Dotcom Secrets is a great book if you want to get insights, see examples, and check out stories that will inspire you to build an effective service online or guide you in transitioning from offline to online marketing channels.
So let’s consider the cons and pros quickly:
- DotCom Secrets is complimentary. Get it here.
- You will get over the shoulder lessons from an effective extremely affiliate– Russell Brunson.
- The book is a simple and enjoyable read.
- You will get actionable takeaways that you can use to enhance your business instantly.
- It’s not a “how to make money online” book per se.
- You will require to have some knowledge of online marketing ideas to totally appreciate the book.
Dotcom Secrets is a great resource if you want to gain from somebody who has really earned money online.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can use to improve your organization immediately.
The only downside is that it’s not a “how to earn money online” book per se– you will require to have some understanding of online marketing concepts to fully appreciate it.
But in general, Dotcom Secrets is an important resource for anyone seeking to construct or grow an online business.
So if you’re ready to gain from one of the masters of Sales Funn, be sure to check out this book today!
DotCom Secrets Book
It’s one of my preferred business books. You might need to read it multiple times to fully grasp it. Or merely make it your buddy as you tackle your online way of life company adventures.
In the introduction of the book, Russell Brunson assured to keep the book evergreen for several years to come. The goal is to make it pertinent to both brand-new and advanced online entrepreneurs.
The number of company books do you still find appropriate in this ever-changing world? Despite the fact that marketing methods are continuously changing, the DotCom Secrets book is still exceptionally relevant and helpful today.
What Is DotCom Secrets?
The DotCom Secrets book supplies a step-by-step process for growing an effective service– whether online or offline.
DotCom Secrets Review
Although DotCom Secrets was first released in 2015, you’ll discover that the majority of the methods that Russell discuss are still reliable today.
You’ll get a ton of actionable guidance from the book and if you have plans to sell products online or you’re currently at it, you require to get a copy of DotCom Secrets and keep it as a reference.
Dan Kennedy composed the forward to the DotCom Secrets book. In his precise words:
” In truth, this is a tested playbook for growing your business with efficient lead generation and sales/conversion techniques, which can be utilized offline and online.”
This is a transformative and powerful book. If you’re looking to start a company or scale an existing service, DotCom Secrets by Russell Brunson is the perfect road map.
Within the pages of the Dotcom Secrets book, you’ll get a comprehensive plan that guides you on the best building blocks for your service. You’ll absolutely get arise from reading it.
To be honest, DotCom Secrets seems like a book for building a sustainable online business just.
Do not be constrained by that since the actionable marketing methods work for both online and offline companies. So you’re in safe hands if you run a brick-and-mortar organization and wish to transition to internet marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can answer that question. If you wish to start or scale an organization and follow proven ‘shortcut’ that has actually been tested by Russell himself, you ought to read the DotCom Secrets book.
It’s altering lives and I’ve personally found it incredibly important on my entrepreneurial journey (I’ve read it several times). I extremely advise the book.
If you ‘d rather play cool and attempt to figure it out by yourself, then DotCom Secrets may not be worth your read. You should think about another book.
Although, DotCom Secrets provides wise insights and techniques to:
Existing entrepreneur: If you have not started an organization at all or have no business concept, the book might not relate to you.
Product owners: If you have an existing product currently, then you can discover methods to double or perhaps triple your sales.
Confident marketers: If you’re willing to take steps that may challenge your idea of organization, then you must use DotCom Secrets as a reference.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to develop an organization that stands the test of time. Because you lack the skillset, tools, and tricks that have been tested and shown to produce excellent results, you don’t want to fizzle out.
Whether you’re a newbie who’s simply getting began or you’re a professional, DotCom Secrets will walk you through the process of beginning and growing a successful service.
If you currently have a service, utilize the tricks in the book to scale to incredible levels? Aside from making money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and effective book that provides particular, actionable directions on what you ought to do to fail-proof your organization, how to draw in consumers, and the secrets to considerably increase your sales.
If you fail to check out DotCom Secrets, you’re still not limited at all. The only obstacle, however, is that you’ll miss out on the opportunity to rapidly grow your existing organization or prosper in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions in between Expert Secrets Both books pertain to, way of life business owners, entrepreneur and online marketers– considering that they match each other and offer starting and growing an effective business.
Professional Secrets vs DotCom Secrets.
DotCom Secrets outlines a step-by-step procedure to effectively structure your business. You get to find out how to deliver your message and communicate value in such a way that makes people want to pay you.
Specialist Secrets gives actionable examples, illustrations, and stories that help you find your voice, build a loyal fan base and get paid to share messages that will change another person’s life.
Both books are recommended to company owner who wish to become more successful in their industries. Entrepreneurs who are constructed to see opportunities in competition instead of discomfort.
And lastly in Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream clients (aka getting tons of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 areas similar to Expert Secrets that details the simple marketing procedures and how to implement them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the very first area of DotCom Secrets with “Ladders and Funnels.” He likewise exposes 5 (5) marketing tricks. Let’s go over them:
Secret # 1: The Secret Formula
Initially, you require to have a complete understanding of where you want your business. How does this understanding help your consumers and clients?
This will assist you to serve them better– instead of trying to find out their pain points, how desperate they need solutions, and what they’re willing to pay.
In the secret formula, 4 basic concerns were laid out in a detailed order inside the DotCom Secrets book:
Who are your dream customers?
How do you discover them?
How do you attract them without being aggressive?
What benefit will they get from your business?
You’ll discover answers to these concerns and more in the first secret.
Secret #2: The Value Ladder
When it comes to developing a sustainable business, worth is key. , if there’s no value, customers and clients will leave.
That’s why Russell invested a lots of time to dissect the actions that you need to follow to browse your dream consumer from taking the “bait” (starting point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This secret is referred to as “taking them through your value ladder.”
When you effectively structure the worth ladder, you’ll not just make more cash, you’ll likewise provide your customers with a more personalized service. They’ll enjoy you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic occurs. It’s like a surprise that changes everything you already understand about growing a lucrative company. You’ll get started with constructing out your own sales funnel and the psychology behind a successful funnel.
It surpasses the item you’re selling or how they’re priced. There’s a lot more …
You need to have a complete value ladder in place. It’s like your foolproof system for making sales on autopilot. You might not be able to develop a high-converting sales funnel if you don’t have a reliable worth adder drawn up.
The sales funnel is very important and has actually changed the method entrepreneurs and businesses approach sales online.
It works since it takes into account the customers’ behaviors– and moves them through the various steps of your worth ladder until they’re all set to buy your item– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target audience. You may not know how to determine or serve them. That’s why knowing how to define your target market is necessary.
This secret outlines where your target market (i.e., customers who are ready to purchase your item) are spending the majority of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the methods that work to get a customer to leave whatever they’re doing and check out your page.
Every online entrepreneur requires to learn and master these strategies. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or website is a constant battle for the majority of people. It’s arguably the most complicated element of running a successful online company.
Do you actually understand how traffic works in the online marketing space? If you aren’t positive in your traffic generation proficiency, Russell has the answers.
He reveals you the very best type of traffic that you need to pay attention to and how it can transform your business. The type of traffic consists of:
- Traffic we control
- The traffic we do not manage
- Traffic we own
Section Two: Your Communication Funnel
In this area, Russell digs deeper into the procedures associated with constructing an audience by leveraging advanced personal branding tactics, the secrets to communicating well with your audience that will lead to a sale.
Make sure you do not avoid this section while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to developing a positive and attractive character.
Why do you think guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have huge followers?
As a company owner, you can’t go wrong when you lastly establish an attractive character. When you’re successful at it, it suggests you can include more certified consumers to your email list and launch an effective item that individuals are ready and willing to buy immediately.
In creating that appealing character, Russell Brunson defines the three components you should keep in check, which is split into three (3) classifications:
- The Elements
- The Identity
DotCom Secrets shows you how to develop an appealing character utilizing these components and their aspects, and determine the very best method to interact your captivating stories that will get the sales being available in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s all about developing a bond and a sort of rapport in between the Attractive Character and the target market by means of a traffic source we own. Email.
The Soap Opera Sequence consists of a series of email series that help to connect and develop an instantaneous relationship in between you and the person reading your email. Russell credits Andre Chaperon (developer of Autoresponder Madness) for coming up with the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his good heart likewise shares the EXACT 5 e-mail templates that have helped him to transition into an in-demand internet and an attractive character online marketer.
Because it capitalizes on providing worth to your customers, the Soap Opera Sequence works. This ‘worth’ paired with an irresistible open story hooks them the minute they read your very first email and they’ll look forward to the next one.
The days of boring email series are over. Do not simply enjoy daytime drama on TV, it’s time to anecdotally utilize it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your customers delighted to hear from you every day is utilizing the Seinfeld e-mail format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail style that constructs enjoyment in your readers. It ‘d entertain them and cause them to purchase from you.
It leverages the power of storytelling. However this time, you’re being innovative in sharing your life and relevant stories happening with/around you– stories they can easily connect with. You ought to be purposeful and strategic about it anyways.
You wish to be able to lead ideal customers back to your offer. This may look simple however it’s effective!
When you’re sending out Seinfeld e-mails, Russell likewise offers good examples and composed design templates to speed up the process.
Section Three: Funnelology
In this section, the strategies and strategies for building high-converting funnels are gone over in detail, along with and what you truly should do to make your funnel work.
Russell covers the fundamentals of a funnel, stages (and sales funnel stages) and the type of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we found out the value of staying with systems that work. Simply put, there’s no need to transform the wheel.
If you’re a company owner and you’re having a hard time to recover cost, there’s a possibility that you’re making the above mistake.
This is common with business owners who are just starting with their sales funnel. They attempt to re-invent the entire vehicle. What an awful course to follow when developing a business!
The trick here is leveraging on other people who already have a successful funnel and making your offer to their exact customers. Keep an eye on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these components to work for you is an invaluable present for your service. Once you understand how the pieces fit, it’s rather easy.
Secret # 10: Seven Phases Of A Funnel
I’m really glad that I read DotCom Secrets a couple of years ago (and numerous times more because that first time to fully understand and carry out the techniques in my own online service.
It not only opened my eyes to funnels and how to build them however also the 7 phases that an ideal consumer has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better come to terms with this sentence within the DotCom Secrets. It reads:
The genuine distinction in between having a 6-, 7-, and even eight-figure business is whether you comprehend the stages of a funnel and can successfully generate income from the points along the line.
I learnt more about that there are levels of traffic temperature and for that reason, treating them along the same funnel process is dangerous.
This secret alone is fundamental to creating the right type of page, deal, and traffic that will lead to sales.
When creating a funnel– specifically if you desire visitors and leads to trust you more, there’s also the pre-framing principle that you need to fully understand. Well, who does not want to establish trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets surpasses the common business recommendations. It enters into the particular landing pages you can develop in the 7 building stages that we’ve gone over previously.
You get to see the twenty-three of the most efficient foundation for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers utilize these building blocks at specific times during these same 4 stages of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying purchasers
Recognizing hyper purchasers for your services and products.
You can choose which you want to start with first and which one to stick to in your market as soon as you’ve understood how this works.
Secret # 12: Frontend Vs. Backend Funnels
Picking the right type of funnels can be a struggle even to the more advanced online marketers. More so, understand the funnels that will be served only to qualified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so apparent– however bypassing it can make a distinction in your traffic engagement and sales.
Here Russell describes the process he follows when picking a funnel to use on the frontend of his value ladders, the funnel he utilizes in the consideration stage (the middle), and those utilized for the backend deals.
Secret # 13: The Best Bait
I could not contain this ‘secret’ when I first checked out the DotCom Secrets book.
Russell spills it all out in this section and reveals the trick that made all his books sell millions.
Simply by getting your complimentary copy of DotCom Secrets and studying the funnel actions, you’ll have numerous “Aha-Moments” that will alter your company, particularly if you have a product you’re currently selling online (and even offline).
I indicate if you can purchase your complimentary copy of DotCom Secrets and study the funnel actions, you’ll understand the trick behind these records.
He stresses the power of words and how using a certain WORD can change your entire company amazingly. That single word can act as bait.
Despite the industry you operate in, what you do, what products you provide, or the business model, this is the part that a few of the effective business owners would conceal from you.
Section Four: Funnels And Scripts
The first time I read DotCom Secrets, I couldn’t comprehend this section due to the fact that it was distinct in its way. I needed to read the book once again to understand the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he uses in running ClickFunnels and other companies, along with the precise funnel scripts that have helped him to sell millions of each of his items.
These are split into the Frontend, Middle and Backend Funnels. Interestingly, you do not have to struggle with these parts since there’s an effective suite of software application you can utilize to automate everything– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Due to the fact that it reveals what ought to take place as soon as you get your visitors onboard your sales funnel, the Frontend Funnel is essential.
You’ll discover this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to build and can benefit eCommerce entrepreneurs or online marketers who have Shipping plus free offers.
The very first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the product should be delivered.
On the second page (step-two) of the funnel, the visitor’s charge card details is requested for the shipping and dealing with charge. When the visitor has successfully submitted the 2nd page– the One-time-offer is next.
Obviously, you’re not left alone as there are scripts you will use to make this entire 2-step free shipping funnel efficient. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the very same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The objective of setting up this offer is to help breakeven and cover the cash you invested in advertising or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson reveals the useful mechanics involved in this type of funnel. And he likewise presented an unique script called the Star, Story, Solution script which helps to push a cold lead towards your products.
You’ll get to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to lure visitors and let them keep paying for a longer time.
But you’re not limited in any way– as there are many methods to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The ideal webinar is the best and also the very first funnel for the middle of your worth ladder. It covers whatever about hosting high-converting webinars; how to use live or taped presentations to market your products or services on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re offered with the methods and scripts that will make the webinar truly “best.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a little bit different. It’s not FREE!. It’s a more advanced webinar discussion where your objective is to get individuals to buy. It’s “undetectable”– which indicates there’s no aggressive or deception involved.
You’ll likewise access the scripts for this upgraded version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel specifically for releasing a new product by sharing a series of videos to supply lots of worth to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them use it.
These videos will be persuasive, valuable, and amusing– thereby causing visitors to take actions. You’ll discover how to effectively structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket deals utilizing a sophisticated formula and scripts. This funnel is what you need to get premium clients if you’re a coach or consultant.
Section 5: ClickFunnels.
This last area is short however you can find out more by reading my ClickFunnels evaluate.
DotCom Secrets Pros and Cons.
DotCom Secrets is a great book if you wish to gain insights, see examples, and check out stories that will influence you to build a successful organization online or guide you in transitioning from offline to internet marketing channels.
Let’s think about the pros and cons rapidly:.
DotCom Secrets is complimentary. Get business-building understanding without paying cash.
Improve your business’ relevance utilizing the worth ladders and sales funnel techniques and scripts.
Get secrets to becoming an idea leader in your industry.
Basic methods that will work for any business model.
Build relationships and develop rapport with your clients.
You might need to have an existing company to benefit from DotCom Secrets (although it can definitely benefit you if you’re just starting out as well as long as you implement the info).
The book is ideal for services that take advantage of online marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the official site, DotCom Secrets is FREE. If you’re based within the US or $14.95 for worldwide, you only have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping deal we discussed previously. As you can see, Russell is a master at implementing what he teaches.
You can get the paperback format for $14.80 if you choose to buy DotCom Secrets from Amazon. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for offering the book devoid of his site (you just spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a package of actionable techniques and tricks for starting and growing a service.
You’ll encounter a bunch of aha minutes while going through the sections. More importantly, you’re guided on how to integrate the concept into my own business.
DotCom Secrets is a playbook. You may need to read it several times to get the ‘secrets’ into your head and service. However you don’t have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering product and services online, I extremely advise that you get a copy of DotCom Secrets free of charge.