Dotcom Secrets is a terrific book if you want to get insights, see examples, and check out stories that will inspire you to construct a successful company online or guide you in transitioning from offline to internet marketing channels.
So let’s think about the cons and pros quickly:
- DotCom Secrets is complimentary. Get it here.
- You will get over the shoulder lessons from an effective extremely affiliate– Russell Brunson.
- The book is a easy and enjoyable read.
- You will get actionable takeaways that you can utilize to improve your service right away.
- It’s not a “how to earn money online” book per se.
- You will require to have some knowledge of online marketing concepts to fully value the book.
Dotcom Secrets is a fantastic resource if you wish to learn from somebody who has in fact made money online.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can utilize to improve your service right away.
The only downside is that it’s not a “how to earn money online” book per se– you will need to have some understanding of internet marketing concepts to totally appreciate it.
In general, Dotcom Secrets is a valuable resource for anybody looking to build or grow an online business.
So if you’re all set to learn from among the masters of Sales Funn, make certain to check out this book today!
DotCom Secrets Book
It’s one of my preferred company books. You may have to read it multiple times to fully grasp it. Or simply make it your companion as you go about your online lifestyle organization experiences.
In the introduction of the book, Russell Brunson assured to keep the book evergreen for years to come. The objective is to make it relevant to both new and innovative online entrepreneurs.
The number of company books do you still find appropriate in this ever-changing world? Although marketing methods are constantly changing, the DotCom Secrets book is still extremely relevant and beneficial today.
What Is DotCom Secrets?
The DotCom Secrets book provides a step-by-step process for growing a successful company– whether online or offline.
DotCom Secrets Review
Even though DotCom Secrets was first released in 2015, you’ll find that most of the methods that Russell talks about are still reliable today.
You’ll get a ton of actionable suggestions from the book and if you have strategies to sell products online or you’re currently at it, you need to get a copy of DotCom Secrets and keep it as a referral.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his exact words:
” In reality, this is a proven playbook for growing your company with efficient lead generation and sales/conversion techniques, which can be used offline and online.”
This is a effective and transformative book. If you’re looking to begin an organization or scale an existing company, DotCom Secrets by Russell Brunson is the ideal road map.
Within the pages of the Dotcom Secrets book, you’ll get a detailed strategy that guides you on the ideal foundation for your business. You’ll definitely get arise from reading it.
To be honest, DotCom Secrets sounds like a book for building a sustainable online company just.
Do not be constrained by that due to the fact that the actionable marketing techniques work for both online and offline businesses. You’re in safe hands if you run a brick-and-mortar organization and desire to shift to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can respond to that question. If you want to scale a business or start and follow proven ‘shortcut’ that has actually been checked by Russell himself, you ought to read the DotCom Secrets book.
It’s altering lives and I’ve personally found it incredibly important on my entrepreneurial journey (I’ve read it a number of times). I highly suggest the book.
If you ‘d rather play cool and attempt to figure it out by yourself, then DotCom Secrets might not be worth your read. You must consider another book.
Although, DotCom Secrets offers clever insights and techniques to:
Existing company owner: If you haven’t started a company at all or have no business concept, the book may not pertain to you.
Product owners: If you have an existing item already, then you can discover techniques to double and even triple your sales.
Positive online marketers: If you’re ready to take actions that may challenge your idea of business, then you must utilize DotCom Secrets as a referral.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to construct an organization that stands the test of time. Because you lack the skillset, tools, and tricks that have actually been tested and shown to produce fantastic outcomes, you don’t want to fizzle out.
So whether you’re a beginner who’s just starting or you’re a specialist, DotCom Secrets will stroll you through the process of beginning and growing a rewarding service.
If you currently have a company, use the tricks in the book to scale to amazing levels? Aside from generating income, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and powerful book that supplies particular, actionable instructions on what you should do to fail-proof your service, how to attract consumers, and the tricks to significantly enhance your sales.
If you fail to check out DotCom Secrets, you’re still not limited at all. The only difficulty, however, is that you’ll miss the opportunity to rapidly grow your existing organization or thrive in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences in between Expert Secrets Both books relate to, way of life business owners, entrepreneur and online marketers– given that they complement each other and provide for beginning and growing a successful organization.
Professional Secrets vs DotCom Secrets.
DotCom Secrets lays out a step-by-step procedure to successfully structure your organization. You get to discover how to deliver your message and communicate value in such a way that makes people wish to pay you.
Expert Secrets provides actionable examples, illustrations, and stories that assist you discover your voice, construct a devoted fan base and earn money to share messages that will alter someone else’s life.
Both books are suggested to entrepreneur who wish to end up being more effective in their markets. Entrepreneurs who are developed to see chances in competitors instead of pain.
And finally in Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream consumers (aka getting lots of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 areas just like Expert Secrets that describes the simple marketing processes and how to implement them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the first section of DotCom Secrets with “Ladders and Funnels.” He likewise reveals 5 (5) marketing tricks. Let’s review them:
Secret # 1: The Secret Formula
You require to have a complete understanding of where you desire your company. How does this understanding help your customers and customers?
This will help you to serve them much better– instead of looking for out their discomfort points, how desperate they need services, and what they’re willing to pay.
In the secret formula, four basic concerns were outlined in a detailed order inside the DotCom Secrets book:
Who are your dream clients?
How do you find them?
How do you attract them without being pushy?
What advantage will they receive from your service?
You’ll find answers to these questions and more in the first secret.
Secret #2: The Value Ladder
Worth is crucial when it comes to constructing a sustainable organization. , if there’s no value, clients consumers customers customers leave.
That’s why Russell invested a lots of time to dissect the actions that you require to follow to browse your dream consumer from taking the “bait” (starting point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This secret is referred to as “taking them through your worth ladder.”
When you successfully structure the value ladder, you’ll not only make more cash, you’ll likewise offer your customers with a more customized solution. They’ll love you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic takes place. It’s like an epiphany that alters everything you already know about growing a lucrative organization. You’ll get started with building out your own sales funnel and the psychology behind a successful funnel.
There’s a lot more …
You need to have a complete value ladder worth place. You might not be able to construct a high-converting sales funnel if you do not have an effective value adder mapped out.
The sales funnel is essential and has actually altered the way entrepreneurs and companies approach sales online.
It works due to the fact that it takes into account the consumers’ habits– and moves them through the different steps of your worth ladder until they’re all set to buy your product– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target audience. You may not understand how to determine or serve them. That’s why knowing how to specify your target audience is very important.
This secret describes where your target audience (i.e., clients who are ready to buy your item) are investing the majority of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the techniques that work to get a customer to leave whatever they’re doing and take a look at your page.
Every online entrepreneur needs to find out and master these methods. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or site is a consistent struggle for many people. It’s probably the most complicated aspect of running an effective online company.
Do you really understand how traffic operates in the online marketing area? Russell has the answers if you aren’t confident in your traffic generation proficiency.
He shows you the best kind of traffic that you should focus on and how it can transform your organization. The kind of traffic includes:
- Traffic we control
- The traffic we do not manage
- Traffic we own
Section Two: Your Communication Funnel
In this section, Russell digs deeper into the processes associated with constructing an audience by leveraging advanced individual branding methods, the tricks to communicating well with your audience that will cause a sale.
Make sure you do not skip this area while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to constructing a appealing and positive character.
Why do you believe men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and of course, Russell Brunson have huge fans?
As a business owner, you can’t go wrong when you finally develop an attractive character. When you’re effective at it, it implies you can include more certified consumers to your email list and introduce a successful product that people are all set and prepared to acquire right now.
In creating that appealing character, Russell Brunson defines the three components you should keep in check, which is split into three (3) categories:
- The Elements
- The Identity
DotCom Secrets reveals you how to produce an attractive character using these elements and their aspects, and identify the best way to interact your captivating stories that will get the sales coming in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s all about developing a bond and a sort of rapport in between the Attractive Character and the target audience via a traffic source we own. Email.
The Soap Opera Sequence comprises a series of e-mail series that help to connect and develop an instantaneous relationship between you and the individual reading your e-mail. Russell credits Andre Chaperon (creator of Autoresponder Madness) for creating the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his great heart also shares the EXACT five email templates that have actually helped him to transition into an Attractive Character and a popular web marketer.
The Soap Opera Sequence works due to the fact that it takes advantage of offering value to your subscribers. This ‘worth’ coupled with an alluring open storyline hooks them the moment they read your first e-mail and they’ll look forward to the next one.
The days of dull e-mail sequences are over. Do not just enjoy daytime drama on television, it’s time to anecdotally utilize it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your customers delighted to hear from you every day is using the Seinfeld email format.”
So what’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail style that builds excitement in your readers. It ‘d captivate them and trigger them to purchase from you.
It leverages the power of storytelling. But this time, you’re being imaginative in sharing your life and pertinent stories taking place with/around you– stories they can quickly get in touch with. You need to be purposeful and strategic about it anyways.
You want to be able to lead perfect clients back to your offer. This may look easy but it’s powerful nevertheless!
Russell likewise provides good examples and composed design templates to accelerate the process when you’re sending out Seinfeld e-mails.
Area Three: Funnelology
In this area, the strategies and strategies for constructing high-converting funnels are talked about in detail, as well as and what you really ought to do to make your funnel work.
Russell covers the fundamentals of a funnel, stages (and sales funnel stages) and the kind of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we learned the significance of sticking to systems that work. In other words, there’s no need to reinvent the wheel.
If you’re an entrepreneur and you’re having a hard time to recover cost, there’s a chance that you’re making the above error.
This prevails with business owners who are just beginning with their sales funnel. They attempt to re-invent the whole vehicle. What a terrible course to follow when building a business!
The trick here is leveraging on other people who currently have an effective funnel and making your offer to their precise clients. Watch on the:
- Ad copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these elements to work for you is a priceless present for your organization. Once you understand how the pieces fit, it’s rather simple.
Secret # 10: Seven Phases Of A Funnel
I’m very happy that I read DotCom Secrets a couple of years ago (and a number of times more because that very first time to completely understand and carry out the strategies in my own online organization.
It not just opened my eyes to funnels and how to develop them but also the 7 phases that an ideal client needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better pertained to terms with this sentence within the DotCom Secrets. It checks out:
The real distinction in between having a six-, seven-, or perhaps eight-figure business is whether you understand the stages of a funnel and can effectively generate income from the points along the line.
I was familiar with that there are levels of traffic temperature level and therefore, treating them along the very same funnel procedure threatens.
This trick alone is essential to producing the right type of page, deal, and traffic that will result in sales.
There’s also the pre-framing principle that you require to totally comprehend when producing a funnel– especially if you want visitors and results in trust you more. Well, who does not wish to establish trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets exceeds the common business recommendations. It enters into the specific landing pages you can create in the 7 structure phases that we’ve talked about earlier.
You get to see the twenty-three of the most reliable foundation for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers use these foundation at specific times throughout these exact same 4 phases of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying purchasers
Identifying hyperactive purchasers for your services and items.
When you’ve comprehended how this works, you can decide which you wish to start with first and which one to stay with in your market.
Secret # 12: Frontend Vs. Backend Funnels
Choosing the right kind of funnels can be a struggle even to the advanced marketers. More so, comprehend the funnels that will be served only to certified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so obvious– however bypassing it can make a difference in your traffic engagement and sales.
Here Russell lays out the procedure he follows when choosing a funnel to utilize on the frontend of his worth ladders, the funnel he uses in the factor to consider phase (the middle), and those utilized for the backend offers.
Secret # 13: The Best Bait
I could not contain this ‘secret’ when I initially checked out the DotCom Secrets book.
Russell spills everything out in this area and reveals the trick that made all his books offer millions.
Simply by grabbing your free copy of DotCom Secrets and studying the funnel steps, you’ll have numerous “Aha-Moments” that will change your business, especially if you have an item you’re presently selling online (or perhaps offline).
I imply if you can buy your totally free copy of DotCom Secrets and study the funnel steps, you’ll comprehend the trick behind these records.
He highlights the power of words and how using a particular WORD can change your whole service amazingly. That single word can function as bait.
Regardless of the market you run in, what you do, what items you use, or business design, this is the part that some of the effective entrepreneurs would conceal from you.
Area Four: Scripts and funnels
The first time I check out DotCom Secrets, I couldn’t grasp this area due to the fact that it was special in its method. I needed to check out the book once again to comprehend the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he uses in running ClickFunnels and other companies, as well as the precise funnel scripts that have actually assisted him to offer countless each of his products.
These are split into the Frontend, Middle and Backend Funnels. Surprisingly, you don’t have to struggle with these parts due to the fact that there’s a powerful suite of software application you can use to automate whatever– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Since it shows what should take place as soon as you get your visitors onboard your sales funnel, the Frontend Funnel is crucial.
You’ll discover this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to construct and can benefit eCommerce entrepreneurs or marketers who have Free Plus Shipping deals.
The very first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the item ought to be delivered.
On the second page (step-two) of the funnel, the visitor’s credit card info is requested for the shipping and handling charge. As soon as the visitor has actually successfully submitted the second page– the One-time-offer is next.
Naturally, you’re not left alone as there are scripts you will utilize to make this whole 2-step totally free shipping funnel efficient. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the very same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The goal of establishing this deal is to assist breakeven and cover the cash you spent on marketing or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson shows the practical mechanics associated with this type of funnel. And he likewise presented a special script called the Star, Story, Solution script which helps to push a cold lead towards your items.
You’ll access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to attract visitors and let them keep paying for a longer time.
You’re not restricted in any method– as there are numerous ways to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The perfect webinar is the perfect and likewise the very first funnel for the middle of your worth ladder. It covers whatever about hosting high-converting webinars; how to utilize live or documented discussions to market your services or products on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re offered with the strategies and scripts that will make the webinar genuinely “best.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more sophisticated webinar discussion where your goal is to get individuals to buy.
You’ll also access the scripts for this updated version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel particularly for introducing a brand-new product by sharing a series of videos to provide tons of worth to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them use it.
These videos will be persuasive, practical, and amusing– thereby triggering visitors to act. You’ll find how to correctly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket offers utilizing an advanced formula and scripts. If you’re a coach or consultant, this funnel is what you need to get premium clients.
Section 5: ClickFunnels.
This last area is brief but you can discover more by reading my ClickFunnels evaluate.
DotCom Secrets Pros and Cons.
DotCom Secrets is a great book if you want to acquire insights, see examples, and read stories that will influence you to construct a successful organization online or guide you in transitioning from offline to online marketing channels.
Let’s consider the cons and pros rapidly:.
DotCom Secrets is totally free. Get business-building knowledge without paying cash.
Enhance your service’ significance utilizing the worth ladders and sales funnel strategies and scripts.
Get tricks to ending up being a thought leader in your market.
Simple methods that will work for any business model.
Establish and construct relationships relationship with your consumers.
You might require to have an existing organization to take advantage of DotCom Secrets (although it can certainly benefit you if you’re simply starting out as well as long as you implement the info).
The book is perfect for organizations that take advantage of internet marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the main site. You only have to pay for shipping/handling– $7.95 if you’re based within the United States or $14.95 for worldwide.
There you have it, the Free Plus Shipping offer we discussed previously. As you can see, Russell is a master at executing what he teaches.
If you prefer to purchase DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for offering the book devoid of his site (you simply spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a package of actionable methods and tricks for growing a company and beginning.
You’ll stumble upon a lot of aha minutes while going through the sections. More importantly, you’re directed on how to incorporate the concept into my own service.
DotCom Secrets is a playbook. You may have to read it several times to get the ‘secrets’ into your head and organization. But you don’t have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling services or products online, I extremely advise that you get a copy of DotCom Secrets free of charge.