Dotcom Secrets is a great book if you wish to gain insights, see examples, and check out stories that will inspire you to develop a successful company online or guide you in transitioning from offline to internet marketing channels.
So let’s think about the benefits and drawbacks quickly:
- DotCom Secrets is free. Get it here.
- You will overcome the shoulder lessons from a successful extremely affiliate– Russell Brunson.
- The book is a enjoyable and simple read.
- You will get actionable takeaways that you can utilize to enhance your company right away.
- It’s not a “how to make money online” book per se.
- You will need to have some understanding of internet marketing ideas to completely value the book.
Dotcom Secrets is a terrific resource if you want to learn from someone who has really generated income online.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can utilize to improve your company right away.
The only disadvantage is that it’s not a “how to generate income online” book per se– you will need to have some knowledge of online marketing concepts to fully appreciate it.
Overall, Dotcom Secrets is an important resource for anybody looking to construct or grow an online business.
If you’re ready to learn from one of the masters of Sales Funn, be sure to examine out this book today!
DotCom Secrets Book
It’s one of my preferred business books. You might have to read it several times to fully comprehend it. Or just make it your buddy as you set about your online lifestyle company experiences.
In the introduction of the book, Russell Brunson guaranteed to keep the book evergreen for several years to come. The objective is to make it pertinent to both new and advanced online business owners.
How many service books do you still find pertinent in this ever-changing world? Even though marketing techniques are constantly altering, the DotCom Secrets book is still exceptionally appropriate and beneficial today.
What Is DotCom Secrets?
The DotCom Secrets book provides a detailed process for growing a successful company– whether online or offline.
DotCom Secrets Review
Although DotCom Secrets was first released in 2015, you’ll find that most of the strategies that Russell discuss are still effective today.
You’ll get a lots of actionable guidance from the book and if you have plans to offer products online or you’re currently at it, you require to get a copy of DotCom Secrets and keep it as a recommendation.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his precise words:
” In reality, this is a tested playbook for growing your business with reliable lead generation and sales/conversion methods, which can be utilized offline and online.”
This is a transformative and effective book. If you’re looking to begin an organization or scale an existing service, DotCom Secrets by Russell Brunson is the best road map.
Within the pages of the Dotcom Secrets book, you’ll get a comprehensive strategy that guides you on the best foundation for your organization. You’ll certainly get arise from reading it.
To be truthful, DotCom Secrets seems like a book for developing a sustainable online service just.
However do not be constrained by that due to the fact that the actionable marketing techniques work for both online and offline organizations. So you’re in safe hands if you run a brick-and-mortar company and want to shift to internet marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can answer that question. If you want to begin or scale a service and follow proven ‘shortcut’ that has actually been tested by Russell himself, you need to check out the DotCom Secrets book.
It’s altering lives and I’ve personally discovered it extremely important on my entrepreneurial journey (I’ve read it numerous times). I highly advise the book.
DotCom Secrets might not be worth your read if you ‘d rather play cool and try to figure it out by yourself. You must consider another book.
DotCom Secrets offers wise insights and techniques to:
Existing company owner: If you haven’t started a service at all or have no company idea, the book may not pertain to you.
Product owners: If you have an existing item currently, then you can learn methods to double or even triple your sales.
Confident marketers: If you’re willing to take actions that may challenge your idea of service, then you need to use DotCom Secrets as a referral.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to develop a business that stands the test of time. You do not want to fizzle out because you do not have the skillset, tools, and secrets that have actually been tested and shown to produce great results.
Whether you’re a beginner who’s just getting began or you’re an expert, DotCom Secrets will stroll you through the process of beginning and growing a lucrative company.
If you currently have a business, utilize the secrets in the book to scale to incredible levels? Aside from making money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and powerful book that supplies specific, actionable directions on what you need to do to fail-proof your company, how to draw in customers, and the tricks to significantly boost your sales.
You’re still not limited at all if you stop working to read DotCom Secrets. The only obstacle, though, is that you’ll miss the opportunity to quickly grow your existing company or flourish in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences in between Expert Secrets Both books relate to, way of life business owners, company owner and online marketers– given that they match each other and provide for beginning and growing a successful service.
Professional Secrets vs DotCom Secrets.
DotCom Secrets lays out a step-by-step process to efficiently structure your organization. You get to learn how to provide your message and communicate worth in such a way that makes individuals want to pay you.
Expert Secrets provides actionable examples, illustrations, and stories that help you find your voice, build a faithful fan base and get paid to share messages that will change somebody else’s life.
Both books are recommended to company owner who want to become more successful in their markets. Business owners who are developed to see chances in competition instead of discomfort.
In Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream customers (aka getting tons of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 areas just like Expert Secrets that outlines the easy marketing procedures and how to implement them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the first area of DotCom Secrets with “Ladders and Funnels.” He also reveals 5 (5) marketing tricks. Let’s go over them:
Secret # 1: The Secret Formula
You require to have a complete understanding of where you want your company. How does this understanding help your consumers and customers?
This will help you to serve them much better– instead of trying to find out their pain points, how desperate they require services, and what they’re prepared to pay.
In the secret formula, four easy concerns were laid out in a step-by-step order inside the DotCom Secrets book:
Who are your dream clients?
How do you discover them?
How do you attract them without being pushy?
What benefit will they get from your organization?
You’ll find answers to these concerns and more in the very first trick.
Secret #2: The Value Ladder
Worth is key when it comes to building a sustainable company. If there’s no worth, consumers and customers will leave.
That’s why Russell invested a ton of time to dissect the actions that you require to follow to browse your dream customer from taking the “bait” (beginning point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This secret is described as “taking them through your worth ladder.”
When you effectively structure the worth ladder, you’ll not only make more cash, you’ll likewise supply your consumers with a more tailored service. They’ll love you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic takes place. It’s like an epiphany that alters everything you currently know about growing a lucrative organization. You’ll start with developing out your own sales funnel and the psychology behind a profitable funnel.
There’s a lot more …
You need to require a complete value ladder in place. You may not be able to construct a high-converting sales funnel if you do not have an effective worth adder mapped out.
The sales funnel is important and has changed the method business owners and businesses approach sales online.
It works since it considers the clients’ habits– and moves them through the various actions of your value ladder till they’re prepared to buy your item– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target market. You may not know how to identify or serve them. That’s why understanding how to define your target market is essential.
This secret details where your target market (i.e., customers who are ready to acquire your product) are investing the majority of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the strategies that work to get a customer to leave whatever they’re doing and have a look at your page.
Every online business owner requires to discover and master these techniques. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or site is a consistent battle for many people. It’s probably the most daunting element of running an effective online business.
Do you truly understand how traffic works in the online marketing space? Russell has the answers if you aren’t positive in your traffic generation knowledge.
He reveals you the best type of traffic that you must take notice of and how it can change your organization. The type of traffic consists of:
- Traffic we manage
- The traffic we do not manage
- Traffic we own
Section Two: Your Communication Funnel
In this section, Russell digs deeper into the procedures involved in building an audience by leveraging advanced individual branding strategies, the secrets to communicating well with your audience that will result in a sale.
Make certain you don’t skip this area while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to developing a appealing and positive character.
Why do you believe guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have massive fans?
As an entrepreneur, you can’t go wrong when you lastly establish an appealing character. When you’re successful at it, it means you can add more qualified clients to your e-mail list and release a successful product that individuals are all set and prepared to buy right away.
In developing that attractive character, Russell Brunson defines the three elements you need to keep in check, which is divided into three (3) classifications:
- The Elements
- The Identity
DotCom Secrets shows you how to create an attractive character utilizing these elements and their aspects, and identify the very best method to interact your captivating stories that will get the sales coming in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s all about creating a bond and a sort of rapport between the Attractive Character and the target audience via a traffic source we own. Email.
The Soap Opera Sequence consists of a series of email sequences that help to connect and establish an instantaneous relationship in between you and the person reading your e-mail. Russell credits Andre Chaperon (developer of Autoresponder Madness) for creating the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his excellent heart also shares the EXACT five email templates that have actually helped him to transition into a desired internet and an attractive character marketer.
Due to the fact that it capitalizes on offering value to your subscribers, the Soap Opera Sequence works. This ‘value’ coupled with a tempting open story hooks them the minute they read your very first email and they’ll anticipate the next one.
The days of dull e-mail sequences are over. Do not simply enjoy daytime soap on TV, it’s time to anecdotally use it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your customers pleased to hear from you every day is using the Seinfeld email format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an email style that builds excitement in your readers. It ‘d amuse them and trigger them to purchase from you.
It leverages the power of storytelling. This time, you’re being innovative in sharing your life and appropriate stories happening with/around you– stories they can quickly connect with. You ought to be strategic and purposeful about it anyways.
You wish to be able to lead perfect consumers back to your deal. This may look basic however it’s powerful nonetheless!
Russell also supplies good examples and composed design templates to accelerate the process when you’re sending out Seinfeld emails.
Area Three: Funnelology
In this area, the techniques and strategies for constructing high-converting funnels are discussed in detail, as well as and what you really need to do to make your funnel work.
Russell covers the basics of a funnel, stages (and sales funnel stages) and the kind of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we learned the importance of sticking to systems that work. Simply put, there’s no requirement to transform the wheel.
There’s a possibility that you’re making the above mistake if you’re a business owner and you’re struggling to break even.
This prevails with business owners who are simply beginning with their sales funnel. They try to re-invent the whole lorry. When constructing an organization, what a horrible path to follow!
The trick here is leveraging on other individuals who currently have an effective funnel and making your deal to their specific clients. Watch on the:
- Ad copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these components to work for you is an invaluable present for your organization. Once you understand how the pieces fit, it’s quite easy.
Secret # 10: Seven Phases Of A Funnel
I’m extremely thankful that I check out DotCom Secrets a few years ago (and a number of times more since that first time to completely comprehend and implement the techniques in my own online company.
It not only opened my eyes to funnels and how to construct them however likewise the 7 stages that an ideal consumer has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better concerned terms with this sentence within the DotCom Secrets. It checks out:
The genuine difference between having a six-, seven-, or perhaps eight-figure service is whether you understand the phases of a funnel and can successfully generate income from the points along the line.
I was familiar with that there are levels of traffic temperature level and therefore, treating them along the same funnel process is dangerous.
This trick alone is fundamental to producing the right type of page, offer, and traffic that will lead to sales.
When producing a funnel– particularly if you desire visitors and leads to trust you more, there’s likewise the pre-framing principle that you need to totally comprehend. Well, who does not wish to establish trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets goes beyond the typical service guidance. It goes into the specific landing pages you can produce in the 7 structure stages that we’ve talked about previously.
You get to see the twenty-three of the most reliable foundation for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers utilize these building blocks at particular times throughout these same four phases of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying buyers
Recognizing hyper purchasers for your products and services.
Once you’ve comprehended how this works, you can choose which you wish to start with first and which one to stick to in your market.
Secret # 12: Frontend Vs. Backend Funnels
Choosing the ideal kind of funnels can be a struggle even to the more advanced marketers. More so, comprehend the funnels that will be served just to certified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so obvious– but bypassing it can make a distinction in your traffic engagement and sales.
Here Russell details the process he follows when selecting a funnel to utilize on the frontend of his worth ladders, the funnel he utilizes in the consideration stage (the middle), and those used for the backend offers.
Secret # 13: The Best Bait
I could not contain this ‘secret’ when I first checked out the DotCom Secrets book.
Russell spills everything out in this section and reveals the trick that made all his books offer millions.
Just by getting your complimentary copy of DotCom Secrets and studying the funnel actions, you’ll have a number of “Aha-Moments” that will alter your company, especially if you have a product you’re presently offering online (and even offline).
I indicate if you can order your free copy of DotCom Secrets and study the funnel actions, you’ll understand the secret behind these records.
He highlights the power of words and how utilizing a specific WORD can alter your entire organization magically. That single word can act as bait.
Despite the market you run in, what you do, what items you provide, or the business model, this is the part that some of the effective business owners would conceal from you.
Area Four: Scripts and funnels
The first time I check out DotCom Secrets, I couldn’t comprehend this area because it was special in its way. I needed to check out the book once again to understand the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other business, as well as the precise funnel scripts that have assisted him to offer millions of each of his items.
These are divided into the Frontend, Middle and Backend Funnels. Remarkably, you do not have to have problem with these parts since there’s an effective suite of software application you can utilize to automate everything– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Because it shows what must happen when you get your visitors onboard your sales funnel, the Frontend Funnel is crucial.
You’ll find this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to construct and can benefit eCommerce online marketers or business owners who have Shipping plus free deals.
The first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the product should be delivered.
On the 2nd page (step-two) of the funnel, the visitor’s credit card information is requested for the shipping and dealing with charge. Once the visitor has effectively filled out the second page– the One-time-offer is next.
Of course, you’re not left alone as there are scripts you will utilize to make this whole 2-step free shipping funnel reliable. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the very same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The objective of setting up this offer is to assist breakeven and cover the cash you invested in marketing or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson shows the practical mechanics involved in this type of funnel. And he also presented an unique script called the Star, Story, Solution script which helps to nudge a cold lead towards your products.
You’ll access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to lure visitors and let them keep paying for a longer time.
You’re not limited in any method– as there are numerous ways to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The best webinar is the perfect and likewise the first funnel for the middle of your value ladder. It covers everything about hosting high-converting webinars; how to use live or taped presentations to market your services or products on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re provided with the techniques and scripts that will make the webinar genuinely “ideal.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a little various. It’s not FREE!. It’s a more advanced webinar discussion where your objective is to get individuals to purchase. However it’s “invisible”– which implies there’s no aggressive or deceptiveness included.
You’ll likewise access the scripts for this upgraded version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel specifically for releasing a brand-new item by sharing a series of videos to provide lots of worth to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be persuasive, handy, and amusing– consequently causing visitors to do something about it. You’ll find how to correctly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket offers utilizing an innovative formula and scripts. If you’re a coach or expert, this funnel is what you require to acquire premium customers.
Section 5: ClickFunnels.
This last section is quick however you can find out more by reading my ClickFunnels evaluate.
DotCom Secrets Pros and Cons.
DotCom Secrets is an excellent book if you want to acquire insights, see examples, and check out stories that will influence you to construct an effective service online or guide you in transitioning from offline to internet marketing channels.
So let’s consider the benefits and drawbacks rapidly:.
DotCom Secrets is totally free. Get business-building understanding without paying money.
Improve your organization’ relevance utilizing the value ladders and sales funnel strategies and scripts.
Get tricks to ending up being a thought leader in your market.
Simple methods that will work for any organization design.
Establish and develop relationships rapport with your consumers.
You may need to have an existing business to gain from DotCom Secrets (although it can certainly benefit you if you’re simply beginning in addition to long as you carry out the info).
The book is ideal for companies that take advantage of internet marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the main website. If you’re based within the United States or $14.95 for international, you just have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping offer we went over earlier. As you can see, Russell is a master at implementing what he teaches.
You can get the paperback format for $14.80 if you choose to buy DotCom Secrets from Amazon. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for providing the book free from his website (you just pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a bundle of actionable methods and tricks for growing a company and beginning.
You’ll discover a bunch of aha moments while going through the sections. More significantly, you’re directed on how to incorporate the idea into my own company.
DotCom Secrets is a playbook. You might have to read it multiple times to get the ‘tricks’ into your head and organization. However you do not need to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling services or items online, I highly recommend that you get a copy of DotCom Secrets for FREE.