Dotcom Secrets is a fantastic book if you wish to gain insights, see examples, and check out stories that will inspire you to develop a successful company online or guide you in transitioning from offline to internet marketing channels.
Let’s think about the cons and pros rapidly:
- DotCom Secrets is totally free. Get it here.
- You will overcome the shoulder lessons from a successful super affiliate– Russell Brunson.
- The book is a simple and enjoyable read.
- You will get actionable takeaways that you can use to enhance your business instantly.
- It’s not a “how to earn money online” book per se.
- You will require to have some understanding of online marketing principles to completely appreciate the book.
Dotcom Secrets is an excellent resource if you want to gain from someone who has actually made money online.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can use to enhance your business immediately.
The only drawback is that it’s not a “how to make money online” book per se– you will require to have some understanding of online marketing ideas to totally value it.
Overall, Dotcom Secrets is an important resource for anybody looking to construct or grow an online business.
So if you’re prepared to gain from one of the masters of Sales Funn, make certain to have a look at this book today!
DotCom Secrets Book
It’s one of my preferred organization books. You may need to read it several times to fully understand it. Or simply make it your buddy as you set about your online lifestyle service adventures.
In the intro of the book, Russell Brunson guaranteed to keep the book evergreen for several years to come. The goal is to make it relevant to both new and innovative online business owners.
The number of organization books do you still discover relevant in this ever-changing world? Even though marketing techniques are constantly changing, the DotCom Secrets book is still extremely pertinent and beneficial today.
What Is DotCom Secrets?
The DotCom Secrets book provides a step-by-step procedure for growing a successful business– whether online or offline.
DotCom Secrets Review
Although DotCom Secrets was first published in 2015, you’ll discover that the majority of the strategies that Russell talks about are still reliable today.
You’ll get a lots of actionable suggestions from the book and if you have plans to offer products online or you’re already at it, you require to get a copy of DotCom Secrets and keep it as a recommendation.
Dan Kennedy composed the forward to the DotCom Secrets book. In his precise words:
” In fact, this is a proven playbook for growing your business with efficient list building and sales/conversion techniques, which can be utilized offline and online.”
This is a transformative and effective book. If you’re looking to start a business or scale an existing service, DotCom Secrets by Russell Brunson is the best road map.
Within the pages of the Dotcom Secrets book, you’ll get a detailed strategy that guides you on the best foundation for your company. You’ll absolutely get arise from reading it.
To be truthful, DotCom Secrets seems like a book for building a sustainable online company just.
However don’t be constrained by that since the actionable marketing methods work for both online and offline organizations. You’re in safe hands if you run a brick-and-mortar company and desire to shift to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can address that question. If you wish to scale a service or begin and follow tested ‘faster way’ that has actually been tested by Russell himself, you ought to read the DotCom Secrets book.
It’s altering lives and I’ve personally found it extremely valuable on my entrepreneurial journey (I’ve read it numerous times). I extremely advise the book.
DotCom Secrets may not be worth your read if you ‘d rather play cool and attempt to figure it out by yourself. You must consider another book.
Although, DotCom Secrets provides smart insights and methods to:
Existing company owner: If you have not begun a service at all or have no service concept, the book may not pertain to you.
Product owners: If you have an existing item currently, then you can discover methods to double or perhaps triple your sales.
Positive marketers: If you’re prepared to take actions that might challenge your idea of organization, then you need to utilize DotCom Secrets as a reference.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to construct a service that stands the test of time. You do not wish to die due to the fact that you lack the skillset, tools, and tricks that have actually been checked and shown to produce great results.
So whether you’re a newbie who’s just starting or you’re an expert, DotCom Secrets will walk you through the process of beginning and growing a lucrative business.
If you already have an organization, use the tricks in the book to scale to amazing levels? Aside from making money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and powerful book that supplies particular, actionable directions on what you must do to fail-proof your service, how to draw in customers, and the secrets to significantly improve your sales.
You’re still not restricted at all if you fail to read DotCom Secrets. The only difficulty, however, is that you’ll miss the opportunity to rapidly grow your existing business or flourish in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences between Expert Secrets Both books relate to, lifestyle business owners, entrepreneur and online marketers– considering that they complement each other and provide for beginning and growing an effective service.
Expert Secrets vs DotCom Secrets.
DotCom Secrets details a detailed process to efficiently structure your service. You get to discover how to provide your message and communicate value in such a way that makes individuals wish to pay you.
Professional Secrets offers actionable examples, illustrations, and stories that help you find your voice, construct a devoted fan base and earn money to share messages that will change somebody else’s life.
Both books are advised to business owners who wish to become more successful in their markets. Entrepreneurs who are constructed to see opportunities in competitors instead of discomfort.
And finally in Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream consumers (aka getting lots of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 sections much like Expert Secrets that lays out the easy marketing processes and how to implement them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the very first area of DotCom Secrets with “Ladders and Funnels.” He also reveals five (5) marketing tricks. Let’s go over them:
Secret # 1: The Secret Formula
First, you need to have a complete understanding of where you want your organization. How does this understanding assist your clients and clients?
This will assist you to serve them better– instead of trying to find out their pain points, how desperate they require options, and what they’re prepared to pay.
In the secret formula, four basic concerns were described in a step-by-step order inside the DotCom Secrets book:
Who are your dream customers?
How do you find them?
How do you attract them without being aggressive?
What advantage will they receive from your company?
You’ll find answers to these concerns and more in the first trick.
Secret #2: The Value Ladder
Worth is key when it concerns building a sustainable company. , if there’s no value, customers consumers clients customers leave.
That’s why Russell invested a ton of time to dissect the actions that you need to follow to navigate your dream client from taking the “bait” (beginning point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This trick is referred to as “taking them through your worth ladder.”
When you effectively structure the value ladder, you’ll not only make more cash, you’ll likewise offer your customers with a more tailored service. They’ll love you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic occurs. It’s like a surprise that alters whatever you currently learn about growing a successful business. You’ll begin with building out your own sales funnel and the psychology behind a successful funnel.
It surpasses the item you’re selling or how they’re priced. There’s a lot more …
You need to have a total worth ladder in place. It’s like your foolproof system for making sales on auto-pilot. You may not have the ability to build a high-converting sales funnel if you do not have an effective value adder mapped out.
The sales funnel is necessary and has actually changed the way business owners and companies approach sales online.
It works since it considers the customers’ habits– and moves them through the various steps of your worth ladder until they’re prepared to buy your product– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target market. Sadly, you might not know how to identify or serve them. That’s why knowing how to define your target market is very important.
This secret details where your target audience (i.e., consumers who are ready to buy your item) are investing most of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the strategies that work to get a client to leave whatever they’re doing and check out your page.
Every online business owner needs to discover and master these techniques. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or site is a consistent battle for most people. It’s arguably the most daunting element of running an effective online organization.
Do you actually comprehend how traffic operates in the online marketing space? Russell has the answers if you aren’t positive in your traffic generation knowledge.
He shows you the best kind of traffic that you need to take note of and how it can change your business. The kind of traffic includes:
- Traffic we control
- The traffic we do not manage
- Traffic we own
Section Two: Your Communication Funnel
In this area, Russell digs deeper into the processes involved in building an audience by leveraging advanced personal branding methods, the tricks to interacting well with your audience that will lead to a sale.
Make sure you do not skip this area while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to building a confident and attractive character.
Why do you believe people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have massive followers?
As a business owner, you can’t go wrong when you lastly develop an attractive character. When you’re effective at it, it suggests you can add more certified consumers to your e-mail list and launch an effective item that people are ready and ready to acquire right now.
In producing that attractive character, Russell Brunson defines the 3 components you should keep in check, which is split into 3 (3) classifications:
- The Elements
- The Identity
DotCom Secrets shows you how to produce an appealing character using these elements and their aspects, and recognize the best way to interact your fascinating stories that will get the sales coming in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s everything about developing a bond and a sort of relationship between the Attractive Character and the target audience by means of a traffic source we own. Email.
The Soap Opera Sequence comprises a series of e-mail sequences that assist to link and develop an instant relationship between you and the person reading your email. Russell credits Andre Chaperon (developer of Autoresponder Madness) for creating the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his excellent heart also shares the EXACT 5 e-mail templates that have helped him to transition into a popular internet and an attractive character online marketer.
The Soap Opera Sequence works due to the fact that it capitalizes on giving worth to your subscribers. This ‘worth’ paired with a tempting open story hooks them the minute they read your very first email and they’ll look forward to the next one.
The days of dull email series are over. Don’t simply take pleasure in daytime soap on TV, it’s time to anecdotally utilize it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your customers delighted to speak with you every day is utilizing the Seinfeld e-mail format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an email design that develops excitement in your readers. It ‘d entertain them and cause them to buy from you.
It leverages the power of storytelling. This time, you’re being creative in sharing your life and pertinent stories taking place with/around you– stories they can easily link with. You ought to be purposeful and strategic about it anyways.
You wish to have the ability to lead ideal clients back to your deal. This may look easy but it’s effective!
Russell also provides good examples and composed templates to accelerate the process when you’re sending Seinfeld emails.
Area Three: Funnelology
In this section, the strategies and methods for constructing high-converting funnels are talked about in detail, in addition to and what you truly should do to make your funnel work.
Russell covers the fundamentals of a funnel, stages (and sales funnel phases) and the type of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we found out the importance of staying with systems that work. To put it simply, there’s no need to transform the wheel.
If you’re a business owner and you’re having a hard time to recover cost, there’s an opportunity that you’re making the above mistake.
This prevails with business owners who are simply beginning with their sales funnel. They attempt to re-invent the whole vehicle. When constructing a business, what an awful course to follow!
The secret here is leveraging on other people who already have a successful funnel and making your deal to their exact customers. Keep an eye on the:
- Ad copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these elements to work for you is a valuable gift for your business. Once you comprehend how the pieces fit, it’s rather easy.
Secret # 10: Seven Phases Of A Funnel
I’m extremely grateful that I check out DotCom Secrets a couple of years ago (and several times more since that first time to totally comprehend and carry out the strategies in my own online service.
It not only opened my eyes to funnels and how to construct them but likewise the seven stages that a perfect customer has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better come to terms with this sentence within the DotCom Secrets. It reads:
The real distinction in between having a 6-, 7-, and even eight-figure service is whether you understand the stages of a funnel and can effectively generate income from the points along the line.
I learnt more about that there are levels of traffic temperature and therefore, treating them along the same funnel process is dangerous.
This trick alone is fundamental to producing the ideal type of page, deal, and traffic that will result in sales.
There’s likewise the pre-framing idea that you need to totally comprehend when producing a funnel– especially if you desire visitors and leads to trust you more. Well, who does not wish to develop trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets goes beyond the typical business recommendations. It enters into the specific landing pages you can develop in the 7 structure stages that we’ve discussed previously.
You get to see the twenty-three of the most reliable building blocks for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers use these building blocks at specific times throughout these very same 4 stages of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying buyers
Recognizing hyper purchasers for your services and products.
You can decide which you desire to begin with very first and which one to stick to in your market when you’ve understood how this works.
Secret # 12: Frontend Vs. Backend Funnels
Picking the best kind of funnels can be a battle even to the advanced marketers. More so, understand the funnels that will be served only to qualified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so apparent– but bypassing it can make a difference in your traffic engagement and sales.
Here Russell outlines the process he follows when choosing a funnel to utilize on the frontend of his worth ladders, the funnel he utilizes in the consideration phase (the middle), and those used for the backend offers.
Secret # 13: The Best Bait
I could not include this ‘secret’ when I initially read the DotCom Secrets book.
Russell spills all of it out in this area and exposes the secret that made all his books offer millions.
Simply by getting your totally free copy of DotCom Secrets and studying the funnel steps, you’ll have numerous “Aha-Moments” that will alter your business, especially if you have an item you’re presently offering online (and even offline).
I imply if you can order your totally free copy of DotCom Secrets and study the funnel actions, you’ll comprehend the trick behind these records.
He stresses the power of words and how using a particular WORD can change your entire organization magically. That single word can function as bait.
Regardless of the industry you operate in, what you do, what products you offer, or the business design, this is the part that a few of the successful business owners would conceal from you.
Section Four: Scripts and funnels
The first time I check out DotCom Secrets, I could not understand this section since it was distinct in its way. I needed to check out the book again to understand the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he uses in running ClickFunnels and other companies, in addition to the specific funnel scripts that have actually helped him to offer millions of each of his products.
These are divided into the Frontend, Middle and Backend Funnels. Interestingly, you do not need to deal with these parts since there’s an effective suite of software application you can utilize to automate everything– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Because it reveals what need to occur when you get your visitors onboard your sales funnel, the Frontend Funnel is important.
You’ll discover this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to construct and can benefit eCommerce marketers or entrepreneurs who have Shipping plus complimentary offers.
The very first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the product must be shipped.
On the 2nd page (step-two) of the funnel, the visitor’s charge card info is requested for the shipping and handling charge. Once the visitor has effectively completed the 2nd page– the One-time-offer is next.
Of course, you’re not left alone as there are scripts you will use to make this whole 2-step complimentary shipping funnel reliable. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the very same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The objective of setting up this deal is to help breakeven and cover the cash you spent on advertising or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson reveals the practical mechanics involved in this kind of funnel. And he also presented a distinct script called the Star, Story, Solution script which helps to nudge a cold lead towards your items.
You’ll gain access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to entice visitors and let them keep spending for a longer time.
However you’re not limited in any way– as there are many methods to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The best webinar is the best and also the first funnel for the middle of your value ladder. It covers everything about hosting high-converting webinars; how to utilize recorded or live discussions to market your services or products on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re offered with the methods and scripts that will make the webinar genuinely “best.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a little bit different. It’s not FREE!. It’s an advanced webinar presentation where your objective is to get individuals to purchase. However it’s “invisible”– which suggests there’s no pushy or deceptiveness included.
You’ll also access the scripts for this upgraded version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel particularly for launching a brand-new item by sharing a series of videos to supply tons of worth to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be convincing, helpful, and amusing– therefore triggering visitors to act. You’ll find how to properly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket offers using an advanced formula and scripts. If you’re a coach or consultant, this funnel is what you require to acquire premium customers.
Area 5: ClickFunnels.
This last area is short but you can discover more by reading my ClickFunnels examine.
DotCom Secrets Pros and Cons.
DotCom Secrets is a fantastic book if you wish to get insights, see examples, and check out stories that will motivate you to construct a successful business online or guide you in transitioning from offline to internet marketing channels.
So let’s think about the cons and pros rapidly:.
DotCom Secrets is totally free. Get business-building knowledge without paying money.
Enhance your organization’ significance utilizing the worth ladders and sales funnel techniques and scripts.
Get secrets to ending up being an idea leader in your market.
Simple methods that will work for any service design.
Establish and build relationships connection with your clients.
You may require to have an existing organization to take advantage of DotCom Secrets (although it can definitely benefit you if you’re just starting out as well as long as you implement the details).
The book is ideal for services that take advantage of online marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the main site, DotCom Secrets is FREE. If you’re based within the US or $14.95 for global, you only have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping offer we talked about earlier. As you can see, Russell is a master at implementing what he teaches.
If you prefer to buy DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for providing the book devoid of his website (you just spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a package of actionable techniques and tricks for growing a service and beginning.
You’ll stumble upon a bunch of aha minutes while going through the areas. You’re directed on how to include the concept into my own company.
DotCom Secrets is a playbook. You might have to read it several times to get the ‘tricks’ into your head and company. You don’t have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering services or products online, I highly recommend that you get a copy of DotCom Secrets free of charge.