Dotcom Secrets is a terrific book if you wish to gain insights, see examples, and check out stories that will motivate you to build an effective company online or guide you in transitioning from offline to internet marketing channels.
So let’s consider the benefits and drawbacks rapidly:
- DotCom Secrets is totally free. Get it here.
- You will overcome the shoulder lessons from an effective incredibly affiliate– Russell Brunson.
- The book is a enjoyable and easy read.
- You will get actionable takeaways that you can use to improve your service right away.
- It’s not a “how to earn money online” book per se.
- You will need to have some understanding of online marketing ideas to fully value the book.
Dotcom Secrets is a fantastic resource if you want to learn from somebody who has in fact generated income online.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can use to enhance your organization immediately.
The only drawback is that it’s not a “how to earn money online” book per se– you will require to have some knowledge of internet marketing ideas to completely value it.
In general, Dotcom Secrets is an important resource for anyone looking to construct or grow an online company.
If you’re all set to discover from one of the masters of Sales Funn, be sure to examine out this book today!
DotCom Secrets Book
It’s one of my preferred business books. You may need to read it numerous times to totally understand it. Or simply make it your buddy as you set about your online way of life business experiences.
In the intro of the book, Russell Brunson assured to keep the book evergreen for several years to come. The objective is to make it relevant to both sophisticated and brand-new online business owners.
How many service books do you still find pertinent in this ever-changing world? Although marketing strategies are constantly altering, the DotCom Secrets book is still incredibly relevant and useful today.
What Is DotCom Secrets?
The DotCom Secrets book supplies a detailed procedure for growing a successful organization– whether online or offline.
DotCom Secrets Review
Even though DotCom Secrets was first released in 2015, you’ll find that the majority of the methods that Russell discuss are still reliable today.
You’ll get a lots of actionable advice from the book and if you have plans to sell products online or you’re currently at it, you need to get a copy of DotCom Secrets and keep it as a reference.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his exact words:
” In truth, this is a tested playbook for growing your company with efficient list building and sales/conversion approaches, which can be used online and offline.”
This is a effective and transformative book. DotCom Secrets by Russell Brunson is the best road map if you’re aiming to start a service or scale an existing organization.
Within the pages of the Dotcom Secrets book, you’ll get a comprehensive strategy that guides you on the ideal building blocks for your service. You’ll definitely get arise from reading it.
To be honest, DotCom Secrets sounds like a book for constructing a sustainable online organization just.
But do not be constrained by that since the actionable marketing methods work for both online and offline organizations. You’re in safe hands if you run a brick-and-mortar company and desire to transition to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can answer that concern. If you want to scale a business or begin and follow proven ‘faster way’ that has been evaluated by Russell himself, you ought to check out the DotCom Secrets book.
It’s altering lives and I’ve personally found it super important on my entrepreneurial journey (I’ve read it several times). I extremely advise the book.
If you ‘d rather play cool and try to figure it out by yourself, then DotCom Secrets may not deserve your read. You must consider another book.
DotCom Secrets supplies wise insights and strategies to:
Existing business owners: If you haven’t begun a business at all or have no company concept, the book may not relate to you.
Item owners: If you have an existing product already, then you can find out methods to double or even triple your sales.
Confident online marketers: If you’re prepared to take actions that may challenge your idea of service, then you should use DotCom Secrets as a referral.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to develop a service that stands the test of time. You do not wish to blow over due to the fact that you do not have the skillset, tools, and secrets that have actually been checked and proven to produce fantastic results.
Whether you’re a novice who’s just getting began or you’re a professional, DotCom Secrets will walk you through the procedure of beginning and growing a successful business.
If you currently have an organization, utilize the secrets in the book to scale to unbelievable levels? Aside from generating income, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and powerful book that provides particular, actionable directions on what you need to do to fail-proof your organization, how to bring in clients, and the tricks to significantly increase your sales.
You’re still not limited at all if you stop working to read DotCom Secrets. The only challenge, though, is that you’ll miss out on the opportunity to quickly grow your existing company or thrive in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions between Expert Secrets Both books pertain to, way of life business owners, business owners and online marketers– since they complement each other and offer starting and growing a successful organization.
Expert Secrets vs DotCom Secrets.
DotCom Secrets lays out a step-by-step procedure to effectively structure your business. You get to discover how to deliver your message and communicate value in a manner that makes people wish to pay you.
Professional Secrets provides actionable examples, illustrations, and stories that assist you find your voice, build a devoted fan base and make money to share messages that will change somebody else’s life.
Both books are recommended to business owners who want to become more successful in their industries. Entrepreneurs who are developed to see chances in competitors instead of pain.
And finally in Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream customers (aka getting tons of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 areas similar to Expert Secrets that describes the basic marketing processes and how to execute them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the first area of DotCom Secrets with “Ladders and Funnels.” He also exposes 5 (5) marketing secrets. Let’s go over them:
Secret # 1: The Secret Formula
First, you require to have a complete understanding of where you want your business. How does this understanding help your customers and customers?
This will assist you to serve them better– instead of trying to find out their pain points, how desperate they need solutions, and what they’re prepared to pay.
In the secret formula, four basic questions were laid out in a step-by-step order inside the DotCom Secrets book:
Who are your dream clients?
How do you discover them?
How do you attract them without being aggressive?
What advantage will they receive from your organization?
You’ll discover answers to these concerns and more in the very first secret.
Secret #2: The Value Ladder
Worth is key when it pertains to developing a sustainable business. , if there’s no worth, clients consumers customers customers leaveCustomers
That’s why Russell invested a lots of time to dissect the actions that you require to follow to browse your dream client from taking the “bait” (starting point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This trick is referred to as “taking them through your value ladder.”
When you successfully structure the worth ladder, you’ll not just make more cash, you’ll likewise supply your consumers with a more tailored service. They’ll like you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic occurs. It’s like an epiphany that alters everything you currently know about growing a profitable company. You’ll begin with constructing out your own sales funnel and the psychology behind a profitable funnel.
It surpasses the product you’re selling or how they’re priced. There’s a lot more …
You need to have a total value ladder in place. It’s like your infallible system for making sales on autopilot. You might not have the ability to build a high-converting sales funnel if you don’t have a reliable value adder mapped out.
The sales funnel is necessary and has actually altered the method business owners and businesses approach sales online.
It works since it takes into consideration the consumers’ behaviors– and moves them through the different steps of your worth ladder up until they’re all set to purchase your item– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target market. You might not understand how to recognize or serve them. That’s why understanding how to specify your target market is very important.
This secret outlines where your target market (i.e., customers who are ready to acquire your item) are investing most of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the techniques that work to get a consumer to leave whatever they’re doing and check out your page.
Every online entrepreneur needs to learn and master these techniques. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or site is a constant battle for many people. It’s arguably the most difficult aspect of running an effective online business.
Do you truly comprehend how traffic operates in the internet marketing area? If you aren’t confident in your traffic generation proficiency, Russell has the responses.
He shows you the very best type of traffic that you need to focus on and how it can transform your organization. The type of traffic includes:
- Traffic we manage
- The traffic we don’t control
- Traffic we own
Area Two: Your Communication Funnel
In this section, Russell digs deeper into the processes associated with building an audience by leveraging more advanced individual branding methods, the tricks to interacting well with your audience that will lead to a sale.
Ensure you do not avoid this section while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to constructing a positive and appealing character.
Why do you think men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have massive fans?
As an entrepreneur, you can’t go wrong when you finally develop an appealing character. When you’re successful at it, it implies you can add more competent clients to your e-mail list and release an effective item that individuals are all set and ready to acquire immediately.
In developing that appealing character, Russell Brunson specifies the three components you must keep in check, which is split into three (3) classifications:
- The Elements
- The Identity
DotCom Secrets shows you how to produce an appealing character utilizing these components and their components, and identify the very best way to interact your fascinating stories that will get the sales can be found in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s all about producing a bond and a sort of relationship in between the Attractive Character and the target audience by means of a traffic source we own. Email.
The Soap Opera Sequence comprises a series of e-mail sequences that assist to link and establish an immediate relationship in between you and the individual reading your email. Russell credits Andre Chaperon (developer of Autoresponder Madness) for developing the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his excellent heart also shares the EXACT five email templates that have actually helped him to shift into a desired web and an attractive character marketer.
The Soap Opera Sequence works because it takes advantage of giving worth to your subscribers. This ‘value’ coupled with a tempting open storyline hooks them the moment they read your first email and they’ll look forward to the next one.
The days of dull email series are over. Do not simply enjoy daytime drama on television, it’s time to anecdotally utilize it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your subscribers pleased to speak with you every day is utilizing the Seinfeld e-mail format.”
So what’s the Seinfeld format everything about?
DotCom Secrets Seinfeld Sequence
It’s an email style that develops excitement in your readers. It ‘d amuse them and cause them to purchase from you.
It leverages the power of storytelling. However this time, you’re being creative in sharing your life and relevant stories occurring with/around you– stories they can easily connect with. You should be strategic and purposeful about it anyways.
You wish to have the ability to lead ideal customers back to your offer. This may look easy however it’s powerful!
Russell also provides good examples and composed design templates to accelerate the process when you’re sending Seinfeld emails.
Area Three: Funnelology
In this section, the techniques and methods for developing high-converting funnels are gone over in detail, along with and what you actually must do to make your funnel work.
Russell covers the fundamentals of a funnel, stages (and sales funnel phases) and the type of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we found out the significance of adhering to systems that work. In other words, there’s no requirement to reinvent the wheel.
There’s a possibility that you’re making the above mistake if you’re an organization owner and you’re struggling to break even.
This prevails with business owners who are simply starting with their sales funnel. They try to re-invent the whole car. When building a service, what a dreadful course to follow!
The secret here is leveraging on other people who already have a successful funnel and making your offer to their specific clients. Keep an eye on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these components to work for you is an invaluable gift for your business. It’s quite simple once you understand how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m very delighted that I check out DotCom Secrets a couple of years ago (and several times more since that first time to completely comprehend and carry out the methods in my own online organization.
It not only opened my eyes to funnels and how to develop them but also the seven stages that an ideal client has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better concerned terms with this sentence within the DotCom Secrets. It reads:
The real distinction between having a six-, seven-, or perhaps eight-figure organization is whether you understand the phases of a funnel and can effectively generate income from the points along the line.
I was familiar with that there are levels of traffic temperature level and therefore, treating them along the same funnel procedure is dangerous.
This trick alone is basic to developing the best kind of page, deal, and traffic that will result in sales.
When developing a funnel– especially if you desire visitors and leads to trust you more, there’s also the pre-framing principle that you need to fully comprehend. Well, who doesn’t wish to establish trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets goes beyond the common organization recommendations. It enters into the specific landing pages you can create in the 7 building phases that we’ve discussed previously.
You get to see the twenty-three of the most reliable building blocks for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers utilize these foundation at particular times throughout these exact same 4 phases of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying buyers
Identifying hyperactive buyers for your services and items.
You can choose which you desire to start with very first and which one to stick to in your market as soon as you’ve understood how this works.
Secret # 12: Frontend Vs. Backend Funnels
Picking the best kind of funnels can be a struggle even to the more advanced marketers. More so, understand the funnels that will be served only to qualified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so obvious– but bypassing it can make a distinction in your traffic engagement and sales.
Here Russell lays out the process he follows when picking a funnel to use on the frontend of his value ladders, the funnel he utilizes in the factor to consider phase (the middle), and those used for the backend offers.
Secret # 13: The Best Bait
I couldn’t include this ‘secret’ when I initially checked out the DotCom Secrets book.
Russell spills everything out in this area and reveals the secret that made all his books sell millions.
Just by getting your free copy of DotCom Secrets and studying the funnel actions, you’ll have numerous “Aha-Moments” that will alter your company, especially if you have a product you’re currently offering online (or even offline).
I suggest if you can purchase your totally free copy of DotCom Secrets and study the funnel actions, you’ll comprehend the secret behind these records.
He stresses the power of words and how utilizing a specific WORD can change your entire service amazingly. That single word can serve as bait.
No matter the industry you run in, what you do, what items you provide, or business design, this is the part that some of the effective business owners would hide from you.
Section Four: Scripts and funnels
The first time I read DotCom Secrets, I could not comprehend this section because it was unique in its method. I had to read the book once again to comprehend the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he uses in running ClickFunnels and other companies, along with the specific funnel scripts that have helped him to offer countless each of his products.
These are divided into the Frontend, Middle and Backend Funnels. Remarkably, you don’t need to battle with these parts due to the fact that there’s a powerful suite of software application you can utilize to automate everything– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is essential because it shows what ought to occur once you get your visitors onboard your sales funnel.
You’ll discover this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to develop and can benefit eCommerce business owners or online marketers who have Shipping plus totally free offers.
The very first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the product ought to be delivered.
On the second page (step-two) of the funnel, the visitor’s credit card details is asked for the shipping and dealing with charge. Once the visitor has actually effectively completed the second page– the One-time-offer is next.
Naturally, you’re not left alone as there are scripts you will use to make this whole 2-step complimentary shipping funnel efficient. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the very same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The goal of setting up this offer is to assist breakeven and cover the cash you invested in advertising or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson reveals the practical mechanics involved in this kind of funnel. And he likewise introduced a distinct script called the Star, Story, Solution script which assists to push a cold lead towards your items.
You’ll gain access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to lure visitors and let them keep spending for a longer time.
But you’re not limited in any way– as there are many ways to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The ideal webinar is the best and likewise the very first funnel for the middle of your value ladder. It covers whatever about hosting high-converting webinars; how to utilize live or taped presentations to market your service or products on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re offered with the methods and scripts that will make the webinar really “ideal.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more sophisticated webinar presentation where your objective is to get people to purchase.
You’ll likewise access the scripts for this updated variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel specifically for launching a brand-new item by sharing a series of videos to offer lots of value to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them use it.
These videos will be convincing, handy, and amusing– consequently triggering visitors to do something about it. You’ll discover how to appropriately structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket offers utilizing a sophisticated formula and scripts. This funnel is what you need to acquire premium clients if you’re a coach or consultant.
Area 5: ClickFunnels.
This last section is quick however you can find out more by reading my ClickFunnels evaluate.
DotCom Secrets Pros and Cons.
DotCom Secrets is a great book if you want to acquire insights, see examples, and check out stories that will inspire you to build a successful service online or guide you in transitioning from offline to online marketing channels.
Let’s consider the pros and cons rapidly:.
DotCom Secrets is free. Get business-building understanding without paying cash.
Enhance your service’ significance using the value ladders and sales funnel strategies and scripts.
Get tricks to becoming an idea leader in your market.
Simple strategies that will work for any company model.
Build relationships and establish relationship with your consumers.
You might need to have an existing service to take advantage of DotCom Secrets (although it can definitely benefit you if you’re simply starting along with long as you execute the info).
The book is perfect for companies that utilize internet marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the main website. You just have to pay for shipping/handling– $7.95 if you’re based within the United States or $14.95 for worldwide.
There you have it, the Free Plus Shipping deal we talked about previously. As you can see, Russell is a master at implementing what he teaches.
If you prefer to buy DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for offering the book free from his website (you just spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a plan of actionable methods and secrets for growing a business and starting.
You’ll encounter a bunch of aha moments while going through the sections. More importantly, you’re guided on how to integrate the idea into my own company.
DotCom Secrets is a playbook. You may need to read it several times to get the ‘tricks’ into your head and company. You don’t have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering service or products online, I highly advise that you get a copy of DotCom Secrets free of charge.