Dotcom Secrets is a great book if you want to get insights, see examples, and read stories that will motivate you to develop an effective business online or guide you in transitioning from offline to internet marketing channels.
Let’s consider the cons and pros quickly:
- DotCom Secrets is complimentary. Get it here.
- You will overcome the shoulder lessons from a successful very affiliate– Russell Brunson.
- The book is a easy and satisfying read.
- You will get actionable takeaways that you can utilize to enhance your service immediately.
- It’s not a “how to make money online” book per se.
- You will need to have some understanding of internet marketing ideas to completely value the book.
If you want to find out from somebody who has actually made money online, Dotcom Secrets is an excellent resource.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can use to enhance your organization instantly.
The only downside is that it’s not a “how to generate income online” book per se– you will need to have some knowledge of online marketing concepts to completely appreciate it.
However in general, Dotcom Secrets is an important resource for anyone wanting to develop or grow an online service.
If you’re ready to discover from one of the masters of Sales Funn, be sure to inspect out this book today!
DotCom Secrets Book
It’s one of my favorite company books. You might need to read it numerous times to completely understand it. Or simply make it your buddy as you set about your online way of life business experiences.
In the introduction of the book, Russell Brunson guaranteed to keep the book evergreen for many years to come. The goal is to make it appropriate to both innovative and new online entrepreneurs.
The number of organization books do you still discover relevant in this ever-changing world? Even though marketing strategies are continuously altering, the DotCom Secrets book is still exceptionally appropriate and useful today.
What Is DotCom Secrets?
The DotCom Secrets book offers a step-by-step process for growing an effective service– whether online or offline.
DotCom Secrets Review
Even though DotCom Secrets was first published in 2015, you’ll find that the majority of the strategies that Russell discuss are still effective today.
You’ll get a lots of actionable suggestions from the book and if you have strategies to offer items online or you’re already at it, you need to get a copy of DotCom Secrets and keep it as a referral.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his specific words:
” In truth, this is a tested playbook for growing your business with efficient list building and sales/conversion techniques, which can be used offline and online.”
This is a transformative and effective book. DotCom Secrets by Russell Brunson is the best road map if you’re looking to begin a service or scale an existing service.
Within the pages of the Dotcom Secrets book, you’ll get a comprehensive plan that guides you on the right building blocks for your organization. You’ll definitely get results from reading it.
To be sincere, DotCom Secrets sounds like a book for building a sustainable online organization just.
Don’t be constrained by that because the actionable marketing techniques work for both online and offline services. So you’re in safe hands if you run a brick-and-mortar company and want to shift to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can respond to that concern. If you wish to scale a business or begin and follow tested ‘shortcut’ that has been evaluated by Russell himself, you need to check out the DotCom Secrets book.
It’s changing lives and I’ve personally discovered it very valuable on my entrepreneurial journey (I’ve read it numerous times). I highly advise the book.
If you ‘d rather play cool and attempt to figure it out on your own, then DotCom Secrets may not deserve your read. You ought to consider another book.
Although, DotCom Secrets offers clever insights and strategies to:
Existing business owners: If you haven’t started a company at all or have no business idea, the book may not pertain to you.
Product owners: If you have an existing item already, then you can find out strategies to double or perhaps triple your sales.
Confident marketers: If you’re willing to take steps that may challenge your concept of service, then you should utilize DotCom Secrets as a recommendation.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to construct a business that stands the test of time. Since you do not have the skillset, tools, and tricks that have been evaluated and proven to produce terrific results, you don’t want to fizzle out.
So whether you’re a newbie who’s just getting started or you’re a specialist, DotCom Secrets will walk you through the procedure of starting and growing a lucrative organization.
If you already have a business, utilize the secrets in the book to scale to unbelievable levels? Aside from generating income, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and powerful book that offers particular, actionable instructions on what you need to do to fail-proof your company, how to draw in clients, and the tricks to considerably increase your sales.
You’re still not limited at all if you stop working to check out DotCom Secrets. The only challenge, however, is that you’ll miss out on the chance to rapidly grow your existing organization or grow in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences in between Expert Secrets Both books relate to, way of life business owners, company owner and online marketers– considering that they complement each other and provide for beginning and growing a successful service.
Specialist Secrets vs DotCom Secrets.
DotCom Secrets describes a detailed procedure to successfully structure your company. You get to learn how to provide your message and communicate worth in a manner that makes people wish to pay you.
Expert Secrets offers actionable examples, illustrations, and stories that assist you find your voice, develop a faithful fan base and get paid to share messages that will alter somebody else’s life.
Both books are suggested to entrepreneur who want to end up being more effective in their markets. Entrepreneurs who are built to see chances in competitors instead of pain.
In Russell’s 3rd and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream consumers (aka getting loads of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 areas similar to Expert Secrets that details the simple marketing procedures and how to execute them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the very first section of DotCom Secrets with “Ladders and Funnels.” He also exposes five (5) marketing tricks. Let’s discuss them:
Secret # 1: The Secret Formula
You need to have a complete understanding of where you desire your service. How does this understanding help your customers and clients?
This will assist you to serve them much better– instead of trying to find out their pain points, how desperate they require solutions, and what they’re ready to pay.
In the secret formula, 4 simple questions were outlined in a detailed order inside the DotCom Secrets book:
Who are your dream customers?
How do you discover them?
How do you attract them without being aggressive?
What advantage will they receive from your organization?
You’ll find answers to these questions and more in the first secret.
Secret #2: The Value Ladder
Value is essential when it concerns building a sustainable service. If there’s no worth, consumers and clients will leave.
That’s why Russell invested a lots of time to dissect the steps that you need to follow to navigate your dream consumer from taking the “bait” (starting point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This secret is described as “taking them through your value ladder.”
When you successfully structure the value ladder, you’ll not just make more cash, you’ll likewise offer your clients with a more customized solution. They’ll like you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic takes place. It’s like a surprise that changes whatever you currently understand about growing a successful business. You’ll begin with building out your own sales funnel and the psychology behind a lucrative funnel.
There’s a lot more …
You need to have a complete value total worth place. You might not be able to build a high-converting sales funnel if you don’t have a reliable value adder mapped out.
The sales funnel is important and has changed the method entrepreneurs and businesses approach sales online.
It works since it takes into account the clients’ habits– and moves them through the different actions of your value ladder up until they’re prepared to acquire your item– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target audience. Sadly, you might not know how to recognize or serve them. That’s why understanding how to define your target market is essential.
This secret lays out where your target audience (i.e., clients who are ready to buy your item) are investing most of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the methods that work to get a customer to leave whatever they’re doing and have a look at your page.
Every online entrepreneur requires to learn and master these strategies. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or website is a continuous struggle for the majority of people. It’s arguably the most complicated element of running an effective online organization.
Do you really understand how traffic operates in the online marketing area? Russell has the responses if you aren’t positive in your traffic generation knowledge.
He reveals you the very best kind of traffic that you ought to take note of and how it can change your company. The type of traffic consists of:
- Traffic we control
- The traffic we don’t manage
- Traffic we own
Section Two: Your Communication Funnel
In this area, Russell digs deeper into the processes associated with building an audience by leveraging more advanced personal branding strategies, the tricks to interacting well with your audience that will lead to a sale.
Make sure you don’t skip this section while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to building a appealing and confident character.
Why do you believe men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have enormous followers?
As an entrepreneur, you can’t go wrong when you lastly establish an appealing character. When you’re effective at it, it suggests you can add more qualified consumers to your e-mail list and launch a successful product that individuals are ready and all set to buy immediately.
In creating that attractive character, Russell Brunson specifies the 3 elements you need to keep in check, which is divided into three (3) classifications:
- The Elements
- The Identity
DotCom Secrets reveals you how to develop an appealing character utilizing these components and their aspects, and determine the best method to interact your fascinating stories that will get the sales being available in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s all about producing a bond and a sort of connection in between the Attractive Character and the target audience via a traffic source we own. Email.
The Soap Opera Sequence makes up a series of e-mail series that help to connect and develop an instantaneous relationship between you and the individual reading your e-mail. Russell credits Andre Chaperon (creator of Autoresponder Madness) for developing the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his good heart likewise shares the EXACT five email templates that have actually assisted him to shift into an Attractive Character and an in-demand web marketer.
The Soap Opera Sequence works since it capitalizes on offering value to your customers. This ‘value’ paired with an alluring open storyline hooks them the minute they read your very first email and they’ll anticipate the next one.
The days of dull e-mail series are over. Don’t simply take pleasure in daytime soap on TV, it’s time to anecdotally utilize it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your subscribers pleased to hear from you every day is using the Seinfeld e-mail format.”
So what’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an email style that builds enjoyment in your readers. It ‘d entertain them and cause them to purchase from you.
It leverages the power of storytelling. This time, you’re being imaginative in sharing your life and relevant stories happening with/around you– stories they can easily link with. You need to be purposeful and strategic about it anyways.
You wish to have the ability to lead ideal customers back to your offer. This may look basic however it’s effective!
When you’re sending Seinfeld emails, Russell also supplies excellent examples and written templates to speed up the procedure.
Section Three: Funnelology
In this section, the techniques and strategies for constructing high-converting funnels are talked about in detail, in addition to and what you actually should do to make your funnel work.
Russell covers the basics of a funnel, phases (and sales funnel stages) and the type of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we learned the value of adhering to systems that work. To put it simply, there’s no requirement to transform the wheel.
If you’re a business owner and you’re having a hard time to break even, there’s a possibility that you’re making the above error.
This is common with entrepreneurs who are simply beginning with their sales funnel. They try to re-invent the entire automobile. What a terrible path to follow when building a company!
The trick here is leveraging on other people who currently have a successful funnel and making your offer to their specific clients. Keep an eye on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these elements to work for you is an invaluable gift for your organization. Once you understand how the pieces fit, it’s quite easy.
Secret # 10: Seven Phases Of A Funnel
I’m very glad that I read DotCom Secrets a couple of years ago (and a number of times more because that very first time to completely understand and execute the strategies in my own online business.
It not only opened my eyes to funnels and how to build them but also the seven stages that a perfect consumer has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better come to terms with this sentence within the DotCom Secrets. It checks out:
The real distinction between having a six-, 7-, or perhaps eight-figure business is whether you comprehend the phases of a funnel and can effectively generate income from the points along the line.
I learnt more about that there are levels of traffic temperature and for that reason, treating them along the very same funnel process is dangerous.
This secret alone is basic to producing the ideal kind of page, offer, and traffic that will lead to sales.
There’s likewise the pre-framing principle that you require to fully understand when producing a funnel– specifically if you desire visitors and results in trust you more. Well, who doesn’t want to develop trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets surpasses the normal service suggestions. It enters into the specific landing pages you can create in the 7 structure phases that we’ve talked about previously.
You get to see the twenty-three of the most efficient building blocks for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers use these foundation at particular times throughout these very same four stages of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying buyers
Determining hyperactive purchasers for your product or services.
You can decide which you desire to begin with very first and which one to stick to in your market when you’ve understood how this works.
Secret # 12: Frontend Vs. Backend Funnels
Choosing the right kind of funnels can be a battle even to the advanced marketers. More so, understand the funnels that will be served only to certified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so apparent– but bypassing it can make a difference in your traffic engagement and sales.
Here Russell details the procedure he follows when picking a funnel to use on the frontend of his value ladders, the funnel he utilizes in the factor to consider stage (the middle), and those utilized for the backend offers.
Secret # 13: The Best Bait
I couldn’t contain this ‘secret’ when I initially read the DotCom Secrets book.
Russell spills all of it out in this area and reveals the trick that made all his books sell millions.
Simply by grabbing your complimentary copy of DotCom Secrets and studying the funnel actions, you’ll have a number of “Aha-Moments” that will alter your service, especially if you have an item you’re currently selling online (or even offline).
I suggest if you can purchase your totally free copy of DotCom Secrets and study the funnel actions, you’ll comprehend the trick behind these records.
He stresses the power of words and how using a specific WORD can change your whole business amazingly. That single word can act as bait.
Regardless of the market you run in, what you do, what products you provide, or business model, this is the part that a few of the successful business owners would conceal from you.
Section Four: Scripts and funnels
The first time I read DotCom Secrets, I couldn’t grasp this section due to the fact that it was unique in its method. I needed to check out the book once again to understand the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other companies, along with the exact funnel scripts that have assisted him to offer millions of each of his products.
These are divided into the Frontend, Middle and Backend Funnels. Surprisingly, you don’t need to battle with these parts due to the fact that there’s an effective suite of software application you can utilize to automate everything– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is very important since it shows what ought to occur when you get your visitors onboard your sales funnel.
You’ll discover this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to build and can benefit eCommerce business owners or online marketers who have Free Plus Shipping deals.
The first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the product must be shipped.
On the second page (step-two) of the funnel, the visitor’s charge card details is asked for the shipping and dealing with charge. As soon as the visitor has actually successfully completed the 2nd page– the One-time-offer is next.
Of course, you’re not left alone as there are scripts you will utilize to make this entire 2-step complimentary shipping funnel effective. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The goal of setting up this deal is to assist breakeven and cover the cash you spent on advertising or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson shows the practical mechanics associated with this type of funnel. And he also introduced a special script called the Star, Story, Solution script which assists to push a cold lead towards your items.
You’ll get to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to attract visitors and let them keep paying for a longer time.
But you’re not restricted in any way– as there are many ways to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The perfect webinar is the best and likewise the very first funnel for the middle of your value ladder. It covers everything about hosting high-converting webinars; how to utilize live or taped presentations to market your products or services on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re offered with the techniques and scripts that will make the webinar truly “ideal.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a little various. It’s not FREE!. It’s an advanced webinar discussion where your objective is to get people to buy. But it’s “unnoticeable”– which implies there’s no pushy or deception involved.
You’ll likewise access the scripts for this upgraded variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel specifically for launching a new item by sharing a series of videos to provide tons of value to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be convincing, handy, and amusing– therefore causing visitors to do something about it. You’ll find how to appropriately structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket offers utilizing an advanced formula and scripts. If you’re a coach or specialist, this funnel is what you require to acquire premium customers.
Section 5: ClickFunnels.
This last area is quick however you can discover more by reading my ClickFunnels examine.
DotCom Secrets Pros and Cons.
DotCom Secrets is an excellent book if you wish to acquire insights, see examples, and check out stories that will motivate you to construct an effective organization online or guide you in transitioning from offline to internet marketing channels.
Let’s think about the pros and cons rapidly:.
DotCom Secrets is free. Get business-building understanding without paying cash.
Enhance your organization’ relevance utilizing the value ladders and sales funnel methods and scripts.
Get tricks to ending up being an idea leader in your industry.
Simple methods that will work for any company design.
Build relationships and establish connection with your consumers.
You may need to have an existing organization to benefit from DotCom Secrets (although it can definitely benefit you if you’re just starting out as well as long as you implement the info).
The book is perfect for organizations that utilize online marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the official site. You only need to spend for shipping/handling– $7.95 if you’re based within the United States or $14.95 for global.
There you have it, the Free Plus Shipping offer we went over previously. As you can see, Russell is a master at executing what he teaches.
If you prefer to purchase DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for providing the book devoid of his site (you just spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a package of actionable techniques and secrets for growing an organization and starting.
You’ll stumble upon a lot of aha moments while going through the sections. More importantly, you’re directed on how to include the principle into my own service.
DotCom Secrets is a playbook. You might need to read it multiple times to get the ‘secrets’ into your head and service. You don’t have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling services or products online, I extremely suggest that you get a copy of DotCom Secrets totally free.