Dotcom Secrets is an excellent book if you wish to get insights, see examples, and read stories that will influence you to construct an effective organization online or guide you in transitioning from offline to online marketing channels.
Let’s consider the cons and pros rapidly:
- DotCom Secrets is free. Get it here.
- You will overcome the shoulder lessons from an effective extremely affiliate– Russell Brunson.
- The book is a easy and satisfying read.
- You will get actionable takeaways that you can utilize to improve your business instantly.
- It’s not a “how to generate income online” book per se.
- You will need to have some understanding of online marketing ideas to fully appreciate the book.
If you want to find out from somebody who has actually made money online, Dotcom Secrets is a fantastic resource.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can utilize to improve your business right away.
The only disadvantage is that it’s not a “how to generate income online” book per se– you will need to have some understanding of internet marketing concepts to completely appreciate it.
In general, Dotcom Secrets is a valuable resource for anybody looking to develop or grow an online company.
If you’re all set to discover from one of the masters of Sales Funn, be sure to inspect out this book today!
DotCom Secrets Book
It’s one of my preferred business books. You may need to read it multiple times to fully grasp it. Or just make it your buddy as you set about your online way of life company experiences.
In the intro of the book, Russell Brunson guaranteed to keep the book evergreen for years to come. The objective is to make it appropriate to both brand-new and sophisticated online entrepreneurs.
The number of business books do you still discover appropriate in this ever-changing world? Despite the fact that marketing methods are constantly changing, the DotCom Secrets book is still extremely relevant and beneficial today.
What Is DotCom Secrets?
The DotCom Secrets book provides a detailed procedure for growing an effective company– whether online or offline.
DotCom Secrets Review
Although DotCom Secrets was first released in 2015, you’ll find that most of the strategies that Russell discuss are still effective today.
You’ll get a lots of actionable guidance from the book and if you have strategies to sell items online or you’re already at it, you need to get a copy of DotCom Secrets and keep it as a recommendation.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his specific words:
” In truth, this is a tested playbook for growing your company with efficient list building and sales/conversion approaches, which can be used offline and online.”
This is a transformative and effective book. If you’re looking to begin a service or scale an existing service, DotCom Secrets by Russell Brunson is the best roadway map.
Within the pages of the Dotcom Secrets book, you’ll get an in-depth strategy that guides you on the best foundation for your business. You’ll certainly get arise from reading it.
To be sincere, DotCom Secrets seems like a book for building a sustainable online service only.
However don’t be constrained by that because the actionable marketing techniques work for both online and offline companies. You’re in safe hands if you run a brick-and-mortar service and desire to shift to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can respond to that question. If you want to scale a service or start and follow tested ‘faster way’ that has been evaluated by Russell himself, you should read the DotCom Secrets book.
It’s altering lives and I’ve personally found it extremely valuable on my entrepreneurial journey (I’ve read it a number of times). I highly recommend the book.
DotCom Secrets may not be worth your read if you ‘d rather play cool and attempt to figure it out by yourself. You ought to think about another book.
Although, DotCom Secrets supplies smart insights and techniques to:
Existing business owners: If you haven’t started a service at all or have no service concept, the book may not pertain to you.
Product owners: If you have an existing item already, then you can learn techniques to double or even triple your sales.
Confident marketers: If you’re ready to take steps that might challenge your concept of company, then you ought to utilize DotCom Secrets as a reference.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to construct a company that stands the test of time. Since you do not have the skillset, tools, and tricks that have actually been evaluated and proven to produce great results, you do not want to fizzle out.
So whether you’re a novice who’s simply getting going or you’re a professional, DotCom Secrets will stroll you through the process of starting and growing a lucrative service.
If you already have an organization, utilize the secrets in the book to scale to unbelievable levels? Aside from earning money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and effective book that provides specific, actionable directions on what you must do to fail-proof your organization, how to draw in customers, and the tricks to substantially increase your sales.
You’re still not limited at all if you stop working to check out DotCom Secrets. The only difficulty, however, is that you’ll miss the opportunity to rapidly grow your existing service or thrive in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences between Expert Secrets Both books pertain to, way of life entrepreneurs, entrepreneur and online marketers– considering that they match each other and provide for beginning and growing a successful company.
Professional Secrets vs DotCom Secrets.
DotCom Secrets describes a detailed process to effectively structure your organization. You get to learn how to deliver your message and communicate worth in a way that makes people want to pay you.
Expert Secrets offers actionable examples, illustrations, and stories that help you find your voice, build a loyal fan base and get paid to share messages that will change somebody else’s life.
Both books are suggested to business owners who want to become more successful in their markets. Entrepreneurs who are built to see opportunities in competitors instead of discomfort.
In Russell’s 3rd and brand name brand-new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream customers (aka getting heaps of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 sections similar to Expert Secrets that details the basic marketing processes and how to execute them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the first section of DotCom Secrets with “Ladders and Funnels.” He also exposes five (5) marketing tricks. Let’s review them:
Secret # 1: The Secret Formula
First, you require to have a complete understanding of where you want your service. How does this understanding assist your customers and customers?
This will assist you to serve them much better– instead of searching for out their pain points, how desperate they require options, and what they’re willing to pay.
In the secret formula, four basic concerns were described in a detailed order inside the DotCom Secrets book:
Who are your dream customers?
How do you discover them?
How do you attract them without being aggressive?
What benefit will they get from your business?
You’ll find answers to these questions and more in the very first secret.
Secret #2: The Value Ladder
Worth is crucial when it pertains to building a sustainable organization. If there’s no value, consumers and clients will leave.
That’s why Russell invested a lots of time to dissect the steps that you require to follow to browse your dream consumer from taking the “bait” (starting point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This trick is referred to as “taking them through your worth ladder.”
When you successfully structure the value ladder, you’ll not only make more cash, you’ll also supply your customers with a more personalized option. They’ll like you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic happens. It’s like an epiphany that alters whatever you currently know about growing a profitable organization. You’ll start with developing out your own sales funnel and the psychology behind a lucrative funnel.
It exceeds the item you’re selling or how they’re priced. There’s a lot more …
You need to have a complete worth ladder in place. It’s like your foolproof system for making sales on auto-pilot. If you don’t have a reliable value adder mapped out, you may not be able to develop a high-converting sales funnel.
The sales funnel is essential and has altered the method business owners and services approach sales online.
It works because it considers the clients’ habits– and moves them through the different steps of your value ladder up until they’re ready to acquire your item– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target market. You might not know how to identify or serve them. That’s why knowing how to define your target market is necessary.
This secret outlines where your target audience (i.e., consumers who are ready to purchase your item) are investing most of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the techniques that work to get a consumer to leave whatever they’re doing and have a look at your page.
Every online entrepreneur requires to discover and master these strategies. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or site is a continuous battle for the majority of people. It’s arguably the most complicated aspect of running an effective online company.
Do you truly comprehend how traffic works in the online marketing space? If you aren’t confident in your traffic generation know-how, Russell has the responses.
He shows you the very best type of traffic that you need to take note of and how it can change your service. The type of traffic includes:
- Traffic we control
- The traffic we do not control
- Traffic we own
Section Two: Your Communication Funnel
In this area, Russell digs deeper into the procedures involved in building an audience by leveraging more advanced personal branding techniques, the secrets to communicating well with your audience that will cause a sale.
Make certain you don’t skip this area while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to developing a appealing and confident character.
Why do you believe guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have huge followers?
As a business owner, you can’t fail when you finally develop an appealing character. When you’re successful at it, it suggests you can include more qualified customers to your e-mail list and launch an effective product that people are prepared and prepared to buy right now.
In developing that appealing character, Russell Brunson specifies the 3 parts you should keep in check, which is divided into three (3) classifications:
- The Elements
- The Identity
DotCom Secrets reveals you how to develop an attractive character utilizing these elements and their components, and determine the best way to interact your fascinating stories that will get the sales coming in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s everything about developing a bond and a sort of relationship between the Attractive Character and the target audience through a traffic source we own. Email.
The Soap Opera Sequence makes up a series of email series that assist to link and develop an instantaneous relationship between you and the individual reading your email. Russell credits Andre Chaperon (creator of Autoresponder Madness) for coming up with the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his good heart also shares the EXACT 5 e-mail design templates that have helped him to shift into an Attractive Character and a desired web online marketer.
The Soap Opera Sequence works since it profits from offering worth to your customers. This ‘value’ combined with a tempting open story hooks them the moment they read your very first e-mail and they’ll anticipate the next one.
The days of uninteresting email series are over. Don’t simply enjoy daytime soap on television, it’s time to anecdotally utilize it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your subscribers pleased to hear from you every day is utilizing the Seinfeld e-mail format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an email style that constructs excitement in your readers. It ‘d amuse them and cause them to purchase from you.
It leverages the power of storytelling. This time, you’re being creative in sharing your life and appropriate stories occurring with/around you– stories they can quickly link with. You must be purposeful and strategic about it anyways.
You want to have the ability to lead ideal customers back to your deal. This might look basic however it’s powerful nevertheless!
Russell likewise offers fine examples and written templates to accelerate the procedure when you’re sending Seinfeld e-mails.
Section Three: Funnelology
In this area, the methods and techniques for building high-converting funnels are discussed in detail, in addition to and what you actually should do to make your funnel work.
Russell covers the fundamentals of a funnel, phases (and sales funnel phases) and the type of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we found out the value of staying with systems that work. In other words, there’s no requirement to reinvent the wheel.
There’s a possibility that you’re making the above mistake if you’re a business owner and you’re struggling to break even.
This is common with entrepreneurs who are simply starting with their sales funnel. They attempt to re-invent the whole lorry. What a horrible path to follow when developing a company!
The trick here is leveraging on other people who currently have an effective funnel and making your deal to their precise clients. Keep an eye on the:
- Ad copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these elements to work for you is a priceless present for your company. Once you comprehend how the pieces fit, it’s quite easy.
Secret # 10: Seven Phases Of A Funnel
I’m very grateful that I read DotCom Secrets a couple of years ago (and a number of times more since that first time to totally understand and execute the techniques in my own online company.
It not just opened my eyes to funnels and how to develop them however likewise the seven stages that an ideal customer needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better come to terms with this sentence within the DotCom Secrets. It checks out:
The real difference in between having a 6-, seven-, and even eight-figure company is whether you comprehend the stages of a funnel and can effectively generate income from the points along the line.
I got to know that there are levels of traffic temperature and therefore, treating them along the exact same funnel procedure is dangerous.
This trick alone is basic to developing the right type of page, deal, and traffic that will cause sales.
There’s likewise the pre-framing principle that you need to completely understand when developing a funnel– especially if you desire visitors and causes trust you more. Well, who does not wish to establish trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets exceeds the typical company advice. It goes into the particular landing pages you can create in the 7 structure stages that we’ve talked about previously.
You get to see the twenty-three of the most effective foundation for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers use these foundation at specific times during these very same 4 phases of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying purchasers
Identifying hyperactive buyers for your services and items.
As soon as you’ve comprehended how this works, you can choose which you want to begin with first and which one to stick to in your market.
Secret # 12: Frontend Vs. Backend Funnels
Choosing the ideal type of funnels can be a battle even to the more advanced marketers. More so, comprehend the funnels that will be served just to qualified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so apparent– however bypassing it can make a distinction in your traffic engagement and sales.
Here Russell lays out the process he follows when picking a funnel to use on the frontend of his worth ladders, the funnel he utilizes in the consideration stage (the middle), and those used for the backend deals.
Secret # 13: The Best Bait
I could not include this ‘secret’ when I first checked out the DotCom Secrets book.
Russell spills it all out in this section and reveals the trick that made all his books sell millions.
Simply by getting your complimentary copy of DotCom Secrets and studying the funnel actions, you’ll have a number of “Aha-Moments” that will alter your service, particularly if you have an item you’re presently offering online (and even offline).
I indicate if you can order your free copy of DotCom Secrets and study the funnel actions, you’ll comprehend the trick behind these records.
He highlights the power of words and how using a specific WORD can change your whole business magically. That single word can function as bait.
No matter the industry you run in, what you do, what items you use, or the business model, this is the part that some of the successful entrepreneurs would conceal from you.
Section Four: Scripts and funnels
The first time I check out DotCom Secrets, I couldn’t grasp this area because it was unique in its method. I needed to read the book once again to comprehend the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other business, as well as the precise funnel scripts that have helped him to sell countless each of his products.
These are split into the Frontend, Middle and Backend Funnels. Remarkably, you do not need to fight with these parts because there’s an effective suite of software you can utilize to automate everything– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is essential because it reveals what ought to occur when you get your visitors onboard your sales funnel.
You’ll find this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to develop and can benefit eCommerce online marketers or entrepreneurs who have Free Plus Shipping offers.
The very first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the product should be shipped.
On the 2nd page (step-two) of the funnel, the visitor’s charge card details is requested for the shipping and managing charge. As soon as the visitor has successfully completed the 2nd page– the One-time-offer is next.
Of course, you’re not left alone as there are scripts you will utilize to make this entire 2-step totally free shipping funnel reliable. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the exact same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The objective of establishing this deal is to assist breakeven and cover the cash you spent on advertising or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson reveals the useful mechanics associated with this type of funnel. And he likewise presented a special script called the Star, Story, Solution script which assists to nudge a cold lead towards your items.
You’ll access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to attract visitors and let them keep paying for a longer time.
But you’re not limited in any way– as there are many ways to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The ideal webinar is the best and also the first funnel for the middle of your value ladder. It covers everything about hosting high-converting webinars; how to utilize live or recorded presentations to market your products or services on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re provided with the methods and scripts that will make the webinar genuinely “ideal.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more sophisticated webinar presentation where your objective is to get individuals to buy.
You’ll likewise access the scripts for this upgraded variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel particularly for introducing a new product by sharing a series of videos to provide lots of worth to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be persuasive, useful, and amusing– therefore triggering visitors to act. You’ll discover how to effectively structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket offers using an advanced formula and scripts. This funnel is what you require to obtain premium clients if you’re a coach or specialist.
Area 5: ClickFunnels.
This last section is short however you can discover more by reading my ClickFunnels review.
DotCom Secrets Pros and Cons.
DotCom Secrets is a great book if you want to acquire insights, see examples, and check out stories that will inspire you to develop a successful service online or guide you in transitioning from offline to internet marketing channels.
Let’s consider the pros and cons rapidly:.
DotCom Secrets is free. Get business-building understanding without paying cash.
Enhance your service’ relevance utilizing the worth ladders and sales funnel techniques and scripts.
Get secrets to becoming a thought leader in your industry.
Easy strategies that will work for any service model.
Establish and build relationships relationship with your consumers.
You may require to have an existing company to benefit from DotCom Secrets (although it can definitely benefit you if you’re simply starting as well as long as you implement the details).
The book is ideal for services that utilize online marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the main site. If you’re based within the US or $14.95 for international, you just have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping offer we went over previously. As you can see, Russell is a master at executing what he teaches.
If you choose to buy DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for offering the book devoid of his website (you just spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a bundle of actionable strategies and tricks for growing an organization and starting.
You’ll come across a bunch of aha moments while going through the areas. More significantly, you’re directed on how to incorporate the principle into my own organization.
DotCom Secrets is a playbook. You might need to read it numerous times to get the ‘tricks’ into your head and business. You do not have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering services or products online, I highly suggest that you get a copy of DotCom Secrets for FREE.