Russell Brunson Wife Collette Brunson

Disclosure: I am an independent ClickFunnels Affiliate, not an employee.  I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

Dotcom Secrets is a terrific book if you want to get insights, see examples, and read stories that will inspire you to build an effective business online or guide you in transitioning from offline to online marketing channels.

Let’s consider the pros and cons quickly:

Pros:

  • DotCom Secrets is complimentary. Get it here.
  • You will overcome the shoulder lessons from a successful incredibly affiliate– Russell Brunson.
  • The book is a simple and satisfying read.
  • You will get actionable takeaways that you can utilize to improve your business immediately.

Cons:

  • It’s not a “how to generate income online” book per se.
  • You will need to have some understanding of online marketing principles to fully appreciate the book.

Dotcom Secrets is a terrific resource if you want to learn from somebody who has actually made money online.

Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.

You’ll leave from reading this book with actionable takeaways that you can use to improve your organization right away.

The only disadvantage is that it’s not a “how to make money online” book per se– you will require to have some knowledge of internet marketing principles to completely appreciate it.

However in general, Dotcom Secrets is an important resource for anybody wanting to construct or grow an online company.

So if you’re all set to gain from among the masters of Sales Funn, be sure to check out this book today!

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book

It’s one of my preferred service books. You might have to read it numerous times to completely comprehend it. Or simply make it your buddy as you go about your online lifestyle organization experiences.

In the introduction of the book, Russell Brunson assured to keep the book evergreen for years to come. The objective is to make it appropriate to both brand-new and sophisticated online entrepreneurs.

The number of business books do you still discover pertinent in this ever-changing world? Although marketing methods are constantly altering, the DotCom Secrets book is still exceptionally pertinent and useful today.

What Is DotCom Secrets?

The DotCom Secrets book supplies a step-by-step process for growing an effective organization– whether online or offline.

DotCom Secrets Review

Although DotCom Secrets was first published in 2015, you’ll discover that the majority of the methods that Russell speak about are still efficient today.

You’ll get a ton of actionable suggestions from the book and if you have plans to sell items online or you’re currently at it, you require to get a copy of DotCom Secrets and keep it as a referral.

Dan Kennedy wrote the forward to the DotCom Secrets book. In his exact words:

” In reality, this is a proven playbook for growing your business with efficient lead generation and sales/conversion approaches, which can be used offline and online.”

This is a powerful and transformative book. DotCom Secrets by Russell Brunson is the perfect plan if you’re seeking to start an organization or scale an existing organization.

Within the pages of the Dotcom Secrets book, you’ll get a detailed strategy that guides you on the right building blocks for your service. You’ll certainly get arise from reading it.

To be truthful, DotCom Secrets sounds like a book for constructing a sustainable online business only.

However do not be constrained by that because the actionable marketing strategies work for both online and offline companies. So you’re in safe hands if you run a brick-and-mortar business and want to shift to online marketing.

Who Is DotCom Secrets For?

Is “DotCom Secrets” for you?

Well, only you can address that question. If you want to scale a service or begin and follow proven ‘shortcut’ that has been evaluated by Russell himself, you ought to check out the DotCom Secrets book.

It’s changing lives and I’ve personally found it super important on my entrepreneurial journey (I’ve read it several times). I highly recommend the book.

If you ‘d rather play cool and try to figure it out by yourself, then DotCom Secrets may not deserve your read. You must consider another book.

Although, DotCom Secrets provides clever insights and strategies to:

Existing entrepreneur: If you have not begun a service at all or have no business idea, the book might not relate to you.

Item owners: If you have an existing item already, then you can learn techniques to double or perhaps triple your sales.

Positive online marketers: If you’re willing to take steps that may challenge your concept of service, then you must utilize DotCom Secrets as a referral.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer

You wish to construct a company that stands the test of time. Due to the fact that you do not have the skillset, tools, and secrets that have actually been checked and proven to produce great outcomes, you do not desire to fizzle out.

So whether you’re a novice who’s just getting started or you’re an expert, DotCom Secrets will stroll you through the procedure of beginning and growing a profitable organization.

If you already have a company, use the secrets in the book to scale to incredible levels? Aside from making money, you’ll touch more lives and make the world a better place.

DotCom Secrets Is a relied on and powerful book that supplies specific, actionable directions on what you ought to do to fail-proof your organization, how to attract customers, and the tricks to considerably improve your sales.

You’re still not restricted at all if you fail to read DotCom Secrets. The only obstacle, however, is that you’ll miss out on the chance to rapidly grow your existing business or flourish in a competitive industry.

How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?

Sure, there are some distinctions between Expert Secrets Both books pertain to, way of life business owners, company owner and online marketers– considering that they match each other and offer starting and growing a successful company.

Expert Secrets vs DotCom Secrets.

DotCom Secrets lays out a step-by-step procedure to successfully structure your organization. You get to learn how to provide your message and communicate value in such a way that makes individuals want to pay you.

Expert Secrets offers actionable examples, illustrations, and stories that help you discover your voice, build a loyal fan base and make money to share messages that will alter somebody else’s life.

Both books are advised to company owner who want to become more successful in their industries. Business owners who are constructed to see chances in competition instead of pain.

In Russell’s 3rd and brand brand-new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream consumers (aka getting tons of traffic as the title of the book suggests).

DotCom Secrets Review: An In-Depth Look Inside

The Dotcom Secrets book is arranged into 5 sections just like Expert Secrets that describes the easy marketing procedures and how to implement them.

Section One: Ladders and Funnels

DotCom Secrets Value Ladder Vs Funnel

Russell began the first section of DotCom Secrets with “Ladders and Funnels.” He also exposes 5 (5) marketing secrets. Let’s review them:

Secret # 1: The Secret Formula

First, you need to have a full understanding of where you desire your business. How does this understanding assist your clients and customers?

This will help you to serve them better– instead of looking for out their discomfort points, how desperate they need services, and what they’re willing to pay.

In the secret formula, 4 simple concerns were described in a step-by-step order inside the DotCom Secrets book:

Who are your dream clients?

How do you find them?

How do you attract them without being pushy?

What benefit will they get from your business?

You’ll discover answers to these concerns and more in the very first secret.

Secret #2: The Value Ladder

When it comes to building a sustainable company, value is essential. If there’s no worth, customers and clients will leave.

That’s why Russell invested a ton of time to dissect the steps that you need to follow to navigate your dream consumer from taking the “bait” (starting point of your ladder) to where they wish to be.

DotCom Secrets Value Ladder

This trick is referred to as “taking them through your value ladder.”

When you successfully structure the worth ladder, you’ll not only make more money, you’ll also supply your clients with a more personalized service. They’ll enjoy you for this.

Secret # 3: From A Ladder To A Funnel

This secret is where the magic occurs. It’s like an epiphany that alters whatever you currently know about growing a lucrative company. You’ll get going with building out your own sales funnel and the psychology behind a rewarding funnel.

It goes beyond the item you’re selling or how they’re priced. There’s a lot more …

You need to have a total value ladder in place. It’s like your infallible system for making sales on auto-pilot. You may not be able to develop a high-converting sales funnel if you don’t have an efficient worth adder drawn up.

The sales funnel is very important and has actually altered the method business owners and services approach sales online.

It works because it takes into account the customers’ habits– and moves them through the various steps of your value ladder up until they’re ready to buy your product– voluntarily.

Secret # 4: How To Find Your Dream Customers

You have a target audience. You may not know how to recognize or serve them. That’s why knowing how to specify your target audience is essential.

This secret details where your target audience (i.e., customers who are ready to acquire your product) are spending the majority of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!

DotCom Secrets Sales Funnel

You’ll be equipped with the methods that work to get a client to leave whatever they’re doing and take a look at your page.

Every online business owner needs to learn and master these strategies. Russell makes it easy in DotCom Secrets.

Secret # 5: The Three Types Of Traffic

Generating traffic to a landing page or site is a continuous battle for many people. It’s arguably the most difficult aspect of running an effective online company.

Do you truly comprehend how traffic operates in the online marketing area? Russell has the answers if you aren’t confident in your traffic generation knowledge.

He reveals you the best kind of traffic that you ought to focus on and how it can change your organization. The type of traffic consists of:

  • Traffic we manage
  • The traffic we don’t control
  • Traffic we own

Area Two: Your Communication Funnel

In this section, Russell digs deeper into the procedures associated with constructing an audience by leveraging more advanced individual branding methods, the tricks to communicating well with your audience that will cause a sale.

Ensure you don’t avoid this area while checking out DotCom Secrets.

Secret # 6: The Attractive Character

There’s a secret to constructing a attractive and positive character.

Why do you think people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have huge followers?

As an entrepreneur, you can’t go wrong when you lastly establish an attractive character. When you’re effective at it, it means you can include more certified clients to your e-mail list and release an effective item that people are ready and willing to purchase right now.

In producing that appealing character, Russell Brunson specifies the three elements you must keep in check, which is divided into 3 (3) categories:

  • The Elements
  • The Identity
  • Stories

DotCom Secrets shows you how to develop an attractive character utilizing these components and their components, and recognize the best method to interact your captivating stories that will get the sales being available in.

Secret # 7: The Soap Opera Sequence

This “secret” comes from the previous part of Dotcom Secrets. It’s all about producing a bond and a sort of relationship in between the Attractive Character and the target market through a traffic source we own. Email.

The Soap Opera Sequence consists of a series of email sequences that assist to connect and establish an immediate relationship in between you and the individual reading your e-mail. Russell credits Andre Chaperon (creator of Autoresponder Madness) for developing the Soap Opera Email Sequence

DotCom Secrets Soap Opera Sequence

Russell out of his good heart also shares the EXACT five email templates that have actually assisted him to shift into an Attractive Character and a sought-after web marketer.

Since it capitalizes on providing value to your subscribers, the Soap Opera Sequence works. This ‘value’ coupled with an irresistible open story hooks them the minute they read your very first e-mail and they’ll anticipate the next one.

The days of boring e-mail series are over. Don’t just delight in soap opera on TV, it’s time to anecdotally utilize it in your email messages.

Secret # 8: Daily Seinfeld Sequence.

According to Russell Brunson, “the secret to keeping your customers happy to hear from you every day is using the Seinfeld e-mail format.”

So what’s the Seinfeld format everything about?

DotCom Secrets Seinfeld Sequence

It’s an e-mail design that builds excitement in your readers. It ‘d entertain them and trigger them to purchase from you.

It leverages the power of storytelling. This time, you’re being creative in sharing your life and relevant stories occurring with/around you– stories they can quickly link with. You ought to be purposeful and tactical about it anyways.

You want to have the ability to lead ideal clients back to your offer. This might look simple but it’s effective nonetheless!

Russell also offers fine examples and composed templates to accelerate the process when you’re sending Seinfeld e-mails.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Section Three: Funnelology

In this section, the strategies and strategies for constructing high-converting funnels are gone over in detail, along with and what you actually must do to make your funnel work.

Russell covers the fundamentals of a funnel, phases (and sales funnel phases) and the kind of landing pages to utilize, how to structure them, when, and in what matter.

Secret # 9: Reverse-Engineering A Successful Funnel

In Marketing 101, we learned the value of staying with systems that work. To put it simply, there’s no requirement to transform the wheel.

There’s a possibility that you’re making the above error if you’re a business owner and you’re struggling to break even.

This prevails with entrepreneurs who are simply starting with their sales funnel. They attempt to re-invent the whole car. When developing a business, what a terrible course to follow!

The secret here is leveraging on other individuals who currently have a successful funnel and making your deal to their precise consumers. Watch on the:

  • Demographics
  • Ad copy and copies
  • Traffic sources
  • Offers
  • Landing page

Knowing how to reverse all these elements to work for you is an invaluable gift for your business. It’s rather easy once you comprehend how the pieces fit.

Secret # 10: Seven Phases Of A Funnel

I’m extremely thankful that I read DotCom Secrets a couple of years ago (and several times more because that first time to completely understand and execute the strategies in my own online business.

It not only opened my eyes to funnels and how to construct them however also the seven stages that an ideal consumer needs to go through.

DotCom Secrets The 7 Phases of a Funnel

It made me better pertained to terms with this sentence within the DotCom Secrets. It checks out:

The genuine distinction between having a 6-, seven-, or perhaps eight-figure company is whether you comprehend the stages of a funnel and can successfully generate income from the points along the line.

I was familiar with that there are levels of traffic temperature level and for that reason, treating them along the same funnel process threatens.

This secret alone is basic to developing the right type of page, offer, and traffic that will result in sales.

There’s likewise the pre-framing concept that you require to completely understand when developing a funnel– specifically if you want visitors and causes trust you more. Well, who does not wish to establish trust already?

Secret # 11: The Twenty-Three Building Blocks Of A Funnel

DotCom Secrets goes beyond the common organization suggestions. It goes into the specific landing pages you can produce in the 7 building stages that we’ve gone over previously.

You get to see the twenty-three of the most efficient building blocks for your sales funnels.

DotCom Secrets 23 building blocks of a funnel

Smart funnel hackers use these foundation at particular times during these same four stages of the funnel:

  • Pre-frame bridge
  • Qualifying subscribers
  • Qualifying purchasers

Determining hyperactive purchasers for your services and items.

Once you’ve understood how this works, you can choose which you want to start with very first and which one to stick to in your market.

Secret # 12: Frontend Vs. Backend Funnels

Choosing the right kind of funnels can be a struggle even to the advanced online marketers. More so, understand the funnels that will be served only to certified buyers (at the backend).

DotCom Secrets Frontend Vs Backend

This mistake isn’t so apparent– however bypassing it can make a distinction in your traffic engagement and sales.

Here Russell details the procedure he follows when picking a funnel to use on the frontend of his value ladders, the funnel he uses in the consideration stage (the middle), and those used for the backend offers.

Secret # 13: The Best Bait

I could not contain this ‘secret’ when I first read the DotCom Secrets book.

Russell spills all of it out in this area and reveals the secret that made all his books offer millions.

Simply by grabbing your totally free copy of DotCom Secrets and studying the funnel actions, you’ll have a number of “Aha-Moments” that will change your service, specifically if you have a product you’re presently selling online (or even offline).

I mean if you can buy your totally free copy of DotCom Secrets and study the funnel actions, you’ll understand the trick behind these records.

He highlights the power of words and how using a certain WORD can alter your whole organization amazingly. That single word can function as bait.

Regardless of the industry you operate in, what you do, what items you provide, or business design, this is the part that a few of the effective entrepreneurs would hide from you.

 

Area Four: Scripts and funnels

The first time I read DotCom Secrets, I couldn’t comprehend this section since it was distinct in its method. I had to read the book once again to understand the point that Russell was making.

As one of the actionable sections, Russell dives deeper into the core funnels he uses in running ClickFunnels and other companies, as well as the exact funnel scripts that have actually helped him to sell countless each of his products.

These are divided into the Frontend, Middle and Backend Funnels. Remarkably, you do not have to battle with these parts due to the fact that there’s a powerful suite of software application you can utilize to automate whatever– ClickFunnels software application.

1. Frontend Funnel: Two-Step– Free Plus Shipping

The Frontend Funnel is essential because it shows what need to happen as soon as you get your visitors onboard your sales funnel.

You’ll discover this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to develop and can benefit eCommerce online marketers or business owners who have Free Plus Shipping offers.

The very first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the item needs to be shipped.

On the 2nd page (step-two) of the funnel, the visitor’s credit card details is asked for the shipping and managing charge. When the visitor has successfully filled out the second page– the One-time-offer is next.

Of course, you’re not left alone as there are scripts you will use to make this entire 2-step free shipping funnel reliable. Thanks, Russell!

2. Frontend Funnel: Self-Liquidating Offer

In the exact same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The objective of setting up this deal is to assist breakeven and cover the cash you spent on marketing or getting the lead.

DotCom Secrets self liquidating deal

Here, Russell Brunson reveals the useful mechanics associated with this type of funnel. And he also presented a special script called the Star, Story, Solution script which helps to push a cold lead towards your items.

You’ll access to these scripts which are forty-four (44) in number.

3. Frontend Funnel: Continuity

In this Frontend Funnel, you’ll find how to attract visitors and let them keep spending for a longer time.

However you’re not limited in any way– as there are lots of ways to use this to increase your success rate.

4. Middle Funnel: Perfect Webinar

The ideal webinar is the ideal and likewise the first funnel for the middle of your value ladder. It covers everything about hosting high-converting webinars; how to utilize recorded or live discussions to market your service or products on autopilot.

DotCom Secrets Perfect Webinar

Sure enough, you’re supplied with the techniques and scripts that will make the webinar genuinely “perfect.”.

5. Middle Funnel: Invisible Perfect Webinar.

Unlike the Perfect Webinar, this one is a little bit various. It’s not FREE!. It’s a more advanced webinar discussion where your goal is to get individuals to buy. However it’s “invisible”– which suggests there’s no aggressive or deceptiveness involved.

You’ll also access the scripts for this updated variation of Perfect Webinar.

6. Middle Funnel: Product Launch.

You use the “Product Launch” funnel particularly for releasing a brand-new product by sharing a series of videos to provide tons of worth to your visitors.

Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them utilize it.

These videos will be convincing, valuable, and amusing– therefore triggering visitors to do something about it. You’ll find how to properly structure these videos in the DotCom Secrets book.

7. Backend Funnel: High-Ticket, Three-Step Application.

This is where you master the art of selling high-ticket deals utilizing an advanced formula and scripts. This funnel is what you require to acquire premium customers if you’re a coach or expert.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Section 5: ClickFunnels.

This last area is short however you can discover more by reading my ClickFunnels review.

DotCom Secrets Pros and Cons.

DotCom Secrets is a terrific book if you wish to acquire insights, see examples, and check out stories that will influence you to construct an effective business online or guide you in transitioning from offline to online marketing channels.

Let’s consider the pros and cons quickly:.

Pros.

DotCom Secrets is totally free. Get business-building knowledge without paying cash.

Improve your service’ importance utilizing the value ladders and sales funnel methods and scripts.

Get secrets to ending up being a thought leader in your market.

Simple methods that will work for any business design.

Establish and build relationships rapport with your clients.

Cons.

You may require to have an existing organization to gain from DotCom Secrets (although it can certainly benefit you if you’re just starting out as well as long as you execute the information).

The book is perfect for organizations that leverage online marketing platforms.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book Pricing.

When you get it from the main website, DotCom Secrets is FREE. If you’re based within the United States or $14.95 for global, you just have to pay for shipping/handling– $7.95.

There you have it, the Free Plus Shipping offer we went over earlier. As you can see, Russell is a master at implementing what he teaches.

If you choose to buy DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your option.

DotCom Secrets Free Book.

Thanks to Russell for offering the book devoid of his website (you simply spend for shipping).

DoCom Secrets Review Summary: Is It Worth Getting The Book?

The DotCom Secrets book is a package of actionable methods and tricks for beginning and growing a business.

You’ll discover a bunch of aha minutes while going through the sections. More importantly, you’re guided on how to integrate the concept into my own business.

DotCom Secrets is a playbook. You might have to read it multiple times to get the ‘tricks’ into your head and service. You don’t have to if you have a strong IQ, which I’m sure you do!

All in all, if you’re selling services or products online, I extremely suggest that you get a copy of DotCom Secrets totally free.

>>Click Here To Get Your Copy Of Dotcom Secrets<<