Dotcom Secrets is a great book if you wish to get insights, see examples, and read stories that will influence you to construct a successful service online or guide you in transitioning from offline to online marketing channels.
Let’s consider the pros and cons rapidly:
- DotCom Secrets is totally free. Get it here.
- You will overcome the shoulder lessons from a successful very affiliate– Russell Brunson.
- The book is a pleasurable and simple read.
- You will get actionable takeaways that you can utilize to enhance your service instantly.
- It’s not a “how to make money online” book per se.
- You will need to have some knowledge of online marketing ideas to completely value the book.
Dotcom Secrets is a great resource if you wish to gain from someone who has actually earned money online.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can utilize to enhance your business instantly.
The only downside is that it’s not a “how to earn money online” book per se– you will need to have some understanding of internet marketing concepts to totally appreciate it.
In general, Dotcom Secrets is an important resource for anyone looking to develop or grow an online business.
If you’re all set to find out from one of the masters of Sales Funn, be sure to check out this book today!
DotCom Secrets Book
It’s one of my preferred company books. You may need to read it numerous times to fully comprehend it. Or merely make it your companion as you tackle your online lifestyle company experiences.
In the introduction of the book, Russell Brunson guaranteed to keep the book evergreen for years to come. The objective is to make it relevant to both sophisticated and new online entrepreneurs.
The number of business books do you still find appropriate in this ever-changing world? Even though marketing methods are continuously changing, the DotCom Secrets book is still incredibly pertinent and helpful today.
What Is DotCom Secrets?
The DotCom Secrets book supplies a step-by-step procedure for growing an effective service– whether online or offline.
DotCom Secrets Review
Although DotCom Secrets was first released in 2015, you’ll discover that the majority of the methods that Russell talks about are still reliable today.
You’ll get a ton of actionable recommendations from the book and if you have strategies to offer items online or you’re currently at it, you need to get a copy of DotCom Secrets and keep it as a reference.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his exact words:
” In fact, this is a proven playbook for growing your company with effective lead generation and sales/conversion techniques, which can be utilized offline and online.”
This is a powerful and transformative book. If you’re looking to start a company or scale an existing service, DotCom Secrets by Russell Brunson is the ideal roadway map.
Within the pages of the Dotcom Secrets book, you’ll get a detailed strategy that guides you on the right building blocks for your business. You’ll certainly get arise from reading it.
To be truthful, DotCom Secrets seems like a book for constructing a sustainable online company only.
However do not be constrained by that due to the fact that the actionable marketing methods work for both online and offline services. You’re in safe hands if you run a brick-and-mortar organization and desire to shift to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can address that question. If you wish to begin or scale a company and follow proven ‘faster way’ that has actually been checked by Russell himself, you must check out the DotCom Secrets book.
It’s altering lives and I’ve personally discovered it extremely important on my entrepreneurial journey (I’ve read it several times). I highly suggest the book.
If you ‘d rather play cool and attempt to figure it out by yourself, then DotCom Secrets may not deserve your read. You must consider another book.
DotCom Secrets offers clever insights and strategies to:
Existing business owners: If you haven’t started a company at all or have no service concept, the book might not be relevant to you.
Product owners: If you have an existing item already, then you can learn strategies to double or perhaps triple your sales.
Confident online marketers: If you’re prepared to take actions that may challenge your idea of company, then you must use DotCom Secrets as a recommendation.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to develop a business that stands the test of time. Since you do not have the skillset, tools, and secrets that have been tested and shown to produce great outcomes, you don’t want to fizzle out.
Whether you’re a novice who’s simply getting started or you’re a professional, DotCom Secrets will stroll you through the procedure of beginning and growing a lucrative service.
If you currently have a business, use the tricks in the book to scale to astounding levels? Aside from making money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and effective book that offers particular, actionable instructions on what you ought to do to fail-proof your business, how to draw in consumers, and the tricks to substantially increase your sales.
If you stop working to check out DotCom Secrets, you’re still not restricted at all. The only difficulty, though, is that you’ll miss out on the chance to rapidly grow your existing service or grow in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences in between Expert Secrets Both books relate to, way of life entrepreneurs, company owner and online marketers– since they complement each other and attend to starting and growing an effective organization.
Professional Secrets vs DotCom Secrets.
DotCom Secrets outlines a detailed procedure to efficiently structure your company. You get to discover how to deliver your message and interact value in such a way that makes individuals want to pay you.
Expert Secrets gives actionable examples, illustrations, and stories that assist you discover your voice, construct a faithful fan base and get paid to share messages that will change someone else’s life.
Both books are advised to entrepreneur who wish to end up being more effective in their markets. Business owners who are constructed to see chances in competitors instead of pain.
In Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream customers (aka getting heaps of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 areas much like Expert Secrets that outlines the simple marketing processes and how to implement them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the first area of DotCom Secrets with “Ladders and Funnels.” He likewise reveals 5 (5) marketing tricks. Let’s discuss them:
Secret # 1: The Secret Formula
You need to have a full understanding of where you want your company. How does this understanding help your clients and customers?
This will help you to serve them better– instead of trying to find out their pain points, how desperate they need services, and what they’re willing to pay.
In the secret formula, four easy questions were described in a detailed order inside the DotCom Secrets book:
Who are your dream customers?
How do you find them?
How do you attract them without being aggressive?
What benefit will they receive from your organization?
You’ll find answers to these concerns and more in the first trick.
Secret #2: The Value Ladder
Value is essential when it concerns developing a sustainable organization. If there’s no value, customers and consumers will leave.
That’s why Russell invested a ton of time to dissect the steps that you require to follow to navigate your dream client from taking the “bait” (starting point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This secret is referred to as “taking them through your value ladder.”
When you effectively structure the value ladder, you’ll not just make more money, you’ll likewise offer your consumers with a more personalized solution. They’ll like you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic happens. It’s like an epiphany that changes everything you already learn about growing a profitable company. You’ll get going with developing out your own sales funnel and the psychology behind a lucrative funnel.
It goes beyond the product you’re selling or how they’re priced. There’s a lot more …
You need to have a total value ladder in place. It’s like your foolproof system for making sales on auto-pilot. If you do not have a reliable value adder mapped out, you might not be able to build a high-converting sales funnel.
The sales funnel is important and has actually altered the way business owners and companies approach sales online.
It works because it takes into consideration the clients’ habits– and moves them through the different steps of your worth ladder till they’re ready to buy your item– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target market. You may not understand how to identify or serve them. That’s why understanding how to specify your target audience is very important.
This secret lays out where your target market (i.e., clients who are ready to purchase your item) are investing most of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the methods that work to get a client to leave whatever they’re doing and take a look at your page.
Every online business owner requires to learn and master these methods. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or website is a continuous struggle for many people. It’s perhaps the most challenging element of running an effective online organization.
Do you actually understand how traffic works in the online marketing space? Russell has the responses if you aren’t confident in your traffic generation competence.
He shows you the very best type of traffic that you need to take notice of and how it can change your organization. The type of traffic includes:
- Traffic we manage
- The traffic we don’t manage
- Traffic we own
Area Two: Your Communication Funnel
In this area, Russell digs deeper into the processes involved in building an audience by leveraging more advanced individual branding techniques, the secrets to communicating well with your audience that will result in a sale.
Make sure you do not skip this section while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to developing a positive and appealing character.
Why do you think people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have massive fans?
As an entrepreneur, you can’t fail when you lastly develop an attractive character. When you’re successful at it, it implies you can include more qualified clients to your e-mail list and introduce a successful product that people are willing and ready to purchase right away.
In creating that appealing character, Russell Brunson specifies the three parts you should keep in check, which is split into 3 (3) categories:
- The Elements
- The Identity
DotCom Secrets reveals you how to produce an attractive character utilizing these components and their aspects, and determine the best method to communicate your fascinating stories that will get the sales can be found in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s everything about creating a bond and a sort of connection in between the Attractive Character and the target market by means of a traffic source we own. Email.
The Soap Opera Sequence consists of a series of e-mail series that help to link and develop an instantaneous relationship between you and the individual reading your e-mail. Russell credits Andre Chaperon (developer of Autoresponder Madness) for creating the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his excellent heart also shares the EXACT 5 e-mail design templates that have helped him to transition into an Attractive Character and a desired web online marketer.
The Soap Opera Sequence works due to the fact that it profits from giving worth to your subscribers. This ‘value’ paired with an irresistible open story hooks them the moment they read your first email and they’ll look forward to the next one.
The days of dull e-mail series are over. Don’t just delight in soap opera on television, it’s time to anecdotally utilize it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your subscribers happy to speak with you every day is utilizing the Seinfeld email format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail design that develops excitement in your readers. It ‘d entertain them and cause them to buy from you.
It leverages the power of storytelling. But this time, you’re being innovative in sharing your life and appropriate stories occurring with/around you– stories they can easily connect with. You should be purposeful and tactical about it anyways.
You wish to be able to lead ideal consumers back to your offer. This might look basic but it’s effective!
When you’re sending out Seinfeld emails, Russell also provides great examples and written design templates to speed up the process.
Section Three: Funnelology
In this section, the techniques and techniques for building high-converting funnels are discussed in detail, as well as and what you really should do to make your funnel work.
Russell covers the principles of a funnel, phases (and sales funnel stages) and the type of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we discovered the value of staying with systems that work. Simply put, there’s no need to transform the wheel.
There’s an opportunity that you’re making the above error if you’re a service owner and you’re struggling to break even.
This prevails with entrepreneurs who are just starting with their sales funnel. They attempt to re-invent the entire vehicle. What a horrible course to follow when developing a service!
The secret here is leveraging on other people who currently have an effective funnel and making your deal to their specific consumers. Watch on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these components to work for you is a valuable present for your organization. Once you comprehend how the pieces fit, it’s quite simple.
Secret # 10: Seven Phases Of A Funnel
I’m very delighted that I read DotCom Secrets a couple of years ago (and several times more because that first time to fully understand and implement the techniques in my own online business.
It not only opened my eyes to funnels and how to construct them however also the 7 stages that a perfect customer has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better pertained to terms with this sentence within the DotCom Secrets. It reads:
The real difference between having a six-, seven-, or perhaps eight-figure business is whether you understand the phases of a funnel and can successfully generate income from the points along the line.
I was familiar with that there are levels of traffic temperature and therefore, treating them along the exact same funnel procedure is dangerous.
This secret alone is fundamental to creating the right type of page, offer, and traffic that will lead to sales.
There’s also the pre-framing idea that you need to totally comprehend when producing a funnel– particularly if you desire visitors and leads to trust you more. Well, who doesn’t want to develop trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets goes beyond the normal business advice. It goes into the specific landing pages you can create in the 7 structure phases that we’ve talked about earlier.
You get to see the twenty-three of the most effective foundation for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers utilize these building blocks at particular times during these very same four phases of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying purchasers
Identifying hyperactive purchasers for your products and services.
As soon as you’ve understood how this works, you can decide which you wish to begin with very first and which one to stay with in your market.
Secret # 12: Frontend Vs. Backend Funnels
Picking the best type of funnels can be a struggle even to the advanced online marketers. More so, understand the funnels that will be served only to certified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so apparent– but bypassing it can make a distinction in your traffic engagement and sales.
Here Russell details the procedure he follows when selecting a funnel to utilize on the frontend of his worth ladders, the funnel he utilizes in the factor to consider stage (the middle), and those utilized for the backend offers.
Secret # 13: The Best Bait
I could not include this ‘secret’ when I initially checked out the DotCom Secrets book.
Russell spills all of it out in this section and reveals the secret that made all his books offer millions.
Just by getting your complimentary copy of DotCom Secrets and studying the funnel steps, you’ll have several “Aha-Moments” that will alter your organization, particularly if you have an item you’re presently offering online (or even offline).
I imply if you can purchase your totally free copy of DotCom Secrets and study the funnel steps, you’ll understand the secret behind these records.
He emphasizes the power of words and how using a certain WORD can change your entire company magically. That single word can function as bait.
No matter the market you operate in, what you do, what products you use, or business model, this is the part that a few of the successful entrepreneurs would hide from you.
Section Four: Funnels And Scripts
The first time I check out DotCom Secrets, I could not understand this area due to the fact that it was special in its way. I needed to read the book again to understand the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other business, as well as the specific funnel scripts that have actually assisted him to offer millions of each of his items.
These are divided into the Frontend, Middle and Backend Funnels. Remarkably, you don’t have to deal with these parts because there’s a powerful suite of software you can use to automate whatever– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is very important due to the fact that it reveals what ought to happen when you get your visitors onboard your sales funnel.
You’ll find this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to construct and can benefit eCommerce entrepreneurs or marketers who have Shipping plus totally free offers.
The first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the item must be delivered.
On the second page (step-two) of the funnel, the visitor’s charge card info is requested for the shipping and dealing with charge. When the visitor has actually successfully filled out the second page– the One-time-offer is next.
Obviously, you’re not left alone as there are scripts you will use to make this whole 2-step free shipping funnel efficient. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The objective of setting up this offer is to help breakeven and cover the money you spent on marketing or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson shows the useful mechanics associated with this type of funnel. And he likewise presented a special script called the Star, Story, Solution script which helps to nudge a cold lead towards your items.
You’ll get to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to lure visitors and let them keep spending for a longer time.
You’re not limited in any method– as there are numerous ways to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The ideal webinar is the ideal and also the first funnel for the middle of your worth ladder. It covers whatever about hosting high-converting webinars; how to utilize live or taped discussions to market your products or services on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re provided with the strategies and scripts that will make the webinar truly “perfect.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a bit different. It’s not FREE!. It’s an advanced webinar discussion where your objective is to get individuals to purchase. It’s “undetectable”– which indicates there’s no aggressive or deceptiveness included.
You’ll likewise access the scripts for this updated version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel specifically for releasing a brand-new product by sharing a series of videos to supply tons of value to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them use it.
These videos will be convincing, valuable, and amusing– thereby triggering visitors to take actions. You’ll find how to effectively structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket deals using an advanced formula and scripts. This funnel is what you need to get premium customers if you’re a coach or consultant.
Section 5: ClickFunnels.
This last section is short however you can discover more by reading my ClickFunnels evaluate.
DotCom Secrets Pros and Cons.
DotCom Secrets is an excellent book if you wish to gain insights, see examples, and read stories that will inspire you to build a successful company online or guide you in transitioning from offline to online marketing channels.
So let’s think about the benefits and drawbacks rapidly:.
DotCom Secrets is totally free. Get business-building knowledge without paying cash.
Enhance your organization’ relevance using the value ladders and sales funnel strategies and scripts.
Get secrets to becoming an idea leader in your industry.
Easy techniques that will work for any organization design.
Establish and construct relationships rapport with your customers.
You might need to have an existing service to take advantage of DotCom Secrets (although it can certainly benefit you if you’re simply starting along with long as you implement the info).
The book is ideal for organizations that utilize online marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the official website, DotCom Secrets is FREE. You just need to spend for shipping/handling– $7.95 if you’re based within the United States or $14.95 for worldwide.
There you have it, the Free Plus Shipping deal we went over earlier. As you can see, Russell is a master at implementing what he teaches.
If you prefer to purchase DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for offering the book devoid of his website (you simply pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a bundle of actionable techniques and secrets for growing an organization and beginning.
You’ll discover a lot of aha minutes while going through the sections. More importantly, you’re guided on how to integrate the principle into my own company.
DotCom Secrets is a playbook. You might need to read it numerous times to get the ‘tricks’ into your head and service. You don’t have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering service or products online, I highly advise that you get a copy of DotCom Secrets free of charge.