Dotcom Secrets is a great book if you want to gain insights, see examples, and read stories that will motivate you to develop a successful service online or guide you in transitioning from offline to internet marketing channels.
So let’s consider the cons and pros rapidly:
- DotCom Secrets is totally free. Get it here.
- You will get over the shoulder lessons from a successful extremely affiliate– Russell Brunson.
- The book is a simple and enjoyable read.
- You will get actionable takeaways that you can use to enhance your company immediately.
- It’s not a “how to make money online” book per se.
- You will require to have some understanding of internet marketing ideas to totally appreciate the book.
If you desire to discover from someone who has really made money online, Dotcom Secrets is a terrific resource.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can utilize to enhance your organization instantly.
The only disadvantage is that it’s not a “how to earn money online” book per se– you will require to have some understanding of online marketing principles to completely value it.
Overall, Dotcom Secrets is a valuable resource for anyone looking to develop or grow an online business.
So if you’re all set to gain from among the masters of Sales Funn, make certain to check out this book today!
DotCom Secrets Book
It’s one of my preferred service books. You may need to read it numerous times to completely comprehend it. Or merely make it your companion as you tackle your online way of life service experiences.
In the introduction of the book, Russell Brunson assured to keep the book evergreen for many years to come. The goal is to make it pertinent to both brand-new and advanced online entrepreneurs.
How many service books do you still find appropriate in this ever-changing world? Although marketing methods are continuously changing, the DotCom Secrets book is still extremely relevant and useful today.
What Is DotCom Secrets?
The DotCom Secrets book provides a step-by-step procedure for growing a successful service– whether online or offline.
DotCom Secrets Review
Even though DotCom Secrets was first published in 2015, you’ll discover that the majority of the strategies that Russell talks about are still efficient today.
You’ll get a lots of actionable suggestions from the book and if you have plans to sell products online or you’re already at it, you need to get a copy of DotCom Secrets and keep it as a reference.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his precise words:
” In truth, this is a proven playbook for growing your company with effective lead generation and sales/conversion methods, which can be used online and offline.”
This is a transformative and powerful book. DotCom Secrets by Russell Brunson is the ideal plan if you’re aiming to start a service or scale an existing company.
Within the pages of the Dotcom Secrets book, you’ll get a detailed plan that guides you on the ideal foundation for your service. You’ll absolutely get arise from reading it.
To be sincere, DotCom Secrets sounds like a book for developing a sustainable online business only.
Don’t be constrained by that since the actionable marketing methods work for both online and offline businesses. So you’re in safe hands if you run a brick-and-mortar business and want to shift to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can respond to that concern. If you wish to scale a company or begin and follow tested ‘shortcut’ that has been evaluated by Russell himself, you must check out the DotCom Secrets book.
It’s altering lives and I’ve personally found it incredibly valuable on my entrepreneurial journey (I’ve read it several times). I highly recommend the book.
If you ‘d rather play cool and try to figure it out on your own, then DotCom Secrets might not be worth your read. You should consider another book.
DotCom Secrets provides smart insights and methods to:
Existing business owners: If you have not begun a business at all or have no organization idea, the book might not pertain to you.
Item owners: If you have an existing product currently, then you can find out strategies to double or even triple your sales.
Positive online marketers: If you’re prepared to take actions that may challenge your idea of organization, then you must use DotCom Secrets as a referral.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to develop a service that stands the test of time. You don’t want to blow over since you lack the skillset, tools, and secrets that have actually been checked and shown to produce great outcomes.
Whether you’re a novice who’s simply getting started or you’re a professional, DotCom Secrets will walk you through the process of starting and growing a rewarding service.
If you currently have a service, use the tricks in the book to scale to incredible levels? Aside from making money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and powerful book that offers particular, actionable directions on what you should do to fail-proof your company, how to attract customers, and the secrets to considerably enhance your sales.
If you stop working to check out DotCom Secrets, you’re still not limited at all. The only obstacle, though, is that you’ll miss out on the opportunity to rapidly grow your existing service or thrive in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences between Expert Secrets Both books relate to, way of life entrepreneurs, company owner and online marketers– because they match each other and provide for starting and growing an effective business.
Professional Secrets vs DotCom Secrets.
DotCom Secrets outlines a step-by-step process to successfully structure your organization. You get to discover how to deliver your message and interact value in a way that makes people wish to pay you.
Professional Secrets provides actionable examples, illustrations, and stories that assist you discover your voice, develop a loyal fan base and get paid to share messages that will alter somebody else’s life.
Both books are advised to business owners who want to end up being more successful in their industries. Entrepreneurs who are developed to see opportunities in competitors instead of pain.
And lastly in Russell’s 3rd and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream customers (aka getting tons of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 sections just like Expert Secrets that outlines the simple marketing processes and how to implement them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the very first section of DotCom Secrets with “Ladders and Funnels.” He likewise reveals 5 (5) marketing tricks. Let’s review them:
Secret # 1: The Secret Formula
First, you need to have a full understanding of where you desire your business. How does this understanding help your customers and customers?
This will help you to serve them much better– instead of looking for out their pain points, how desperate they require services, and what they’re willing to pay.
In the secret formula, four basic questions were outlined in a step-by-step order inside the DotCom Secrets book:
Who are your dream customers?
How do you discover them?
How do you attract them without being pushy?
What benefit will they receive from your business?
You’ll discover answers to these concerns and more in the very first trick.
Secret #2: The Value Ladder
When it comes to developing a sustainable service, worth is key. , if there’s no worth, clients consumers customers customers leaveCustomers
That’s why Russell invested a lots of time to dissect the actions that you need to follow to navigate your dream consumer from taking the “bait” (beginning point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This trick is described as “taking them through your value ladder.”
When you effectively structure the worth ladder, you’ll not just make more cash, you’ll likewise supply your clients with a more tailored solution. They’ll like you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic takes place. It’s like an epiphany that changes whatever you currently understand about growing a successful organization. You’ll start with building out your own sales funnel and the psychology behind a rewarding funnel.
It surpasses the product you’re selling or how they’re priced. There’s a lot more …
You require to have a total worth ladder in place. It’s like your infallible system for making sales on auto-pilot. You may not be able to develop a high-converting sales funnel if you do not have an effective worth adder drawn up.
The sales funnel is very important and has altered the way business owners and services approach sales online.
It works due to the fact that it takes into account the customers’ behaviors– and moves them through the different actions of your worth ladder until they’re all set to purchase your product– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target audience. You might not understand how to recognize or serve them. That’s why understanding how to define your target market is essential.
This secret details where your target market (i.e., customers who are ready to acquire your product) are spending most of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the methods that work to get a customer to leave whatever they’re doing and take a look at your page.
Every online entrepreneur needs to learn and master these techniques. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or site is a consistent battle for the majority of people. It’s arguably the most daunting aspect of running an effective online business.
Do you really comprehend how traffic operates in the online marketing area? If you aren’t confident in your traffic generation expertise, Russell has the answers.
He reveals you the best kind of traffic that you should take notice of and how it can transform your service. The kind of traffic consists of:
- Traffic we manage
- The traffic we don’t control
- Traffic we own
Area Two: Your Communication Funnel
In this area, Russell digs deeper into the procedures involved in constructing an audience by leveraging more advanced individual branding techniques, the tricks to interacting well with your audience that will result in a sale.
Make certain you do not avoid this section while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to building a attractive and confident character.
Why do you think people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have massive fans?
As a company owner, you can’t fail when you lastly develop an attractive character. When you’re effective at it, it implies you can add more certified clients to your e-mail list and release an effective product that people are willing and ready to buy right away.
In creating that appealing character, Russell Brunson defines the three elements you should keep in check, which is divided into 3 (3) categories:
- The Elements
- The Identity
DotCom Secrets shows you how to produce an attractive character using these parts and their aspects, and determine the best method to communicate your captivating stories that will get the sales being available in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s everything about creating a bond and a sort of relationship between the Attractive Character and the target market through a traffic source we own. Email.
The Soap Opera Sequence makes up a series of e-mail series that assist to link and establish an instant relationship in between you and the person reading your email. Russell credits Andre Chaperon (creator of Autoresponder Madness) for developing the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his good heart likewise shares the EXACT five e-mail design templates that have actually assisted him to transition into an Attractive Character and a desired web marketer.
Since it capitalizes on giving value to your customers, the Soap Opera Sequence works. This ‘value’ paired with an alluring open storyline hooks them the moment they read your very first email and they’ll look forward to the next one.
The days of dull email sequences are over. Do not simply enjoy soap opera on TV, it’s time to anecdotally use it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your subscribers pleased to speak with you every day is using the Seinfeld e-mail format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an email style that builds enjoyment in your readers. It ‘d captivate them and cause them to purchase from you.
It leverages the power of storytelling. This time, you’re being creative in sharing your life and appropriate stories happening with/around you– stories they can quickly link with. You should be strategic and purposeful about it anyways.
You want to have the ability to lead ideal customers back to your deal. This may look easy however it’s effective!
Russell likewise provides fine examples and composed templates to accelerate the process when you’re sending out Seinfeld emails.
Area Three: Funnelology
In this section, the methods and tactics for building high-converting funnels are talked about in detail, as well as and what you really need to do to make your funnel work.
Russell covers the basics of a funnel, stages (and sales funnel stages) and the type of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we learned the significance of adhering to systems that work. Simply put, there’s no need to reinvent the wheel.
If you’re an entrepreneur and you’re having a hard time to recover cost, there’s an opportunity that you’re making the above mistake.
This prevails with entrepreneurs who are simply starting with their sales funnel. They try to re-invent the entire lorry. What a dreadful course to follow when developing a service!
The trick here is leveraging on other people who already have an effective funnel and making your offer to their specific consumers. Keep an eye on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these aspects to work for you is a valuable present for your service. Once you comprehend how the pieces fit, it’s rather easy.
Secret # 10: Seven Phases Of A Funnel
I’m extremely happy that I read DotCom Secrets a few years ago (and numerous times more because that first time to completely understand and implement the techniques in my own online business.
It not just opened my eyes to funnels and how to build them but also the 7 phases that an ideal client needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better pertained to terms with this sentence within the DotCom Secrets. It reads:
The real difference in between having a 6-, seven-, and even eight-figure service is whether you understand the stages of a funnel and can successfully monetize the points along the line.
I was familiar with that there are levels of traffic temperature level and for that reason, treating them along the same funnel procedure is dangerous.
This trick alone is fundamental to creating the right kind of page, deal, and traffic that will cause sales.
There’s also the pre-framing principle that you need to totally understand when creating a funnel– specifically if you desire visitors and leads to trust you more. Well, who doesn’t want to establish trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets surpasses the typical business suggestions. It enters into the particular landing pages you can create in the 7 structure phases that we’ve gone over earlier.
You get to see the twenty-three of the most reliable building blocks for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers utilize these foundation at specific times throughout these exact same four stages of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying buyers
Recognizing hyper purchasers for your services and items.
When you’ve understood how this works, you can decide which you want to start with first and which one to adhere to in your market.
Secret # 12: Frontend Vs. Backend Funnels
Choosing the right kind of funnels can be a battle even to the more advanced online marketers. More so, comprehend the funnels that will be served only to certified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so obvious– however bypassing it can make a distinction in your traffic engagement and sales.
Here Russell details the process he follows when choosing a funnel to utilize on the frontend of his worth ladders, the funnel he uses in the factor to consider stage (the middle), and those utilized for the backend deals.
Secret # 13: The Best Bait
I could not include this ‘secret’ when I initially checked out the DotCom Secrets book.
Russell spills all of it out in this area and reveals the trick that made all his books offer millions.
Just by getting your free copy of DotCom Secrets and studying the funnel actions, you’ll have several “Aha-Moments” that will alter your organization, particularly if you have an item you’re presently selling online (and even offline).
I mean if you can buy your complimentary copy of DotCom Secrets and study the funnel steps, you’ll understand the secret behind these records.
He stresses the power of words and how using a certain WORD can alter your entire company magically. That single word can act as bait.
No matter the industry you operate in, what you do, what products you provide, or business model, this is the part that a few of the effective business owners would hide from you.
Area Four: Funnels And Scripts
The first time I check out DotCom Secrets, I couldn’t understand this section since it was distinct in its method. I needed to check out the book once again to understand the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he uses in running ClickFunnels and other companies, as well as the exact funnel scripts that have assisted him to sell countless each of his products.
These are split into the Frontend, Middle and Backend Funnels. Remarkably, you do not need to struggle with these parts because there’s a powerful suite of software you can utilize to automate everything– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Because it shows what should take place once you get your visitors onboard your sales funnel, the Frontend Funnel is important.
You’ll find this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to develop and can benefit eCommerce business owners or marketers who have Free Plus Shipping deals.
The very first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the item should be shipped.
On the second page (step-two) of the funnel, the visitor’s credit card info is asked for the shipping and handling charge. As soon as the visitor has actually successfully filled out the second page– the One-time-offer is next.
Of course, you’re not left alone as there are scripts you will utilize to make this entire 2-step free shipping funnel efficient. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the very same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The objective of setting up this deal is to assist breakeven and cover the money you invested in advertising or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson reveals the practical mechanics associated with this kind of funnel. And he also introduced a special script called the Star, Story, Solution script which assists to push a cold lead towards your items.
You’ll get to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to entice visitors and let them keep spending for a longer time.
You’re not restricted in any way– as there are lots of ways to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The best webinar is the best and also the first funnel for the middle of your worth ladder. It covers whatever about hosting high-converting webinars; how to utilize live or taped discussions to market your services or products on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re offered with the methods and scripts that will make the webinar genuinely “perfect.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more advanced webinar discussion where your objective is to get people to buy.
You’ll also access the scripts for this upgraded variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel particularly for launching a new product by sharing a series of videos to supply tons of value to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be convincing, useful, and amusing– thereby causing visitors to do something about it. You’ll find how to effectively structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket deals using an innovative formula and scripts. If you’re a coach or specialist, this funnel is what you require to get premium clients.
Area 5: ClickFunnels.
This last section is short however you can learn more by reading my ClickFunnels evaluate.
DotCom Secrets Pros and Cons.
DotCom Secrets is a fantastic book if you want to acquire insights, see examples, and read stories that will influence you to build a successful business online or guide you in transitioning from offline to internet marketing channels.
Let’s think about the pros and cons quickly:.
DotCom Secrets is free. Get business-building understanding without paying cash.
Improve your company’ importance utilizing the worth ladders and sales funnel strategies and scripts.
Get secrets to becoming a thought leader in your industry.
Basic techniques that will work for any organization design.
Establish and build relationships relationship with your consumers.
You may require to have an existing business to take advantage of DotCom Secrets (although it can definitely benefit you if you’re simply beginning in addition to long as you implement the details).
The book is perfect for companies that utilize internet marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the official website, DotCom Secrets is FREE. You only have to spend for shipping/handling– $7.95 if you’re based within the United States or $14.95 for global.
There you have it, the Free Plus Shipping offer we went over earlier. As you can see, Russell is a master at executing what he teaches.
If you prefer to buy DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for offering the book free from his site (you just spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a plan of actionable methods and secrets for growing an organization and beginning.
You’ll encounter a bunch of aha minutes while going through the sections. You’re directed on how to integrate the concept into my own service.
DotCom Secrets is a playbook. You might need to read it multiple times to get the ‘tricks’ into your head and business. You don’t have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering services or products online, I highly suggest that you get a copy of DotCom Secrets totally free.