Dotcom Secrets is a great book if you wish to get insights, see examples, and check out stories that will motivate you to construct a successful organization online or guide you in transitioning from offline to internet marketing channels.
So let’s think about the cons and pros quickly:
- DotCom Secrets is totally free. Get it here.
- You will get over the shoulder lessons from a successful super affiliate– Russell Brunson.
- The book is a easy and enjoyable read.
- You will get actionable takeaways that you can use to improve your organization immediately.
- It’s not a “how to make money online” book per se.
- You will require to have some knowledge of internet marketing principles to completely value the book.
If you desire to find out from someone who has in fact made cash online, Dotcom Secrets is a fantastic resource.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can use to improve your company right away.
The only downside is that it’s not a “how to generate income online” book per se– you will require to have some knowledge of online marketing ideas to fully appreciate it.
However overall, Dotcom Secrets is an important resource for anyone aiming to develop or grow an online business.
So if you’re prepared to learn from among the masters of Sales Funn, make certain to check out this book today!
DotCom Secrets Book
It’s one of my favorite organization books. You may need to read it multiple times to completely understand it. Or merely make it your companion as you tackle your online lifestyle service experiences.
In the introduction of the book, Russell Brunson promised to keep the book evergreen for several years to come. The objective is to make it pertinent to both advanced and new online entrepreneurs.
How many company books do you still discover relevant in this ever-changing world? Despite the fact that marketing methods are continuously changing, the DotCom Secrets book is still incredibly appropriate and beneficial today.
What Is DotCom Secrets?
The DotCom Secrets book supplies a step-by-step process for growing an effective business– whether online or offline.
DotCom Secrets Review
Despite The Fact That DotCom Secrets was first published in 2015, you’ll find that most of the methods that Russell speak about are still reliable today.
You’ll get a lots of actionable advice from the book and if you have plans to sell products online or you’re currently at it, you require to get a copy of DotCom Secrets and keep it as a recommendation.
Dan Kennedy composed the forward to the DotCom Secrets book. In his exact words:
” In reality, this is a tested playbook for growing your business with effective lead generation and sales/conversion techniques, which can be used offline and online.”
This is a effective and transformative book. DotCom Secrets by Russell Brunson is the perfect road map if you’re aiming to begin an organization or scale an existing organization.
Within the pages of the Dotcom Secrets book, you’ll get a detailed strategy that guides you on the best foundation for your organization. You’ll certainly get results from reading it.
To be truthful, DotCom Secrets sounds like a book for constructing a sustainable online service only.
Do not be constrained by that since the actionable marketing strategies work for both online and offline services. So you’re in safe hands if you run a brick-and-mortar business and want to transition to internet marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can answer that concern. If you want to start or scale a business and follow tested ‘faster way’ that has been tested by Russell himself, you ought to read the DotCom Secrets book.
It’s changing lives and I’ve personally discovered it very important on my entrepreneurial journey (I’ve read it numerous times). I extremely suggest the book.
DotCom Secrets might not be worth your read if you ‘d rather play cool and try to figure it out by yourself. You ought to consider another book.
Although, DotCom Secrets provides smart insights and strategies to:
Existing business owners: If you have not begun an organization at all or have no service idea, the book might not relate to you.
Item owners: If you have an existing item already, then you can discover techniques to double and even triple your sales.
Positive online marketers: If you’re ready to take actions that may challenge your idea of company, then you ought to use DotCom Secrets as a reference.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to construct a service that stands the test of time. You do not want to die since you do not have the skillset, tools, and tricks that have actually been checked and shown to produce terrific outcomes.
Whether you’re a beginner who’s just getting started or you’re a professional, DotCom Secrets will walk you through the process of beginning and growing a successful organization.
If you already have an organization, use the secrets in the book to scale to unbelievable levels? Aside from earning money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and effective book that provides specific, actionable directions on what you ought to do to fail-proof your company, how to attract customers, and the secrets to considerably enhance your sales.
You’re still not limited at all if you fail to check out DotCom Secrets. The only obstacle, however, is that you’ll miss the opportunity to rapidly grow your existing organization or flourish in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences between Expert Secrets Both books pertain to, lifestyle entrepreneurs, business owners and online marketers– because they match each other and attend to starting and growing an effective service.
Specialist Secrets vs DotCom Secrets.
DotCom Secrets outlines a step-by-step procedure to effectively structure your company. You get to discover how to deliver your message and interact value in a manner that makes people want to pay you.
Specialist Secrets provides actionable examples, illustrations, and stories that help you discover your voice, develop a faithful fan base and make money to share messages that will alter somebody else’s life.
Both books are suggested to company owner who want to become more successful in their markets. Entrepreneurs who are developed to see opportunities in competitors instead of discomfort.
In Russell’s 3rd and brand name new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream customers (aka getting heaps of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 areas just like Expert Secrets that details the easy marketing processes and how to execute them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the first section of DotCom Secrets with “Ladders and Funnels.” He also reveals five (5) marketing tricks. Let’s review them:
Secret # 1: The Secret Formula
You require to have a full understanding of where you desire your business. How does this understanding assist your customers and customers?
This will help you to serve them better– instead of looking for out their discomfort points, how desperate they need solutions, and what they’re ready to pay.
In the secret formula, 4 easy questions were outlined in a detailed order inside the DotCom Secrets book:
Who are your dream customers?
How do you discover them?
How do you attract them without being aggressive?
What advantage will they receive from your business?
You’ll discover answers to these questions and more in the very first secret.
Secret #2: The Value Ladder
Value is key when it concerns developing a sustainable service. , if there’s no value, customers and clients will leave.
That’s why Russell invested a lots of time to dissect the actions that you need to follow to navigate your dream consumer from taking the “bait” (starting point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This secret is referred to as “taking them through your value ladder.”
When you successfully structure the value ladder, you’ll not only make more money, you’ll also offer your clients with a more customized solution. They’ll like you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic occurs. It’s like a surprise that alters whatever you currently know about growing a successful company. You’ll get going with building out your own sales funnel and the psychology behind a lucrative funnel.
There’s a lot more …
You need to require a complete value total in place. You might not be able to develop a high-converting sales funnel if you do not have a reliable value adder mapped out.
The sales funnel is essential and has altered the way business owners and companies approach sales online.
It works since it takes into account the clients’ habits– and moves them through the different steps of your worth ladder till they’re prepared to purchase your product– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target market. Regrettably, you might not know how to identify or serve them. That’s why understanding how to specify your target audience is important.
This secret lays out where your target market (i.e., clients who are ready to buy your item) are investing most of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the strategies that work to get a consumer to leave whatever they’re doing and check out your page.
Every online entrepreneur requires to learn and master these strategies. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or website is a consistent struggle for most people. It’s perhaps the most complicated aspect of running a successful online organization.
Do you truly comprehend how traffic operates in the online marketing area? If you aren’t confident in your traffic generation proficiency, Russell has the answers.
He reveals you the very best type of traffic that you ought to take notice of and how it can change your company. The type of traffic includes:
- Traffic we control
- The traffic we don’t manage
- Traffic we own
Area Two: Your Communication Funnel
In this section, Russell digs deeper into the processes involved in constructing an audience by leveraging more advanced individual branding tactics, the secrets to interacting well with your audience that will lead to a sale.
Make sure you do not skip this section while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to developing a positive and attractive character.
Why do you believe guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have enormous followers?
As an entrepreneur, you can’t go wrong when you lastly develop an attractive character. When you’re successful at it, it suggests you can add more certified clients to your email list and release a successful product that people are all set and ready to purchase right away.
In producing that appealing character, Russell Brunson specifies the three components you need to keep in check, which is split into three (3) categories:
- The Elements
- The Identity
DotCom Secrets shows you how to develop an attractive character using these components and their components, and recognize the best method to interact your captivating stories that will get the sales can be found in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s all about creating a bond and a sort of relationship between the Attractive Character and the target market through a traffic source we own. Email.
The Soap Opera Sequence comprises a series of e-mail sequences that help to link and develop an instantaneous relationship in between you and the person reading your email. Russell credits Andre Chaperon (developer of Autoresponder Madness) for creating the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his good heart also shares the EXACT 5 e-mail design templates that have actually assisted him to shift into an Attractive Character and a popular internet online marketer.
The Soap Opera Sequence works because it capitalizes on offering value to your customers. This ‘value’ coupled with a tempting open story hooks them the moment they read your first email and they’ll anticipate the next one.
The days of uninteresting e-mail sequences are over. Don’t just delight in soap opera on TV, it’s time to anecdotally use it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your subscribers delighted to hear from you every day is using the Seinfeld e-mail format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an email design that builds enjoyment in your readers. It ‘d amuse them and trigger them to purchase from you.
It leverages the power of storytelling. But this time, you’re being imaginative in sharing your life and pertinent stories occurring with/around you– stories they can easily get in touch with. You need to be tactical and purposeful about it anyways.
You want to have the ability to lead perfect clients back to your deal. This may look simple but it’s effective!
When you’re sending out Seinfeld emails, Russell likewise offers good examples and written templates to speed up the process.
Section Three: Funnelology
In this section, the techniques and methods for building high-converting funnels are talked about in detail, along with and what you actually ought to do to make your funnel work.
Russell covers the basics of a funnel, stages (and sales funnel phases) and the kind of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we found out the value of staying with systems that work. In other words, there’s no requirement to transform the wheel.
There’s a chance that you’re making the above mistake if you’re a company owner and you’re having a hard time to break even.
This is common with business owners who are just beginning with their sales funnel. They try to re-invent the entire automobile. When developing an organization, what a horrible course to follow!
The trick here is leveraging on other individuals who currently have a successful funnel and making your offer to their exact consumers. Keep an eye on the:
- Ad copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these elements to work for you is a priceless gift for your business. It’s rather simple once you understand how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m really pleased that I read DotCom Secrets a few years ago (and several times more because that first time to totally understand and execute the techniques in my own online organization.
It not just opened my eyes to funnels and how to construct them but also the seven stages that a perfect client needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better come to terms with this sentence within the DotCom Secrets. It reads:
The genuine difference in between having a 6-, seven-, or perhaps eight-figure business is whether you understand the phases of a funnel and can successfully generate income from the points along the line.
I got to know that there are levels of traffic temperature level and for that reason, treating them along the exact same funnel procedure threatens.
This secret alone is fundamental to producing the right kind of page, deal, and traffic that will cause sales.
There’s also the pre-framing concept that you need to totally understand when creating a funnel– particularly if you want visitors and leads to trust you more. Well, who doesn’t want to establish trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets goes beyond the typical organization suggestions. It enters into the particular landing pages you can produce in the 7 building stages that we’ve gone over previously.
You get to see the twenty-three of the most efficient foundation for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers utilize these building blocks at specific times throughout these same 4 phases of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying buyers
Determining hyperactive buyers for your services and products.
You can choose which you desire to start with very first and which one to stick to in your market when you’ve comprehended how this works.
Secret # 12: Frontend Vs. Backend Funnels
Choosing the best kind of funnels can be a struggle even to the advanced online marketers. More so, comprehend the funnels that will be served just to certified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so apparent– but bypassing it can make a difference in your traffic engagement and sales.
Here Russell lays out the procedure he follows when selecting a funnel to utilize on the frontend of his value ladders, the funnel he utilizes in the factor to consider stage (the middle), and those utilized for the backend deals.
Secret # 13: The Best Bait
I could not contain this ‘secret’ when I initially read the DotCom Secrets book.
Russell spills it all out in this area and exposes the trick that made all his books sell millions.
Just by getting your totally free copy of DotCom Secrets and studying the funnel steps, you’ll have several “Aha-Moments” that will alter your business, especially if you have an item you’re presently selling online (or perhaps offline).
I indicate if you can buy your complimentary copy of DotCom Secrets and study the funnel actions, you’ll comprehend the trick behind these records.
He emphasizes the power of words and how utilizing a specific WORD can change your entire business magically. That single word can serve as bait.
No matter the market you run in, what you do, what items you use, or business model, this is the part that a few of the effective entrepreneurs would conceal from you.
Area Four: Scripts and funnels
The first time I read DotCom Secrets, I could not grasp this section due to the fact that it was distinct in its way. I needed to check out the book once again to comprehend the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he uses in running ClickFunnels and other companies, in addition to the precise funnel scripts that have actually assisted him to offer countless each of his items.
These are split into the Frontend, Middle and Backend Funnels. Interestingly, you do not need to have problem with these parts due to the fact that there’s an effective suite of software application you can utilize to automate everything– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is very important because it shows what should happen when you get your visitors onboard your sales funnel.
You’ll discover this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to build and can benefit eCommerce entrepreneurs or online marketers who have Shipping plus free offers.
The very first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the product must be delivered.
On the 2nd page (step-two) of the funnel, the visitor’s credit card information is requested for the shipping and dealing with charge. Once the visitor has actually effectively completed the 2nd page– the One-time-offer is next.
Naturally, you’re not left alone as there are scripts you will utilize to make this whole 2-step totally free shipping funnel reliable. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the exact same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The goal of establishing this offer is to help breakeven and cover the money you invested in marketing or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson reveals the useful mechanics involved in this type of funnel. And he also presented an unique script called the Star, Story, Solution script which helps to push a cold lead towards your items.
You’ll access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to lure visitors and let them keep spending for a longer time.
You’re not limited in any way– as there are numerous methods to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The ideal webinar is the best and also the very first funnel for the middle of your worth ladder. It covers everything about hosting high-converting webinars; how to use taped or live discussions to market your services or products on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re provided with the techniques and scripts that will make the webinar really “perfect.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a little bit different. It’s not FREE!. It’s an advanced webinar discussion where your objective is to get people to purchase. But it’s “unnoticeable”– which implies there’s no aggressive or deceptiveness involved.
You’ll likewise access the scripts for this updated variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel particularly for launching a new product by sharing a series of videos to supply lots of worth to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be convincing, useful, and amusing– thus causing visitors to take actions. You’ll find how to properly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket offers utilizing an advanced formula and scripts. If you’re a coach or consultant, this funnel is what you require to get premium clients.
Section 5: ClickFunnels.
This last section is quick but you can discover more by reading my ClickFunnels examine.
DotCom Secrets Pros and Cons.
DotCom Secrets is a fantastic book if you want to gain insights, see examples, and check out stories that will inspire you to build an effective business online or guide you in transitioning from offline to online marketing channels.
Let’s think about the pros and cons rapidly:.
DotCom Secrets is free. Get business-building understanding without paying cash.
Improve your company’ importance utilizing the value ladders and sales funnel strategies and scripts.
Get secrets to ending up being an idea leader in your industry.
Easy methods that will work for any business model.
Build relationships and establish relationship with your customers.
You might require to have an existing service to gain from DotCom Secrets (although it can definitely benefit you if you’re just beginning as well as long as you implement the information).
The book is ideal for services that take advantage of internet marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the official site, DotCom Secrets is FREE. You just need to pay for shipping/handling– $7.95 if you’re based within the United States or $14.95 for global.
There you have it, the Free Plus Shipping deal we talked about previously. As you can see, Russell is a master at executing what he teaches.
You can get the paperback format for $14.80 if you prefer to purchase DotCom Secrets from Amazon. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for using the book devoid of his website (you just spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a plan of actionable techniques and secrets for starting and growing an organization.
You’ll discover a bunch of aha moments while going through the sections. You’re directed on how to integrate the concept into my own organization.
DotCom Secrets is a playbook. You may have to read it multiple times to get the ‘secrets’ into your head and business. You don’t have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling services or items online, I highly recommend that you get a copy of DotCom Secrets for FREE.