Dotcom Secrets is a fantastic book if you wish to get insights, see examples, and check out stories that will inspire you to develop a successful organization online or guide you in transitioning from offline to online marketing channels.
So let’s think about the cons and pros rapidly:
- DotCom Secrets is free. Get it here.
- You will overcome the shoulder lessons from an effective very affiliate– Russell Brunson.
- The book is a enjoyable and easy read.
- You will get actionable takeaways that you can use to improve your company right away.
- It’s not a “how to generate income online” book per se.
- You will require to have some understanding of online marketing principles to fully value the book.
Dotcom Secrets is an excellent resource if you want to gain from somebody who has in fact earned money online.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can use to improve your service immediately.
The only drawback is that it’s not a “how to earn money online” book per se– you will require to have some knowledge of internet marketing concepts to totally value it.
However overall, Dotcom Secrets is a valuable resource for anybody looking to develop or grow an online business.
So if you’re ready to learn from one of the masters of Sales Funn, make certain to check out this book today!
DotCom Secrets Book
It’s one of my preferred service books. You may have to read it multiple times to fully comprehend it. Or simply make it your companion as you go about your online lifestyle company experiences.
In the introduction of the book, Russell Brunson guaranteed to keep the book evergreen for several years to come. The objective is to make it relevant to both new and innovative online business owners.
The number of organization books do you still find relevant in this ever-changing world? Although marketing methods are continuously changing, the DotCom Secrets book is still exceptionally relevant and helpful today.
What Is DotCom Secrets?
The DotCom Secrets book supplies a detailed procedure for growing a successful company– whether online or offline.
DotCom Secrets Review
Despite The Fact That DotCom Secrets was first published in 2015, you’ll discover that most of the techniques that Russell talks about are still efficient today.
You’ll get a lots of actionable recommendations from the book and if you have strategies to offer products online or you’re currently at it, you require to get a copy of DotCom Secrets and keep it as a recommendation.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his precise words:
” In reality, this is a proven playbook for growing your company with effective lead generation and sales/conversion approaches, which can be used online and offline.”
This is a powerful and transformative book. DotCom Secrets by Russell Brunson is the ideal plan if you’re looking to start a company or scale an existing business.
Within the pages of the Dotcom Secrets book, you’ll get a comprehensive strategy that guides you on the right foundation for your company. You’ll absolutely get arise from reading it.
To be truthful, DotCom Secrets sounds like a book for constructing a sustainable online company only.
But don’t be constrained by that because the actionable marketing techniques work for both online and offline organizations. You’re in safe hands if you run a brick-and-mortar company and want to transition to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can answer that concern. If you want to begin or scale a service and follow proven ‘faster way’ that has actually been tested by Russell himself, you need to read the DotCom Secrets book.
It’s altering lives and I’ve personally found it very important on my entrepreneurial journey (I’ve read it several times). I extremely suggest the book.
DotCom Secrets might not be worth your read if you ‘d rather play cool and try to figure it out by yourself. You should consider another book.
DotCom Secrets offers wise insights and strategies to:
Existing entrepreneur: If you haven’t started a company at all or have no organization concept, the book might not pertain to you.
Item owners: If you have an existing product currently, then you can discover methods to double or perhaps triple your sales.
Confident online marketers: If you’re ready to take actions that may challenge your idea of business, then you ought to utilize DotCom Secrets as a recommendation.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to construct a business that stands the test of time. You do not wish to fizzle out due to the fact that you do not have the skillset, tools, and tricks that have been tested and proven to produce great results.
Whether you’re a newbie who’s simply getting began or you’re a specialist, DotCom Secrets will stroll you through the process of beginning and growing a profitable organization.
If you currently have a service, use the tricks in the book to scale to amazing levels? Aside from making money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and powerful book that provides specific, actionable directions on what you must do to fail-proof your service, how to attract customers, and the secrets to significantly enhance your sales.
If you fail to read DotCom Secrets, you’re still not restricted at all. The only difficulty, though, is that you’ll miss out on the opportunity to quickly grow your existing company or prosper in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences in between Expert Secrets Both books relate to, lifestyle business owners, business owners and online marketers– given that they complement each other and provide for starting and growing an effective organization.
Expert Secrets vs DotCom Secrets.
DotCom Secrets describes a step-by-step process to efficiently structure your business. You get to learn how to deliver your message and communicate worth in a manner that makes people wish to pay you.
Specialist Secrets gives actionable examples, illustrations, and stories that assist you discover your voice, build a faithful fan base and get paid to share messages that will alter someone else’s life.
Both books are suggested to company owner who want to end up being more effective in their industries. Entrepreneurs who are developed to see chances in competitors instead of discomfort.
And lastly in Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream customers (aka getting lots of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 areas just like Expert Secrets that details the easy marketing procedures and how to execute them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the very first section of DotCom Secrets with “Ladders and Funnels.” He also exposes 5 (5) marketing tricks. Let’s go over them:
Secret # 1: The Secret Formula
You require to have a complete understanding of where you desire your organization. How does this understanding help your clients and customers?
This will assist you to serve them better– instead of looking for out their discomfort points, how desperate they need options, and what they’re willing to pay.
In the secret formula, 4 simple questions were outlined in a detailed order inside the DotCom Secrets book:
Who are your dream clients?
How do you discover them?
How do you attract them without being aggressive?
What benefit will they obtain from your service?
You’ll find answers to these questions and more in the very first secret.
Secret #2: The Value Ladder
When it comes to building a sustainable organization, worth is crucial. , if there’s no worth, clients and customers will leave.
That’s why Russell invested a ton of time to dissect the steps that you require to follow to navigate your dream client from taking the “bait” (beginning point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This trick is described as “taking them through your worth ladder.”
When you effectively structure the value ladder, you’ll not just make more money, you’ll also provide your customers with a more personalized solution. They’ll enjoy you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic happens. It’s like an epiphany that alters whatever you currently learn about growing a rewarding company. You’ll get started with constructing out your own sales funnel and the psychology behind a successful funnel.
It surpasses the item you’re selling or how they’re priced. There’s a lot more …
You need to have a complete value ladder in place. It’s like your foolproof system for making sales on autopilot. If you do not have an efficient value adder mapped out, you may not be able to construct a high-converting sales funnel.
The sales funnel is essential and has actually changed the method entrepreneurs and businesses approach sales online.
It works since it takes into account the consumers’ behaviors– and moves them through the different actions of your value ladder till they’re all set to acquire your product– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target market. You may not know how to recognize or serve them. That’s why understanding how to define your target audience is necessary.
This secret lays out where your target audience (i.e., clients who are ready to acquire your item) are investing most of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the techniques that work to get a consumer to leave whatever they’re doing and take a look at your page.
Every online business owner needs to learn and master these methods. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or site is a consistent battle for many people. It’s arguably the most challenging element of running a successful online company.
Do you really comprehend how traffic operates in the online marketing space? If you aren’t confident in your traffic generation competence, Russell has the answers.
He shows you the very best type of traffic that you must pay attention to and how it can change your service. The kind of traffic includes:
- Traffic we control
- The traffic we don’t manage
- Traffic we own
Area Two: Your Communication Funnel
In this section, Russell digs deeper into the processes associated with building an audience by leveraging more advanced personal branding techniques, the tricks to communicating well with your audience that will lead to a sale.
Make sure you do not skip this section while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to constructing a positive and appealing character.
Why do you think people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have massive fans?
As an entrepreneur, you can’t go wrong when you finally establish an appealing character. When you’re effective at it, it suggests you can include more certified customers to your email list and launch an effective product that individuals are all set and ready to buy immediately.
In developing that attractive character, Russell Brunson defines the 3 components you should keep in check, which is divided into three (3) classifications:
- The Elements
- The Identity
DotCom Secrets shows you how to produce an appealing character utilizing these parts and their elements, and determine the best method to communicate your captivating stories that will get the sales being available in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s everything about developing a bond and a sort of connection in between the Attractive Character and the target audience via a traffic source we own. Email.
The Soap Opera Sequence consists of a series of e-mail sequences that assist to link and establish an instant relationship in between you and the person reading your e-mail. Russell credits Andre Chaperon (developer of Autoresponder Madness) for coming up with the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his great heart likewise shares the EXACT five e-mail templates that have assisted him to transition into an Attractive Character and a sought-after web online marketer.
The Soap Opera Sequence works due to the fact that it profits from providing worth to your customers. This ‘worth’ coupled with an alluring open storyline hooks them the minute they read your first email and they’ll look forward to the next one.
The days of boring email sequences are over. Don’t simply enjoy daytime drama on TV, it’s time to anecdotally use it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your subscribers delighted to hear from you every day is utilizing the Seinfeld email format.”
So what’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an email design that constructs enjoyment in your readers. It ‘d amuse them and trigger them to purchase from you.
It leverages the power of storytelling. This time, you’re being imaginative in sharing your life and pertinent stories taking place with/around you– stories they can quickly connect with. You must be tactical and purposeful about it anyways.
You want to be able to lead perfect consumers back to your offer. This may look easy but it’s effective nonetheless!
When you’re sending Seinfeld emails, Russell also offers good examples and composed templates to speed up the procedure.
Area Three: Funnelology
In this area, the methods and strategies for developing high-converting funnels are discussed in detail, as well as and what you really should do to make your funnel work.
Russell covers the basics of a funnel, stages (and sales funnel phases) and the kind of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we discovered the significance of sticking to systems that work. To put it simply, there’s no need to transform the wheel.
If you’re a company owner and you’re having a hard time to recover cost, there’s an opportunity that you’re making the above error.
This prevails with business owners who are just starting with their sales funnel. They attempt to re-invent the entire car. What an awful course to follow when constructing a service!
The secret here is leveraging on other individuals who already have an effective funnel and making your offer to their exact consumers. Watch on the:
- Ad copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these aspects to work for you is a priceless gift for your company. It’s quite easy once you comprehend how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m extremely delighted that I read DotCom Secrets a couple of years ago (and a number of times more since that first time to completely comprehend and carry out the techniques in my own online company.
It not only opened my eyes to funnels and how to construct them but also the seven stages that an ideal consumer has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better come to terms with this sentence within the DotCom Secrets. It checks out:
The genuine difference in between having a six-, 7-, or even eight-figure service is whether you comprehend the stages of a funnel and can effectively monetize the points along the line.
I was familiar with that there are levels of traffic temperature level and therefore, treating them along the same funnel process threatens.
This secret alone is basic to producing the right kind of page, deal, and traffic that will cause sales.
There’s likewise the pre-framing principle that you require to totally understand when creating a funnel– specifically if you desire visitors and causes trust you more. Well, who does not wish to establish trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets exceeds the normal business guidance. It goes into the specific landing pages you can develop in the 7 building phases that we’ve talked about previously.
You get to see the twenty-three of the most effective building blocks for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers use these foundation at particular times throughout these same 4 stages of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying buyers
Identifying hyperactive buyers for your products and services.
You can decide which you want to start with first and which one to stick to in your market as soon as you’ve understood how this works.
Secret # 12: Frontend Vs. Backend Funnels
Selecting the best type of funnels can be a battle even to the advanced marketers. More so, comprehend the funnels that will be served just to qualified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so obvious– however bypassing it can make a distinction in your traffic engagement and sales.
Here Russell outlines the process he follows when choosing a funnel to utilize on the frontend of his worth ladders, the funnel he uses in the consideration phase (the middle), and those used for the backend deals.
Secret # 13: The Best Bait
I couldn’t contain this ‘secret’ when I initially checked out the DotCom Secrets book.
Russell spills it all out in this section and exposes the secret that made all his books offer millions.
Just by getting your totally free copy of DotCom Secrets and studying the funnel actions, you’ll have several “Aha-Moments” that will alter your business, especially if you have a product you’re currently offering online (and even offline).
I suggest if you can buy your totally free copy of DotCom Secrets and study the funnel steps, you’ll understand the secret behind these records.
He stresses the power of words and how using a particular WORD can alter your whole company amazingly. That single word can act as bait.
No matter the industry you operate in, what you do, what products you use, or the business model, this is the part that a few of the effective business owners would conceal from you.
Area Four: Scripts and funnels
The first time I read DotCom Secrets, I couldn’t understand this area because it was special in its way. I had to read the book again to comprehend the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other companies, as well as the exact funnel scripts that have assisted him to sell millions of each of his products.
These are divided into the Frontend, Middle and Backend Funnels. Interestingly, you do not need to fight with these parts due to the fact that there’s an effective suite of software application you can use to automate everything– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is very important since it reveals what should take place once you get your visitors onboard your sales funnel.
You’ll find this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to build and can benefit eCommerce online marketers or business owners who have Free Plus Shipping deals.
The first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the item needs to be shipped.
On the 2nd page (step-two) of the funnel, the visitor’s charge card info is requested for the shipping and managing charge. As soon as the visitor has effectively completed the second page– the One-time-offer is next.
Of course, you’re not left alone as there are scripts you will utilize to make this entire 2-step totally free shipping funnel effective. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the exact same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The goal of establishing this offer is to assist breakeven and cover the money you spent on advertising or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson shows the useful mechanics associated with this kind of funnel. And he likewise introduced an unique script called the Star, Story, Solution script which assists to nudge a cold lead towards your products.
You’ll get to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to lure visitors and let them keep spending for a longer time.
But you’re not limited in any way– as there are lots of ways to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The best webinar is the perfect and also the very first funnel for the middle of your worth ladder. It covers whatever about hosting high-converting webinars; how to utilize taped or live presentations to market your service or products on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re provided with the methods and scripts that will make the webinar genuinely “best.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more innovative webinar presentation where your goal is to get people to purchase.
You’ll likewise access the scripts for this updated variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel specifically for introducing a new product by sharing a series of videos to supply tons of worth to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them use it.
These videos will be persuasive, valuable, and entertaining– consequently causing visitors to take actions. You’ll discover how to properly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket offers using an innovative formula and scripts. This funnel is what you require to acquire premium customers if you’re a coach or specialist.
Section 5: ClickFunnels.
This last section is short however you can learn more by reading my ClickFunnels evaluate.
DotCom Secrets Pros and Cons.
DotCom Secrets is an excellent book if you want to acquire insights, see examples, and check out stories that will motivate you to develop a successful organization online or guide you in transitioning from offline to internet marketing channels.
Let’s consider the cons and pros rapidly:.
DotCom Secrets is totally free. Get business-building knowledge without paying money.
Enhance your service’ relevance utilizing the worth ladders and sales funnel techniques and scripts.
Get secrets to ending up being a thought leader in your market.
Simple methods that will work for any service design.
Establish and construct relationships rapport with your consumers.
You may need to have an existing company to benefit from DotCom Secrets (although it can certainly benefit you if you’re simply beginning in addition to long as you implement the information).
The book is ideal for services that take advantage of internet marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the official site. You only have to pay for shipping/handling– $7.95 if you’re based within the US or $14.95 for international.
There you have it, the Free Plus Shipping deal we talked about previously. As you can see, Russell is a master at executing what he teaches.
You can get the paperback format for $14.80 if you choose to buy DotCom Secrets from Amazon. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for providing the book free from his website (you simply spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a plan of actionable strategies and tricks for starting and growing a business.
You’ll stumble upon a lot of aha moments while going through the areas. More notably, you’re directed on how to integrate the concept into my own business.
DotCom Secrets is a playbook. You might have to read it numerous times to get the ‘tricks’ into your head and company. But you don’t have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering service or products online, I highly suggest that you get a copy of DotCom Secrets free of charge.