Russell Brunson Wrong

Disclosure: I am an independent ClickFunnels Affiliate, not an employee.  I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

Dotcom Secrets is an excellent book if you wish to acquire insights, see examples, and check out stories that will motivate you to develop a successful company online or guide you in transitioning from offline to internet marketing channels.

Let’s consider the pros and cons quickly:

Pros:

  • DotCom Secrets is totally free. Get it here.
  • You will get over the shoulder lessons from an effective incredibly affiliate– Russell Brunson.
  • The book is a enjoyable and simple read.
  • You will get actionable takeaways that you can utilize to improve your company right away.

Cons:

  • It’s not a “how to earn money online” book per se.
  • You will require to have some understanding of online marketing principles to completely value the book.

Dotcom Secrets is an excellent resource if you want to gain from someone who has really generated income online.

Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.

You’ll come away from reading this book with actionable takeaways that you can use to enhance your service right away.

The only downside is that it’s not a “how to earn money online” book per se– you will need to have some understanding of online marketing principles to completely appreciate it.

Overall, Dotcom Secrets is a valuable resource for anyone looking to build or grow an online organization.

So if you’re all set to learn from among the masters of Sales Funn, be sure to have a look at this book today!

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book

It’s one of my preferred service books. You might need to read it several times to totally comprehend it. Or simply make it your companion as you go about your online lifestyle service adventures.

In the introduction of the book, Russell Brunson assured to keep the book evergreen for several years to come. The objective is to make it relevant to both brand-new and innovative online entrepreneurs.

The number of business books do you still discover relevant in this ever-changing world? Although marketing methods are constantly altering, the DotCom Secrets book is still extremely appropriate and helpful today.

What Is DotCom Secrets?

The DotCom Secrets book supplies a step-by-step procedure for growing an effective service– whether online or offline.

DotCom Secrets Review

Even though DotCom Secrets was first published in 2015, you’ll discover that the majority of the strategies that Russell talks about are still reliable today.

You’ll get a lots of actionable advice from the book and if you have plans to offer products online or you’re currently at it, you require to get a copy of DotCom Secrets and keep it as a reference.

Dan Kennedy composed the forward to the DotCom Secrets book. In his exact words:

” In reality, this is a tested playbook for growing your company with reliable lead generation and sales/conversion techniques, which can be used online and offline.”

This is a powerful and transformative book. DotCom Secrets by Russell Brunson is the best plan if you’re aiming to start a business or scale an existing service.

Within the pages of the Dotcom Secrets book, you’ll get a detailed strategy that guides you on the best foundation for your organization. You’ll definitely get results from reading it.

To be truthful, DotCom Secrets seems like a book for constructing a sustainable online service only.

Do not be constrained by that due to the fact that the actionable marketing strategies work for both online and offline services. You’re in safe hands if you run a brick-and-mortar organization and desire to shift to online marketing.

Who Is DotCom Secrets For?

Is “DotCom Secrets” for you?

Well, just you can respond to that concern. If you wish to scale an organization or start and follow tested ‘shortcut’ that has actually been evaluated by Russell himself, you must check out the DotCom Secrets book.

It’s changing lives and I’ve personally found it super important on my entrepreneurial journey (I’ve read it several times). I highly advise the book.

If you ‘d rather play cool and try to figure it out by yourself, then DotCom Secrets may not be worth your read. You should consider another book.

DotCom Secrets provides wise insights and techniques to:

Existing entrepreneur: If you haven’t started a business at all or have no company idea, the book may not relate to you.

Item owners: If you have an existing item currently, then you can discover techniques to double and even triple your sales.

Positive marketers: If you’re willing to take actions that might challenge your concept of business, then you ought to use DotCom Secrets as a reference.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer

You want to build an organization that stands the test of time. Because you lack the skillset, tools, and tricks that have been checked and shown to produce excellent results, you don’t want to fizzle out.

So whether you’re a beginner who’s just starting or you’re a professional, DotCom Secrets will stroll you through the process of beginning and growing a successful company.

If you currently have a business, utilize the secrets in the book to scale to unbelievable levels? Aside from making money, you’ll touch more lives and make the world a better place.

DotCom Secrets Is a relied on and powerful book that supplies particular, actionable directions on what you should do to fail-proof your company, how to draw in consumers, and the secrets to significantly improve your sales.

You’re still not restricted at all if you stop working to check out DotCom Secrets. The only challenge, however, is that you’ll miss out on the opportunity to rapidly grow your existing business or thrive in a competitive industry.

How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?

Sure, there are some distinctions between Expert Secrets Both books are relevant to, way of life entrepreneurs, company owner and online marketers– given that they complement each other and offer starting and growing an effective company.

Specialist Secrets vs DotCom Secrets.

DotCom Secrets describes a step-by-step procedure to successfully structure your company. You get to find out how to provide your message and communicate value in such a way that makes individuals wish to pay you.

Specialist Secrets provides actionable examples, illustrations, and stories that assist you discover your voice, develop a loyal fan base and earn money to share messages that will change another person’s life.

Both books are recommended to company owner who want to end up being more successful in their markets. Business owners who are built to see opportunities in competitors instead of pain.

In Russell’s 3rd and brand brand-new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream consumers (aka getting loads of traffic as the title of the book recommends).

DotCom Secrets Review: An In-Depth Look Inside

The Dotcom Secrets book is arranged into 5 areas much like Expert Secrets that details the easy marketing procedures and how to implement them.

Section One: Ladders and Funnels

DotCom Secrets Value Ladder Vs Funnel

Russell began the first area of DotCom Secrets with “Ladders and Funnels.” He also reveals 5 (5) marketing secrets. Let’s go over them:

Secret # 1: The Secret Formula

You require to have a complete understanding of where you desire your service. How does this understanding help your clients and clients?

This will help you to serve them better– instead of trying to find out their pain points, how desperate they need services, and what they’re willing to pay.

In the secret formula, 4 simple questions were laid out in a step-by-step order inside the DotCom Secrets book:

Who are your dream customers?

How do you discover them?

How do you attract them without being pushy?

What advantage will they get from your business?

You’ll find answers to these concerns and more in the very first trick.

Secret #2: The Value Ladder

When it comes to developing a sustainable company, value is crucial. If there’s no value, customers and clients will leave.

That’s why Russell invested a lots of time to dissect the actions that you require to follow to browse your dream client from taking the “bait” (beginning point of your ladder) to where they wish to be.

DotCom Secrets Value Ladder

This trick is described as “taking them through your worth ladder.”

When you successfully structure the value ladder, you’ll not only make more cash, you’ll also offer your customers with a more tailored option. They’ll enjoy you for this.

Secret # 3: From A Ladder To A Funnel

This trick is where the magic takes place. It’s like a surprise that alters everything you already know about growing a lucrative company. You’ll begin with constructing out your own sales funnel and the psychology behind a profitable funnel.

It surpasses the product you’re selling or how they’re priced. There’s a lot more …

You need to have a complete worth ladder in place. It’s like your foolproof system for making sales on autopilot. You may not be able to construct a high-converting sales funnel if you do not have an effective value adder mapped out.

The sales funnel is essential and has actually changed the method business owners and businesses approach sales online.

It works since it considers the consumers’ habits– and moves them through the various steps of your worth ladder until they’re prepared to acquire your product– willingly.

Secret # 4: How To Find Your Dream Customers

You have a target audience. You might not understand how to determine or serve them. That’s why understanding how to define your target audience is necessary.

This secret details where your target market (i.e., consumers who are ready to purchase your product) are investing the majority of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!

DotCom Secrets Sales Funnel

You’ll be armed with the strategies that work to get a consumer to leave whatever they’re doing and have a look at your page.

Every online business owner needs to find out and master these techniques. Russell makes it simple in DotCom Secrets.

Secret # 5: The Three Types Of Traffic

Generating traffic to a landing page or website is a constant struggle for many people. It’s perhaps the most complicated element of running a successful online service.

Do you actually comprehend how traffic works in the internet marketing space? If you aren’t confident in your traffic generation proficiency, Russell has the responses.

He reveals you the very best type of traffic that you should focus on and how it can transform your business. The kind of traffic includes:

  • Traffic we control
  • The traffic we don’t control
  • Traffic we own

Area Two: Your Communication Funnel

In this area, Russell digs deeper into the processes associated with building an audience by leveraging more advanced personal branding strategies, the secrets to communicating well with your audience that will lead to a sale.

Ensure you don’t skip this section while checking out DotCom Secrets.

Secret # 6: The Attractive Character

There’s a secret to developing a confident and appealing character.

Why do you think guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have huge fans?

As a business owner, you can’t go wrong when you finally develop an appealing character. When you’re effective at it, it indicates you can include more competent customers to your e-mail list and release an effective item that people are all set and prepared to purchase right now.

In developing that attractive character, Russell Brunson specifies the three elements you need to keep in check, which is split into 3 (3) classifications:

  • The Elements
  • The Identity
  • Storylines

DotCom Secrets shows you how to create an appealing character utilizing these parts and their aspects, and recognize the very best method to interact your captivating stories that will get the sales being available in.

Secret # 7: The Soap Opera Sequence

This “secret” originates from the previous part of Dotcom Secrets. It’s everything about producing a bond and a sort of relationship in between the Attractive Character and the target market through a traffic source we own. Email.

The Soap Opera Sequence comprises a series of e-mail sequences that help to link and develop an instant relationship between you and the individual reading your email. Russell credits Andre Chaperon (creator of Autoresponder Madness) for coming up with the Soap Opera Email Sequence

DotCom Secrets Soap Opera Sequence

Russell out of his great heart also shares the EXACT five email templates that have actually helped him to transition into an in-demand internet and an appealing character online marketer.

The Soap Opera Sequence works since it takes advantage of offering worth to your customers. This ‘value’ coupled with a tempting open storyline hooks them the moment they read your very first e-mail and they’ll anticipate the next one.

The days of dull e-mail sequences are over. Don’t just take pleasure in daytime drama on TV, it’s time to anecdotally use it in your email messages.

Secret # 8: Daily Seinfeld Sequence.

According to Russell Brunson, “the secret to keeping your subscribers delighted to hear from you every day is using the Seinfeld e-mail format.”

What’s the Seinfeld format all about?

DotCom Secrets Seinfeld Sequence

It’s an e-mail design that develops excitement in your readers. It ‘d entertain them and trigger them to buy from you.

It leverages the power of storytelling. This time, you’re being imaginative in sharing your life and appropriate stories happening with/around you– stories they can quickly connect with. You should be purposeful and strategic about it anyways.

You want to have the ability to lead ideal consumers back to your offer. This might look simple however it’s powerful nevertheless!

When you’re sending Seinfeld e-mails, Russell likewise offers excellent examples and written templates to speed up the procedure.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Area Three: Funnelology

In this section, the techniques and strategies for constructing high-converting funnels are talked about in detail, as well as and what you actually should do to make your funnel work.

Russell covers the fundamentals of a funnel, phases (and sales funnel phases) and the type of landing pages to utilize, how to structure them, when, and in what matter.

Secret # 9: Reverse-Engineering A Successful Funnel

In Marketing 101, we discovered the value of staying with systems that work. In other words, there’s no requirement to transform the wheel.

There’s an opportunity that you’re making the above mistake if you’re a company owner and you’re having a hard time to break even.

This prevails with business owners who are just starting with their sales funnel. They attempt to re-invent the whole lorry. What an awful course to follow when building a business!

The secret here is leveraging on other individuals who currently have an effective funnel and making your offer to their precise customers. Watch on the:

  • Demographics
  • Ad copy and copies
  • Traffic sources
  • Deals
  • Landing page

Understanding how to reverse all these elements to work for you is an invaluable gift for your business. Once you comprehend how the pieces fit, it’s quite easy.

Secret # 10: Seven Phases Of A Funnel

I’m extremely grateful that I check out DotCom Secrets a couple of years ago (and several times more because that first time to totally comprehend and execute the strategies in my own online organization.

It not only opened my eyes to funnels and how to develop them however also the 7 stages that an ideal client has to go through.

DotCom Secrets The 7 Phases of a Funnel

It made me much better pertained to terms with this sentence within the DotCom Secrets. It checks out:

The real distinction between having a six-, seven-, and even eight-figure organization is whether you understand the stages of a funnel and can effectively monetize the points along the line.

I was familiar with that there are levels of traffic temperature and therefore, treating them along the very same funnel process threatens.

This secret alone is basic to developing the ideal type of page, deal, and traffic that will result in sales.

There’s likewise the pre-framing idea that you require to completely understand when developing a funnel– especially if you desire visitors and causes trust you more. Well, who doesn’t want to establish trust already?

Secret # 11: The Twenty-Three Building Blocks Of A Funnel

DotCom Secrets goes beyond the typical business recommendations. It enters into the specific landing pages you can develop in the 7 structure stages that we’ve discussed earlier.

You get to see the twenty-three of the most reliable foundation for your sales funnels.

DotCom Secrets 23 building blocks of a funnel

Smart funnel hackers use these building blocks at specific times during these very same four stages of the funnel:

  • Pre-frame bridge
  • Qualifying subscribers
  • Qualifying buyers

Recognizing hyper purchasers for your products and services.

You can choose which you want to start with very first and which one to stick to in your market as soon as you’ve comprehended how this works.

Secret # 12: Frontend Vs. Backend Funnels

Selecting the ideal kind of funnels can be a battle even to the more advanced online marketers. More so, comprehend the funnels that will be served just to certified purchasers (at the backend).

DotCom Secrets Frontend Vs Backend

This error isn’t so apparent– however bypassing it can make a distinction in your traffic engagement and sales.

Here Russell describes the process he follows when picking a funnel to utilize on the frontend of his value ladders, the funnel he utilizes in the consideration phase (the middle), and those used for the backend deals.

Secret # 13: The Best Bait

I couldn’t include this ‘secret’ when I first checked out the DotCom Secrets book.

Russell spills all of it out in this section and exposes the trick that made all his books offer millions.

Just by grabbing your complimentary copy of DotCom Secrets and studying the funnel steps, you’ll have numerous “Aha-Moments” that will alter your business, particularly if you have a product you’re currently offering online (and even offline).

I mean if you can purchase your totally free copy of DotCom Secrets and study the funnel steps, you’ll understand the trick behind these records.

He stresses the power of words and how utilizing a particular WORD can change your whole service amazingly. That single word can function as bait.

No matter the market you operate in, what you do, what products you use, or the business design, this is the part that a few of the effective business owners would hide from you.

 

Section Four: Scripts and funnels

The first time I check out DotCom Secrets, I could not grasp this area because it was unique in its method. I needed to check out the book again to understand the point that Russell was making.

As one of the actionable sections, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other companies, along with the precise funnel scripts that have assisted him to sell millions of each of his items.

These are divided into the Frontend, Middle and Backend Funnels. Remarkably, you don’t need to fight with these parts since there’s a powerful suite of software application you can use to automate everything– ClickFunnels software.

1. Frontend Funnel: Two-Step– Free Plus Shipping

Since it shows what need to occur as soon as you get your visitors onboard your sales funnel, the Frontend Funnel is important.

You’ll find this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to construct and can benefit eCommerce online marketers or entrepreneurs who have Free Plus Shipping offers.

The first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the product must be shipped.

On the second page (step-two) of the funnel, the visitor’s credit card info is requested for the shipping and dealing with charge. As soon as the visitor has effectively completed the second page– the One-time-offer is next.

Obviously, you’re not left alone as there are scripts you will utilize to make this whole 2-step free shipping funnel efficient. Thanks, Russell!

2. Frontend Funnel: Self-Liquidating Offer

In the exact same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The goal of establishing this offer is to help breakeven and cover the money you invested in marketing or getting the lead.

DotCom Secrets self liquidating offer

Here, Russell Brunson shows the useful mechanics associated with this type of funnel. And he also presented a special script called the Star, Story, Solution script which helps to push a cold lead towards your items.

You’ll get to these scripts which are forty-four (44) in number.

3. Frontend Funnel: Continuity

In this Frontend Funnel, you’ll discover how to attract visitors and let them keep spending for a longer time.

You’re not restricted in any way– as there are lots of ways to use this to increase your success rate.

4. Middle Funnel: Perfect Webinar

The best webinar is the perfect and likewise the very first funnel for the middle of your worth ladder. It covers whatever about hosting high-converting webinars; how to utilize live or recorded presentations to market your product and services on autopilot.

DotCom Secrets Perfect Webinar

Sure enough, you’re provided with the techniques and scripts that will make the webinar really “perfect.”.

5. Middle Funnel: Invisible Perfect Webinar.

Unlike the Perfect Webinar, this one is a bit various. It’s not FREE!. It’s a more advanced webinar discussion where your goal is to get people to purchase. It’s “invisible”– which means there’s no aggressive or deceptiveness included.

You’ll also access the scripts for this upgraded variation of Perfect Webinar.

6. Middle Funnel: Product Launch.

You utilize the “Product Launch” funnel particularly for introducing a brand-new product by sharing a series of videos to supply tons of worth to your visitors.

Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them use it.

These videos will be persuasive, useful, and amusing– thus triggering visitors to act. You’ll find how to correctly structure these videos in the DotCom Secrets book.

7. Backend Funnel: High-Ticket, Three-Step Application.

This is where you master the art of selling high-ticket offers utilizing an advanced formula and scripts. This funnel is what you need to acquire premium clients if you’re a coach or consultant.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Area 5: ClickFunnels.

This last section is short but you can find out more by reading my ClickFunnels examine.

DotCom Secrets Pros and Cons.

DotCom Secrets is a great book if you want to get insights, see examples, and read stories that will motivate you to construct a successful organization online or guide you in transitioning from offline to internet marketing channels.

So let’s think about the advantages and disadvantages rapidly:.

Pros.

DotCom Secrets is free. Get business-building knowledge without paying cash.

Enhance your service’ importance using the worth ladders and sales funnel methods and scripts.

Get tricks to ending up being an idea leader in your market.

Basic techniques that will work for any service design.

Establish and construct relationships relationship with your clients.

Cons.

You might need to have an existing organization to benefit from DotCom Secrets (although it can definitely benefit you if you’re simply beginning as well as long as you carry out the details).

The book is perfect for companies that take advantage of online marketing platforms.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book Pricing.

When you get it from the official website, DotCom Secrets is FREE. If you’re based within the US or $14.95 for international, you only have to pay for shipping/handling– $7.95.

There you have it, the Free Plus Shipping deal we went over earlier. As you can see, Russell is a master at executing what he teaches.

You can get the paperback format for $14.80 if you prefer to buy DotCom Secrets from Amazon. It’s your option.

DotCom Secrets Free Book.

Thanks to Russell for offering the book devoid of his site (you just spend for shipping).

DoCom Secrets Review Summary: Is It Worth Getting The Book?

The DotCom Secrets book is a plan of actionable techniques and tricks for beginning and growing a business.

You’ll discover a bunch of aha minutes while going through the sections. More notably, you’re directed on how to integrate the principle into my own business.

DotCom Secrets is a playbook. You might need to read it numerous times to get the ‘secrets’ into your head and service. But you don’t have to if you have a strong IQ, which I’m sure you do!

All in all, if you’re selling service or products online, I highly advise that you get a copy of DotCom Secrets totally free.

>>Click Here To Get Your Copy Of Dotcom Secrets<<