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Disclosure: I am an independent ClickFunnels Affiliate, not an employee.  I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

Dotcom Secrets is a fantastic book if you want to acquire insights, see examples, and read stories that will influence you to construct a successful company online or guide you in transitioning from offline to online marketing channels.

So let’s consider the benefits and drawbacks rapidly:

Pros:

  • DotCom Secrets is free. Get it here.
  • You will overcome the shoulder lessons from a successful incredibly affiliate– Russell Brunson.
  • The book is a simple and pleasurable read.
  • You will get actionable takeaways that you can utilize to enhance your organization right away.

Cons:

  • It’s not a “how to make money online” book per se.
  • You will need to have some understanding of online marketing ideas to totally value the book.

Dotcom Secrets is a terrific resource if you want to learn from someone who has actually earned money online.

Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.

You’ll come away from reading this book with actionable takeaways that you can use to enhance your organization immediately.

The only drawback is that it’s not a “how to generate income online” book per se– you will require to have some knowledge of internet marketing ideas to fully appreciate it.

However overall, Dotcom Secrets is a valuable resource for anybody aiming to build or grow an online organization.

So if you’re ready to gain from among the masters of Sales Funn, make sure to check out this book today!

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book

It’s one of my favorite business books. You may have to read it several times to completely grasp it. Or just make it your companion as you set about your online lifestyle company experiences.

In the intro of the book, Russell Brunson promised to keep the book evergreen for years to come. The objective is to make it pertinent to both brand-new and sophisticated online entrepreneurs.

How many service books do you still discover relevant in this ever-changing world? Despite the fact that marketing methods are constantly changing, the DotCom Secrets book is still extremely relevant and beneficial today.

What Is DotCom Secrets?

The DotCom Secrets book supplies a detailed process for growing a successful company– whether online or offline.

DotCom Secrets Review

Despite The Fact That DotCom Secrets was first published in 2015, you’ll discover that the majority of the techniques that Russell speak about are still effective today.

You’ll get a lots of actionable guidance from the book and if you have plans to offer items online or you’re currently at it, you require to get a copy of DotCom Secrets and keep it as a referral.

Dan Kennedy composed the forward to the DotCom Secrets book. In his precise words:

” In fact, this is a tested playbook for growing your business with reliable list building and sales/conversion techniques, which can be used offline and online.”

This is a powerful and transformative book. If you’re looking to begin a service or scale an existing business, DotCom Secrets by Russell Brunson is the best roadway map.

Within the pages of the Dotcom Secrets book, you’ll get a comprehensive plan that guides you on the right foundation for your company. You’ll definitely get results from reading it.

To be honest, DotCom Secrets sounds like a book for constructing a sustainable online business just.

However do not be constrained by that since the actionable marketing strategies work for both online and offline services. You’re in safe hands if you run a brick-and-mortar company and want to transition to online marketing.

Who Is DotCom Secrets For?

Is “DotCom Secrets” for you?

Well, only you can address that question. If you want to start or scale a service and follow tested ‘shortcut’ that has actually been tested by Russell himself, you should check out the DotCom Secrets book.

It’s changing lives and I’ve personally found it super important on my entrepreneurial journey (I’ve read it a number of times). I highly suggest the book.

If you ‘d rather play cool and try to figure it out on your own, then DotCom Secrets might not deserve your read. You should consider another book.

DotCom Secrets supplies clever insights and methods to:

Existing business owners: If you have not begun a business at all or have no company concept, the book may not relate to you.

Item owners: If you have an existing item already, then you can discover techniques to double or even triple your sales.

Confident online marketers: If you’re prepared to take steps that might challenge your concept of business, then you ought to use DotCom Secrets as a referral.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer

You want to construct a service that stands the test of time. You do not want to fizzle out due to the fact that you lack the skillset, tools, and secrets that have been tested and proven to produce excellent outcomes.

Whether you’re a newbie who’s simply getting began or you’re an expert, DotCom Secrets will stroll you through the process of starting and growing a profitable company.

If you currently have an organization, utilize the tricks in the book to scale to incredible levels? Aside from earning money, you’ll touch more lives and make the world a better place.

DotCom Secrets Is a trusted and effective book that supplies specific, actionable instructions on what you must do to fail-proof your company, how to bring in consumers, and the tricks to considerably improve your sales.

If you fail to check out DotCom Secrets, you’re still not restricted at all. The only difficulty, though, is that you’ll miss out on the opportunity to rapidly grow your existing company or flourish in a competitive market.

How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?

Sure, there are some differences between Expert Secrets Both books relate to, lifestyle entrepreneurs, company owner and online marketers– considering that they complement each other and attend to beginning and growing a successful organization.

Specialist Secrets vs DotCom Secrets.

DotCom Secrets describes a step-by-step process to effectively structure your service. You get to learn how to provide your message and communicate value in such a way that makes individuals want to pay you.

Professional Secrets offers actionable examples, illustrations, and stories that help you find your voice, develop a loyal fan base and get paid to share messages that will change someone else’s life.

Both books are suggested to business owners who wish to become more successful in their industries. Business owners who are built to see chances in competition instead of discomfort.

In Russell’s 3rd and brand name new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream clients (aka getting heaps of traffic as the title of the book suggests).

DotCom Secrets Review: An In-Depth Look Inside

The Dotcom Secrets book is organized into 5 sections much like Expert Secrets that outlines the simple marketing processes and how to implement them.

Section One: Ladders and Funnels

DotCom Secrets Value Ladder Vs Funnel

Russell started the very first section of DotCom Secrets with “Ladders and Funnels.” He also reveals 5 (5) marketing secrets. Let’s discuss them:

Secret # 1: The Secret Formula

Initially, you require to have a full understanding of where you desire your company. How does this understanding help your clients and clients?

This will help you to serve them much better– instead of searching for out their pain points, how desperate they need solutions, and what they’re prepared to pay.

In the secret formula, four basic questions were laid out in a detailed order inside the DotCom Secrets book:

Who are your dream customers?

How do you discover them?

How do you attract them without being pushy?

What benefit will they get from your service?

You’ll discover answers to these questions and more in the very first trick.

Secret #2: The Value Ladder

Worth is key when it comes to constructing a sustainable business. , if there’s no value, customers consumers clients customers leaveCustomers

Customers

That’s why Russell invested a lots of time to dissect the steps that you require to follow to browse your dream client from taking the “bait” (beginning point of your ladder) to where they want to be.

DotCom Secrets Value Ladder

This secret is described as “taking them through your value ladder.”

When you effectively structure the worth ladder, you’ll not just make more cash, you’ll also supply your consumers with a more tailored option. They’ll like you for this.

Secret # 3: From A Ladder To A Funnel

This trick is where the magic happens. It’s like an epiphany that changes everything you currently understand about growing a lucrative company. You’ll start with developing out your own sales funnel and the psychology behind a rewarding funnel.

It goes beyond the product you’re offering or how they’re priced. There’s a lot more …

You require to have a total value ladder in place. It’s like your foolproof system for making sales on auto-pilot. You may not be able to develop a high-converting sales funnel if you don’t have a reliable value adder drawn up.

The sales funnel is necessary and has changed the way entrepreneurs and businesses approach sales online.

It works due to the fact that it takes into account the consumers’ behaviors– and moves them through the various steps of your value ladder up until they’re prepared to acquire your product– voluntarily.

Secret # 4: How To Find Your Dream Customers

You have a target market. Regrettably, you may not know how to determine or serve them. That’s why understanding how to define your target audience is essential.

This secret details where your target audience (i.e., consumers who are ready to acquire your product) are spending the majority of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!

DotCom Secrets Sales Funnel

You’ll be equipped with the strategies that work to get a consumer to leave whatever they’re doing and check out your page.

Every online entrepreneur needs to discover and master these techniques. Russell makes it easy in DotCom Secrets.

Secret # 5: The Three Types Of Traffic

Generating traffic to a landing page or website is a consistent struggle for many people. It’s perhaps the most daunting element of running an effective online service.

Do you truly understand how traffic works in the online marketing area? Russell has the responses if you aren’t positive in your traffic generation know-how.

He shows you the very best kind of traffic that you should pay attention to and how it can transform your company. The kind of traffic consists of:

  • Traffic we control
  • The traffic we do not control
  • Traffic we own

Area Two: Your Communication Funnel

In this area, Russell digs deeper into the procedures associated with building an audience by leveraging more advanced personal branding methods, the secrets to interacting well with your audience that will result in a sale.

Make certain you don’t skip this area while checking out DotCom Secrets.

Secret # 6: The Attractive Character

There’s a secret to developing a positive and appealing character.

Why do you believe men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and of course, Russell Brunson have huge followers?

As a business owner, you can’t go wrong when you lastly establish an appealing character. When you’re successful at it, it means you can add more competent customers to your email list and release a successful product that people are ready and prepared to acquire immediately.

In producing that appealing character, Russell Brunson specifies the three parts you need to keep in check, which is divided into three (3) categories:

  • The Elements
  • The Identity
  • Storylines

DotCom Secrets shows you how to create an attractive character using these elements and their aspects, and recognize the best method to interact your fascinating stories that will get the sales can be found in.

Secret # 7: The Soap Opera Sequence

This “secret” comes from the previous part of Dotcom Secrets. It’s all about developing a bond and a sort of rapport in between the Attractive Character and the target market by means of a traffic source we own. Email.

The Soap Opera Sequence makes up a series of email series that assist to connect and establish an instant relationship between you and the individual reading your e-mail. Russell credits Andre Chaperon (developer of Autoresponder Madness) for developing the Soap Opera Email Sequence

DotCom Secrets Soap Opera Sequence

Russell out of his great heart also shares the EXACT five email design templates that have helped him to shift into a popular web and an appealing character online marketer.

Because it capitalizes on offering value to your subscribers, the Soap Opera Sequence works. This ‘value’ coupled with an irresistible open storyline hooks them the moment they read your first email and they’ll anticipate the next one.

The days of boring email sequences are over. Don’t simply delight in daytime drama on TV, it’s time to anecdotally use it in your e-mail messages.

Secret # 8: Daily Seinfeld Sequence.

According to Russell Brunson, “the secret to keeping your subscribers pleased to speak with you every day is utilizing the Seinfeld e-mail format.”

What’s the Seinfeld format all about?

DotCom Secrets Seinfeld Sequence

It’s an e-mail style that constructs enjoyment in your readers. It ‘d amuse them and trigger them to buy from you.

It leverages the power of storytelling. But this time, you’re being imaginative in sharing your life and pertinent stories occurring with/around you– stories they can easily connect with. You ought to be tactical and purposeful about it anyways.

You want to have the ability to lead ideal consumers back to your deal. This may look simple but it’s powerful nonetheless!

Russell likewise provides fine examples and written design templates to accelerate the process when you’re sending Seinfeld e-mails.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Area Three: Funnelology

In this area, the techniques and methods for constructing high-converting funnels are discussed in detail, as well as and what you actually should do to make your funnel work.

Russell covers the principles of a funnel, phases (and sales funnel stages) and the type of landing pages to utilize, how to structure them, when, and in what matter.

Secret # 9: Reverse-Engineering A Successful Funnel

In Marketing 101, we found out the significance of adhering to systems that work. In other words, there’s no need to transform the wheel.

If you’re a business owner and you’re struggling to break even, there’s a chance that you’re making the above mistake.

This is common with entrepreneurs who are just beginning with their sales funnel. They attempt to re-invent the whole vehicle. What a dreadful course to follow when building a business!

The trick here is leveraging on other people who already have an effective funnel and making your offer to their precise consumers. Watch on the:

  • Demographics
  • Advertisement copy and copies
  • Traffic sources
  • Offers
  • Landing page

Knowing how to reverse all these aspects to work for you is an invaluable present for your company. It’s quite easy once you understand how the pieces fit.

Secret # 10: Seven Phases Of A Funnel

I’m extremely happy that I check out DotCom Secrets a few years ago (and a number of times more because that first time to fully comprehend and carry out the strategies in my own online business.

It not only opened my eyes to funnels and how to construct them however likewise the 7 phases that a perfect customer needs to go through.

DotCom Secrets The 7 Phases of a Funnel

It made me better concerned terms with this sentence within the DotCom Secrets. It reads:

The real distinction in between having a six-, 7-, or perhaps eight-figure organization is whether you understand the stages of a funnel and can successfully monetize the points along the line.

I learnt more about that there are levels of traffic temperature and for that reason, treating them along the very same funnel process threatens.

This secret alone is fundamental to creating the best kind of page, offer, and traffic that will cause sales.

When developing a funnel– specifically if you want visitors and leads to trust you more, there’s also the pre-framing principle that you require to totally understand. Well, who does not want to develop trust currently?

Secret # 11: The Twenty-Three Building Blocks Of A Funnel

DotCom Secrets surpasses the typical service advice. It goes into the specific landing pages you can produce in the 7 building stages that we’ve discussed earlier.

You get to see the twenty-three of the most efficient foundation for your sales funnels.

DotCom Secrets 23 building blocks of a funnel

Smart funnel hackers use these foundation at particular times throughout these exact same four stages of the funnel:

  • Pre-frame bridge
  • Qualifying customers
  • Qualifying purchasers

Recognizing hyperactive purchasers for your services and products.

When you’ve understood how this works, you can decide which you wish to start with first and which one to stay with in your market.

Secret # 12: Frontend Vs. Backend Funnels

Choosing the right kind of funnels can be a battle even to the more advanced online marketers. More so, comprehend the funnels that will be served only to qualified purchasers (at the backend).

DotCom Secrets Frontend Vs Backend

This error isn’t so apparent– but bypassing it can make a distinction in your traffic engagement and sales.

Here Russell details the procedure he follows when selecting a funnel to use on the frontend of his worth ladders, the funnel he utilizes in the factor to consider stage (the middle), and those utilized for the backend offers.

Secret # 13: The Best Bait

I couldn’t contain this ‘secret’ when I initially read the DotCom Secrets book.

Russell spills all of it out in this area and exposes the trick that made all his books sell millions.

Simply by grabbing your free copy of DotCom Secrets and studying the funnel actions, you’ll have a number of “Aha-Moments” that will change your company, especially if you have an item you’re currently selling online (or even offline).

I mean if you can purchase your complimentary copy of DotCom Secrets and study the funnel steps, you’ll comprehend the secret behind these records.

He emphasizes the power of words and how using a certain WORD can alter your whole organization magically. That single word can function as bait.

Regardless of the market you run in, what you do, what products you use, or the business design, this is the part that a few of the effective business owners would hide from you.

 

Section Four: Scripts and funnels

The very first time I read DotCom Secrets, I couldn’t comprehend this area because it was unique in its way. I had to check out the book once again to comprehend the point that Russell was making.

As one of the actionable areas, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other business, as well as the precise funnel scripts that have actually helped him to sell millions of each of his items.

These are divided into the Frontend, Middle and Backend Funnels. Interestingly, you don’t have to struggle with these parts since there’s a powerful suite of software application you can use to automate everything– ClickFunnels software application.

1. Frontend Funnel: Two-Step– Free Plus Shipping

The Frontend Funnel is essential since it reveals what need to happen when you get your visitors onboard your sales funnel.

You’ll discover this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to build and can benefit eCommerce entrepreneurs or marketers who have Free Plus Shipping deals.

The very first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the product must be delivered.

On the 2nd page (step-two) of the funnel, the visitor’s credit card info is requested for the shipping and dealing with charge. When the visitor has successfully completed the second page– the One-time-offer is next.

Naturally, you’re not left alone as there are scripts you will utilize to make this entire 2-step complimentary shipping funnel effective. Thanks, Russell!

2. Frontend Funnel: Self-Liquidating Offer

In the same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The goal of establishing this deal is to help breakeven and cover the money you invested in marketing or getting the lead.

DotCom Secrets self liquidating offer

Here, Russell Brunson reveals the practical mechanics associated with this type of funnel. And he likewise introduced a distinct script called the Star, Story, Solution script which assists to nudge a cold lead towards your products.

You’ll get to these scripts which are forty-four (44) in number.

3. Frontend Funnel: Continuity

In this Frontend Funnel, you’ll find how to entice visitors and let them keep paying for a longer time.

You’re not limited in any method– as there are numerous ways to use this to increase your success rate.

4. Middle Funnel: Perfect Webinar

The perfect webinar is the perfect and likewise the very first funnel for the middle of your worth ladder. It covers whatever about hosting high-converting webinars; how to use live or taped discussions to market your service or products on autopilot.

DotCom Secrets Perfect Webinar

Sure enough, you’re offered with the methods and scripts that will make the webinar really “best.”.

5. Middle Funnel: Invisible Perfect Webinar.

It’s not FREE!. It’s a more innovative webinar discussion where your objective is to get individuals to buy.

You’ll likewise access the scripts for this upgraded variation of Perfect Webinar.

6. Middle Funnel: Product Launch.

You use the “Product Launch” funnel particularly for launching a new product by sharing a series of videos to provide tons of value to your visitors.

Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them use it.

These videos will be persuasive, practical, and amusing– therefore causing visitors to do something about it. You’ll discover how to properly structure these videos in the DotCom Secrets book.

7. Backend Funnel: High-Ticket, Three-Step Application.

This is where you master the art of selling high-ticket deals utilizing a sophisticated formula and scripts. This funnel is what you require to obtain premium clients if you’re a coach or specialist.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Section 5: ClickFunnels.

This last area is brief however you can learn more by reading my ClickFunnels review.

DotCom Secrets Pros and Cons.

DotCom Secrets is an excellent book if you wish to acquire insights, see examples, and check out stories that will inspire you to build an effective company online or guide you in transitioning from offline to online marketing channels.

So let’s consider the cons and pros rapidly:.

Pros.

DotCom Secrets is complimentary. Get business-building knowledge without paying money.

Improve your service’ significance using the worth ladders and sales funnel strategies and scripts.

Get secrets to ending up being an idea leader in your industry.

Easy techniques that will work for any organization model.

Build relationships and establish relationship with your consumers.

Cons.

You may need to have an existing company to benefit from DotCom Secrets (although it can definitely benefit you if you’re simply beginning along with long as you execute the info).

The book is ideal for organizations that take advantage of internet marketing platforms.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book Pricing.

When you get it from the main site, DotCom Secrets is FREE. If you’re based within the US or $14.95 for worldwide, you just have to pay for shipping/handling– $7.95.

There you have it, the Free Plus Shipping offer we went over previously. As you can see, Russell is a master at implementing what he teaches.

If you prefer to buy DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your option.

DotCom Secrets Free Book.

Thanks to Russell for providing the book free from his site (you just spend for shipping).

DoCom Secrets Review Summary: Is It Worth Getting The Book?

The DotCom Secrets book is a bundle of actionable strategies and tricks for beginning and growing an organization.

You’ll stumble upon a bunch of aha minutes while going through the areas. More significantly, you’re directed on how to include the concept into my own organization.

DotCom Secrets is a playbook. You may need to read it numerous times to get the ‘tricks’ into your head and service. But you do not have to if you have a strong IQ, which I’m sure you do!

All in all, if you’re offering product and services online, I extremely suggest that you get a copy of DotCom Secrets totally free.

>>Click Here To Get Your Copy Of Dotcom Secrets<<