When you successfully structure the value ladder, you’ll not just make more money, you’ll also supply your consumers with a more tailored service. They’ll like you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic occurs. It’s like an epiphany that alters whatever you already understand about growing a profitable organization. You’ll get going with constructing out your own sales funnel and the psychology behind a successful funnel.
It goes beyond the item you’re offering or how they’re priced. There’s a lot more …
You need to have a complete worth ladder in place. It’s like your infallible system for making sales on auto-pilot. You might not have the ability to develop a high-converting sales funnel if you don’t have an efficient value adder mapped out.
The sales funnel is very important and has actually altered the method business owners and organizations approach sales online.
It works due to the fact that it takes into consideration the clients’ habits– and moves them through the various steps of your value ladder until they’re ready to purchase your product– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target audience. You might not know how to determine or serve them. That’s why understanding how to specify your target market is very important.
This secret lays out where your target audience (i.e., customers who are ready to buy your product) are investing most of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the strategies that work to get a client to leave whatever they’re doing and take a look at your page.
Every online business owner requires to learn and master these strategies. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or site is a continuous struggle for most people. It’s probably the most overwhelming element of running an effective online service.
Do you really comprehend how traffic operates in the internet marketing area? If you aren’t confident in your traffic generation knowledge, Russell has the responses.
He reveals you the very best type of traffic that you should pay attention to and how it can change your service. The type of traffic consists of:
- Traffic we control
- The traffic we do not control
- Traffic we own
Section Two: Your Communication Funnel
In this section, Russell digs deeper into the procedures involved in constructing an audience by leveraging advanced personal branding techniques, the tricks to interacting well with your audience that will lead to a sale.
Ensure you do not avoid this section while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to developing a attractive and confident character.
Why do you believe men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have massive followers?
As an entrepreneur, you can’t fail when you lastly establish an appealing character. When you’re effective at it, it means you can include more certified clients to your email list and launch a successful item that individuals are willing and ready to purchase immediately.
In producing that appealing character, Russell Brunson defines the 3 elements you must keep in check, which is split into three (3) classifications:
- The Elements
- The Identity
DotCom Secrets reveals you how to develop an appealing character using these parts and their elements, and recognize the very best method to interact your fascinating stories that will get the sales being available in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s all about developing a bond and a sort of relationship in between the Attractive Character and the target market through a traffic source we own. Email.
The Soap Opera Sequence makes up a series of e-mail sequences that help to connect and establish an immediate relationship in between you and the individual reading your email. Russell credits Andre Chaperon (creator of Autoresponder Madness) for developing the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his great heart also shares the EXACT five e-mail design templates that have helped him to shift into a desired web and an appealing character online marketer.
Because it capitalizes on giving value to your subscribers, the Soap Opera Sequence works. This ‘worth’ combined with an irresistible open story hooks them the moment they read your first email and they’ll eagerly anticipate the next one.
The days of boring e-mail series are over. Don’t just enjoy soap opera on TV, it’s time to anecdotally use it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your subscribers delighted to hear from you every day is using the Seinfeld email format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an email design that builds excitement in your readers. It ‘d amuse them and cause them to buy from you.
It leverages the power of storytelling. However this time, you’re being imaginative in sharing your life and relevant stories happening with/around you– stories they can easily connect with. You should be tactical and purposeful about it anyways.
You want to have the ability to lead perfect consumers back to your offer. This might look basic however it’s effective!
Russell likewise supplies good examples and written design templates to speed up the process when you’re sending out Seinfeld e-mails.
Section Three: Funnelology
In this area, the methods and techniques for building high-converting funnels are discussed in detail, along with and what you truly must do to make your funnel work.
Russell covers the fundamentals of a funnel, stages (and sales funnel phases) and the type of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we found out the importance of sticking to systems that work. To put it simply, there’s no requirement to reinvent the wheel.
There’s an opportunity that you’re making the above mistake if you’re a service owner and you’re having a hard time to break even.
This is common with business owners who are simply beginning with their sales funnel. They attempt to re-invent the whole automobile. What a horrible course to follow when building a business!
The secret here is leveraging on other individuals who currently have an effective funnel and making your deal to their precise consumers. Keep an eye on the:
- Ad copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these elements to work for you is an invaluable present for your service. It’s rather simple once you comprehend how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m really delighted that I read DotCom Secrets a few years ago (and several times more since that very first time to fully comprehend and execute the strategies in my own online service.
It not just opened my eyes to funnels and how to construct them but also the 7 stages that an ideal consumer needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better come to terms with this sentence within the DotCom Secrets. It checks out:
The genuine difference in between having a six-, 7-, or perhaps eight-figure organization is whether you comprehend the phases of a funnel and can successfully generate income from the points along the line.
I was familiar with that there are levels of traffic temperature and for that reason, treating them along the very same funnel procedure threatens.
This secret alone is fundamental to creating the ideal type of page, offer, and traffic that will lead to sales.
There’s also the pre-framing idea that you need to totally comprehend when developing a funnel– specifically if you desire visitors and causes trust you more. Well, who does not want to establish trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets exceeds the typical company guidance. It goes into the specific landing pages you can produce in the 7 building stages that we’ve gone over earlier.
You get to see the twenty-three of the most efficient building blocks for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers use these building blocks at specific times throughout these very same 4 phases of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying purchasers
Identifying hyperactive purchasers for your services and products.
You can choose which you want to start with first and which one to stick to in your market when you’ve comprehended how this works.
Secret # 12: Frontend Vs. Backend Funnels
Picking the ideal kind of funnels can be a struggle even to the advanced online marketers. More so, comprehend the funnels that will be served only to certified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so apparent– however bypassing it can make a difference in your traffic engagement and sales.
Here Russell lays out the process he follows when selecting a funnel to use on the frontend of his value ladders, the funnel he utilizes in the factor to consider stage (the middle), and those used for the backend offers.
Secret # 13: The Best Bait
I couldn’t contain this ‘secret’ when I first checked out the DotCom Secrets book.
Russell spills it all out in this section and reveals the trick that made all his books sell millions.
Simply by grabbing your free copy of DotCom Secrets and studying the funnel actions, you’ll have numerous “Aha-Moments” that will change your service, particularly if you have a product you’re currently offering online (or even offline).
I mean if you can buy your totally free copy of DotCom Secrets and study the funnel actions, you’ll understand the trick behind these records.
He stresses the power of words and how utilizing a particular WORD can change your entire service amazingly. That single word can serve as bait.
No matter the market you run in, what you do, what items you offer, or business design, this is the part that a few of the successful entrepreneurs would hide from you.
Section Four: Scripts and funnels
The first time I read DotCom Secrets, I couldn’t understand this section due to the fact that it was distinct in its way. I needed to read the book once again to comprehend the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other business, along with the precise funnel scripts that have helped him to sell countless each of his products.
These are divided into the Frontend, Middle and Backend Funnels. Interestingly, you don’t have to struggle with these parts since there’s an effective suite of software you can use to automate whatever– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Since it shows what must occur when you get your visitors onboard your sales funnel, the Frontend Funnel is important.
You’ll find this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to build and can benefit eCommerce entrepreneurs or online marketers who have Shipping plus free deals.
The first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the product should be shipped.
On the second page (step-two) of the funnel, the visitor’s credit card info is requested for the shipping and managing charge. Once the visitor has effectively submitted the second page– the One-time-offer is next.
Naturally, you’re not left alone as there are scripts you will utilize to make this entire 2-step complimentary shipping funnel effective. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the very same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The goal of setting up this deal is to assist breakeven and cover the money you spent on advertising or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson shows the practical mechanics involved in this type of funnel. And he likewise presented a distinct script called the Star, Story, Solution script which helps to nudge a cold lead towards your products.
You’ll access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to attract visitors and let them keep spending for a longer time.
You’re not limited in any method– as there are many ways to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The ideal webinar is the best and also the first funnel for the middle of your value ladder. It covers whatever about hosting high-converting webinars; how to utilize taped or live presentations to market your services or products on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re offered with the strategies and scripts that will make the webinar truly “perfect.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more sophisticated webinar discussion where your objective is to get individuals to buy.
You’ll also access the scripts for this upgraded version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel particularly for launching a new product by sharing a series of videos to provide tons of value to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be convincing, handy, and amusing– therefore causing visitors to act. You’ll find how to properly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket deals using an advanced formula and scripts. This funnel is what you require to get premium customers if you’re a coach or specialist.
Section 5: ClickFunnels.
This last section is quick however you can discover more by reading my ClickFunnels examine.
DotCom Secrets Pros and Cons.
DotCom Secrets is a fantastic book if you wish to acquire insights, see examples, and check out stories that will motivate you to build a successful organization online or guide you in transitioning from offline to internet marketing channels.
So let’s consider the advantages and disadvantages quickly:.
DotCom Secrets is free. Get business-building understanding without paying cash.
Improve your company’ importance utilizing the worth ladders and sales funnel strategies and scripts.
Get secrets to ending up being a thought leader in your industry.
Simple techniques that will work for any organization design.
Build relationships and develop rapport with your customers.
You might require to have an existing service to take advantage of DotCom Secrets (although it can definitely benefit you if you’re simply starting out along with long as you carry out the details).
The book is ideal for businesses that leverage internet marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the main site, DotCom Secrets is FREE. You only have to pay for shipping/handling– $7.95 if you’re based within the United States or $14.95 for international.
There you have it, the Free Plus Shipping deal we discussed previously. As you can see, Russell is a master at implementing what he teaches.
If you prefer to buy DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for using the book free from his site (you just spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a plan of actionable strategies and tricks for growing an organization and beginning.
You’ll come across a bunch of aha moments while going through the areas. More importantly, you’re assisted on how to include the idea into my own service.
DotCom Secrets is a playbook. You may need to read it multiple times to get the ‘secrets’ into your head and service. You don’t have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling service or products online, I extremely suggest that you get a copy of DotCom Secrets for FREE.