Russell Brunson Workbook

Disclosure: I am an independent ClickFunnels Affiliate, not an employee.  I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

Dotcom Secrets is a great book if you wish to get insights, see examples, and check out stories that will motivate you to develop a successful organization online or guide you in transitioning from offline to online marketing channels.

So let’s consider the cons and pros rapidly:

Pros:

  • DotCom Secrets is totally free. Get it here.
  • You will get over the shoulder lessons from an effective very affiliate– Russell Brunson.
  • The book is a satisfying and simple read.
  • You will get actionable takeaways that you can use to enhance your business right away.

Cons:

  • It’s not a “how to make money online” book per se.
  • You will need to have some knowledge of internet marketing ideas to totally appreciate the book.

Dotcom Secrets is an excellent resource if you wish to learn from someone who has actually earned money online.

Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.

You’ll come away from reading this book with actionable takeaways that you can utilize to improve your service right away.

The only downside is that it’s not a “how to make money online” book per se– you will need to have some knowledge of internet marketing principles to totally value it.

But overall, Dotcom Secrets is an important resource for anybody aiming to develop or grow an online service.

So if you’re all set to learn from among the masters of Sales Funn, make sure to take a look at this book today!

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book

It’s one of my preferred organization books. You might need to read it numerous times to completely understand it. Or just make it your companion as you set about your online lifestyle organization experiences.

In the intro of the book, Russell Brunson promised to keep the book evergreen for years to come. The goal is to make it relevant to both sophisticated and brand-new online entrepreneurs.

The number of service books do you still discover appropriate in this ever-changing world? Even though marketing methods are constantly changing, the DotCom Secrets book is still incredibly appropriate and beneficial today.

What Is DotCom Secrets?

The DotCom Secrets book offers a step-by-step procedure for growing an effective company– whether online or offline.

DotCom Secrets Review

Despite The Fact That DotCom Secrets was first published in 2015, you’ll discover that the majority of the strategies that Russell discuss are still reliable today.

You’ll get a lots of actionable guidance from the book and if you have plans to sell products online or you’re currently at it, you require to get a copy of DotCom Secrets and keep it as a recommendation.

Dan Kennedy composed the forward to the DotCom Secrets book. In his precise words:

” In truth, this is a proven playbook for growing your company with effective list building and sales/conversion approaches, which can be utilized offline and online.”

This is a transformative and powerful book. If you’re looking to begin a service or scale an existing company, DotCom Secrets by Russell Brunson is the best roadway map.

Within the pages of the Dotcom Secrets book, you’ll get a comprehensive plan that guides you on the right foundation for your service. You’ll definitely get results from reading it.

To be honest, DotCom Secrets seems like a book for constructing a sustainable online business just.

However don’t be constrained by that due to the fact that the actionable marketing techniques work for both online and offline businesses. So you’re in safe hands if you run a brick-and-mortar organization and wish to transition to online marketing.

Who Is DotCom Secrets For?

Is “DotCom Secrets” for you?

Well, only you can answer that concern. If you wish to begin or scale a business and follow tested ‘shortcut’ that has actually been evaluated by Russell himself, you should read the DotCom Secrets book.

It’s altering lives and I’ve personally discovered it super important on my entrepreneurial journey (I’ve read it several times). I extremely suggest the book.

If you ‘d rather play cool and try to figure it out by yourself, then DotCom Secrets might not deserve your read. You ought to consider another book.

DotCom Secrets supplies smart insights and techniques to:

Existing business owners: If you haven’t started a service at all or have no business concept, the book may not pertain to you.

Item owners: If you have an existing product currently, then you can learn methods to double or perhaps triple your sales.

Positive online marketers: If you’re willing to take steps that may challenge your concept of organization, then you ought to utilize DotCom Secrets as a referral.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer

You want to develop a company that stands the test of time. Because you do not have the skillset, tools, and tricks that have actually been checked and proven to produce fantastic outcomes, you do not want to fizzle out.

So whether you’re a beginner who’s just starting or you’re a professional, DotCom Secrets will walk you through the procedure of beginning and growing a rewarding business.

If you already have a company, use the secrets in the book to scale to incredible levels? Aside from making money, you’ll touch more lives and make the world a better place.

DotCom Secrets Is a trusted and powerful book that supplies specific, actionable directions on what you should do to fail-proof your business, how to bring in consumers, and the secrets to considerably boost your sales.

You’re still not limited at all if you fail to check out DotCom Secrets. The only obstacle, though, is that you’ll miss out on the opportunity to quickly grow your existing company or flourish in a competitive market.

How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?

Sure, there are some distinctions between Expert Secrets Both books relate to, way of life business owners, company owner and online marketers– since they match each other and provide for beginning and growing an effective organization.

Specialist Secrets vs DotCom Secrets.

DotCom Secrets outlines a detailed process to successfully structure your service. You get to learn how to provide your message and interact value in a manner that makes individuals wish to pay you.

Specialist Secrets gives actionable examples, illustrations, and stories that assist you discover your voice, construct a faithful fan base and get paid to share messages that will change someone else’s life.

Both books are suggested to business owners who want to become more successful in their industries. Entrepreneurs who are developed to see chances in competition instead of discomfort.

And lastly in Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream consumers (aka getting lots of traffic as the title of the book recommends).

DotCom Secrets Review: An In-Depth Look Inside

The Dotcom Secrets book is arranged into 5 sections just like Expert Secrets that outlines the simple marketing processes and how to execute them.

Section One: Ladders and Funnels

DotCom Secrets Value Ladder Vs Funnel

Russell started the very first section of DotCom Secrets with “Ladders and Funnels.” He also reveals five (5) marketing tricks. Let’s discuss them:

Secret # 1: The Secret Formula

You require to have a full understanding of where you desire your service. How does this understanding assist your consumers and clients?

This will help you to serve them much better– instead of looking for out their discomfort points, how desperate they require services, and what they’re ready to pay.

In the secret formula, four easy questions were detailed in a detailed order inside the DotCom Secrets book:

Who are your dream customers?

How do you find them?

How do you attract them without being aggressive?

What advantage will they get from your business?

You’ll find answers to these concerns and more in the first secret.

Secret #2: The Value Ladder

When it comes to constructing a sustainable organization, value is essential. , if there’s no value, customers and clients customers leave.

.

That’s why Russell invested a ton of time to dissect the actions that you need to follow to browse your dream customer from taking the “bait” (starting point of your ladder) to where they wish to be.

DotCom Secrets Value Ladder

This trick is referred to as “taking them through your worth ladder.”

When you successfully structure the worth ladder, you’ll not only make more cash, you’ll likewise provide your customers with a more personalized option. They’ll like you for this.

Secret # 3: From A Ladder To A Funnel

This secret is where the magic happens. It’s like an epiphany that changes whatever you already know about growing a successful organization. You’ll get started with building out your own sales funnel and the psychology behind a profitable funnel.

It surpasses the item you’re selling or how they’re priced. There’s a lot more …

You need to have a total value ladder in place. It’s like your foolproof system for making sales on auto-pilot. If you don’t have an effective value adder mapped out, you may not be able to build a high-converting sales funnel.

The sales funnel is important and has actually altered the method business owners and businesses approach sales online.

It works due to the fact that it takes into account the consumers’ habits– and moves them through the various steps of your value ladder up until they’re prepared to buy your item– willingly.

Secret # 4: How To Find Your Dream Customers

You have a target market. You might not know how to determine or serve them. That’s why knowing how to specify your target audience is necessary.

This secret describes where your target market (i.e., customers who are ready to buy your item) are spending most of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!

DotCom Secrets Sales Funnel

You’ll be armed with the strategies that work to get a client to leave whatever they’re doing and take a look at your page.

Every online business owner requires to find out and master these methods. Russell makes it simple in DotCom Secrets.

Secret # 5: The Three Types Of Traffic

Getting traffic to a landing page or website is a continuous struggle for most people. It’s perhaps the most difficult aspect of running an effective online business.

Do you really understand how traffic works in the internet marketing area? If you aren’t positive in your traffic generation proficiency, Russell has the responses.

He reveals you the very best kind of traffic that you must take note of and how it can transform your company. The type of traffic includes:

  • Traffic we control
  • The traffic we do not control
  • Traffic we own

Area Two: Your Communication Funnel

In this area, Russell digs deeper into the processes associated with developing an audience by leveraging advanced personal branding strategies, the tricks to communicating well with your audience that will result in a sale.

Make sure you do not skip this area while reading DotCom Secrets.

Secret # 6: The Attractive Character

There’s a secret to constructing a appealing and confident character.

Why do you believe guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have enormous fans?

As a company owner, you can’t fail when you finally establish an attractive character. When you’re successful at it, it indicates you can include more qualified customers to your e-mail list and launch an effective item that people are ready and all set to purchase immediately.

In developing that attractive character, Russell Brunson defines the 3 components you must keep in check, which is divided into 3 (3) categories:

  • The Elements
  • The Identity
  • Storylines

DotCom Secrets reveals you how to produce an attractive character using these elements and their elements, and identify the very best way to communicate your fascinating stories that will get the sales can be found in.

Secret # 7: The Soap Opera Sequence

This “secret” comes from the previous part of Dotcom Secrets. It’s all about developing a bond and a sort of rapport between the Attractive Character and the target market by means of a traffic source we own. Email.

The Soap Opera Sequence makes up a series of email sequences that assist to link and establish an instantaneous relationship in between you and the person reading your e-mail. Russell credits Andre Chaperon (creator of Autoresponder Madness) for coming up with the Soap Opera Email Sequence

DotCom Secrets Soap Opera Sequence

Russell out of his good heart also shares the EXACT five e-mail templates that have actually helped him to transition into an Attractive Character and a popular internet marketer.

Due to the fact that it capitalizes on providing value to your customers, the Soap Opera Sequence works. This ‘value’ paired with an alluring open storyline hooks them the moment they read your first email and they’ll eagerly anticipate the next one.

The days of dull e-mail series are over. Do not simply enjoy soap opera on television, it’s time to anecdotally use it in your email messages.

Secret # 8: Daily Seinfeld Sequence.

According to Russell Brunson, “the trick to keeping your subscribers happy to hear from you every day is utilizing the Seinfeld email format.”

So what’s the Seinfeld format everything about?

DotCom Secrets Seinfeld Sequence

It’s an email style that constructs excitement in your readers. It ‘d amuse them and trigger them to purchase from you.

It leverages the power of storytelling. This time, you’re being creative in sharing your life and appropriate stories taking place with/around you– stories they can easily link with. You should be purposeful and tactical about it anyways.

You wish to have the ability to lead perfect clients back to your offer. This might look simple however it’s effective nonetheless!

When you’re sending Seinfeld emails, Russell likewise offers excellent examples and written templates to speed up the process.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Section Three: Funnelology

In this section, the strategies and methods for constructing high-converting funnels are gone over in detail, along with and what you truly need to do to make your funnel work.

Russell covers the principles of a funnel, phases (and sales funnel phases) and the type of landing pages to use, how to structure them, when, and in what matter.

Secret # 9: Reverse-Engineering A Successful Funnel

In Marketing 101, we discovered the value of staying with systems that work. Simply put, there’s no need to transform the wheel.

If you’re an entrepreneur and you’re having a hard time to break even, there’s a possibility that you’re making the above error.

This is common with entrepreneurs who are simply beginning with their sales funnel. They attempt to re-invent the entire vehicle. What an awful course to follow when building an organization!

The trick here is leveraging on other people who already have a successful funnel and making your deal to their specific clients. Keep an eye on the:

  • Demographics
  • Advertisement copy and copies
  • Traffic sources
  • Offers
  • Landing page

Knowing how to reverse all these aspects to work for you is a priceless gift for your company. Once you understand how the pieces fit, it’s quite simple.

Secret # 10: Seven Phases Of A Funnel

I’m very delighted that I read DotCom Secrets a few years ago (and numerous times more because that first time to fully comprehend and carry out the techniques in my own online service.

It not only opened my eyes to funnels and how to construct them but also the 7 phases that an ideal client needs to go through.

DotCom Secrets The 7 Phases of a Funnel

It made me better pertained to terms with this sentence within the DotCom Secrets. It checks out:

The genuine difference in between having a six-, seven-, or perhaps eight-figure service is whether you comprehend the stages of a funnel and can effectively generate income from the points along the line.

I was familiar with that there are levels of traffic temperature and for that reason, treating them along the same funnel procedure is dangerous.

This trick alone is essential to developing the best kind of page, deal, and traffic that will result in sales.

When developing a funnel– particularly if you want visitors and leads to trust you more, there’s likewise the pre-framing idea that you need to completely understand. Well, who does not want to establish trust already?

Secret # 11: The Twenty-Three Building Blocks Of A Funnel

DotCom Secrets surpasses the common organization advice. It enters into the specific landing pages you can develop in the 7 structure stages that we’ve discussed previously.

You get to see the twenty-three of the most efficient building blocks for your sales funnels.

DotCom Secrets 23 building blocks of a funnel

Smart funnel hackers utilize these building blocks at specific times during these very same 4 phases of the funnel:

  • Pre-frame bridge
  • Qualifying customers
  • Qualifying purchasers

Recognizing hyperactive buyers for your services and items.

You can choose which you desire to start with first and which one to stick to in your market once you’ve understood how this works.

Secret # 12: Frontend Vs. Backend Funnels

Selecting the ideal type of funnels can be a struggle even to the advanced marketers. More so, understand the funnels that will be served just to certified buyers (at the backend).

DotCom Secrets Frontend Vs Backend

This mistake isn’t so apparent– but bypassing it can make a difference in your traffic engagement and sales.

Here Russell lays out the process he follows when choosing a funnel to use on the frontend of his worth ladders, the funnel he uses in the consideration stage (the middle), and those used for the backend offers.

Secret # 13: The Best Bait

I could not contain this ‘secret’ when I initially checked out the DotCom Secrets book.

Russell spills it all out in this area and exposes the secret that made all his books sell millions.

Simply by grabbing your complimentary copy of DotCom Secrets and studying the funnel steps, you’ll have numerous “Aha-Moments” that will alter your company, especially if you have a product you’re presently selling online (and even offline).

I mean if you can buy your free copy of DotCom Secrets and study the funnel steps, you’ll comprehend the secret behind these records.

He stresses the power of words and how utilizing a certain WORD can change your entire organization amazingly. That single word can function as bait.

Despite the market you run in, what you do, what items you provide, or the business design, this is the part that some of the successful entrepreneurs would conceal from you.

 

Section Four: Scripts and funnels

The first time I check out DotCom Secrets, I could not grasp this area due to the fact that it was special in its method. I needed to check out the book again to comprehend the point that Russell was making.

As one of the actionable areas, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other business, along with the specific funnel scripts that have actually helped him to sell countless each of his items.

These are split into the Frontend, Middle and Backend Funnels. Surprisingly, you don’t have to have problem with these parts since there’s a powerful suite of software you can utilize to automate whatever– ClickFunnels software application.

1. Frontend Funnel: Two-Step– Free Plus Shipping

The Frontend Funnel is very important because it shows what should occur as soon as you get your visitors onboard your sales funnel.

You’ll find this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to develop and can benefit eCommerce business owners or marketers who have Free Plus Shipping deals.

The first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the product should be delivered.

On the 2nd page (step-two) of the funnel, the visitor’s charge card info is asked for the shipping and handling charge. As soon as the visitor has actually successfully submitted the 2nd page– the One-time-offer is next.

Of course, you’re not left alone as there are scripts you will use to make this entire 2-step free shipping funnel effective. Thanks, Russell!

2. Frontend Funnel: Self-Liquidating Offer

In the very same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The objective of setting up this offer is to help breakeven and cover the money you spent on marketing or getting the lead.

DotCom Secrets self liquidating offer

Here, Russell Brunson shows the practical mechanics involved in this kind of funnel. And he also introduced a special script called the Star, Story, Solution script which assists to push a cold lead towards your items.

You’ll get to these scripts which are forty-four (44) in number.

3. Frontend Funnel: Continuity

In this Frontend Funnel, you’ll find how to lure visitors and let them keep paying for a longer time.

But you’re not limited in any way– as there are numerous ways to use this to increase your success rate.

4. Middle Funnel: Perfect Webinar

The ideal webinar is the ideal and likewise the first funnel for the middle of your value ladder. It covers whatever about hosting high-converting webinars; how to utilize documented or live presentations to market your service or products on auto-pilot.

DotCom Secrets Perfect Webinar

Sure enough, you’re provided with the strategies and scripts that will make the webinar truly “best.”.

5. Middle Funnel: Invisible Perfect Webinar.

Unlike the Perfect Webinar, this one is a bit various. It’s not FREE!. It’s a more advanced webinar discussion where your objective is to get people to buy. However it’s “invisible”– which suggests there’s no pushy or deceptiveness included.

You’ll also access the scripts for this updated version of Perfect Webinar.

6. Middle Funnel: Product Launch.

You use the “Product Launch” funnel specifically for releasing a brand-new product by sharing a series of videos to offer tons of worth to your visitors.

Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them use it.

These videos will be convincing, useful, and amusing– therefore triggering visitors to do something about it. You’ll find how to correctly structure these videos in the DotCom Secrets book.

7. Backend Funnel: High-Ticket, Three-Step Application.

This is where you master the art of selling high-ticket offers using an advanced formula and scripts. This funnel is what you need to acquire premium clients if you’re a coach or specialist.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Section 5: ClickFunnels.

This last section is short but you can learn more by reading my ClickFunnels review.

DotCom Secrets Pros and Cons.

DotCom Secrets is a fantastic book if you want to gain insights, see examples, and check out stories that will inspire you to develop an effective business online or guide you in transitioning from offline to internet marketing channels.

So let’s think about the cons and pros quickly:.

Pros.

DotCom Secrets is complimentary. Get business-building understanding without paying money.

Enhance your company’ importance utilizing the value ladders and sales funnel methods and scripts.

Get secrets to becoming an idea leader in your industry.

Simple techniques that will work for any service model.

Establish and build relationships connection with your customers.

Cons.

You might require to have an existing organization to take advantage of DotCom Secrets (although it can definitely benefit you if you’re just starting as well as long as you implement the information).

The book is ideal for services that leverage online marketing platforms.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book Pricing.

DotCom Secrets is FREE when you get it from the official site. You only have to pay for shipping/handling– $7.95 if you’re based within the United States or $14.95 for international.

There you have it, the Free Plus Shipping deal we went over previously. As you can see, Russell is a master at implementing what he teaches.

If you choose to purchase DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your choice.

DotCom Secrets Free Book.

Thanks to Russell for using the book devoid of his site (you just spend for shipping).

DoCom Secrets Review Summary: Is It Worth Getting The Book?

The DotCom Secrets book is a package of actionable techniques and tricks for starting and growing a company.

You’ll encounter a bunch of aha minutes while going through the sections. You’re guided on how to include the principle into my own company.

DotCom Secrets is a playbook. You might need to read it several times to get the ‘tricks’ into your head and service. You do not have to if you have a strong IQ, which I’m sure you do!

All in all, if you’re offering services or items online, I highly suggest that you get a copy of DotCom Secrets totally free.

>>Click Here To Get Your Copy Of Dotcom Secrets<<