Dotcom Secrets is a great book if you wish to get insights, see examples, and check out stories that will motivate you to construct an effective company online or guide you in transitioning from offline to online marketing channels.
Let’s consider the cons and pros quickly:
- DotCom Secrets is complimentary. Get it here.
- You will overcome the shoulder lessons from an effective super affiliate– Russell Brunson.
- The book is a simple and pleasurable read.
- You will get actionable takeaways that you can use to enhance your company immediately.
- It’s not a “how to make money online” book per se.
- You will require to have some knowledge of internet marketing principles to totally appreciate the book.
If you want to discover from someone who has in fact made money online, Dotcom Secrets is an excellent resource.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can use to enhance your business immediately.
The only downside is that it’s not a “how to make money online” book per se– you will require to have some knowledge of internet marketing principles to completely value it.
In general, Dotcom Secrets is an important resource for anybody looking to develop or grow an online business.
If you’re all set to learn from one of the masters of Sales Funn, be sure to inspect out this book today!
DotCom Secrets Book
It’s one of my favorite organization books. You might have to read it numerous times to fully comprehend it. Or merely make it your companion as you go about your online lifestyle business adventures.
In the introduction of the book, Russell Brunson promised to keep the book evergreen for many years to come. The goal is to make it appropriate to both innovative and new online entrepreneurs.
How many company books do you still find appropriate in this ever-changing world? Although marketing techniques are continuously changing, the DotCom Secrets book is still exceptionally relevant and beneficial today.
What Is DotCom Secrets?
The DotCom Secrets book supplies a step-by-step procedure for growing an effective service– whether online or offline.
DotCom Secrets Review
Despite The Fact That DotCom Secrets was first published in 2015, you’ll discover that the majority of the techniques that Russell speak about are still efficient today.
You’ll get a ton of actionable suggestions from the book and if you have plans to offer items online or you’re currently at it, you require to get a copy of DotCom Secrets and keep it as a referral.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his specific words:
” In truth, this is a tested playbook for growing your business with efficient list building and sales/conversion methods, which can be utilized offline and online.”
This is a transformative and effective book. DotCom Secrets by Russell Brunson is the perfect road map if you’re aiming to begin a company or scale an existing company.
Within the pages of the Dotcom Secrets book, you’ll get an in-depth strategy that guides you on the right building blocks for your service. You’ll absolutely get arise from reading it.
To be truthful, DotCom Secrets seems like a book for building a sustainable online company just.
Don’t be constrained by that because the actionable marketing strategies work for both online and offline businesses. So you’re in safe hands if you run a brick-and-mortar company and wish to shift to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can respond to that concern. If you want to scale an organization or begin and follow proven ‘faster way’ that has actually been evaluated by Russell himself, you should read the DotCom Secrets book.
It’s changing lives and I’ve personally discovered it incredibly valuable on my entrepreneurial journey (I’ve read it numerous times). I highly advise the book.
DotCom Secrets may not be worth your read if you ‘d rather play cool and attempt to figure it out by yourself. You should think about another book.
Although, DotCom Secrets supplies wise insights and techniques to:
Existing business owners: If you have not started a service at all or have no company idea, the book may not pertain to you.
Item owners: If you have an existing product currently, then you can find out strategies to double and even triple your sales.
Confident marketers: If you’re ready to take steps that may challenge your idea of organization, then you ought to use DotCom Secrets as a recommendation.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to construct a service that stands the test of time. You do not want to fizzle out due to the fact that you lack the skillset, tools, and tricks that have actually been evaluated and shown to produce terrific results.
Whether you’re a novice who’s just getting started or you’re a professional, DotCom Secrets will stroll you through the process of beginning and growing a successful organization.
If you already have a company, utilize the tricks in the book to scale to astounding levels? Aside from earning money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and powerful book that provides particular, actionable directions on what you ought to do to fail-proof your company, how to draw in consumers, and the secrets to substantially enhance your sales.
If you stop working to read DotCom Secrets, you’re still not restricted at all. The only obstacle, though, is that you’ll miss out on the chance to quickly grow your existing business or thrive in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions in between Expert Secrets Both books are relevant to, way of life business owners, company owner and online marketers– considering that they complement each other and provide for starting and growing an effective organization.
Expert Secrets vs DotCom Secrets.
DotCom Secrets outlines a step-by-step procedure to effectively structure your company. You get to discover how to deliver your message and communicate value in a manner that makes individuals wish to pay you.
Professional Secrets offers actionable examples, illustrations, and stories that assist you find your voice, develop a faithful fan base and get paid to share messages that will change somebody else’s life.
Both books are suggested to business owners who want to end up being more successful in their markets. Entrepreneurs who are developed to see opportunities in competition instead of discomfort.
In Russell’s 3rd and brand brand-new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream clients (aka getting tons of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 sections much like Expert Secrets that outlines the simple marketing processes and how to implement them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the first section of DotCom Secrets with “Ladders and Funnels.” He also exposes 5 (5) marketing secrets. Let’s review them:
Secret # 1: The Secret Formula
First, you require to have a complete understanding of where you want your business. How does this understanding help your customers and clients?
This will help you to serve them better– instead of searching for out their discomfort points, how desperate they require services, and what they’re ready to pay.
In the secret formula, 4 basic concerns were detailed in a detailed order inside the DotCom Secrets book:
Who are your dream customers?
How do you discover them?
How do you attract them without being pushy?
What benefit will they obtain from your organization?
You’ll discover answers to these concerns and more in the first secret.
Secret #2: The Value Ladder
When it comes to developing a sustainable business, value is crucial. , if there’s no worth, customers clients clients will leaveCustomers
That’s why Russell invested a lots of time to dissect the actions that you need to follow to browse your dream client from taking the “bait” (beginning point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This secret is referred to as “taking them through your worth ladder.”
When you successfully structure the value ladder, you’ll not only make more money, you’ll also offer your clients with a more customized service. They’ll like you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic happens. It’s like an epiphany that changes everything you currently know about growing a rewarding service. You’ll begin with building out your own sales funnel and the psychology behind a profitable funnel.
It exceeds the item you’re selling or how they’re priced. There’s a lot more …
You require to have a complete worth ladder in place. It’s like your infallible system for making sales on autopilot. You may not be able to build a high-converting sales funnel if you do not have a reliable worth adder drawn up.
The sales funnel is essential and has changed the method entrepreneurs and businesses approach sales online.
It works because it takes into account the consumers’ habits– and moves them through the various steps of your worth ladder until they’re ready to purchase your item– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target audience. You may not understand how to determine or serve them. That’s why knowing how to define your target market is necessary.
This secret describes where your target market (i.e., clients who are ready to buy your item) are investing most of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the methods that work to get a customer to leave whatever they’re doing and have a look at your page.
Every online entrepreneur needs to learn and master these methods. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or website is a constant struggle for many people. It’s arguably the most overwhelming aspect of running a successful online company.
Do you really understand how traffic operates in the online marketing space? If you aren’t positive in your traffic generation competence, Russell has the answers.
He shows you the very best type of traffic that you need to take note of and how it can change your organization. The type of traffic consists of:
- Traffic we control
- The traffic we don’t control
- Traffic we own
Section Two: Your Communication Funnel
In this section, Russell digs deeper into the processes associated with constructing an audience by leveraging advanced individual branding tactics, the secrets to communicating well with your audience that will result in a sale.
Make sure you don’t avoid this area while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to constructing a confident and appealing character.
Why do you believe men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have massive fans?
As a company owner, you can’t fail when you lastly establish an attractive character. When you’re effective at it, it suggests you can include more qualified consumers to your e-mail list and release an effective product that individuals are ready and willing to buy right away.
In developing that attractive character, Russell Brunson defines the three parts you need to keep in check, which is split into three (3) classifications:
- The Elements
- The Identity
DotCom Secrets reveals you how to develop an attractive character utilizing these elements and their components, and determine the best method to communicate your fascinating stories that will get the sales coming in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s all about producing a bond and a sort of relationship between the Attractive Character and the target audience via a traffic source we own. Email.
The Soap Opera Sequence makes up a series of email series that assist to link and establish an instantaneous relationship between you and the individual reading your e-mail. Russell credits Andre Chaperon (developer of Autoresponder Madness) for coming up with the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his excellent heart likewise shares the EXACT 5 email design templates that have actually helped him to shift into an Attractive Character and an in-demand web marketer.
Because it capitalizes on offering worth to your subscribers, the Soap Opera Sequence works. This ‘worth’ coupled with an irresistible open storyline hooks them the minute they read your first e-mail and they’ll look forward to the next one.
The days of uninteresting email series are over. Don’t simply take pleasure in soap opera on TV, it’s time to anecdotally utilize it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your subscribers pleased to hear from you every day is using the Seinfeld e-mail format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail style that develops enjoyment in your readers. It ‘d entertain them and trigger them to buy from you.
It leverages the power of storytelling. This time, you’re being innovative in sharing your life and relevant stories happening with/around you– stories they can quickly link with. You ought to be strategic and purposeful about it anyways.
You want to have the ability to lead ideal consumers back to your offer. This might look basic however it’s powerful nonetheless!
When you’re sending Seinfeld e-mails, Russell also provides excellent examples and written templates to speed up the procedure.
Area Three: Funnelology
In this area, the strategies and tactics for constructing high-converting funnels are discussed in detail, in addition to and what you actually must do to make your funnel work.
Russell covers the fundamentals of a funnel, stages (and sales funnel stages) and the type of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we learned the importance of staying with systems that work. Simply put, there’s no need to reinvent the wheel.
There’s an opportunity that you’re making the above mistake if you’re an organization owner and you’re struggling to break even.
This prevails with entrepreneurs who are simply beginning with their sales funnel. They try to re-invent the whole automobile. When building a business, what a horrible path to follow!
The secret here is leveraging on other individuals who already have an effective funnel and making your offer to their precise clients. Keep an eye on the:
- Ad copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these aspects to work for you is a priceless present for your company. It’s quite simple once you comprehend how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m really grateful that I read DotCom Secrets a few years ago (and a number of times more since that first time to totally understand and carry out the strategies in my own online service.
It not just opened my eyes to funnels and how to build them however likewise the 7 stages that a perfect consumer has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better concerned terms with this sentence within the DotCom Secrets. It reads:
The real difference in between having a 6-, 7-, or even eight-figure business is whether you understand the stages of a funnel and can effectively monetize the points along the line.
I learnt more about that there are levels of traffic temperature and therefore, treating them along the same funnel process threatens.
This secret alone is fundamental to producing the ideal type of page, deal, and traffic that will cause sales.
When creating a funnel– specifically if you want visitors and leads to trust you more, there’s likewise the pre-framing principle that you require to fully understand. Well, who does not wish to establish trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets goes beyond the typical company suggestions. It goes into the specific landing pages you can develop in the 7 structure phases that we’ve discussed earlier.
You get to see the twenty-three of the most effective building blocks for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers utilize these foundation at specific times during these very same 4 phases of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying purchasers
Identifying hyperactive buyers for your services and items.
When you’ve comprehended how this works, you can choose which you want to start with very first and which one to stick to in your market.
Secret # 12: Frontend Vs. Backend Funnels
Choosing the best kind of funnels can be a struggle even to the advanced marketers. More so, comprehend the funnels that will be served just to certified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so apparent– but bypassing it can make a difference in your traffic engagement and sales.
Here Russell lays out the procedure he follows when selecting a funnel to use on the frontend of his worth ladders, the funnel he utilizes in the consideration phase (the middle), and those used for the backend offers.
Secret # 13: The Best Bait
I could not include this ‘secret’ when I initially read the DotCom Secrets book.
Russell spills everything out in this section and reveals the trick that made all his books sell millions.
Simply by getting your totally free copy of DotCom Secrets and studying the funnel actions, you’ll have a number of “Aha-Moments” that will alter your service, especially if you have a product you’re currently offering online (or even offline).
I mean if you can buy your totally free copy of DotCom Secrets and study the funnel actions, you’ll comprehend the trick behind these records.
He highlights the power of words and how utilizing a particular WORD can alter your whole company amazingly. That single word can act as bait.
Regardless of the market you operate in, what you do, what items you provide, or the business design, this is the part that a few of the successful entrepreneurs would hide from you.
Area Four: Scripts and funnels
The very first time I check out DotCom Secrets, I could not understand this section since it was unique in its way. I had to check out the book once again to understand the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other companies, in addition to the specific funnel scripts that have actually helped him to sell countless each of his items.
These are divided into the Frontend, Middle and Backend Funnels. Remarkably, you do not need to deal with these parts because there’s a powerful suite of software application you can utilize to automate everything– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is very important due to the fact that it shows what need to take place as soon as you get your visitors onboard your sales funnel.
You’ll find this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to construct and can benefit eCommerce online marketers or business owners who have Shipping plus totally free offers.
The very first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the item should be shipped.
On the second page (step-two) of the funnel, the visitor’s charge card details is requested for the shipping and dealing with charge. As soon as the visitor has successfully submitted the second page– the One-time-offer is next.
Of course, you’re not left alone as there are scripts you will utilize to make this whole 2-step complimentary shipping funnel reliable. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the exact same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The goal of setting up this offer is to help breakeven and cover the money you invested in marketing or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson reveals the useful mechanics involved in this type of funnel. And he likewise presented a distinct script called the Star, Story, Solution script which assists to push a cold lead towards your items.
You’ll get to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to lure visitors and let them keep paying for a longer time.
You’re not limited in any method– as there are lots of ways to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The perfect webinar is the ideal and also the very first funnel for the middle of your worth ladder. It covers everything about hosting high-converting webinars; how to utilize documented or live discussions to market your products or services on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re provided with the methods and scripts that will make the webinar truly “best.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a little bit different. It’s not FREE!. It’s a more advanced webinar presentation where your goal is to get people to purchase. However it’s “invisible”– which means there’s no aggressive or deception involved.
You’ll likewise access the scripts for this updated variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel particularly for introducing a new product by sharing a series of videos to supply tons of worth to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be convincing, useful, and entertaining– thus causing visitors to act. You’ll find how to properly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket deals utilizing an innovative formula and scripts. If you’re a coach or expert, this funnel is what you require to acquire premium customers.
Section 5: ClickFunnels.
This last section is short but you can find out more by reading my ClickFunnels review.
DotCom Secrets Pros and Cons.
DotCom Secrets is a great book if you wish to acquire insights, see examples, and check out stories that will inspire you to construct an effective service online or guide you in transitioning from offline to online marketing channels.
So let’s think about the pros and cons rapidly:.
DotCom Secrets is totally free. Get business-building knowledge without paying cash.
Enhance your organization’ importance using the value ladders and sales funnel methods and scripts.
Get tricks to ending up being an idea leader in your market.
Basic strategies that will work for any service design.
Establish and build relationships relationship with your customers.
You may need to have an existing organization to gain from DotCom Secrets (although it can definitely benefit you if you’re simply beginning along with long as you implement the info).
The book is perfect for services that utilize online marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the official site, DotCom Secrets is FREE. If you’re based within the US or $14.95 for worldwide, you just have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping deal we went over previously. As you can see, Russell is a master at executing what he teaches.
You can get the paperback format for $14.80 if you choose to buy DotCom Secrets from Amazon. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for using the book devoid of his site (you just pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a plan of actionable strategies and secrets for beginning and growing a service.
You’ll stumble upon a lot of aha minutes while going through the areas. More notably, you’re directed on how to integrate the principle into my own business.
DotCom Secrets is a playbook. You may have to read it numerous times to get the ‘tricks’ into your head and service. But you don’t need to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling services or products online, I highly suggest that you get a copy of DotCom Secrets free of charge.