Secrets Trilogy By Russell Brunson

Disclosure: I am an independent ClickFunnels Affiliate, not an employee.  I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

Dotcom Secrets is an excellent book if you wish to gain insights, see examples, and read stories that will motivate you to build an effective business online or guide you in transitioning from offline to online marketing channels.

Let’s consider the pros and cons rapidly:

Pros:

  • DotCom Secrets is complimentary. Get it here.
  • You will overcome the shoulder lessons from an effective incredibly affiliate– Russell Brunson.
  • The book is a simple and satisfying read.
  • You will get actionable takeaways that you can utilize to enhance your business instantly.

Cons:

  • It’s not a “how to earn money online” book per se.
  • You will require to have some understanding of online marketing ideas to fully appreciate the book.

Dotcom Secrets is an excellent resource if you want to learn from somebody who has actually generated income online.

Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.

You’ll leave from reading this book with actionable takeaways that you can use to improve your organization immediately.

The only disadvantage is that it’s not a “how to earn money online” book per se– you will require to have some knowledge of online marketing concepts to fully value it.

Overall, Dotcom Secrets is an important resource for anyone looking to build or grow an online company.

So if you’re all set to gain from one of the masters of Sales Funn, make sure to have a look at this book today!

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book

It’s one of my preferred company books. You might have to read it several times to fully grasp it. Or just make it your companion as you tackle your online lifestyle company adventures.

In the intro of the book, Russell Brunson guaranteed to keep the book evergreen for years to come. The goal is to make it relevant to both advanced and new online business owners.

The number of business books do you still find pertinent in this ever-changing world? Although marketing techniques are continuously altering, the DotCom Secrets book is still incredibly pertinent and beneficial today.

What Is DotCom Secrets?

The DotCom Secrets book supplies a step-by-step procedure for growing an effective business– whether online or offline.

DotCom Secrets Review

Even though DotCom Secrets was first released in 2015, you’ll find that most of the strategies that Russell talks about are still efficient today.

You’ll get a lots of actionable advice from the book and if you have plans to sell items online or you’re already at it, you require to get a copy of DotCom Secrets and keep it as a recommendation.

Dan Kennedy composed the forward to the DotCom Secrets book. In his precise words:

” In truth, this is a tested playbook for growing your business with reliable list building and sales/conversion methods, which can be utilized online and offline.”

This is a transformative and powerful book. If you’re looking to begin an organization or scale an existing organization, DotCom Secrets by Russell Brunson is the ideal road map.

Within the pages of the Dotcom Secrets book, you’ll get an in-depth plan that guides you on the best foundation for your company. You’ll certainly get arise from reading it.

To be sincere, DotCom Secrets seems like a book for developing a sustainable online service only.

But don’t be constrained by that because the actionable marketing methods work for both online and offline businesses. So you’re in safe hands if you run a brick-and-mortar company and wish to shift to internet marketing.

Who Is DotCom Secrets For?

Is “DotCom Secrets” for you?

Well, just you can address that concern. If you want to scale a service or begin and follow tested ‘shortcut’ that has been checked by Russell himself, you should check out the DotCom Secrets book.

It’s changing lives and I’ve personally discovered it extremely valuable on my entrepreneurial journey (I’ve read it numerous times). I extremely suggest the book.

If you ‘d rather play cool and attempt to figure it out by yourself, then DotCom Secrets may not deserve your read. You should think about another book.

DotCom Secrets provides clever insights and techniques to:

Existing entrepreneur: If you haven’t started a service at all or have no business concept, the book might not be relevant to you.

Item owners: If you have an existing product currently, then you can learn techniques to double and even triple your sales.

Confident online marketers: If you’re ready to take actions that might challenge your concept of company, then you should utilize DotCom Secrets as a referral.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer

You wish to build a service that stands the test of time. Because you do not have the skillset, tools, and secrets that have actually been evaluated and proven to produce excellent results, you do not desire to fizzle out.

Whether you’re a novice who’s simply getting began or you’re a professional, DotCom Secrets will walk you through the process of starting and growing a lucrative service.

If you currently have an organization, utilize the secrets in the book to scale to incredible levels? Aside from earning money, you’ll touch more lives and make the world a better place.

DotCom Secrets Is a relied on and powerful book that provides specific, actionable directions on what you need to do to fail-proof your company, how to attract customers, and the secrets to significantly boost your sales.

You’re still not limited at all if you stop working to read DotCom Secrets. The only difficulty, however, is that you’ll miss out on the chance to rapidly grow your existing business or thrive in a competitive market.

How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?

Sure, there are some distinctions between Expert Secrets Both books pertain to, lifestyle entrepreneurs, entrepreneur and online marketers– because they match each other and offer beginning and growing a successful company.

Specialist Secrets vs DotCom Secrets.

DotCom Secrets details a step-by-step process to successfully structure your organization. You get to find out how to provide your message and communicate value in a way that makes people want to pay you.

Professional Secrets provides actionable examples, illustrations, and stories that assist you find your voice, develop a loyal fan base and get paid to share messages that will change another person’s life.

Both books are suggested to company owner who wish to become more effective in their industries. Business owners who are built to see chances in competition instead of discomfort.

And finally in Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream customers (aka getting tons of traffic as the title of the book recommends).

DotCom Secrets Review: An In-Depth Look Inside

The Dotcom Secrets book is arranged into 5 sections much like Expert Secrets that outlines the basic marketing procedures and how to implement them.

Section One: Ladders and Funnels

DotCom Secrets Value Ladder Vs Funnel

Russell started the first section of DotCom Secrets with “Ladders and Funnels.” He likewise exposes five (5) marketing secrets. Let’s review them:

Secret # 1: The Secret Formula

You require to have a complete understanding of where you want your business. How does this understanding help your customers and clients?

This will help you to serve them much better– instead of looking for out their pain points, how desperate they require options, and what they’re ready to pay.

In the secret formula, 4 basic questions were described in a step-by-step order inside the DotCom Secrets book:

Who are your dream clients?

How do you discover them?

How do you attract them without being pushy?

What benefit will they receive from your organization?

You’ll find answers to these questions and more in the very first secret.

Secret #2: The Value Ladder

When it comes to building a sustainable service, value is crucial. If there’s no value, customers and consumers will leave.

That’s why Russell invested a lots of time to dissect the steps that you need to follow to navigate your dream customer from taking the “bait” (starting point of your ladder) to where they wish to be.

DotCom Secrets Value Ladder

This trick is described as “taking them through your value ladder.”

When you effectively structure the value ladder, you’ll not only make more money, you’ll also supply your clients with a more personalized service. They’ll enjoy you for this.

Secret # 3: From A Ladder To A Funnel

This trick is where the magic occurs. It’s like an epiphany that changes everything you already know about growing a lucrative service. You’ll get going with developing out your own sales funnel and the psychology behind a successful funnel.

There’s a lot more …

You need to require a complete value ladder in place. You may not be able to build a high-converting sales funnel if you don’t have an effective worth adder mapped out.

The sales funnel is essential and has changed the method business owners and businesses approach sales online.

It works because it takes into consideration the customers’ behaviors– and moves them through the various actions of your worth ladder up until they’re prepared to buy your product– willingly.

Secret # 4: How To Find Your Dream Customers

You have a target audience. You may not know how to identify or serve them. That’s why knowing how to specify your target audience is necessary.

This secret details where your target market (i.e., customers who are ready to purchase your product) are investing the majority of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!

DotCom Secrets Sales Funnel

You’ll be armed with the strategies that work to get a customer to leave whatever they’re doing and check out your page.

Every online business owner requires to find out and master these techniques. Russell makes it easy in DotCom Secrets.

Secret # 5: The Three Types Of Traffic

Generating traffic to a landing page or website is a continuous struggle for many people. It’s probably the most overwhelming element of running an effective online service.

Do you really comprehend how traffic operates in the internet marketing area? Russell has the answers if you aren’t confident in your traffic generation expertise.

He shows you the very best kind of traffic that you ought to take note of and how it can transform your company. The type of traffic consists of:

  • Traffic we control
  • The traffic we don’t manage
  • Traffic we own

Section Two: Your Communication Funnel

In this section, Russell digs deeper into the processes associated with building an audience by leveraging more advanced individual branding strategies, the secrets to communicating well with your audience that will lead to a sale.

Make certain you don’t avoid this section while reading DotCom Secrets.

Secret # 6: The Attractive Character

There’s a secret to constructing a confident and appealing character.

Why do you think men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have huge fans?

As a business owner, you can’t fail when you finally develop an attractive character. When you’re effective at it, it suggests you can add more qualified clients to your e-mail list and introduce an effective item that individuals are all set and willing to purchase immediately.

In creating that appealing character, Russell Brunson specifies the three elements you should keep in check, which is divided into three (3) classifications:

  • The Elements
  • The Identity
  • Stories

DotCom Secrets shows you how to produce an appealing character utilizing these elements and their components, and determine the best method to communicate your fascinating stories that will get the sales can be found in.

Secret # 7: The Soap Opera Sequence

This “secret” comes from the previous part of Dotcom Secrets. It’s all about creating a bond and a sort of relationship in between the Attractive Character and the target audience via a traffic source we own. Email.

The Soap Opera Sequence makes up a series of email series that help to connect and develop an instantaneous relationship between you and the person reading your email. Russell credits Andre Chaperon (creator of Autoresponder Madness) for coming up with the Soap Opera Email Sequence

DotCom Secrets Soap Opera Sequence

Russell out of his excellent heart likewise shares the EXACT five e-mail design templates that have helped him to transition into an Attractive Character and a popular internet marketer.

The Soap Opera Sequence works due to the fact that it takes advantage of giving worth to your subscribers. This ‘worth’ coupled with an alluring open storyline hooks them the moment they read your first e-mail and they’ll eagerly anticipate the next one.

The days of dull email series are over. Don’t simply enjoy soap opera on TV, it’s time to anecdotally utilize it in your e-mail messages.

Secret # 8: Daily Seinfeld Sequence.

According to Russell Brunson, “the secret to keeping your customers delighted to speak with you every day is utilizing the Seinfeld e-mail format.”

What’s the Seinfeld format all about?

DotCom Secrets Seinfeld Sequence

It’s an email style that constructs enjoyment in your readers. It ‘d amuse them and trigger them to buy from you.

It leverages the power of storytelling. But this time, you’re being creative in sharing your life and appropriate stories occurring with/around you– stories they can quickly get in touch with. You ought to be purposeful and strategic about it anyways.

You want to be able to lead ideal customers back to your offer. This may look easy but it’s powerful nonetheless!

When you’re sending out Seinfeld emails, Russell likewise provides great examples and composed templates to speed up the process.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Area Three: Funnelology

In this area, the methods and techniques for constructing high-converting funnels are gone over in detail, as well as and what you really need to do to make your funnel work.

Russell covers the principles of a funnel, phases (and sales funnel stages) and the kind of landing pages to utilize, how to structure them, when, and in what matter.

Secret # 9: Reverse-Engineering A Successful Funnel

In Marketing 101, we discovered the value of sticking to systems that work. In other words, there’s no requirement to transform the wheel.

If you’re a company owner and you’re having a hard time to break even, there’s an opportunity that you’re making the above error.

This prevails with entrepreneurs who are just starting with their sales funnel. They try to re-invent the whole automobile. When building an organization, what a dreadful path to follow!

The trick here is leveraging on other individuals who already have an effective funnel and making your deal to their specific clients. Keep an eye on the:

  • Demographics
  • Advertisement copy and copies
  • Traffic sources
  • Offers
  • Landing page

Understanding how to reverse all these elements to work for you is a valuable present for your service. Once you understand how the pieces fit, it’s quite simple.

Secret # 10: Seven Phases Of A Funnel

I’m very pleased that I read DotCom Secrets a few years ago (and a number of times more since that very first time to fully comprehend and implement the methods in my own online company.

It not only opened my eyes to funnels and how to develop them but also the 7 phases that a perfect consumer needs to go through.

DotCom Secrets The 7 Phases of a Funnel

It made me better pertained to terms with this sentence within the DotCom Secrets. It reads:

The genuine difference in between having a six-, 7-, or even eight-figure business is whether you comprehend the stages of a funnel and can effectively monetize the points along the line.

I was familiar with that there are levels of traffic temperature and therefore, treating them along the same funnel process threatens.

This secret alone is essential to developing the best type of page, offer, and traffic that will result in sales.

There’s also the pre-framing idea that you require to fully comprehend when developing a funnel– particularly if you want visitors and results in trust you more. Well, who does not wish to develop trust currently?

Secret # 11: The Twenty-Three Building Blocks Of A Funnel

DotCom Secrets goes beyond the normal service guidance. It enters into the specific landing pages you can create in the 7 structure phases that we’ve discussed previously.

You get to see the twenty-three of the most efficient building blocks for your sales funnels.

DotCom Secrets 23 building blocks of a funnel

Smart funnel hackers use these foundation at specific times during these same four phases of the funnel:

  • Pre-frame bridge
  • Qualifying customers
  • Qualifying purchasers

Determining hyperactive purchasers for your services and products.

You can decide which you desire to begin with very first and which one to stick to in your market as soon as you’ve understood how this works.

Secret # 12: Frontend Vs. Backend Funnels

Choosing the best type of funnels can be a struggle even to the more advanced online marketers. More so, understand the funnels that will be served just to certified buyers (at the backend).

DotCom Secrets Frontend Vs Backend

This error isn’t so obvious– however bypassing it can make a difference in your traffic engagement and sales.

Here Russell lays out the procedure he follows when selecting a funnel to use on the frontend of his value ladders, the funnel he uses in the factor to consider stage (the middle), and those utilized for the backend deals.

Secret # 13: The Best Bait

I couldn’t contain this ‘secret’ when I initially read the DotCom Secrets book.

Russell spills all of it out in this section and reveals the secret that made all his books offer millions.

Just by grabbing your complimentary copy of DotCom Secrets and studying the funnel steps, you’ll have a number of “Aha-Moments” that will alter your business, particularly if you have a product you’re presently offering online (or even offline).

I indicate if you can order your totally free copy of DotCom Secrets and study the funnel steps, you’ll understand the secret behind these records.

He emphasizes the power of words and how using a specific WORD can change your entire service magically. That single word can act as bait.

No matter the industry you operate in, what you do, what items you provide, or the business design, this is the part that some of the successful business owners would hide from you.

 

Area Four: Scripts and funnels

The first time I read DotCom Secrets, I couldn’t understand this area due to the fact that it was unique in its method. I had to check out the book again to understand the point that Russell was making.

As one of the actionable areas, Russell dives deeper into the core funnels he uses in running ClickFunnels and other companies, along with the exact funnel scripts that have actually assisted him to offer countless each of his items.

These are split into the Frontend, Middle and Backend Funnels. Remarkably, you don’t need to battle with these parts due to the fact that there’s an effective suite of software application you can use to automate whatever– ClickFunnels software application.

1. Frontend Funnel: Two-Step– Free Plus Shipping

Because it shows what must take place as soon as you get your visitors onboard your sales funnel, the Frontend Funnel is crucial.

You’ll find this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to develop and can benefit eCommerce entrepreneurs or marketers who have Free Plus Shipping deals.

The very first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the item ought to be delivered.

On the second page (step-two) of the funnel, the visitor’s charge card details is requested for the shipping and handling charge. Once the visitor has actually successfully filled out the 2nd page– the One-time-offer is next.

Of course, you’re not left alone as there are scripts you will utilize to make this whole 2-step free shipping funnel efficient. Thanks, Russell!

2. Frontend Funnel: Self-Liquidating Offer

In the very same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The goal of establishing this offer is to help breakeven and cover the cash you spent on marketing or getting the lead.

DotCom Secrets self liquidating offer

Here, Russell Brunson shows the practical mechanics associated with this kind of funnel. And he also presented a special script called the Star, Story, Solution script which assists to push a cold lead towards your products.

You’ll get to these scripts which are forty-four (44) in number.

3. Frontend Funnel: Continuity

In this Frontend Funnel, you’ll discover how to lure visitors and let them keep paying for a longer time.

However you’re not restricted in any way– as there are numerous methods to use this to increase your success rate.

4. Middle Funnel: Perfect Webinar

The best webinar is the ideal and also the very first funnel for the middle of your value ladder. It covers everything about hosting high-converting webinars; how to utilize recorded or live presentations to market your product and services on auto-pilot.

DotCom Secrets Perfect Webinar

Sure enough, you’re offered with the methods and scripts that will make the webinar genuinely “perfect.”.

5. Middle Funnel: Invisible Perfect Webinar.

It’s not FREE!. It’s a more innovative webinar presentation where your objective is to get people to purchase.

You’ll also access the scripts for this updated version of Perfect Webinar.

6. Middle Funnel: Product Launch.

You use the “Product Launch” funnel particularly for releasing a brand-new item by sharing a series of videos to supply tons of worth to your visitors.

Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them utilize it.

These videos will be persuasive, valuable, and entertaining– thereby triggering visitors to do something about it. You’ll find how to correctly structure these videos in the DotCom Secrets book.

7. Backend Funnel: High-Ticket, Three-Step Application.

This is where you master the art of selling high-ticket deals using a sophisticated formula and scripts. If you’re a coach or specialist, this funnel is what you need to acquire premium customers.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Area 5: ClickFunnels.

This last section is quick however you can discover more by reading my ClickFunnels review.

DotCom Secrets Pros and Cons.

DotCom Secrets is a great book if you want to gain insights, see examples, and check out stories that will motivate you to develop an effective organization online or guide you in transitioning from offline to internet marketing channels.

Let’s think about the cons and pros quickly:.

Pros.

DotCom Secrets is free. Get business-building knowledge without paying cash.

Enhance your service’ significance utilizing the worth ladders and sales funnel strategies and scripts.

Get tricks to becoming an idea leader in your industry.

Easy techniques that will work for any service model.

Establish and develop relationships connection with your clients.

Cons.

You may require to have an existing business to gain from DotCom Secrets (although it can certainly benefit you if you’re just beginning as well as long as you carry out the info).

The book is perfect for companies that take advantage of internet marketing platforms.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book Pricing.

DotCom Secrets is FREE when you get it from the main site. You only need to spend for shipping/handling– $7.95 if you’re based within the United States or $14.95 for international.

There you have it, the Free Plus Shipping deal we talked about earlier. As you can see, Russell is a master at implementing what he teaches.

If you prefer to purchase DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your choice.

DotCom Secrets Free Book.

Thanks to Russell for using the book devoid of his site (you simply pay for shipping).

DoCom Secrets Review Summary: Is It Worth Getting The Book?

The DotCom Secrets book is a package of actionable techniques and tricks for growing a service and starting.

You’ll encounter a lot of aha minutes while going through the areas. You’re guided on how to incorporate the concept into my own business.

DotCom Secrets is a playbook. You may have to read it numerous times to get the ‘tricks’ into your head and company. But you do not have to if you have a strong IQ, which I’m sure you do!

All in all, if you’re offering service or products online, I extremely recommend that you get a copy of DotCom Secrets free of charge.

>>Click Here To Get Your Copy Of Dotcom Secrets<<