Russell Brunson Who What Why How

Disclosure: I am an independent ClickFunnels Affiliate, not an employee.  I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

Dotcom Secrets is a fantastic book if you want to gain insights, see examples, and read stories that will influence you to build an effective organization online or guide you in transitioning from offline to internet marketing channels.

Let’s consider the pros and cons rapidly:

Pros:

  • DotCom Secrets is totally free. Get it here.
  • You will overcome the shoulder lessons from an effective extremely affiliate– Russell Brunson.
  • The book is a satisfying and easy read.
  • You will get actionable takeaways that you can use to improve your company instantly.

Cons:

  • It’s not a “how to generate income online” book per se.
  • You will need to have some knowledge of online marketing principles to fully value the book.

Dotcom Secrets is an excellent resource if you want to learn from somebody who has in fact earned money online.

Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.

You’ll leave from reading this book with actionable takeaways that you can use to enhance your business right away.

The only disadvantage is that it’s not a “how to earn money online” book per se– you will need to have some understanding of internet marketing ideas to fully value it.

However in general, Dotcom Secrets is a valuable resource for anybody aiming to build or grow an online organization.

So if you’re prepared to gain from one of the masters of Sales Funn, make sure to take a look at this book today!

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book

It’s one of my favorite business books. You might need to read it several times to totally grasp it. Or just make it your buddy as you go about your online lifestyle organization adventures.

In the intro of the book, Russell Brunson assured to keep the book evergreen for many years to come. The goal is to make it relevant to both new and advanced online entrepreneurs.

How many company books do you still discover appropriate in this ever-changing world? Despite the fact that marketing methods are continuously altering, the DotCom Secrets book is still incredibly pertinent and useful today.

What Is DotCom Secrets?

The DotCom Secrets book provides a step-by-step process for growing a successful company– whether online or offline.

DotCom Secrets Review

Even though DotCom Secrets was first released in 2015, you’ll find that most of the strategies that Russell talks about are still effective today.

You’ll get a lots of actionable advice from the book and if you have plans to sell items online or you’re already at it, you require to get a copy of DotCom Secrets and keep it as a recommendation.

Dan Kennedy wrote the forward to the DotCom Secrets book. In his specific words:

” In truth, this is a tested playbook for growing your business with efficient lead generation and sales/conversion approaches, which can be utilized online and offline.”

This is a effective and transformative book. If you’re looking to start a business or scale an existing business, DotCom Secrets by Russell Brunson is the ideal roadway map.

Within the pages of the Dotcom Secrets book, you’ll get an in-depth strategy that guides you on the best foundation for your business. You’ll absolutely get arise from reading it.

To be sincere, DotCom Secrets sounds like a book for constructing a sustainable online organization just.

However don’t be constrained by that since the actionable marketing methods work for both online and offline companies. You’re in safe hands if you run a brick-and-mortar service and want to shift to online marketing.

Who Is DotCom Secrets For?

Is “DotCom Secrets” for you?

Well, only you can respond to that question. If you want to scale a service or begin and follow tested ‘faster way’ that has actually been tested by Russell himself, you should read the DotCom Secrets book.

It’s altering lives and I’ve personally found it super important on my entrepreneurial journey (I’ve read it numerous times). I extremely suggest the book.

DotCom Secrets may not be worth your read if you ‘d rather play cool and attempt to figure it out by yourself. You should consider another book.

Although, DotCom Secrets supplies wise insights and techniques to:

Existing entrepreneur: If you have not begun a company at all or have no organization concept, the book might not relate to you.

Item owners: If you have an existing item already, then you can learn strategies to double or even triple your sales.

Positive marketers: If you’re prepared to take steps that may challenge your idea of business, then you ought to use DotCom Secrets as a reference.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer

You want to construct an organization that stands the test of time. Since you lack the skillset, tools, and secrets that have been evaluated and shown to produce fantastic results, you don’t want to fizzle out.

Whether you’re a beginner who’s simply getting began or you’re a specialist, DotCom Secrets will stroll you through the procedure of starting and growing a lucrative company.

If you currently have a company, use the tricks in the book to scale to incredible levels? Aside from generating income, you’ll touch more lives and make the world a better place.

DotCom Secrets Is a trusted and effective book that supplies particular, actionable instructions on what you must do to fail-proof your service, how to draw in consumers, and the secrets to substantially enhance your sales.

You’re still not limited at all if you fail to check out DotCom Secrets. The only obstacle, though, is that you’ll miss out on the chance to rapidly grow your existing service or flourish in a competitive market.

How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?

Sure, there are some differences between Expert Secrets Both books relate to, way of life entrepreneurs, entrepreneur and online marketers– because they complement each other and offer starting and growing an effective company.

Professional Secrets vs DotCom Secrets.

DotCom Secrets lays out a step-by-step procedure to efficiently structure your company. You get to find out how to provide your message and interact worth in a way that makes individuals wish to pay you.

Specialist Secrets provides actionable examples, illustrations, and stories that help you discover your voice, develop a loyal fan base and earn money to share messages that will alter another person’s life.

Both books are advised to company owner who wish to become more effective in their industries. Business owners who are developed to see chances in competition instead of discomfort.

In Russell’s 3rd and brand name new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream clients (aka getting heaps of traffic as the title of the book recommends).

DotCom Secrets Review: An In-Depth Look Inside

The Dotcom Secrets book is arranged into 5 sections just like Expert Secrets that outlines the easy marketing processes and how to implement them.

Area One: Ladders and Funnels

DotCom Secrets Value Ladder Vs Funnel

Russell started the first section of DotCom Secrets with “Ladders and Funnels.” He likewise exposes five (5) marketing tricks. Let’s discuss them:

Secret # 1: The Secret Formula

First, you need to have a complete understanding of where you desire your organization. How does this understanding help your clients and clients?

This will help you to serve them much better– instead of trying to find out their discomfort points, how desperate they require options, and what they’re willing to pay.

In the secret formula, 4 easy concerns were laid out in a step-by-step order inside the DotCom Secrets book:

Who are your dream clients?

How do you discover them?

How do you attract them without being aggressive?

What benefit will they receive from your company?

You’ll discover answers to these concerns and more in the very first secret.

Secret #2: The Value Ladder

When it comes to building a sustainable business, worth is essential. , if there’s no value, clients consumers customers customers leaveCustomers

.

That’s why Russell invested a lots of time to dissect the actions that you need to follow to browse your dream customer from taking the “bait” (starting point of your ladder) to where they want to be.

DotCom Secrets Value Ladder

This trick is referred to as “taking them through your worth ladder.”

When you effectively structure the worth ladder, you’ll not only make more money, you’ll also offer your consumers with a more customized service. They’ll love you for this.

Secret # 3: From A Ladder To A Funnel

This trick is where the magic takes place. It’s like an epiphany that alters everything you already understand about growing a rewarding organization. You’ll get going with developing out your own sales funnel and the psychology behind a rewarding funnel.

It exceeds the product you’re selling or how they’re priced. There’s a lot more …

You require to have a complete worth ladder in place. It’s like your foolproof system for making sales on auto-pilot. You might not be able to develop a high-converting sales funnel if you don’t have a reliable worth adder mapped out.

The sales funnel is essential and has actually altered the way business owners and organizations approach sales online.

It works since it takes into account the clients’ behaviors– and moves them through the different actions of your worth ladder up until they’re prepared to purchase your product– voluntarily.

Secret # 4: How To Find Your Dream Customers

You have a target audience. You might not understand how to recognize or serve them. That’s why understanding how to define your target audience is important.

This secret describes where your target market (i.e., clients who are ready to acquire your item) are investing the majority of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!

DotCom Secrets Sales Funnel

You’ll be equipped with the techniques that work to get a client to leave whatever they’re doing and take a look at your page.

Every online business owner requires to discover and master these methods. Russell makes it simple in DotCom Secrets.

Secret # 5: The Three Types Of Traffic

Getting traffic to a landing page or website is a continuous struggle for many people. It’s probably the most difficult element of running an effective online organization.

Do you really comprehend how traffic works in the internet marketing space? If you aren’t positive in your traffic generation competence, Russell has the responses.

He shows you the best kind of traffic that you must take notice of and how it can change your company. The type of traffic consists of:

  • Traffic we control
  • The traffic we do not control
  • Traffic we own

Section Two: Your Communication Funnel

In this area, Russell digs deeper into the processes associated with building an audience by leveraging advanced individual branding techniques, the secrets to communicating well with your audience that will result in a sale.

Make sure you don’t avoid this area while reading DotCom Secrets.

Secret # 6: The Attractive Character

There’s a secret to developing a attractive and confident character.

Why do you believe guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and of course, Russell Brunson have massive fans?

As an entrepreneur, you can’t go wrong when you lastly develop an appealing character. When you’re effective at it, it suggests you can add more competent clients to your e-mail list and release an effective item that people are ready and all set to acquire right away.

In developing that appealing character, Russell Brunson specifies the three parts you should keep in check, which is divided into 3 (3) categories:

  • The Elements
  • The Identity
  • Stories

DotCom Secrets reveals you how to develop an appealing character utilizing these elements and their elements, and determine the best method to communicate your fascinating stories that will get the sales can be found in.

Secret # 7: The Soap Opera Sequence

This “secret” originates from the previous part of Dotcom Secrets. It’s all about developing a bond and a sort of relationship between the Attractive Character and the target market via a traffic source we own. Email.

The Soap Opera Sequence makes up a series of e-mail sequences that help to connect and establish an instant relationship in between you and the individual reading your e-mail. Russell credits Andre Chaperon (developer of Autoresponder Madness) for developing the Soap Opera Email Sequence

DotCom Secrets Soap Opera Sequence

Russell out of his good heart also shares the EXACT five email design templates that have actually helped him to transition into a sought-after internet and an attractive character marketer.

The Soap Opera Sequence works due to the fact that it profits from giving worth to your customers. This ‘worth’ combined with a tempting open story hooks them the moment they read your first email and they’ll look forward to the next one.

The days of uninteresting e-mail series are over. Don’t just delight in daytime soap on TV, it’s time to anecdotally use it in your email messages.

Secret # 8: Daily Seinfeld Sequence.

According to Russell Brunson, “the trick to keeping your subscribers delighted to hear from you every day is utilizing the Seinfeld email format.”

So what’s the Seinfeld format everything about?

DotCom Secrets Seinfeld Sequence

It’s an email style that develops excitement in your readers. It ‘d captivate them and trigger them to buy from you.

It leverages the power of storytelling. But this time, you’re being innovative in sharing your life and pertinent stories occurring with/around you– stories they can quickly connect with. You ought to be purposeful and tactical about it anyways.

You want to have the ability to lead perfect customers back to your offer. This might look easy but it’s powerful nonetheless!

Russell likewise provides fine examples and written templates to accelerate the procedure when you’re sending out Seinfeld emails.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Section Three: Funnelology

In this section, the strategies and strategies for developing high-converting funnels are discussed in detail, along with and what you actually need to do to make your funnel work.

Russell covers the principles of a funnel, phases (and sales funnel stages) and the type of landing pages to use, how to structure them, when, and in what matter.

Secret # 9: Reverse-Engineering A Successful Funnel

In Marketing 101, we learned the significance of sticking to systems that work. Simply put, there’s no requirement to reinvent the wheel.

There’s a possibility that you’re making the above mistake if you’re an organization owner and you’re having a hard time to break even.

This prevails with business owners who are just beginning with their sales funnel. They attempt to re-invent the whole lorry. What a terrible path to follow when developing a business!

The secret here is leveraging on other people who currently have a successful funnel and making your deal to their exact customers. Keep an eye on the:

  • Demographics
  • Advertisement copy and copies
  • Traffic sources
  • Deals
  • Landing page

Knowing how to reverse all these aspects to work for you is an invaluable gift for your service. It’s quite easy once you understand how the pieces fit.

Secret # 10: Seven Phases Of A Funnel

I’m very happy that I read DotCom Secrets a couple of years ago (and several times more because that very first time to totally comprehend and carry out the methods in my own online organization.

It not only opened my eyes to funnels and how to develop them however likewise the 7 stages that a perfect client has to go through.

DotCom Secrets The 7 Phases of a Funnel

It made me much better concerned terms with this sentence within the DotCom Secrets. It checks out:

The genuine difference in between having a 6-, seven-, and even eight-figure business is whether you understand the phases of a funnel and can successfully monetize the points along the line.

I learnt more about that there are levels of traffic temperature and for that reason, treating them along the very same funnel procedure is dangerous.

This secret alone is essential to producing the ideal kind of page, offer, and traffic that will lead to sales.

There’s likewise the pre-framing concept that you need to fully comprehend when creating a funnel– particularly if you want visitors and leads to trust you more. Well, who does not wish to establish trust already?

Secret # 11: The Twenty-Three Building Blocks Of A Funnel

DotCom Secrets goes beyond the typical company guidance. It enters into the particular landing pages you can produce in the 7 structure stages that we’ve gone over previously.

You get to see the twenty-three of the most reliable foundation for your sales funnels.

DotCom Secrets 23 building blocks of a funnel

Smart funnel hackers use these building blocks at particular times throughout these very same four phases of the funnel:

  • Pre-frame bridge
  • Qualifying subscribers
  • Qualifying buyers

Identifying hyper buyers for your services and products.

Once you’ve comprehended how this works, you can decide which you wish to begin with first and which one to adhere to in your market.

Secret # 12: Frontend Vs. Backend Funnels

Choosing the right type of funnels can be a battle even to the more advanced online marketers. More so, understand the funnels that will be served just to certified purchasers (at the backend).

DotCom Secrets Frontend Vs Backend

This error isn’t so apparent– but bypassing it can make a difference in your traffic engagement and sales.

Here Russell details the procedure he follows when selecting a funnel to use on the frontend of his worth ladders, the funnel he uses in the consideration stage (the middle), and those used for the backend offers.

Secret # 13: The Best Bait

I couldn’t contain this ‘secret’ when I initially read the DotCom Secrets book.

Russell spills everything out in this area and exposes the secret that made all his books offer millions.

Just by getting your totally free copy of DotCom Secrets and studying the funnel actions, you’ll have several “Aha-Moments” that will change your service, particularly if you have a product you’re currently selling online (or even offline).

I indicate if you can buy your free copy of DotCom Secrets and study the funnel actions, you’ll comprehend the trick behind these records.

He highlights the power of words and how using a specific WORD can change your entire company magically. That single word can function as bait.

Regardless of the industry you run in, what you do, what products you use, or business model, this is the part that a few of the successful business owners would hide from you.

 

Area Four: Scripts and funnels

The first time I check out DotCom Secrets, I could not understand this section because it was unique in its way. I had to read the book once again to comprehend the point that Russell was making.

As one of the actionable areas, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other business, as well as the specific funnel scripts that have actually helped him to sell countless each of his products.

These are divided into the Frontend, Middle and Backend Funnels. Interestingly, you don’t need to have problem with these parts since there’s an effective suite of software you can utilize to automate everything– ClickFunnels software application.

1. Frontend Funnel: Two-Step– Free Plus Shipping

The Frontend Funnel is necessary because it shows what need to happen as soon as you get your visitors onboard your sales funnel.

You’ll find this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to construct and can benefit eCommerce online marketers or entrepreneurs who have Shipping plus totally free offers.

The first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the item ought to be shipped.

On the second page (step-two) of the funnel, the visitor’s charge card details is asked for the shipping and dealing with charge. When the visitor has effectively completed the 2nd page– the One-time-offer is next.

Of course, you’re not left alone as there are scripts you will use to make this whole 2-step complimentary shipping funnel reliable. Thanks, Russell!

2. Frontend Funnel: Self-Liquidating Offer

In the very same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The goal of setting up this deal is to assist breakeven and cover the cash you spent on marketing or getting the lead.

DotCom Secrets self liquidating offer

Here, Russell Brunson shows the practical mechanics associated with this kind of funnel. And he likewise presented a distinct script called the Star, Story, Solution script which assists to nudge a cold lead towards your products.

You’ll access to these scripts which are forty-four (44) in number.

3. Frontend Funnel: Continuity

In this Frontend Funnel, you’ll find how to attract visitors and let them keep paying for a longer time.

You’re not restricted in any method– as there are numerous methods to use this to increase your success rate.

4. Middle Funnel: Perfect Webinar

The ideal webinar is the best and also the first funnel for the middle of your value ladder. It covers everything about hosting high-converting webinars; how to utilize documented or live discussions to market your services or products on autopilot.

DotCom Secrets Perfect Webinar

Sure enough, you’re provided with the methods and scripts that will make the webinar really “perfect.”.

5. Middle Funnel: Invisible Perfect Webinar.

It’s not FREE!. It’s a more innovative webinar presentation where your objective is to get individuals to purchase.

You’ll likewise access the scripts for this upgraded variation of Perfect Webinar.

6. Middle Funnel: Product Launch.

You use the “Product Launch” funnel particularly for introducing a new product by sharing a series of videos to offer tons of worth to your visitors.

Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them utilize it.

These videos will be convincing, handy, and amusing– thereby causing visitors to do something about it. You’ll find how to appropriately structure these videos in the DotCom Secrets book.

7. Backend Funnel: High-Ticket, Three-Step Application.

This is where you master the art of selling high-ticket deals using a sophisticated formula and scripts. This funnel is what you need to acquire premium clients if you’re a coach or consultant.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Area 5: ClickFunnels.

This last section is quick but you can find out more by reading my ClickFunnels evaluate.

DotCom Secrets Pros and Cons.

DotCom Secrets is an excellent book if you wish to acquire insights, see examples, and read stories that will inspire you to construct an effective service online or guide you in transitioning from offline to online marketing channels.

So let’s think about the advantages and disadvantages quickly:.

Pros.

DotCom Secrets is free. Get business-building understanding without paying cash.

Improve your organization’ relevance utilizing the value ladders and sales funnel techniques and scripts.

Get tricks to becoming a thought leader in your industry.

Easy techniques that will work for any service model.

Build relationships and establish rapport with your customers.

Cons.

You might need to have an existing organization to benefit from DotCom Secrets (although it can certainly benefit you if you’re just starting along with long as you implement the details).

The book is perfect for companies that leverage online marketing platforms.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book Pricing.

DotCom Secrets is FREE when you get it from the main site. You just need to pay for shipping/handling– $7.95 if you’re based within the United States or $14.95 for worldwide.

There you have it, the Free Plus Shipping offer we went over previously. As you can see, Russell is a master at implementing what he teaches.

If you prefer to purchase DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your option.

DotCom Secrets Free Book.

Thanks to Russell for using the book devoid of his website (you simply pay for shipping).

DoCom Secrets Review Summary: Is It Worth Getting The Book?

The DotCom Secrets book is a plan of actionable techniques and secrets for starting and growing a company.

You’ll encounter a bunch of aha minutes while going through the areas. More importantly, you’re directed on how to incorporate the idea into my own organization.

DotCom Secrets is a playbook. You may have to read it multiple times to get the ‘tricks’ into your head and business. But you don’t need to if you have a strong IQ, which I’m sure you do!

All in all, if you’re offering product and services online, I highly advise that you get a copy of DotCom Secrets totally free.

>>Click Here To Get Your Copy Of Dotcom Secrets<<