Dotcom Secrets is an excellent book if you want to acquire insights, see examples, and read stories that will motivate you to build an effective service online or guide you in transitioning from offline to online marketing channels.
Let’s think about the pros and cons quickly:
- DotCom Secrets is free. Get it here.
- You will get over the shoulder lessons from a successful extremely affiliate– Russell Brunson.
- The book is a enjoyable and easy read.
- You will get actionable takeaways that you can use to improve your service instantly.
- It’s not a “how to earn money online” book per se.
- You will require to have some understanding of internet marketing principles to fully appreciate the book.
Dotcom Secrets is a terrific resource if you wish to learn from somebody who has actually made money online.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can utilize to improve your service right away.
The only disadvantage is that it’s not a “how to generate income online” book per se– you will need to have some understanding of online marketing concepts to totally value it.
Overall, Dotcom Secrets is an important resource for anyone looking to develop or grow an online organization.
So if you’re ready to learn from among the masters of Sales Funn, be sure to take a look at this book today!
DotCom Secrets Book
It’s one of my favorite organization books. You may need to read it several times to completely grasp it. Or merely make it your companion as you go about your online lifestyle organization experiences.
In the introduction of the book, Russell Brunson promised to keep the book evergreen for years to come. The goal is to make it relevant to both new and advanced online business owners.
How many company books do you still discover relevant in this ever-changing world? Even though marketing techniques are constantly altering, the DotCom Secrets book is still exceptionally relevant and helpful today.
What Is DotCom Secrets?
The DotCom Secrets book supplies a detailed process for growing a successful business– whether online or offline.
DotCom Secrets Review
Although DotCom Secrets was first released in 2015, you’ll discover that the majority of the strategies that Russell talks about are still efficient today.
You’ll get a lots of actionable guidance from the book and if you have plans to offer items online or you’re currently at it, you require to get a copy of DotCom Secrets and keep it as a reference.
Dan Kennedy composed the forward to the DotCom Secrets book. In his exact words:
” In fact, this is a proven playbook for growing your business with efficient lead generation and sales/conversion approaches, which can be used online and offline.”
This is a transformative and powerful book. If you’re looking to begin a company or scale an existing business, DotCom Secrets by Russell Brunson is the best road map.
Within the pages of the Dotcom Secrets book, you’ll get an in-depth strategy that guides you on the best foundation for your company. You’ll certainly get results from reading it.
To be honest, DotCom Secrets sounds like a book for constructing a sustainable online company just.
Don’t be constrained by that because the actionable marketing strategies work for both online and offline companies. So you’re in safe hands if you run a brick-and-mortar organization and wish to shift to internet marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can respond to that concern. If you wish to begin or scale a business and follow proven ‘faster way’ that has actually been checked by Russell himself, you ought to read the DotCom Secrets book.
It’s altering lives and I’ve personally found it super important on my entrepreneurial journey (I’ve read it a number of times). I extremely recommend the book.
DotCom Secrets might not be worth your read if you ‘d rather play cool and try to figure it out by yourself. You need to think about another book.
DotCom Secrets offers clever insights and techniques to:
Existing entrepreneur: If you have not started an organization at all or have no service concept, the book may not pertain to you.
Product owners: If you have an existing item currently, then you can discover techniques to double or perhaps triple your sales.
Positive online marketers: If you’re ready to take actions that may challenge your idea of service, then you need to utilize DotCom Secrets as a reference.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to develop a business that stands the test of time. Due to the fact that you lack the skillset, tools, and tricks that have actually been checked and shown to produce excellent results, you do not want to fizzle out.
Whether you’re a novice who’s just getting began or you’re a specialist, DotCom Secrets will walk you through the procedure of beginning and growing a successful business.
If you already have a service, utilize the tricks in the book to scale to incredible levels? Aside from generating income, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and powerful book that offers specific, actionable directions on what you need to do to fail-proof your service, how to attract customers, and the secrets to considerably increase your sales.
You’re still not restricted at all if you fail to read DotCom Secrets. The only difficulty, though, is that you’ll miss the opportunity to quickly grow your existing business or flourish in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions in between Expert Secrets Both books pertain to, way of life entrepreneurs, business owners and online marketers– given that they complement each other and attend to starting and growing an effective service.
Expert Secrets vs DotCom Secrets.
DotCom Secrets lays out a detailed process to successfully structure your company. You get to discover how to deliver your message and interact value in a manner that makes individuals want to pay you.
Expert Secrets gives actionable examples, illustrations, and stories that help you discover your voice, build a faithful fan base and make money to share messages that will change someone else’s life.
Both books are recommended to company owner who want to end up being more effective in their industries. Entrepreneurs who are constructed to see opportunities in competition instead of pain.
And finally in Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream clients (aka getting tons of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 areas much like Expert Secrets that details the simple marketing procedures and how to execute them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the very first section of DotCom Secrets with “Ladders and Funnels.” He also exposes 5 (5) marketing secrets. Let’s review them:
Secret # 1: The Secret Formula
You require to have a complete understanding of where you want your business. How does this understanding assist your clients and clients?
This will assist you to serve them better– instead of looking for out their discomfort points, how desperate they require options, and what they’re prepared to pay.
In the secret formula, 4 easy questions were laid out in a detailed order inside the DotCom Secrets book:
Who are your dream customers?
How do you find them?
How do you attract them without being aggressive?
What advantage will they get from your company?
You’ll find answers to these questions and more in the first trick.
Secret #2: The Value Ladder
Value is essential when it concerns constructing a sustainable organization. , if there’s no worth, customers consumers clients customers leave.
That’s why Russell invested a lots of time to dissect the steps that you require to follow to navigate your dream consumer from taking the “bait” (starting point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This secret is referred to as “taking them through your value ladder.”
When you successfully structure the value ladder, you’ll not only make more cash, you’ll also provide your customers with a more customized option. They’ll like you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic happens. It’s like an epiphany that alters everything you currently understand about growing a lucrative organization. You’ll get started with building out your own sales funnel and the psychology behind a lucrative funnel.
It goes beyond the product you’re offering or how they’re priced. There’s a lot more …
You require to have a total value ladder in place. It’s like your infallible system for making sales on auto-pilot. You might not be able to develop a high-converting sales funnel if you don’t have an efficient value adder drawn up.
The sales funnel is essential and has altered the method entrepreneurs and companies approach sales online.
It works since it considers the consumers’ habits– and moves them through the different steps of your value ladder until they’re all set to buy your item– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target audience. Regrettably, you might not know how to recognize or serve them. That’s why knowing how to define your target audience is essential.
This secret lays out where your target audience (i.e., clients who are ready to acquire your product) are investing the majority of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the techniques that work to get a customer to leave whatever they’re doing and have a look at your page.
Every online business owner requires to find out and master these methods. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or site is a continuous struggle for most people. It’s arguably the most challenging aspect of running an effective online business.
Do you actually comprehend how traffic works in the internet marketing area? If you aren’t confident in your traffic generation expertise, Russell has the responses.
He shows you the best kind of traffic that you need to pay attention to and how it can change your organization. The type of traffic consists of:
- Traffic we manage
- The traffic we do not manage
- Traffic we own
Section Two: Your Communication Funnel
In this area, Russell digs deeper into the processes associated with building an audience by leveraging more advanced personal branding methods, the secrets to communicating well with your audience that will lead to a sale.
Make certain you don’t avoid this section while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to constructing a confident and attractive character.
Why do you think men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have huge followers?
As an entrepreneur, you can’t go wrong when you lastly establish an appealing character. When you’re successful at it, it implies you can include more qualified clients to your e-mail list and launch a successful product that individuals are prepared and prepared to buy right away.
In developing that appealing character, Russell Brunson specifies the 3 parts you need to keep in check, which is split into 3 (3) classifications:
- The Elements
- The Identity
DotCom Secrets shows you how to produce an attractive character utilizing these parts and their aspects, and recognize the best method to interact your fascinating stories that will get the sales being available in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s everything about creating a bond and a sort of connection in between the Attractive Character and the target market by means of a traffic source we own. Email.
The Soap Opera Sequence consists of a series of email sequences that help to link and develop an instantaneous relationship in between you and the person reading your e-mail. Russell credits Andre Chaperon (developer of Autoresponder Madness) for developing the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his great heart also shares the EXACT five email design templates that have assisted him to transition into an Attractive Character and a desired internet marketer.
The Soap Opera Sequence works because it takes advantage of providing worth to your subscribers. This ‘value’ paired with a tempting open storyline hooks them the minute they read your very first e-mail and they’ll look forward to the next one.
The days of uninteresting e-mail sequences are over. Don’t just delight in daytime soap on TV, it’s time to anecdotally use it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your customers pleased to hear from you every day is utilizing the Seinfeld e-mail format.”
So what’s the Seinfeld format everything about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail design that builds excitement in your readers. It ‘d entertain them and cause them to buy from you.
It leverages the power of storytelling. This time, you’re being creative in sharing your life and relevant stories happening with/around you– stories they can quickly link with. You must be strategic and purposeful about it anyways.
You want to be able to lead ideal clients back to your deal. This may look easy however it’s powerful!
When you’re sending out Seinfeld emails, Russell likewise offers good examples and composed design templates to speed up the procedure.
Section Three: Funnelology
In this area, the methods and strategies for constructing high-converting funnels are gone over in detail, in addition to and what you really should do to make your funnel work.
Russell covers the basics of a funnel, stages (and sales funnel stages) and the kind of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we learned the importance of staying with systems that work. To put it simply, there’s no need to transform the wheel.
If you’re a business owner and you’re struggling to break even, there’s an opportunity that you’re making the above error.
This prevails with business owners who are simply beginning with their sales funnel. They try to re-invent the entire car. What an awful course to follow when constructing an organization!
The trick here is leveraging on other individuals who currently have a successful funnel and making your offer to their precise clients. Keep an eye on the:
- Ad copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these components to work for you is a priceless gift for your service. Once you comprehend how the pieces fit, it’s quite easy.
Secret # 10: Seven Phases Of A Funnel
I’m extremely glad that I read DotCom Secrets a couple of years ago (and several times more since that first time to completely comprehend and execute the strategies in my own online business.
It not just opened my eyes to funnels and how to build them but also the 7 phases that a perfect consumer needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better concerned terms with this sentence within the DotCom Secrets. It checks out:
The genuine distinction between having a six-, seven-, or perhaps eight-figure business is whether you understand the phases of a funnel and can successfully monetize the points along the line.
I was familiar with that there are levels of traffic temperature level and for that reason, treating them along the very same funnel procedure threatens.
This trick alone is basic to creating the right type of page, deal, and traffic that will result in sales.
When creating a funnel– specifically if you want visitors and leads to trust you more, there’s likewise the pre-framing idea that you require to fully understand. Well, who doesn’t wish to establish trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets exceeds the normal organization advice. It enters into the specific landing pages you can develop in the 7 structure stages that we’ve talked about previously.
You get to see the twenty-three of the most effective building blocks for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers use these foundation at specific times throughout these same 4 phases of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying buyers
Identifying hyper purchasers for your services and items.
You can choose which you want to begin with very first and which one to stick to in your market when you’ve understood how this works.
Secret # 12: Frontend Vs. Backend Funnels
Picking the right type of funnels can be a struggle even to the more advanced online marketers. More so, understand the funnels that will be served only to qualified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so apparent– however bypassing it can make a distinction in your traffic engagement and sales.
Here Russell lays out the procedure he follows when choosing a funnel to utilize on the frontend of his value ladders, the funnel he utilizes in the consideration stage (the middle), and those utilized for the backend offers.
Secret # 13: The Best Bait
I could not include this ‘secret’ when I initially checked out the DotCom Secrets book.
Russell spills all of it out in this section and exposes the trick that made all his books offer millions.
Simply by getting your free copy of DotCom Secrets and studying the funnel actions, you’ll have numerous “Aha-Moments” that will change your business, particularly if you have a product you’re presently selling online (and even offline).
I imply if you can buy your free copy of DotCom Secrets and study the funnel actions, you’ll comprehend the trick behind these records.
He highlights the power of words and how utilizing a specific WORD can change your whole business magically. That single word can function as bait.
Despite the industry you operate in, what you do, what products you offer, or business model, this is the part that some of the effective entrepreneurs would conceal from you.
Area Four: Scripts and funnels
The first time I check out DotCom Secrets, I could not grasp this area due to the fact that it was unique in its method. I had to check out the book again to understand the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he uses in running ClickFunnels and other business, in addition to the precise funnel scripts that have actually helped him to sell millions of each of his items.
These are split into the Frontend, Middle and Backend Funnels. Interestingly, you don’t have to battle with these parts due to the fact that there’s an effective suite of software application you can use to automate everything– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is essential due to the fact that it reveals what need to occur once you get your visitors onboard your sales funnel.
You’ll discover this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to develop and can benefit eCommerce entrepreneurs or online marketers who have Shipping plus free offers.
The very first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the item needs to be delivered.
On the second page (step-two) of the funnel, the visitor’s credit card details is requested for the shipping and handling charge. Once the visitor has effectively submitted the 2nd page– the One-time-offer is next.
Obviously, you’re not left alone as there are scripts you will use to make this whole 2-step free shipping funnel reliable. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the very same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The goal of setting up this deal is to assist breakeven and cover the money you spent on marketing or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson reveals the useful mechanics associated with this kind of funnel. And he also introduced a distinct script called the Star, Story, Solution script which helps to push a cold lead towards your products.
You’ll access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to attract visitors and let them keep spending for a longer time.
You’re not restricted in any method– as there are many ways to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The ideal webinar is the perfect and also the very first funnel for the middle of your worth ladder. It covers whatever about hosting high-converting webinars; how to utilize live or recorded presentations to market your product and services on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re provided with the techniques and scripts that will make the webinar truly “best.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more advanced webinar presentation where your objective is to get individuals to buy.
You’ll also access the scripts for this updated variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel specifically for releasing a new item by sharing a series of videos to provide tons of worth to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be persuasive, useful, and amusing– thereby triggering visitors to do something about it. You’ll find how to effectively structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket deals utilizing a sophisticated formula and scripts. If you’re a coach or expert, this funnel is what you need to obtain premium customers.
Area 5: ClickFunnels.
This last area is brief however you can find out more by reading my ClickFunnels review.
DotCom Secrets Pros and Cons.
DotCom Secrets is an excellent book if you wish to acquire insights, see examples, and check out stories that will motivate you to build a successful company online or guide you in transitioning from offline to online marketing channels.
Let’s think about the cons and pros quickly:.
DotCom Secrets is complimentary. Get business-building knowledge without paying money.
Improve your company’ importance using the worth ladders and sales funnel methods and scripts.
Get tricks to ending up being a thought leader in your market.
Simple strategies that will work for any organization model.
Build relationships and develop rapport with your clients.
You might require to have an existing service to take advantage of DotCom Secrets (although it can definitely benefit you if you’re simply starting out in addition to long as you implement the details).
The book is ideal for companies that utilize online marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the main site, DotCom Secrets is FREE. You just have to pay for shipping/handling– $7.95 if you’re based within the US or $14.95 for global.
There you have it, the Free Plus Shipping deal we went over previously. As you can see, Russell is a master at implementing what he teaches.
If you prefer to buy DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for offering the book free from his website (you just pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a package of actionable methods and tricks for starting and growing a service.
You’ll encounter a bunch of aha moments while going through the areas. More importantly, you’re assisted on how to integrate the idea into my own business.
DotCom Secrets is a playbook. You may have to read it multiple times to get the ‘tricks’ into your head and service. But you do not have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling products or services online, I highly advise that you get a copy of DotCom Secrets for FREE.