Secret Sketches Russell Brunson

Disclosure: I am an independent ClickFunnels Affiliate, not an employee.  I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

Dotcom Secrets is a great book if you want to gain insights, see examples, and check out stories that will motivate you to develop a successful business online or guide you in transitioning from offline to internet marketing channels.

So let’s consider the cons and pros rapidly:

Pros:

  • DotCom Secrets is totally free. Get it here.
  • You will overcome the shoulder lessons from a successful very affiliate– Russell Brunson.
  • The book is a enjoyable and easy read.
  • You will get actionable takeaways that you can use to improve your organization immediately.

Cons:

  • It’s not a “how to earn money online” book per se.
  • You will require to have some knowledge of online marketing concepts to completely appreciate the book.

If you want to learn from someone who has really made cash online, Dotcom Secrets is a fantastic resource.

Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.

You’ll come away from reading this book with actionable takeaways that you can use to enhance your business right away.

The only drawback is that it’s not a “how to generate income online” book per se– you will need to have some understanding of online marketing concepts to totally appreciate it.

But in general, Dotcom Secrets is an important resource for anyone wanting to develop or grow an online service.

If you’re all set to find out from one of the masters of Sales Funn, be sure to examine out this book today!

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book

It’s one of my preferred company books. You might have to read it multiple times to completely grasp it. Or merely make it your companion as you tackle your online way of life company adventures.

In the introduction of the book, Russell Brunson guaranteed to keep the book evergreen for several years to come. The objective is to make it appropriate to both new and advanced online entrepreneurs.

How many organization books do you still discover pertinent in this ever-changing world? Even though marketing strategies are continuously altering, the DotCom Secrets book is still extremely relevant and useful today.

What Is DotCom Secrets?

The DotCom Secrets book provides a step-by-step procedure for growing a successful organization– whether online or offline.

DotCom Secrets Review

Even though DotCom Secrets was first released in 2015, you’ll discover that most of the strategies that Russell speak about are still efficient today.

You’ll get a lots of actionable suggestions from the book and if you have plans to sell items online or you’re already at it, you need to get a copy of DotCom Secrets and keep it as a recommendation.

Dan Kennedy composed the forward to the DotCom Secrets book. In his specific words:

” In fact, this is a proven playbook for growing your business with reliable list building and sales/conversion techniques, which can be utilized offline and online.”

This is a transformative and powerful book. DotCom Secrets by Russell Brunson is the perfect road map if you’re looking to start a business or scale an existing organization.

Within the pages of the Dotcom Secrets book, you’ll get an in-depth strategy that guides you on the best foundation for your organization. You’ll certainly get results from reading it.

To be truthful, DotCom Secrets seems like a book for developing a sustainable online business just.

But don’t be constrained by that since the actionable marketing strategies work for both online and offline services. So you’re in safe hands if you run a brick-and-mortar organization and wish to shift to online marketing.

Who Is DotCom Secrets For?

Is “DotCom Secrets” for you?

Well, just you can address that concern. If you want to begin or scale an organization and follow tested ‘shortcut’ that has actually been evaluated by Russell himself, you should read the DotCom Secrets book.

It’s altering lives and I’ve personally discovered it incredibly important on my entrepreneurial journey (I’ve read it a number of times). I highly advise the book.

If you ‘d rather play cool and attempt to figure it out by yourself, then DotCom Secrets may not deserve your read. You need to consider another book.

Although, DotCom Secrets provides wise insights and techniques to:

Existing entrepreneur: If you have not started an organization at all or have no organization concept, the book might not be relevant to you.

Item owners: If you have an existing item currently, then you can discover methods to double and even triple your sales.

Positive online marketers: If you’re ready to take actions that may challenge your idea of business, then you must utilize DotCom Secrets as a referral.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer

You want to develop a company that stands the test of time. Since you do not have the skillset, tools, and secrets that have actually been checked and proven to produce terrific results, you do not desire to fizzle out.

So whether you’re a newbie who’s just starting or you’re an expert, DotCom Secrets will walk you through the procedure of starting and growing a successful service.

If you currently have an organization, utilize the secrets in the book to scale to astounding levels? Aside from earning money, you’ll touch more lives and make the world a better place.

DotCom Secrets Is a relied on and powerful book that supplies particular, actionable instructions on what you ought to do to fail-proof your business, how to attract customers, and the secrets to substantially boost your sales.

If you fail to check out DotCom Secrets, you’re still not restricted at all. The only challenge, however, is that you’ll miss the opportunity to rapidly grow your existing company or thrive in a competitive industry.

How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?

Sure, there are some distinctions in between Expert Secrets Both books are relevant to, way of life entrepreneurs, business owners and online marketers– because they complement each other and attend to beginning and growing a successful company.

Expert Secrets vs DotCom Secrets.

DotCom Secrets outlines a detailed procedure to efficiently structure your service. You get to discover how to deliver your message and interact value in a manner that makes individuals wish to pay you.

Professional Secrets offers actionable examples, illustrations, and stories that help you find your voice, build a faithful fan base and make money to share messages that will change another person’s life.

Both books are recommended to entrepreneur who wish to become more successful in their markets. Business owners who are developed to see opportunities in competition instead of pain.

And lastly in Russell’s 3rd and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream clients (aka getting lots of traffic as the title of the book suggests).

DotCom Secrets Review: An In-Depth Look Inside

The Dotcom Secrets book is arranged into 5 areas much like Expert Secrets that outlines the basic marketing processes and how to execute them.

Area One: Ladders and Funnels

DotCom Secrets Value Ladder Vs Funnel

Russell started the first area of DotCom Secrets with “Ladders and Funnels.” He also exposes 5 (5) marketing secrets. Let’s discuss them:

Secret # 1: The Secret Formula

Initially, you require to have a full understanding of where you desire your business. How does this understanding assist your clients and consumers?

This will help you to serve them much better– instead of trying to find out their pain points, how desperate they require services, and what they’re prepared to pay.

In the secret formula, four basic questions were laid out in a detailed order inside the DotCom Secrets book:

Who are your dream clients?

How do you find them?

How do you attract them without being aggressive?

What benefit will they get from your business?

You’ll discover answers to these questions and more in the very first trick.

Secret #2: The Value Ladder

When it comes to constructing a sustainable company, worth is crucial. , if there’s no value, clients clients customers will leave.

.

That’s why Russell invested a ton of time to dissect the steps that you require to follow to navigate your dream consumer from taking the “bait” (beginning point of your ladder) to where they wish to be.

DotCom Secrets Value Ladder

This trick is described as “taking them through your worth ladder.”

When you effectively structure the value ladder, you’ll not only make more money, you’ll likewise supply your customers with a more personalized service. They’ll enjoy you for this.

Secret # 3: From A Ladder To A Funnel

This secret is where the magic takes place. It’s like an epiphany that changes everything you already learn about growing a lucrative service. You’ll start with building out your own sales funnel and the psychology behind a rewarding funnel.

It surpasses the item you’re offering or how they’re priced. There’s a lot more …

You require to have a total worth ladder in place. It’s like your foolproof system for making sales on autopilot. You might not have the ability to develop a high-converting sales funnel if you do not have an effective worth adder mapped out.

The sales funnel is necessary and has altered the method business owners and businesses approach sales online.

It works since it takes into account the customers’ behaviors– and moves them through the different steps of your value ladder up until they’re ready to purchase your item– voluntarily.

Secret # 4: How To Find Your Dream Customers

You have a target market. Sadly, you may not know how to determine or serve them. That’s why knowing how to define your target market is very important.

This secret outlines where your target market (i.e., customers who are ready to acquire your product) are spending most of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!

DotCom Secrets Sales Funnel

You’ll be armed with the strategies that work to get a consumer to leave whatever they’re doing and check out your page.

Every online business owner needs to find out and master these methods. Russell makes it simple in DotCom Secrets.

Secret # 5: The Three Types Of Traffic

Generating traffic to a landing page or site is a consistent struggle for the majority of people. It’s arguably the most daunting element of running a successful online company.

Do you really comprehend how traffic works in the internet marketing space? Russell has the answers if you aren’t positive in your traffic generation knowledge.

He reveals you the very best type of traffic that you must pay attention to and how it can change your organization. The type of traffic includes:

  • Traffic we manage
  • The traffic we don’t manage
  • Traffic we own

Section Two: Your Communication Funnel

In this section, Russell digs deeper into the processes involved in constructing an audience by leveraging more advanced personal branding techniques, the tricks to interacting well with your audience that will lead to a sale.

Make sure you don’t skip this area while reading DotCom Secrets.

Secret # 6: The Attractive Character

There’s a secret to building a attractive and positive character.

Why do you think men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and of course, Russell Brunson have enormous fans?

As an entrepreneur, you can’t fail when you finally establish an attractive character. When you’re effective at it, it indicates you can include more certified consumers to your e-mail list and launch a successful item that people are ready and prepared to purchase immediately.

In developing that appealing character, Russell Brunson specifies the 3 components you should keep in check, which is split into 3 (3) categories:

  • The Elements
  • The Identity
  • Stories

DotCom Secrets shows you how to create an attractive character utilizing these parts and their elements, and recognize the best method to interact your captivating stories that will get the sales being available in.

Secret # 7: The Soap Opera Sequence

This “secret” originates from the previous part of Dotcom Secrets. It’s all about producing a bond and a sort of relationship in between the Attractive Character and the target audience through a traffic source we own. Email.

The Soap Opera Sequence comprises a series of e-mail sequences that help to connect and develop an instant relationship between you and the person reading your email. Russell credits Andre Chaperon (developer of Autoresponder Madness) for coming up with the Soap Opera Email Sequence

DotCom Secrets Soap Opera Sequence

Russell out of his excellent heart likewise shares the EXACT 5 email templates that have helped him to shift into a desired internet and an appealing character online marketer.

Due to the fact that it capitalizes on providing worth to your customers, the Soap Opera Sequence works. This ‘value’ paired with an alluring open storyline hooks them the moment they read your very first email and they’ll eagerly anticipate the next one.

The days of dull e-mail series are over. Don’t just take pleasure in soap opera on television, it’s time to anecdotally utilize it in your email messages.

Secret # 8: Daily Seinfeld Sequence.

According to Russell Brunson, “the secret to keeping your subscribers happy to speak with you every day is using the Seinfeld e-mail format.”

So what’s the Seinfeld format everything about?

DotCom Secrets Seinfeld Sequence

It’s an e-mail style that develops enjoyment in your readers. It ‘d amuse them and cause them to buy from you.

It leverages the power of storytelling. But this time, you’re being imaginative in sharing your life and pertinent stories taking place with/around you– stories they can easily connect with. You must be purposeful and tactical about it anyways.

You wish to have the ability to lead perfect clients back to your deal. This might look simple but it’s effective!

When you’re sending Seinfeld emails, Russell likewise offers excellent examples and written templates to speed up the process.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Section Three: Funnelology

In this area, the strategies and techniques for building high-converting funnels are discussed in detail, along with and what you really must do to make your funnel work.

Russell covers the principles of a funnel, stages (and sales funnel phases) and the kind of landing pages to use, how to structure them, when, and in what matter.

Secret # 9: Reverse-Engineering A Successful Funnel

In Marketing 101, we learned the significance of adhering to systems that work. In other words, there’s no need to reinvent the wheel.

If you’re a company owner and you’re struggling to break even, there’s an opportunity that you’re making the above mistake.

This prevails with entrepreneurs who are simply starting with their sales funnel. They attempt to re-invent the whole lorry. What a horrible course to follow when building a service!

The trick here is leveraging on other people who already have a successful funnel and making your offer to their precise customers. Keep an eye on the:

  • Demographics
  • Advertisement copy and copies
  • Traffic sources
  • Deals
  • Landing page

Knowing how to reverse all these aspects to work for you is a priceless gift for your business. Once you comprehend how the pieces fit, it’s rather simple.

Secret # 10: Seven Phases Of A Funnel

I’m really happy that I read DotCom Secrets a few years ago (and numerous times more because that first time to completely comprehend and implement the techniques in my own online organization.

It not just opened my eyes to funnels and how to build them but also the 7 stages that an ideal consumer has to go through.

DotCom Secrets The 7 Phases of a Funnel

It made me better pertained to terms with this sentence within the DotCom Secrets. It reads:

The real distinction between having a 6-, seven-, or perhaps eight-figure service is whether you comprehend the stages of a funnel and can effectively monetize the points along the line.

I was familiar with that there are levels of traffic temperature level and for that reason, treating them along the very same funnel process is dangerous.

This trick alone is basic to creating the best type of page, deal, and traffic that will lead to sales.

There’s likewise the pre-framing principle that you need to totally understand when creating a funnel– especially if you desire visitors and leads to trust you more. Well, who does not wish to develop trust currently?

Secret # 11: The Twenty-Three Building Blocks Of A Funnel

DotCom Secrets exceeds the normal company advice. It enters into the specific landing pages you can develop in the 7 structure stages that we’ve discussed previously.

You get to see the twenty-three of the most efficient foundation for your sales funnels.

DotCom Secrets 23 building blocks of a funnel

Smart funnel hackers utilize these building blocks at specific times throughout these same 4 stages of the funnel:

  • Pre-frame bridge
  • Qualifying subscribers
  • Qualifying buyers

Determining hyper buyers for your services and items.

As soon as you’ve comprehended how this works, you can choose which you wish to start with very first and which one to adhere to in your market.

Secret # 12: Frontend Vs. Backend Funnels

Picking the best kind of funnels can be a battle even to the advanced online marketers. More so, understand the funnels that will be served just to certified buyers (at the backend).

DotCom Secrets Frontend Vs Backend

This mistake isn’t so obvious– but bypassing it can make a distinction in your traffic engagement and sales.

Here Russell lays out the procedure he follows when choosing a funnel to use on the frontend of his value ladders, the funnel he uses in the factor to consider stage (the middle), and those used for the backend deals.

Secret # 13: The Best Bait

I could not include this ‘secret’ when I initially read the DotCom Secrets book.

Russell spills everything out in this section and reveals the secret that made all his books sell millions.

Just by grabbing your complimentary copy of DotCom Secrets and studying the funnel steps, you’ll have several “Aha-Moments” that will change your service, particularly if you have an item you’re presently offering online (or perhaps offline).

I mean if you can buy your totally free copy of DotCom Secrets and study the funnel steps, you’ll understand the trick behind these records.

He stresses the power of words and how using a particular WORD can change your whole service magically. That single word can serve as bait.

No matter the market you run in, what you do, what products you use, or the business model, this is the part that a few of the successful business owners would hide from you.

 

Section Four: Scripts and funnels

The very first time I check out DotCom Secrets, I could not comprehend this section because it was special in its way. I had to read the book once again to comprehend the point that Russell was making.

As one of the actionable sections, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other companies, as well as the exact funnel scripts that have actually assisted him to sell millions of each of his products.

These are split into the Frontend, Middle and Backend Funnels. Interestingly, you don’t need to have problem with these parts since there’s an effective suite of software application you can utilize to automate whatever– ClickFunnels software application.

1. Frontend Funnel: Two-Step– Free Plus Shipping

Since it shows what ought to happen as soon as you get your visitors onboard your sales funnel, the Frontend Funnel is important.

You’ll discover this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to develop and can benefit eCommerce marketers or business owners who have Free Plus Shipping deals.

The very first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the item must be shipped.

On the 2nd page (step-two) of the funnel, the visitor’s charge card information is requested for the shipping and managing charge. Once the visitor has effectively completed the second page– the One-time-offer is next.

Naturally, you’re not left alone as there are scripts you will utilize to make this entire 2-step totally free shipping funnel reliable. Thanks, Russell!

2. Frontend Funnel: Self-Liquidating Offer

In the exact same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The objective of setting up this deal is to assist breakeven and cover the money you invested in marketing or getting the lead.

DotCom Secrets self liquidating offer

Here, Russell Brunson shows the practical mechanics involved in this type of funnel. And he also introduced a distinct script called the Star, Story, Solution script which assists to push a cold lead towards your products.

You’ll gain access to these scripts which are forty-four (44) in number.

3. Frontend Funnel: Continuity

In this Frontend Funnel, you’ll discover how to entice visitors and let them keep paying for a longer time.

You’re not restricted in any way– as there are lots of methods to utilize this to increase your success rate.

4. Middle Funnel: Perfect Webinar

The best webinar is the ideal and also the very first funnel for the middle of your value ladder. It covers everything about hosting high-converting webinars; how to utilize live or recorded discussions to market your service or products on autopilot.

DotCom Secrets Perfect Webinar

Sure enough, you’re offered with the strategies and scripts that will make the webinar truly “ideal.”.

5. Middle Funnel: Invisible Perfect Webinar.

Unlike the Perfect Webinar, this one is a bit different. It’s not FREE!. It’s a more advanced webinar presentation where your goal is to get individuals to purchase. But it’s “unnoticeable”– which suggests there’s no pushy or deceptiveness involved.

You’ll also access the scripts for this upgraded version of Perfect Webinar.

6. Middle Funnel: Product Launch.

You use the “Product Launch” funnel specifically for introducing a brand-new product by sharing a series of videos to offer lots of worth to your visitors.

Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them use it.

These videos will be persuasive, valuable, and entertaining– consequently causing visitors to act. You’ll find how to appropriately structure these videos in the DotCom Secrets book.

7. Backend Funnel: High-Ticket, Three-Step Application.

This is where you master the art of offering high-ticket deals using a sophisticated formula and scripts. If you’re a coach or consultant, this funnel is what you require to acquire premium clients.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Section 5: ClickFunnels.

This last area is quick however you can learn more by reading my ClickFunnels examine.

DotCom Secrets Pros and Cons.

DotCom Secrets is an excellent book if you wish to gain insights, see examples, and check out stories that will motivate you to build an effective service online or guide you in transitioning from offline to internet marketing channels.

So let’s consider the cons and pros rapidly:.

Pros.

DotCom Secrets is free. Get business-building understanding without paying cash.

Improve your company’ importance using the value ladders and sales funnel strategies and scripts.

Get tricks to ending up being a thought leader in your industry.

Easy techniques that will work for any business design.

Establish and construct relationships relationship with your consumers.

Cons.

You may require to have an existing business to gain from DotCom Secrets (although it can definitely benefit you if you’re simply starting out along with long as you implement the details).

The book is perfect for companies that leverage internet marketing platforms.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book Pricing.

When you get it from the official website, DotCom Secrets is FREE. You only have to pay for shipping/handling– $7.95 if you’re based within the United States or $14.95 for global.

There you have it, the Free Plus Shipping offer we went over earlier. As you can see, Russell is a master at implementing what he teaches.

You can get the paperback format for $14.80 if you choose to purchase DotCom Secrets from Amazon. It’s your choice.

DotCom Secrets Free Book.

Thanks to Russell for providing the book free from his website (you just spend for shipping).

DoCom Secrets Review Summary: Is It Worth Getting The Book?

The DotCom Secrets book is a plan of actionable strategies and tricks for starting and growing an organization.

You’ll encounter a lot of aha moments while going through the sections. More importantly, you’re assisted on how to include the concept into my own service.

DotCom Secrets is a playbook. You may have to read it numerous times to get the ‘tricks’ into your head and service. But you do not have to if you have a strong IQ, which I’m sure you do!

All in all, if you’re offering products or services online, I extremely advise that you get a copy of DotCom Secrets totally free.

>>Click Here To Get Your Copy Of Dotcom Secrets<<