Sales Secrets Russell Brunson

Disclosure: I am an independent ClickFunnels Affiliate, not an employee.  I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

Dotcom Secrets is a fantastic book if you wish to get insights, see examples, and check out stories that will inspire you to develop a successful service online or guide you in transitioning from offline to internet marketing channels.

Let’s consider the cons and pros quickly:

Pros:

  • DotCom Secrets is complimentary. Get it here.
  • You will overcome the shoulder lessons from an effective very affiliate– Russell Brunson.
  • The book is a enjoyable and easy read.
  • You will get actionable takeaways that you can use to improve your service right away.

Cons:

  • It’s not a “how to make money online” book per se.
  • You will need to have some understanding of internet marketing concepts to completely value the book.

Dotcom Secrets is an excellent resource if you want to learn from somebody who has really earned money online.

Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.

You’ll come away from reading this book with actionable takeaways that you can utilize to enhance your organization instantly.

The only disadvantage is that it’s not a “how to generate income online” book per se– you will require to have some understanding of online marketing principles to completely appreciate it.

Overall, Dotcom Secrets is a valuable resource for anyone looking to build or grow an online service.

So if you’re all set to learn from one of the masters of Sales Funn, make sure to have a look at this book today!

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book

It’s one of my favorite service books. You might have to read it multiple times to completely comprehend it. Or merely make it your companion as you tackle your online way of life company experiences.

In the introduction of the book, Russell Brunson promised to keep the book evergreen for many years to come. The goal is to make it pertinent to both brand-new and innovative online business owners.

The number of business books do you still find appropriate in this ever-changing world? Despite the fact that marketing strategies are constantly changing, the DotCom Secrets book is still extremely pertinent and beneficial today.

What Is DotCom Secrets?

The DotCom Secrets book provides a step-by-step procedure for growing an effective organization– whether online or offline.

DotCom Secrets Review

Although DotCom Secrets was first released in 2015, you’ll discover that the majority of the methods that Russell talks about are still reliable today.

You’ll get a lots of actionable suggestions from the book and if you have strategies to sell products online or you’re already at it, you require to get a copy of DotCom Secrets and keep it as a reference.

Dan Kennedy wrote the forward to the DotCom Secrets book. In his exact words:

” In truth, this is a tested playbook for growing your business with reliable list building and sales/conversion methods, which can be utilized offline and online.”

This is a transformative and powerful book. If you’re looking to start an organization or scale an existing company, DotCom Secrets by Russell Brunson is the best road map.

Within the pages of the Dotcom Secrets book, you’ll get a detailed plan that guides you on the best building blocks for your business. You’ll certainly get results from reading it.

To be honest, DotCom Secrets sounds like a book for constructing a sustainable online business just.

However don’t be constrained by that since the actionable marketing strategies work for both online and offline companies. You’re in safe hands if you run a brick-and-mortar business and desire to transition to online marketing.

Who Is DotCom Secrets For?

Is “DotCom Secrets” for you?

Well, only you can address that question. If you wish to start or scale an organization and follow proven ‘shortcut’ that has actually been checked by Russell himself, you must read the DotCom Secrets book.

It’s changing lives and I’ve personally found it extremely important on my entrepreneurial journey (I’ve read it numerous times). I extremely recommend the book.

DotCom Secrets may not be worth your read if you ‘d rather play cool and try to figure it out by yourself. You should think about another book.

Although, DotCom Secrets provides clever insights and strategies to:

Existing business owners: If you have not started a business at all or have no company idea, the book may not be relevant to you.

Product owners: If you have an existing product already, then you can discover strategies to double or even triple your sales.

Confident marketers: If you’re prepared to take actions that might challenge your idea of company, then you should utilize DotCom Secrets as a reference.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer

You wish to develop a company that stands the test of time. You do not want to fizzle out due to the fact that you do not have the skillset, tools, and tricks that have been checked and proven to produce fantastic results.

So whether you’re a newbie who’s simply starting or you’re a specialist, DotCom Secrets will stroll you through the process of beginning and growing a lucrative company.

If you already have a service, utilize the secrets in the book to scale to amazing levels? Aside from generating income, you’ll touch more lives and make the world a better place.

DotCom Secrets Is a trusted and powerful book that provides particular, actionable directions on what you ought to do to fail-proof your service, how to bring in consumers, and the tricks to significantly boost your sales.

You’re still not limited at all if you fail to read DotCom Secrets. The only challenge, though, is that you’ll miss out on the chance to rapidly grow your existing business or flourish in a competitive market.

How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?

Sure, there are some differences in between Expert Secrets Both books are relevant to, lifestyle business owners, business owners and online marketers– because they match each other and attend to starting and growing a successful organization.

Professional Secrets vs DotCom Secrets.

DotCom Secrets lays out a detailed process to successfully structure your company. You get to learn how to deliver your message and communicate value in a way that makes individuals want to pay you.

Professional Secrets provides actionable examples, illustrations, and stories that help you discover your voice, develop a devoted fan base and get paid to share messages that will alter someone else’s life.

Both books are advised to entrepreneur who wish to become more effective in their markets. Business owners who are built to see opportunities in competition instead of pain.

In Russell’s third and brand name new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream customers (aka getting loads of traffic as the title of the book recommends).

DotCom Secrets Review: An In-Depth Look Inside

The Dotcom Secrets book is arranged into 5 sections similar to Expert Secrets that details the basic marketing processes and how to execute them.

Section One: Ladders and Funnels

DotCom Secrets Value Ladder Vs Funnel

Russell began the very first area of DotCom Secrets with “Ladders and Funnels.” He likewise reveals 5 (5) marketing tricks. Let’s review them:

Secret # 1: The Secret Formula

You require to have a full understanding of where you desire your business. How does this understanding help your clients and customers?

This will help you to serve them better– instead of searching for out their discomfort points, how desperate they need services, and what they’re prepared to pay.

In the secret formula, 4 basic concerns were laid out in a step-by-step order inside the DotCom Secrets book:

Who are your dream customers?

How do you find them?

How do you attract them without being pushy?

What benefit will they receive from your organization?

You’ll find answers to these concerns and more in the first secret.

Secret #2: The Value Ladder

Worth is essential when it pertains to developing a sustainable organization. , if there’s no value, clients consumers customers will leave.

.

That’s why Russell invested a lots of time to dissect the steps that you require to follow to browse your dream client from taking the “bait” (starting point of your ladder) to where they wish to be.

DotCom Secrets Value Ladder

This secret is described as “taking them through your value ladder.”

When you successfully structure the worth ladder, you’ll not just make more money, you’ll likewise supply your clients with a more personalized option. They’ll enjoy you for this.

Secret # 3: From A Ladder To A Funnel

This trick is where the magic happens. It’s like an epiphany that alters everything you currently understand about growing a lucrative company. You’ll begin with developing out your own sales funnel and the psychology behind a profitable funnel.

There’s a lot more …

You need to require a complete value ladder in place. You might not be able to develop a high-converting sales funnel if you do not have an effective value adder mapped out.

The sales funnel is essential and has altered the way entrepreneurs and organizations approach sales online.

It works because it takes into consideration the clients’ habits– and moves them through the different steps of your worth ladder until they’re all set to purchase your item– voluntarily.

Secret # 4: How To Find Your Dream Customers

You have a target audience. Unfortunately, you might not know how to identify or serve them. That’s why knowing how to define your target audience is important.

This secret details where your target audience (i.e., consumers who are ready to purchase your product) are spending the majority of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!

DotCom Secrets Sales Funnel

You’ll be equipped with the strategies that work to get a customer to leave whatever they’re doing and take a look at your page.

Every online entrepreneur needs to find out and master these strategies. Russell makes it simple in DotCom Secrets.

Secret # 5: The Three Types Of Traffic

Generating traffic to a landing page or site is a consistent struggle for most people. It’s probably the most daunting aspect of running a successful online service.

Do you truly comprehend how traffic works in the internet marketing area? If you aren’t confident in your traffic generation expertise, Russell has the answers.

He reveals you the best kind of traffic that you must take note of and how it can transform your company. The type of traffic includes:

  • Traffic we manage
  • The traffic we don’t manage
  • Traffic we own

Section Two: Your Communication Funnel

In this section, Russell digs deeper into the procedures involved in building an audience by leveraging advanced individual branding techniques, the tricks to communicating well with your audience that will cause a sale.

Ensure you do not skip this area while reading DotCom Secrets.

Secret # 6: The Attractive Character

There’s a secret to constructing a appealing and positive character.

Why do you think men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and obviously, Russell Brunson have huge followers?

As a business owner, you can’t go wrong when you finally develop an appealing character. When you’re successful at it, it indicates you can add more certified customers to your e-mail list and launch a successful product that people are ready and prepared to acquire immediately.

In producing that attractive character, Russell Brunson defines the 3 parts you need to keep in check, which is divided into three (3) classifications:

  • The Elements
  • The Identity
  • Stories

DotCom Secrets shows you how to produce an appealing character utilizing these elements and their aspects, and recognize the best method to interact your captivating stories that will get the sales being available in.

Secret # 7: The Soap Opera Sequence

This “secret” comes from the previous part of Dotcom Secrets. It’s everything about creating a bond and a sort of connection in between the Attractive Character and the target market by means of a traffic source we own. Email.

The Soap Opera Sequence comprises a series of email series that assist to link and develop an instantaneous relationship between you and the individual reading your e-mail. Russell credits Andre Chaperon (developer of Autoresponder Madness) for developing the Soap Opera Email Sequence

DotCom Secrets Soap Opera Sequence

Russell out of his great heart also shares the EXACT five e-mail design templates that have assisted him to transition into a sought-after web and an attractive character marketer.

Since it capitalizes on offering value to your subscribers, the Soap Opera Sequence works. This ‘worth’ paired with an irresistible open storyline hooks them the minute they read your very first e-mail and they’ll look forward to the next one.

The days of uninteresting email series are over. Do not simply delight in daytime drama on television, it’s time to anecdotally utilize it in your email messages.

Secret # 8: Daily Seinfeld Sequence.

According to Russell Brunson, “the secret to keeping your customers pleased to hear from you every day is using the Seinfeld email format.”

What’s the Seinfeld format all about?

DotCom Secrets Seinfeld Sequence

It’s an e-mail design that develops enjoyment in your readers. It ‘d amuse them and cause them to purchase from you.

It leverages the power of storytelling. But this time, you’re being creative in sharing your life and appropriate stories taking place with/around you– stories they can quickly connect with. You need to be purposeful and strategic about it anyways.

You want to have the ability to lead perfect clients back to your offer. This may look easy but it’s effective nonetheless!

Russell likewise offers fine examples and composed templates to speed up the process when you’re sending out Seinfeld e-mails.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Section Three: Funnelology

In this section, the methods and tactics for developing high-converting funnels are discussed in detail, as well as and what you really must do to make your funnel work.

Russell covers the fundamentals of a funnel, stages (and sales funnel stages) and the type of landing pages to utilize, how to structure them, when, and in what matter.

Secret # 9: Reverse-Engineering A Successful Funnel

In Marketing 101, we found out the significance of adhering to systems that work. In other words, there’s no need to transform the wheel.

There’s a possibility that you’re making the above mistake if you’re a company owner and you’re having a hard time to break even.

This is common with business owners who are just starting with their sales funnel. They attempt to re-invent the whole vehicle. What a horrible path to follow when constructing an organization!

The trick here is leveraging on other people who already have an effective funnel and making your deal to their precise consumers. Keep an eye on the:

  • Demographics
  • Advertisement copy and copies
  • Traffic sources
  • Offers
  • Landing page

Understanding how to reverse all these components to work for you is an invaluable gift for your business. Once you understand how the pieces fit, it’s quite easy.

Secret # 10: Seven Phases Of A Funnel

I’m very glad that I read DotCom Secrets a few years ago (and a number of times more because that very first time to totally comprehend and execute the techniques in my own online business.

It not just opened my eyes to funnels and how to construct them however likewise the seven stages that an ideal customer needs to go through.

DotCom Secrets The 7 Phases of a Funnel

It made me better pertained to terms with this sentence within the DotCom Secrets. It checks out:

The real difference in between having a six-, 7-, and even eight-figure organization is whether you understand the phases of a funnel and can effectively monetize the points along the line.

I got to know that there are levels of traffic temperature level and for that reason, treating them along the exact same funnel procedure threatens.

This trick alone is essential to developing the right type of page, deal, and traffic that will lead to sales.

When creating a funnel– particularly if you want visitors and leads to trust you more, there’s likewise the pre-framing concept that you require to fully comprehend. Well, who does not want to develop trust currently?

Secret # 11: The Twenty-Three Building Blocks Of A Funnel

DotCom Secrets exceeds the common company advice. It goes into the particular landing pages you can produce in the 7 structure stages that we’ve discussed earlier.

You get to see the twenty-three of the most reliable building blocks for your sales funnels.

DotCom Secrets 23 foundation of a funnel

Smart funnel hackers use these foundation at particular times during these same 4 phases of the funnel:

  • Pre-frame bridge
  • Qualifying subscribers
  • Qualifying purchasers

Recognizing hyperactive purchasers for your products and services.

You can choose which you want to begin with very first and which one to stick to in your market as soon as you’ve comprehended how this works.

Secret # 12: Frontend Vs. Backend Funnels

Selecting the best type of funnels can be a battle even to the more advanced marketers. More so, understand the funnels that will be served just to qualified purchasers (at the backend).

DotCom Secrets Frontend Vs Backend

This mistake isn’t so obvious– but bypassing it can make a distinction in your traffic engagement and sales.

Here Russell lays out the process he follows when selecting a funnel to utilize on the frontend of his worth ladders, the funnel he utilizes in the factor to consider phase (the middle), and those utilized for the backend deals.

Secret # 13: The Best Bait

I could not include this ‘secret’ when I first read the DotCom Secrets book.

Russell spills it all out in this section and reveals the secret that made all his books offer millions.

Simply by getting your free copy of DotCom Secrets and studying the funnel steps, you’ll have several “Aha-Moments” that will alter your service, especially if you have an item you’re currently offering online (or perhaps offline).

I imply if you can order your free copy of DotCom Secrets and study the funnel actions, you’ll understand the trick behind these records.

He highlights the power of words and how utilizing a specific WORD can change your whole organization magically. That single word can act as bait.

No matter the industry you run in, what you do, what items you provide, or business design, this is the part that some of the successful business owners would hide from you.

 

Section Four: Funnels And Scripts

The very first time I check out DotCom Secrets, I couldn’t understand this section because it was special in its method. I needed to check out the book again to understand the point that Russell was making.

As one of the actionable sections, Russell dives deeper into the core funnels he uses in running ClickFunnels and other companies, in addition to the specific funnel scripts that have actually helped him to offer countless each of his items.

These are split into the Frontend, Middle and Backend Funnels. Surprisingly, you don’t have to fight with these parts because there’s an effective suite of software application you can use to automate everything– ClickFunnels software application.

1. Frontend Funnel: Two-Step– Free Plus Shipping

The Frontend Funnel is necessary since it shows what need to occur once you get your visitors onboard your sales funnel.

You’ll find this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to build and can benefit eCommerce marketers or entrepreneurs who have Free Plus Shipping deals.

The first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the item must be shipped.

On the second page (step-two) of the funnel, the visitor’s charge card details is asked for the shipping and managing charge. When the visitor has successfully completed the 2nd page– the One-time-offer is next.

Obviously, you’re not left alone as there are scripts you will utilize to make this whole 2-step free shipping funnel reliable. Thanks, Russell!

2. Frontend Funnel: Self-Liquidating Offer

In the very same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The objective of setting up this offer is to help breakeven and cover the cash you invested in advertising or getting the lead.

DotCom Secrets self liquidating deal

Here, Russell Brunson reveals the useful mechanics involved in this kind of funnel. And he likewise introduced a special script called the Star, Story, Solution script which helps to nudge a cold lead towards your items.

You’ll access to these scripts which are forty-four (44) in number.

3. Frontend Funnel: Continuity

In this Frontend Funnel, you’ll discover how to lure visitors and let them keep spending for a longer time.

You’re not limited in any way– as there are lots of ways to use this to increase your success rate.

4. Middle Funnel: Perfect Webinar

The perfect webinar is the best and likewise the first funnel for the middle of your value ladder. It covers whatever about hosting high-converting webinars; how to use documented or live discussions to market your service or products on auto-pilot.

DotCom Secrets Perfect Webinar

Sure enough, you’re offered with the strategies and scripts that will make the webinar really “ideal.”.

5. Middle Funnel: Invisible Perfect Webinar.

Unlike the Perfect Webinar, this one is a bit various. It’s not FREE!. It’s an advanced webinar presentation where your goal is to get people to buy. However it’s “undetectable”– which means there’s no pushy or deceptiveness involved.

You’ll also access the scripts for this updated version of Perfect Webinar.

6. Middle Funnel: Product Launch.

You use the “Product Launch” funnel specifically for releasing a new product by sharing a series of videos to supply lots of worth to your visitors.

Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them utilize it.

These videos will be convincing, valuable, and amusing– thus causing visitors to do something about it. You’ll find how to correctly structure these videos in the DotCom Secrets book.

7. Backend Funnel: High-Ticket, Three-Step Application.

This is where you master the art of selling high-ticket offers using a sophisticated formula and scripts. This funnel is what you require to acquire premium clients if you’re a coach or specialist.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Area 5: ClickFunnels.

This last section is brief however you can find out more by reading my ClickFunnels review.

DotCom Secrets Pros and Cons.

DotCom Secrets is a great book if you want to acquire insights, see examples, and read stories that will inspire you to develop a successful organization online or guide you in transitioning from offline to internet marketing channels.

Let’s consider the pros and cons rapidly:.

Pros.

DotCom Secrets is complimentary. Get business-building knowledge without paying cash.

Enhance your service’ importance using the worth ladders and sales funnel methods and scripts.

Get secrets to becoming an idea leader in your market.

Basic techniques that will work for any service model.

Establish and build relationships rapport with your clients.

Cons.

You might require to have an existing service to take advantage of DotCom Secrets (although it can certainly benefit you if you’re just beginning in addition to long as you execute the details).

The book is perfect for companies that utilize internet marketing platforms.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book Pricing.

When you get it from the official site, DotCom Secrets is FREE. You just have to pay for shipping/handling– $7.95 if you’re based within the US or $14.95 for international.

There you have it, the Free Plus Shipping deal we talked about previously. As you can see, Russell is a master at executing what he teaches.

You can get the paperback format for $14.80 if you choose to buy DotCom Secrets from Amazon. It’s your choice.

DotCom Secrets Free Book.

Thanks to Russell for providing the book devoid of his website (you just spend for shipping).

DoCom Secrets Review Summary: Is It Worth Getting The Book?

The DotCom Secrets book is a bundle of actionable strategies and secrets for growing a business and starting.

You’ll encounter a bunch of aha moments while going through the areas. More significantly, you’re guided on how to integrate the idea into my own organization.

DotCom Secrets is a playbook. You may have to read it multiple times to get the ‘secrets’ into your head and company. However you don’t have to if you have a strong IQ, which I’m sure you do!

All in all, if you’re selling services or products online, I highly recommend that you get a copy of DotCom Secrets free of charge.

>>Click Here To Get Your Copy Of Dotcom Secrets<<