Dotcom Secrets is a fantastic book if you wish to gain insights, see examples, and check out stories that will influence you to develop an effective company online or guide you in transitioning from offline to internet marketing channels.
So let’s think about the pros and cons rapidly:
- DotCom Secrets is complimentary. Get it here.
- You will overcome the shoulder lessons from a successful extremely affiliate– Russell Brunson.
- The book is a easy and enjoyable read.
- You will get actionable takeaways that you can use to improve your service immediately.
- It’s not a “how to earn money online” book per se.
- You will require to have some knowledge of internet marketing concepts to fully value the book.
Dotcom Secrets is an excellent resource if you want to gain from someone who has actually earned money online.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can utilize to improve your organization immediately.
The only drawback is that it’s not a “how to generate income online” book per se– you will require to have some knowledge of internet marketing ideas to fully value it.
However overall, Dotcom Secrets is a valuable resource for anybody aiming to construct or grow an online company.
If you’re all set to discover from one of the masters of Sales Funn, be sure to inspect out this book today!
DotCom Secrets Book
It’s one of my preferred company books. You may need to read it numerous times to completely comprehend it. Or just make it your companion as you go about your online way of life service experiences.
In the intro of the book, Russell Brunson assured to keep the book evergreen for years to come. The goal is to make it pertinent to both brand-new and advanced online entrepreneurs.
How many organization books do you still find appropriate in this ever-changing world? Despite the fact that marketing methods are continuously altering, the DotCom Secrets book is still exceptionally pertinent and helpful today.
What Is DotCom Secrets?
The DotCom Secrets book supplies a step-by-step procedure for growing an effective organization– whether online or offline.
DotCom Secrets Review
Although DotCom Secrets was first released in 2015, you’ll discover that most of the methods that Russell discuss are still effective today.
You’ll get a lots of actionable guidance from the book and if you have strategies to sell products online or you’re currently at it, you need to get a copy of DotCom Secrets and keep it as a reference.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his precise words:
” In reality, this is a proven playbook for growing your company with efficient list building and sales/conversion techniques, which can be utilized offline and online.”
This is a transformative and powerful book. DotCom Secrets by Russell Brunson is the perfect road map if you’re wanting to begin a company or scale an existing organization.
Within the pages of the Dotcom Secrets book, you’ll get a detailed plan that guides you on the best building blocks for your company. You’ll definitely get results from reading it.
To be honest, DotCom Secrets sounds like a book for constructing a sustainable online service just.
But don’t be constrained by that due to the fact that the actionable marketing techniques work for both online and offline organizations. So you’re in safe hands if you run a brick-and-mortar company and want to transition to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can answer that concern. If you wish to scale a company or begin and follow tested ‘shortcut’ that has been evaluated by Russell himself, you ought to check out the DotCom Secrets book.
It’s changing lives and I’ve personally found it very valuable on my entrepreneurial journey (I’ve read it numerous times). I highly recommend the book.
If you ‘d rather play cool and try to figure it out on your own, then DotCom Secrets may not be worth your read. You ought to think about another book.
Although, DotCom Secrets provides wise insights and methods to:
Existing entrepreneur: If you haven’t started an organization at all or have no organization idea, the book might not relate to you.
Product owners: If you have an existing item currently, then you can discover techniques to double or even triple your sales.
Confident marketers: If you’re willing to take actions that might challenge your concept of organization, then you must use DotCom Secrets as a referral.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to build a business that stands the test of time. Due to the fact that you do not have the skillset, tools, and tricks that have actually been tested and shown to produce excellent outcomes, you do not desire to fizzle out.
So whether you’re a beginner who’s just getting started or you’re a professional, DotCom Secrets will walk you through the procedure of starting and growing a lucrative service.
If you currently have a service, utilize the tricks in the book to scale to astounding levels? Aside from generating income, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and effective book that offers specific, actionable directions on what you should do to fail-proof your organization, how to bring in customers, and the secrets to considerably boost your sales.
You’re still not limited at all if you stop working to check out DotCom Secrets. The only difficulty, however, is that you’ll miss out on the opportunity to quickly grow your existing service or prosper in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences between Expert Secrets Both books relate to, lifestyle business owners, entrepreneur and online marketers– since they complement each other and offer starting and growing an effective organization.
Expert Secrets vs DotCom Secrets.
DotCom Secrets describes a detailed process to successfully structure your organization. You get to find out how to provide your message and interact worth in a manner that makes people wish to pay you.
Professional Secrets offers actionable examples, illustrations, and stories that help you find your voice, construct a faithful fan base and earn money to share messages that will change someone else’s life.
Both books are suggested to entrepreneur who want to end up being more successful in their markets. Entrepreneurs who are built to see opportunities in competition instead of pain.
In Russell’s 3rd and brand name new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream clients (aka getting tons of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 areas much like Expert Secrets that details the basic marketing processes and how to execute them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the very first area of DotCom Secrets with “Ladders and Funnels.” He likewise exposes five (5) marketing secrets. Let’s discuss them:
Secret # 1: The Secret Formula
First, you need to have a full understanding of where you want your company. How does this understanding help your customers and clients?
This will assist you to serve them much better– instead of trying to find out their discomfort points, how desperate they need services, and what they’re ready to pay.
In the secret formula, four easy questions were outlined in a detailed order inside the DotCom Secrets book:
Who are your dream clients?
How do you discover them?
How do you attract them without being pushy?
What advantage will they get from your company?
You’ll find answers to these concerns and more in the first secret.
Secret #2: The Value Ladder
Value is crucial when it pertains to building a sustainable company. , if there’s no value, clients consumers customers will leave.
That’s why Russell invested a lots of time to dissect the steps that you require to follow to browse your dream consumer from taking the “bait” (beginning point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This secret is referred to as “taking them through your value ladder.”
When you effectively structure the value ladder, you’ll not only make more money, you’ll also supply your consumers with a more tailored service. They’ll enjoy you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic happens. It’s like an epiphany that alters everything you currently learn about growing a profitable service. You’ll begin with constructing out your own sales funnel and the psychology behind a lucrative funnel.
There’s a lot more …
You need to have a complete value ladder in place. You might not be able to build a high-converting sales funnel if you do not have an effective value adder mapped out.
The sales funnel is necessary and has actually changed the method business owners and organizations approach sales online.
It works because it takes into account the consumers’ behaviors– and moves them through the different actions of your worth ladder up until they’re prepared to purchase your product– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target audience. Sadly, you may not know how to recognize or serve them. That’s why understanding how to define your target audience is very important.
This secret describes where your target market (i.e., customers who are ready to acquire your product) are spending the majority of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the strategies that work to get a consumer to leave whatever they’re doing and have a look at your page.
Every online entrepreneur requires to discover and master these methods. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or website is a constant battle for the majority of people. It’s perhaps the most daunting element of running an effective online business.
Do you actually understand how traffic operates in the internet marketing space? Russell has the responses if you aren’t confident in your traffic generation expertise.
He shows you the very best kind of traffic that you must focus on and how it can transform your service. The type of traffic includes:
- Traffic we control
- The traffic we do not manage
- Traffic we own
Section Two: Your Communication Funnel
In this area, Russell digs deeper into the processes involved in developing an audience by leveraging advanced personal branding strategies, the secrets to interacting well with your audience that will cause a sale.
Make certain you don’t skip this section while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to building a positive and attractive character.
Why do you believe people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have massive followers?
As an entrepreneur, you can’t go wrong when you finally develop an appealing character. When you’re successful at it, it suggests you can add more qualified clients to your e-mail list and release an effective product that individuals are willing and prepared to acquire right now.
In creating that appealing character, Russell Brunson defines the 3 parts you must keep in check, which is split into three (3) categories:
- The Elements
- The Identity
DotCom Secrets shows you how to produce an appealing character using these parts and their components, and recognize the best way to communicate your fascinating stories that will get the sales coming in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s all about developing a bond and a sort of rapport in between the Attractive Character and the target audience through a traffic source we own. Email.
The Soap Opera Sequence comprises a series of email series that assist to connect and establish an instantaneous relationship in between you and the individual reading your e-mail. Russell credits Andre Chaperon (developer of Autoresponder Madness) for creating the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his excellent heart also shares the EXACT 5 email design templates that have actually assisted him to transition into a sought-after web and an attractive character online marketer.
The Soap Opera Sequence works because it capitalizes on offering worth to your subscribers. This ‘worth’ combined with an alluring open storyline hooks them the moment they read your first e-mail and they’ll eagerly anticipate the next one.
The days of boring e-mail sequences are over. Do not simply enjoy daytime soap on television, it’s time to anecdotally use it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your subscribers happy to hear from you every day is utilizing the Seinfeld email format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail design that constructs enjoyment in your readers. It ‘d entertain them and trigger them to buy from you.
It leverages the power of storytelling. But this time, you’re being innovative in sharing your life and relevant stories taking place with/around you– stories they can easily connect with. You need to be strategic and purposeful about it anyways.
You wish to be able to lead ideal consumers back to your deal. This might look basic but it’s effective!
When you’re sending Seinfeld e-mails, Russell likewise offers excellent examples and written design templates to speed up the process.
Section Three: Funnelology
In this area, the strategies and techniques for developing high-converting funnels are gone over in detail, as well as and what you really need to do to make your funnel work.
Russell covers the principles of a funnel, stages (and sales funnel phases) and the type of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we found out the significance of adhering to systems that work. Simply put, there’s no need to transform the wheel.
If you’re a business owner and you’re having a hard time to recover cost, there’s an opportunity that you’re making the above error.
This prevails with business owners who are simply beginning with their sales funnel. They try to re-invent the whole car. What a dreadful course to follow when building a business!
The trick here is leveraging on other individuals who currently have an effective funnel and making your deal to their exact customers. Keep an eye on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these aspects to work for you is a valuable present for your company. Once you comprehend how the pieces fit, it’s rather easy.
Secret # 10: Seven Phases Of A Funnel
I’m really pleased that I check out DotCom Secrets a couple of years ago (and several times more because that first time to completely understand and implement the strategies in my own online business.
It not just opened my eyes to funnels and how to build them however likewise the seven phases that a perfect client needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better come to terms with this sentence within the DotCom Secrets. It checks out:
The genuine distinction in between having a 6-, 7-, and even eight-figure organization is whether you understand the stages of a funnel and can successfully generate income from the points along the line.
I was familiar with that there are levels of traffic temperature and therefore, treating them along the exact same funnel process threatens.
This secret alone is basic to creating the best type of page, offer, and traffic that will result in sales.
When creating a funnel– specifically if you desire visitors and leads to trust you more, there’s likewise the pre-framing idea that you need to totally understand. Well, who doesn’t wish to develop trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets goes beyond the normal business advice. It goes into the particular landing pages you can produce in the 7 structure phases that we’ve gone over previously.
You get to see the twenty-three of the most reliable building blocks for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers utilize these building blocks at specific times during these exact same 4 phases of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying purchasers
Determining hyperactive buyers for your product or services.
You can choose which you desire to start with very first and which one to stick to in your market when you’ve understood how this works.
Secret # 12: Frontend Vs. Backend Funnels
Picking the ideal kind of funnels can be a battle even to the more advanced online marketers. More so, understand the funnels that will be served just to certified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so apparent– but bypassing it can make a difference in your traffic engagement and sales.
Here Russell details the procedure he follows when picking a funnel to use on the frontend of his value ladders, the funnel he utilizes in the factor to consider stage (the middle), and those utilized for the backend offers.
Secret # 13: The Best Bait
I could not contain this ‘secret’ when I first checked out the DotCom Secrets book.
Russell spills everything out in this section and exposes the secret that made all his books sell millions.
Just by grabbing your totally free copy of DotCom Secrets and studying the funnel actions, you’ll have several “Aha-Moments” that will change your organization, particularly if you have an item you’re currently offering online (or perhaps offline).
I indicate if you can buy your free copy of DotCom Secrets and study the funnel actions, you’ll comprehend the trick behind these records.
He highlights the power of words and how utilizing a certain WORD can alter your entire company amazingly. That single word can function as bait.
Regardless of the industry you run in, what you do, what products you use, or business model, this is the part that some of the effective business owners would hide from you.
Area Four: Scripts and funnels
The very first time I read DotCom Secrets, I couldn’t understand this section because it was special in its way. I needed to read the book once again to comprehend the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other business, as well as the specific funnel scripts that have assisted him to offer countless each of his items.
These are split into the Frontend, Middle and Backend Funnels. Interestingly, you do not need to have problem with these parts due to the fact that there’s a powerful suite of software you can utilize to automate everything– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is necessary due to the fact that it shows what should occur as soon as you get your visitors onboard your sales funnel.
You’ll discover this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to build and can benefit eCommerce online marketers or entrepreneurs who have Shipping plus complimentary offers.
The very first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the item must be delivered.
On the second page (step-two) of the funnel, the visitor’s charge card information is asked for the shipping and managing charge. As soon as the visitor has successfully submitted the second page– the One-time-offer is next.
Of course, you’re not left alone as there are scripts you will utilize to make this entire 2-step free shipping funnel effective. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the exact same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The objective of establishing this offer is to help breakeven and cover the money you spent on advertising or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson reveals the practical mechanics associated with this kind of funnel. And he likewise presented a special script called the Star, Story, Solution script which helps to nudge a cold lead towards your products.
You’ll get to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to entice visitors and let them keep paying for a longer time.
But you’re not restricted in any way– as there are many ways to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The perfect webinar is the ideal and also the first funnel for the middle of your value ladder. It covers everything about hosting high-converting webinars; how to use recorded or live presentations to market your service or products on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re offered with the methods and scripts that will make the webinar really “ideal.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a little various. It’s not FREE!. It’s an advanced webinar discussion where your objective is to get individuals to purchase. It’s “unnoticeable”– which means there’s no aggressive or deception included.
You’ll likewise access the scripts for this updated variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel particularly for releasing a new item by sharing a series of videos to offer lots of worth to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them use it.
These videos will be persuasive, handy, and entertaining– thereby causing visitors to take actions. You’ll discover how to effectively structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket offers using an innovative formula and scripts. This funnel is what you require to acquire premium clients if you’re a coach or consultant.
Section 5: ClickFunnels.
This last area is brief however you can learn more by reading my ClickFunnels evaluate.
DotCom Secrets Pros and Cons.
DotCom Secrets is a fantastic book if you wish to get insights, see examples, and read stories that will influence you to build an effective service online or guide you in transitioning from offline to online marketing channels.
So let’s consider the benefits and drawbacks quickly:.
DotCom Secrets is totally free. Get business-building knowledge without paying money.
Improve your company’ importance utilizing the worth ladders and sales funnel methods and scripts.
Get tricks to ending up being an idea leader in your industry.
Basic techniques that will work for any company model.
Establish and construct relationships relationship with your clients.
You might need to have an existing company to benefit from DotCom Secrets (although it can certainly benefit you if you’re simply beginning as well as long as you carry out the info).
The book is perfect for services that leverage internet marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the main site, DotCom Secrets is FREE. You only need to spend for shipping/handling– $7.95 if you’re based within the US or $14.95 for global.
There you have it, the Free Plus Shipping offer we talked about previously. As you can see, Russell is a master at implementing what he teaches.
If you prefer to buy DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for using the book devoid of his site (you simply spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a bundle of actionable methods and tricks for growing a business and starting.
You’ll discover a lot of aha moments while going through the sections. More notably, you’re directed on how to incorporate the idea into my own business.
DotCom Secrets is a playbook. You might need to read it multiple times to get the ‘tricks’ into your head and company. You don’t have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling service or products online, I highly advise that you get a copy of DotCom Secrets free of charge.