Dotcom Secrets is an excellent book if you want to gain insights, see examples, and check out stories that will motivate you to develop an effective company online or guide you in transitioning from offline to online marketing channels.
So let’s think about the cons and pros rapidly:
- DotCom Secrets is totally free. Get it here.
- You will get over the shoulder lessons from an effective super affiliate– Russell Brunson.
- The book is a pleasurable and easy read.
- You will get actionable takeaways that you can use to improve your organization right away.
- It’s not a “how to generate income online” book per se.
- You will need to have some understanding of online marketing principles to fully appreciate the book.
If you desire to learn from somebody who has in fact made cash online, Dotcom Secrets is a terrific resource.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can use to enhance your organization instantly.
The only disadvantage is that it’s not a “how to generate income online” book per se– you will need to have some understanding of internet marketing ideas to fully appreciate it.
In general, Dotcom Secrets is an important resource for anyone looking to construct or grow an online organization.
So if you’re prepared to learn from among the masters of Sales Funn, make certain to check out this book today!
DotCom Secrets Book
It’s one of my favorite service books. You may need to read it several times to totally comprehend it. Or merely make it your buddy as you go about your online way of life business experiences.
In the introduction of the book, Russell Brunson assured to keep the book evergreen for years to come. The objective is to make it relevant to both brand-new and innovative online business owners.
How many business books do you still find relevant in this ever-changing world? Even though marketing strategies are constantly altering, the DotCom Secrets book is still extremely pertinent and useful today.
What Is DotCom Secrets?
The DotCom Secrets book supplies a detailed process for growing an effective company– whether online or offline.
DotCom Secrets Review
Despite The Fact That DotCom Secrets was first released in 2015, you’ll discover that the majority of the techniques that Russell talks about are still effective today.
You’ll get a ton of actionable suggestions from the book and if you have plans to sell items online or you’re currently at it, you need to get a copy of DotCom Secrets and keep it as a recommendation.
Dan Kennedy composed the forward to the DotCom Secrets book. In his specific words:
” In fact, this is a tested playbook for growing your business with effective lead generation and sales/conversion techniques, which can be used offline and online.”
This is a transformative and effective book. If you’re looking to begin a business or scale an existing service, DotCom Secrets by Russell Brunson is the ideal roadway map.
Within the pages of the Dotcom Secrets book, you’ll get a detailed plan that guides you on the right foundation for your organization. You’ll certainly get results from reading it.
To be honest, DotCom Secrets sounds like a book for building a sustainable online organization just.
However do not be constrained by that due to the fact that the actionable marketing techniques work for both online and offline services. So you’re in safe hands if you run a brick-and-mortar business and want to transition to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can address that question. If you wish to start or scale a company and follow tested ‘faster way’ that has actually been checked by Russell himself, you should check out the DotCom Secrets book.
It’s altering lives and I’ve personally discovered it extremely important on my entrepreneurial journey (I’ve read it several times). I extremely suggest the book.
If you ‘d rather play cool and try to figure it out on your own, then DotCom Secrets may not deserve your read. You should think about another book.
DotCom Secrets provides clever insights and strategies to:
Existing business owners: If you haven’t started a business at all or have no organization idea, the book may not pertain to you.
Product owners: If you have an existing item already, then you can learn techniques to double or perhaps triple your sales.
Positive online marketers: If you’re prepared to take actions that might challenge your concept of company, then you should utilize DotCom Secrets as a reference.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to develop an organization that stands the test of time. You don’t want to die due to the fact that you do not have the skillset, tools, and tricks that have actually been checked and shown to produce fantastic outcomes.
Whether you’re a novice who’s just getting started or you’re an expert, DotCom Secrets will stroll you through the process of beginning and growing a rewarding business.
If you already have a service, utilize the tricks in the book to scale to unbelievable levels? Aside from earning money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and effective book that provides particular, actionable instructions on what you ought to do to fail-proof your service, how to attract consumers, and the secrets to significantly improve your sales.
You’re still not limited at all if you fail to check out DotCom Secrets. The only difficulty, though, is that you’ll miss out on the chance to rapidly grow your existing organization or prosper in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences between Expert Secrets Both books pertain to, way of life business owners, business owners and online marketers– considering that they match each other and attend to beginning and growing a successful organization.
Expert Secrets vs DotCom Secrets.
DotCom Secrets details a detailed process to successfully structure your company. You get to find out how to provide your message and communicate value in a manner that makes people want to pay you.
Specialist Secrets provides actionable examples, illustrations, and stories that assist you discover your voice, construct a faithful fan base and get paid to share messages that will alter someone else’s life.
Both books are suggested to entrepreneur who want to become more successful in their markets. Entrepreneurs who are developed to see chances in competitors instead of discomfort.
And finally in Russell’s 3rd and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream consumers (aka getting lots of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 areas similar to Expert Secrets that lays out the simple marketing procedures and how to execute them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the first section of DotCom Secrets with “Ladders and Funnels.” He likewise exposes 5 (5) marketing tricks. Let’s discuss them:
Secret # 1: The Secret Formula
You need to have a complete understanding of where you desire your service. How does this understanding assist your customers and consumers?
This will assist you to serve them much better– instead of looking for out their discomfort points, how desperate they require solutions, and what they’re ready to pay.
In the secret formula, 4 simple concerns were described in a detailed order inside the DotCom Secrets book:
Who are your dream customers?
How do you find them?
How do you attract them without being pushy?
What advantage will they get from your service?
You’ll discover answers to these questions and more in the very first trick.
Secret #2: The Value Ladder
Value is essential when it pertains to constructing a sustainable organization. If there’s no worth, clients and clients will leave.
That’s why Russell invested a lots of time to dissect the steps that you require to follow to browse your dream consumer from taking the “bait” (starting point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This secret is described as “taking them through your worth ladder.”
When you successfully structure the value ladder, you’ll not just make more money, you’ll likewise offer your consumers with a more customized service. They’ll enjoy you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic happens. It’s like a surprise that changes whatever you already understand about growing a rewarding company. You’ll get going with constructing out your own sales funnel and the psychology behind a rewarding funnel.
There’s a lot more …
You need to have a complete value total in place. You might not be able to construct a high-converting sales funnel if you do not have a reliable worth adder mapped out.
The sales funnel is important and has actually altered the way business owners and services approach sales online.
It works due to the fact that it takes into account the consumers’ behaviors– and moves them through the different steps of your worth ladder until they’re ready to purchase your item– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target audience. Sadly, you might not know how to recognize or serve them. That’s why understanding how to specify your target audience is very important.
This secret lays out where your target market (i.e., consumers who are ready to acquire your product) are spending the majority of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the techniques that work to get a customer to leave whatever they’re doing and take a look at your page.
Every online business owner needs to find out and master these strategies. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or website is a constant struggle for the majority of people. It’s arguably the most challenging element of running a successful online business.
Do you really understand how traffic works in the online marketing space? Russell has the responses if you aren’t positive in your traffic generation knowledge.
He reveals you the very best type of traffic that you need to focus on and how it can change your service. The kind of traffic consists of:
- Traffic we control
- The traffic we don’t manage
- Traffic we own
Area Two: Your Communication Funnel
In this area, Russell digs deeper into the procedures associated with developing an audience by leveraging more advanced individual branding strategies, the tricks to interacting well with your audience that will cause a sale.
Ensure you don’t skip this section while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to constructing a attractive and confident character.
Why do you think people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have massive fans?
As an entrepreneur, you can’t fail when you lastly develop an attractive character. When you’re effective at it, it suggests you can include more competent customers to your e-mail list and launch an effective product that individuals are ready and all set to buy right now.
In producing that appealing character, Russell Brunson specifies the three components you need to keep in check, which is split into 3 (3) categories:
- The Elements
- The Identity
DotCom Secrets reveals you how to create an attractive character using these elements and their aspects, and identify the best way to interact your captivating stories that will get the sales being available in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s all about creating a bond and a sort of relationship between the Attractive Character and the target market via a traffic source we own. Email.
The Soap Opera Sequence makes up a series of e-mail sequences that assist to link and establish an instant relationship in between you and the person reading your email. Russell credits Andre Chaperon (creator of Autoresponder Madness) for developing the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his excellent heart likewise shares the EXACT 5 e-mail templates that have helped him to transition into a popular internet and an attractive character marketer.
Because it capitalizes on providing value to your subscribers, the Soap Opera Sequence works. This ‘worth’ coupled with an irresistible open storyline hooks them the moment they read your very first email and they’ll anticipate the next one.
The days of dull email series are over. Do not simply take pleasure in daytime drama on TV, it’s time to anecdotally use it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your subscribers happy to speak with you every day is utilizing the Seinfeld e-mail format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an email style that builds excitement in your readers. It ‘d entertain them and cause them to purchase from you.
It leverages the power of storytelling. This time, you’re being creative in sharing your life and appropriate stories occurring with/around you– stories they can easily connect with. You need to be tactical and purposeful about it anyways.
You wish to be able to lead perfect customers back to your deal. This might look simple however it’s effective!
Russell also supplies good examples and written design templates to accelerate the process when you’re sending Seinfeld e-mails.
Area Three: Funnelology
In this area, the methods and strategies for constructing high-converting funnels are discussed in detail, as well as and what you truly need to do to make your funnel work.
Russell covers the fundamentals of a funnel, phases (and sales funnel stages) and the type of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we discovered the value of sticking to systems that work. To put it simply, there’s no need to transform the wheel.
There’s a chance that you’re making the above mistake if you’re a business owner and you’re struggling to break even.
This prevails with entrepreneurs who are just beginning with their sales funnel. They attempt to re-invent the entire car. When constructing an organization, what a dreadful path to follow!
The trick here is leveraging on other individuals who currently have a successful funnel and making your offer to their exact customers. Watch on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these elements to work for you is a valuable gift for your service. It’s rather easy once you comprehend how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m extremely grateful that I read DotCom Secrets a few years ago (and numerous times more because that first time to completely understand and execute the strategies in my own online company.
It not just opened my eyes to funnels and how to develop them however also the seven stages that a perfect client has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better concerned terms with this sentence within the DotCom Secrets. It reads:
The genuine distinction in between having a six-, 7-, or even eight-figure organization is whether you comprehend the stages of a funnel and can successfully monetize the points along the line.
I got to know that there are levels of traffic temperature and for that reason, treating them along the same funnel procedure threatens.
This trick alone is fundamental to developing the ideal kind of page, offer, and traffic that will cause sales.
When creating a funnel– specifically if you desire visitors and leads to trust you more, there’s likewise the pre-framing idea that you require to fully comprehend. Well, who does not want to establish trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets exceeds the normal business guidance. It enters into the particular landing pages you can create in the 7 structure phases that we’ve discussed previously.
You get to see the twenty-three of the most efficient foundation for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers use these foundation at specific times during these very same four phases of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying purchasers
Identifying hyper buyers for your products and services.
Once you’ve comprehended how this works, you can choose which you wish to begin with first and which one to stay with in your market.
Secret # 12: Frontend Vs. Backend Funnels
Selecting the ideal kind of funnels can be a battle even to the more advanced marketers. More so, understand the funnels that will be served only to certified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so apparent– however bypassing it can make a distinction in your traffic engagement and sales.
Here Russell lays out the procedure he follows when choosing a funnel to utilize on the frontend of his worth ladders, the funnel he utilizes in the factor to consider stage (the middle), and those utilized for the backend offers.
Secret # 13: The Best Bait
I could not include this ‘secret’ when I initially checked out the DotCom Secrets book.
Russell spills all of it out in this area and exposes the trick that made all his books sell millions.
Simply by getting your complimentary copy of DotCom Secrets and studying the funnel actions, you’ll have several “Aha-Moments” that will alter your service, particularly if you have a product you’re presently offering online (or perhaps offline).
I indicate if you can order your free copy of DotCom Secrets and study the funnel actions, you’ll understand the trick behind these records.
He highlights the power of words and how using a specific WORD can change your whole service magically. That single word can act as bait.
Despite the market you operate in, what you do, what products you use, or business model, this is the part that a few of the effective business owners would hide from you.
Area Four: Funnels And Scripts
The first time I read DotCom Secrets, I could not grasp this section due to the fact that it was unique in its method. I needed to read the book once again to understand the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other business, along with the specific funnel scripts that have helped him to sell millions of each of his products.
These are split into the Frontend, Middle and Backend Funnels. Interestingly, you do not need to fight with these parts because there’s a powerful suite of software application you can use to automate everything– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is essential because it shows what need to take place once you get your visitors onboard your sales funnel.
You’ll find this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to develop and can benefit eCommerce online marketers or entrepreneurs who have Free Plus Shipping deals.
The very first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the item must be shipped.
On the 2nd page (step-two) of the funnel, the visitor’s charge card details is requested for the shipping and managing charge. As soon as the visitor has successfully submitted the second page– the One-time-offer is next.
Naturally, you’re not left alone as there are scripts you will use to make this entire 2-step complimentary shipping funnel effective. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The goal of establishing this offer is to assist breakeven and cover the money you spent on advertising or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson reveals the useful mechanics associated with this kind of funnel. And he likewise presented a special script called the Star, Story, Solution script which helps to push a cold lead towards your products.
You’ll access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to lure visitors and let them keep paying for a longer time.
But you’re not restricted in any way– as there are lots of methods to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The perfect webinar is the perfect and likewise the very first funnel for the middle of your value ladder. It covers whatever about hosting high-converting webinars; how to utilize live or recorded discussions to market your services or products on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re supplied with the methods and scripts that will make the webinar genuinely “ideal.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a little different. It’s not FREE!. It’s a more advanced webinar discussion where your objective is to get people to purchase. It’s “unnoticeable”– which implies there’s no aggressive or deception included.
You’ll likewise access the scripts for this upgraded version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel particularly for introducing a brand-new item by sharing a series of videos to supply tons of worth to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be convincing, helpful, and entertaining– thus triggering visitors to act. You’ll discover how to appropriately structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket deals utilizing a sophisticated formula and scripts. If you’re a coach or expert, this funnel is what you need to acquire premium customers.
Section 5: ClickFunnels.
This last section is short but you can discover more by reading my ClickFunnels examine.
DotCom Secrets Pros and Cons.
DotCom Secrets is a great book if you wish to gain insights, see examples, and check out stories that will influence you to construct an effective business online or guide you in transitioning from offline to online marketing channels.
Let’s think about the pros and cons quickly:.
DotCom Secrets is complimentary. Get business-building knowledge without paying money.
Enhance your business’ significance using the value ladders and sales funnel strategies and scripts.
Get secrets to becoming a thought leader in your industry.
Easy strategies that will work for any organization model.
Establish and develop relationships rapport with your consumers.
You may require to have an existing service to take advantage of DotCom Secrets (although it can certainly benefit you if you’re simply starting along with long as you execute the details).
The book is perfect for businesses that take advantage of internet marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the main site. If you’re based within the US or $14.95 for global, you only have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping offer we went over earlier. As you can see, Russell is a master at implementing what he teaches.
You can get the paperback format for $14.80 if you prefer to purchase DotCom Secrets from Amazon. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for using the book free from his site (you simply pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a package of actionable strategies and secrets for growing a business and starting.
You’ll discover a bunch of aha moments while going through the areas. You’re directed on how to integrate the principle into my own business.
DotCom Secrets is a playbook. You may need to read it multiple times to get the ‘tricks’ into your head and business. You do not have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling services or products online, I highly advise that you get a copy of DotCom Secrets totally free.