Russell Brunson Who What

Disclosure: I am an independent ClickFunnels Affiliate, not an employee.  I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

Dotcom Secrets is a great book if you wish to gain insights, see examples, and read stories that will influence you to construct a successful service online or guide you in transitioning from offline to online marketing channels.

Let’s consider the cons and pros quickly:

Pros:

  • DotCom Secrets is free. Get it here.
  • You will overcome the shoulder lessons from an effective very affiliate– Russell Brunson.
  • The book is a simple and enjoyable read.
  • You will get actionable takeaways that you can use to enhance your company right away.

Cons:

  • It’s not a “how to generate income online” book per se.
  • You will need to have some knowledge of internet marketing concepts to completely appreciate the book.

If you desire to discover from somebody who has really made money online, Dotcom Secrets is an excellent resource.

Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.

You’ll leave from reading this book with actionable takeaways that you can use to improve your service instantly.

The only drawback is that it’s not a “how to generate income online” book per se– you will need to have some understanding of online marketing principles to fully appreciate it.

In general, Dotcom Secrets is a valuable resource for anybody looking to construct or grow an online company.

So if you’re ready to learn from among the masters of Sales Funn, make certain to check out this book today!

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book

It’s one of my favorite service books. You may need to read it numerous times to fully grasp it. Or merely make it your companion as you tackle your online way of life business adventures.

In the introduction of the book, Russell Brunson assured to keep the book evergreen for several years to come. The goal is to make it relevant to both brand-new and innovative online entrepreneurs.

How many business books do you still discover pertinent in this ever-changing world? Despite the fact that marketing methods are constantly changing, the DotCom Secrets book is still exceptionally pertinent and helpful today.

What Is DotCom Secrets?

The DotCom Secrets book offers a step-by-step process for growing an effective company– whether online or offline.

DotCom Secrets Review

Even though DotCom Secrets was first published in 2015, you’ll find that most of the strategies that Russell talks about are still reliable today.

You’ll get a lots of actionable advice from the book and if you have plans to offer items online or you’re currently at it, you require to get a copy of DotCom Secrets and keep it as a recommendation.

Dan Kennedy composed the forward to the DotCom Secrets book. In his precise words:

” In reality, this is a proven playbook for growing your company with reliable list building and sales/conversion approaches, which can be utilized offline and online.”

This is a powerful and transformative book. DotCom Secrets by Russell Brunson is the perfect road map if you’re seeking to begin an organization or scale an existing service.

Within the pages of the Dotcom Secrets book, you’ll get an in-depth strategy that guides you on the right building blocks for your company. You’ll definitely get results from reading it.

To be sincere, DotCom Secrets sounds like a book for constructing a sustainable online organization only.

However do not be constrained by that due to the fact that the actionable marketing techniques work for both online and offline businesses. You’re in safe hands if you run a brick-and-mortar business and desire to transition to online marketing.

Who Is DotCom Secrets For?

Is “DotCom Secrets” for you?

Well, only you can answer that question. If you wish to begin or scale a service and follow proven ‘faster way’ that has been checked by Russell himself, you must read the DotCom Secrets book.

It’s changing lives and I’ve personally found it super important on my entrepreneurial journey (I’ve read it several times). I highly suggest the book.

DotCom Secrets might not be worth your read if you ‘d rather play cool and try to figure it out by yourself. You must consider another book.

DotCom Secrets provides smart insights and strategies to:

Existing entrepreneur: If you have not started a business at all or have no company concept, the book might not relate to you.

Item owners: If you have an existing item already, then you can discover strategies to double or perhaps triple your sales.

Confident marketers: If you’re prepared to take steps that might challenge your concept of service, then you need to use DotCom Secrets as a referral.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer

You wish to build a business that stands the test of time. Since you lack the skillset, tools, and secrets that have been checked and proven to produce excellent outcomes, you do not desire to fizzle out.

Whether you’re a newbie who’s just getting began or you’re a professional, DotCom Secrets will walk you through the procedure of starting and growing a rewarding organization.

If you already have a service, use the tricks in the book to scale to incredible levels? Aside from making money, you’ll touch more lives and make the world a better place.

DotCom Secrets Is a relied on and powerful book that provides specific, actionable directions on what you must do to fail-proof your business, how to attract consumers, and the secrets to substantially improve your sales.

If you stop working to check out DotCom Secrets, you’re still not limited at all. The only difficulty, though, is that you’ll miss out on the opportunity to quickly grow your existing business or prosper in a competitive market.

How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?

Sure, there are some differences between Expert Secrets Both books relate to, way of life business owners, entrepreneur and online marketers– since they match each other and offer beginning and growing a successful company.

Specialist Secrets vs DotCom Secrets.

DotCom Secrets lays out a detailed process to efficiently structure your company. You get to discover how to deliver your message and interact value in a way that makes individuals want to pay you.

Professional Secrets gives actionable examples, illustrations, and stories that assist you find your voice, build a loyal fan base and make money to share messages that will change another person’s life.

Both books are suggested to business owners who wish to end up being more effective in their industries. Entrepreneurs who are developed to see opportunities in competitors instead of pain.

In Russell’s third and brand name new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream clients (aka getting tons of traffic as the title of the book recommends).

DotCom Secrets Review: An In-Depth Look Inside

The Dotcom Secrets book is arranged into 5 areas much like Expert Secrets that details the simple marketing processes and how to execute them.

Area One: Ladders and Funnels

DotCom Secrets Value Ladder Vs Funnel

Russell began the first area of DotCom Secrets with “Ladders and Funnels.” He also exposes five (5) marketing secrets. Let’s go over them:

Secret # 1: The Secret Formula

Initially, you need to have a complete understanding of where you want your organization. How does this understanding help your clients and clients?

This will help you to serve them much better– instead of searching for out their discomfort points, how desperate they need options, and what they’re prepared to pay.

In the secret formula, four basic concerns were detailed in a step-by-step order inside the DotCom Secrets book:

Who are your dream customers?

How do you discover them?

How do you attract them without being aggressive?

What benefit will they receive from your business?

You’ll find answers to these concerns and more in the first trick.

Secret #2: The Value Ladder

Worth is key when it concerns building a sustainable company. If there’s no value, customers and customers will leave.

That’s why Russell invested a ton of time to dissect the actions that you require to follow to navigate your dream customer from taking the “bait” (beginning point of your ladder) to where they want to be.

DotCom Secrets Value Ladder

This trick is referred to as “taking them through your value ladder.”

When you successfully structure the value ladder, you’ll not only make more money, you’ll also provide your consumers with a more tailored service. They’ll like you for this.

Secret # 3: From A Ladder To A Funnel

This trick is where the magic takes place. It’s like an epiphany that changes everything you already know about growing a lucrative company. You’ll start with building out your own sales funnel and the psychology behind a lucrative funnel.

It goes beyond the product you’re offering or how they’re priced. There’s a lot more …

You require to have a total value ladder in place. It’s like your infallible system for making sales on auto-pilot. If you don’t have an effective value adder mapped out, you may not be able to develop a high-converting sales funnel.

The sales funnel is essential and has altered the method entrepreneurs and businesses approach sales online.

It works since it takes into consideration the consumers’ habits– and moves them through the various steps of your value ladder till they’re ready to buy your product– willingly.

Secret # 4: How To Find Your Dream Customers

You have a target market. You might not know how to identify or serve them. That’s why understanding how to define your target audience is necessary.

This secret lays out where your target audience (i.e., clients who are ready to purchase your product) are spending the majority of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!

DotCom Secrets Sales Funnel

You’ll be armed with the techniques that work to get a customer to leave whatever they’re doing and take a look at your page.

Every online entrepreneur needs to find out and master these methods. Russell makes it easy in DotCom Secrets.

Secret # 5: The Three Types Of Traffic

Generating traffic to a landing page or website is a constant battle for the majority of people. It’s arguably the most overwhelming aspect of running a successful online business.

Do you really understand how traffic works in the internet marketing space? If you aren’t positive in your traffic generation competence, Russell has the responses.

He reveals you the best type of traffic that you must take note of and how it can change your company. The type of traffic consists of:

  • Traffic we manage
  • The traffic we don’t manage
  • Traffic we own

Area Two: Your Communication Funnel

In this area, Russell digs deeper into the processes associated with building an audience by leveraging more advanced personal branding tactics, the tricks to interacting well with your audience that will cause a sale.

Make certain you do not skip this section while reading DotCom Secrets.

Secret # 6: The Attractive Character

There’s a secret to building a positive and attractive character.

Why do you believe guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have massive fans?

As an entrepreneur, you can’t go wrong when you lastly develop an appealing character. When you’re effective at it, it means you can include more qualified clients to your email list and release a successful item that people are ready and ready to purchase immediately.

In producing that attractive character, Russell Brunson defines the three components you should keep in check, which is split into 3 (3) classifications:

  • The Elements
  • The Identity
  • Storylines

DotCom Secrets shows you how to create an appealing character using these parts and their components, and recognize the best method to communicate your fascinating stories that will get the sales being available in.

Secret # 7: The Soap Opera Sequence

This “secret” originates from the previous part of Dotcom Secrets. It’s all about developing a bond and a sort of connection in between the Attractive Character and the target market by means of a traffic source we own. Email.

The Soap Opera Sequence consists of a series of email sequences that assist to link and develop an immediate relationship in between you and the person reading your e-mail. Russell credits Andre Chaperon (developer of Autoresponder Madness) for developing the Soap Opera Email Sequence

DotCom Secrets Soap Opera Sequence

Russell out of his excellent heart likewise shares the EXACT five email design templates that have actually helped him to shift into a desired web and an appealing character online marketer.

Due to the fact that it capitalizes on offering value to your customers, the Soap Opera Sequence works. This ‘value’ paired with a tempting open storyline hooks them the minute they read your very first email and they’ll look forward to the next one.

The days of boring email series are over. Do not just take pleasure in soap opera on television, it’s time to anecdotally utilize it in your e-mail messages.

Secret # 8: Daily Seinfeld Sequence.

According to Russell Brunson, “the trick to keeping your subscribers pleased to speak with you every day is using the Seinfeld e-mail format.”

What’s the Seinfeld format all about?

DotCom Secrets Seinfeld Sequence

It’s an email style that constructs enjoyment in your readers. It ‘d captivate them and cause them to purchase from you.

It leverages the power of storytelling. This time, you’re being creative in sharing your life and pertinent stories occurring with/around you– stories they can easily link with. You need to be tactical and purposeful about it anyways.

You wish to be able to lead ideal customers back to your deal. This might look easy but it’s effective nonetheless!

When you’re sending out Seinfeld emails, Russell likewise supplies excellent examples and composed templates to speed up the procedure.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Section Three: Funnelology

In this section, the strategies and methods for constructing high-converting funnels are discussed in detail, in addition to and what you really need to do to make your funnel work.

Russell covers the basics of a funnel, stages (and sales funnel phases) and the kind of landing pages to utilize, how to structure them, when, and in what matter.

Secret # 9: Reverse-Engineering A Successful Funnel

In Marketing 101, we discovered the value of adhering to systems that work. In other words, there’s no requirement to transform the wheel.

There’s a chance that you’re making the above error if you’re an organization owner and you’re having a hard time to break even.

This prevails with business owners who are simply starting with their sales funnel. They try to re-invent the entire vehicle. When building a service, what a horrible course to follow!

The secret here is leveraging on other individuals who currently have a successful funnel and making your offer to their exact customers. Watch on the:

  • Demographics
  • Advertisement copy and copies
  • Traffic sources
  • Offers
  • Landing page

Knowing how to reverse all these elements to work for you is a priceless gift for your organization. It’s quite simple once you understand how the pieces fit.

Secret # 10: Seven Phases Of A Funnel

I’m extremely grateful that I check out DotCom Secrets a few years ago (and numerous times more since that first time to completely understand and implement the techniques in my own online company.

It not only opened my eyes to funnels and how to construct them however likewise the 7 phases that an ideal client has to go through.

DotCom Secrets The 7 Phases of a Funnel

It made me much better pertained to terms with this sentence within the DotCom Secrets. It reads:

The genuine difference between having a six-, seven-, or even eight-figure business is whether you comprehend the stages of a funnel and can effectively monetize the points along the line.

I learnt more about that there are levels of traffic temperature and therefore, treating them along the exact same funnel procedure threatens.

This secret alone is basic to developing the best kind of page, offer, and traffic that will result in sales.

There’s also the pre-framing idea that you need to fully comprehend when developing a funnel– specifically if you desire visitors and causes trust you more. Well, who does not wish to develop trust currently?

Secret # 11: The Twenty-Three Building Blocks Of A Funnel

DotCom Secrets surpasses the typical organization advice. It enters into the specific landing pages you can develop in the 7 building phases that we’ve discussed previously.

You get to see the twenty-three of the most effective foundation for your sales funnels.

DotCom Secrets 23 building blocks of a funnel

Smart funnel hackers utilize these building blocks at specific times during these very same 4 phases of the funnel:

  • Pre-frame bridge
  • Qualifying customers
  • Qualifying purchasers

Recognizing hyper purchasers for your services and items.

You can choose which you desire to begin with first and which one to stick to in your market when you’ve understood how this works.

Secret # 12: Frontend Vs. Backend Funnels

Selecting the best type of funnels can be a struggle even to the advanced marketers. More so, comprehend the funnels that will be served only to certified buyers (at the backend).

DotCom Secrets Frontend Vs Backend

This error isn’t so obvious– but bypassing it can make a distinction in your traffic engagement and sales.

Here Russell outlines the process he follows when selecting a funnel to utilize on the frontend of his value ladders, the funnel he uses in the factor to consider phase (the middle), and those used for the backend deals.

Secret # 13: The Best Bait

I could not contain this ‘secret’ when I initially read the DotCom Secrets book.

Russell spills all of it out in this area and exposes the secret that made all his books offer millions.

Simply by grabbing your totally free copy of DotCom Secrets and studying the funnel steps, you’ll have a number of “Aha-Moments” that will alter your company, particularly if you have an item you’re currently offering online (and even offline).

I suggest if you can buy your complimentary copy of DotCom Secrets and study the funnel steps, you’ll understand the trick behind these records.

He stresses the power of words and how using a specific WORD can alter your whole organization magically. That single word can function as bait.

Despite the market you run in, what you do, what items you provide, or the business model, this is the part that a few of the effective entrepreneurs would hide from you.

 

Area Four: Funnels And Scripts

The very first time I read DotCom Secrets, I couldn’t grasp this section since it was unique in its way. I had to read the book again to comprehend the point that Russell was making.

As one of the actionable areas, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other companies, along with the specific funnel scripts that have actually helped him to sell countless each of his items.

These are split into the Frontend, Middle and Backend Funnels. Surprisingly, you don’t need to deal with these parts since there’s an effective suite of software application you can use to automate whatever– ClickFunnels software.

1. Frontend Funnel: Two-Step– Free Plus Shipping

Since it shows what need to occur when you get your visitors onboard your sales funnel, the Frontend Funnel is essential.

You’ll discover this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to develop and can benefit eCommerce entrepreneurs or marketers who have Shipping plus free offers.

The first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the product must be shipped.

On the second page (step-two) of the funnel, the visitor’s credit card details is asked for the shipping and managing charge. When the visitor has actually successfully filled out the second page– the One-time-offer is next.

Of course, you’re not left alone as there are scripts you will utilize to make this whole 2-step free shipping funnel efficient. Thanks, Russell!

2. Frontend Funnel: Self-Liquidating Offer

In the very same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The goal of setting up this offer is to assist breakeven and cover the money you invested in advertising or getting the lead.

DotCom Secrets self liquidating offer

Here, Russell Brunson reveals the useful mechanics involved in this kind of funnel. And he likewise presented a distinct script called the Star, Story, Solution script which assists to nudge a cold lead towards your products.

You’ll gain access to these scripts which are forty-four (44) in number.

3. Frontend Funnel: Continuity

In this Frontend Funnel, you’ll find how to attract visitors and let them keep spending for a longer time.

However you’re not limited in any way– as there are numerous ways to use this to increase your success rate.

4. Middle Funnel: Perfect Webinar

The perfect webinar is the ideal and also the first funnel for the middle of your worth ladder. It covers whatever about hosting high-converting webinars; how to utilize live or taped presentations to market your services or products on autopilot.

DotCom Secrets Perfect Webinar

Sure enough, you’re supplied with the methods and scripts that will make the webinar really “perfect.”.

5. Middle Funnel: Invisible Perfect Webinar.

Unlike the Perfect Webinar, this one is a little various. It’s not FREE!. It’s an advanced webinar presentation where your objective is to get individuals to purchase. However it’s “invisible”– which implies there’s no aggressive or deceptiveness involved.

You’ll also access the scripts for this updated variation of Perfect Webinar.

6. Middle Funnel: Product Launch.

You use the “Product Launch” funnel specifically for releasing a brand-new item by sharing a series of videos to supply lots of value to your visitors.

Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them use it.

These videos will be persuasive, helpful, and entertaining– thus triggering visitors to take actions. You’ll find how to properly structure these videos in the DotCom Secrets book.

7. Backend Funnel: High-Ticket, Three-Step Application.

This is where you master the art of offering high-ticket deals using an innovative formula and scripts. This funnel is what you need to acquire premium customers if you’re a coach or specialist.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Area 5: ClickFunnels.

This last section is short but you can find out more by reading my ClickFunnels evaluate.

DotCom Secrets Pros and Cons.

DotCom Secrets is a great book if you wish to gain insights, see examples, and read stories that will inspire you to develop an effective service online or guide you in transitioning from offline to internet marketing channels.

So let’s think about the cons and pros quickly:.

Pros.

DotCom Secrets is complimentary. Get business-building knowledge without paying cash.

Improve your organization’ significance using the value ladders and sales funnel methods and scripts.

Get secrets to becoming a thought leader in your industry.

Simple techniques that will work for any business model.

Establish and build relationships connection with your clients.

Cons.

You might require to have an existing service to take advantage of DotCom Secrets (although it can definitely benefit you if you’re simply starting out as well as long as you implement the information).

The book is ideal for organizations that utilize internet marketing platforms.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book Pricing.

When you get it from the official website, DotCom Secrets is FREE. You only need to spend for shipping/handling– $7.95 if you’re based within the United States or $14.95 for international.

There you have it, the Free Plus Shipping deal we talked about earlier. As you can see, Russell is a master at implementing what he teaches.

You can get the paperback format for $14.80 if you prefer to purchase DotCom Secrets from Amazon. It’s your choice.

DotCom Secrets Free Book.

Thanks to Russell for offering the book free from his website (you just pay for shipping).

DoCom Secrets Review Summary: Is It Worth Getting The Book?

The DotCom Secrets book is a plan of actionable strategies and tricks for growing a service and beginning.

You’ll discover a bunch of aha minutes while going through the sections. More significantly, you’re guided on how to integrate the principle into my own company.

DotCom Secrets is a playbook. You may have to read it numerous times to get the ‘tricks’ into your head and service. However you do not need to if you have a strong IQ, which I’m sure you do!

All in all, if you’re offering services or products online, I highly advise that you get a copy of DotCom Secrets free of charge.

>>Click Here To Get Your Copy Of Dotcom Secrets<<