Dotcom Secrets is a fantastic book if you want to get insights, see examples, and check out stories that will influence you to build an effective service online or guide you in transitioning from offline to internet marketing channels.
Let’s consider the pros and cons rapidly:
- DotCom Secrets is complimentary. Get it here.
- You will overcome the shoulder lessons from an effective very affiliate– Russell Brunson.
- The book is a pleasurable and simple read.
- You will get actionable takeaways that you can utilize to improve your company immediately.
- It’s not a “how to make money online” book per se.
- You will require to have some knowledge of online marketing ideas to totally value the book.
Dotcom Secrets is an excellent resource if you want to learn from someone who has really earned money online.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can utilize to enhance your business immediately.
The only disadvantage is that it’s not a “how to generate income online” book per se– you will require to have some knowledge of internet marketing concepts to totally value it.
However in general, Dotcom Secrets is an important resource for anybody looking to develop or grow an online business.
If you’re all set to find out from one of the masters of Sales Funn, be sure to inspect out this book today!
DotCom Secrets Book
It’s one of my preferred company books. You might have to read it multiple times to completely understand it. Or just make it your companion as you go about your online lifestyle organization experiences.
In the intro of the book, Russell Brunson assured to keep the book evergreen for several years to come. The goal is to make it appropriate to both sophisticated and new online entrepreneurs.
How many company books do you still discover appropriate in this ever-changing world? Even though marketing strategies are constantly changing, the DotCom Secrets book is still extremely pertinent and beneficial today.
What Is DotCom Secrets?
The DotCom Secrets book provides a detailed procedure for growing an effective organization– whether online or offline.
DotCom Secrets Review
Even though DotCom Secrets was first published in 2015, you’ll find that the majority of the techniques that Russell talks about are still effective today.
You’ll get a lots of actionable guidance from the book and if you have plans to offer products online or you’re already at it, you require to get a copy of DotCom Secrets and keep it as a recommendation.
Dan Kennedy composed the forward to the DotCom Secrets book. In his specific words:
” In reality, this is a proven playbook for growing your business with reliable list building and sales/conversion methods, which can be utilized offline and online.”
This is a transformative and effective book. If you’re looking to start a service or scale an existing organization, DotCom Secrets by Russell Brunson is the best roadway map.
Within the pages of the Dotcom Secrets book, you’ll get an in-depth plan that guides you on the best foundation for your service. You’ll absolutely get results from reading it.
To be truthful, DotCom Secrets sounds like a book for developing a sustainable online business just.
However don’t be constrained by that because the actionable marketing methods work for both online and offline organizations. So you’re in safe hands if you run a brick-and-mortar business and want to transition to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can answer that question. If you wish to start or scale a service and follow tested ‘shortcut’ that has been checked by Russell himself, you ought to read the DotCom Secrets book.
It’s changing lives and I’ve personally discovered it extremely important on my entrepreneurial journey (I’ve read it numerous times). I extremely recommend the book.
DotCom Secrets may not be worth your read if you ‘d rather play cool and attempt to figure it out by yourself. You should think about another book.
Although, DotCom Secrets offers smart insights and methods to:
Existing business owners: If you haven’t begun a service at all or have no organization idea, the book may not be relevant to you.
Item owners: If you have an existing item already, then you can find out strategies to double and even triple your sales.
Confident marketers: If you’re willing to take actions that might challenge your concept of service, then you ought to utilize DotCom Secrets as a referral.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to develop an organization that stands the test of time. Because you do not have the skillset, tools, and tricks that have been checked and proven to produce terrific results, you don’t want to fizzle out.
Whether you’re a beginner who’s simply getting began or you’re a professional, DotCom Secrets will walk you through the process of beginning and growing a profitable organization.
If you already have an organization, use the secrets in the book to scale to astounding levels? Aside from making money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and powerful book that supplies particular, actionable instructions on what you ought to do to fail-proof your service, how to attract consumers, and the secrets to substantially enhance your sales.
You’re still not restricted at all if you fail to read DotCom Secrets. The only challenge, however, is that you’ll miss out on the opportunity to quickly grow your existing company or thrive in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions between Expert Secrets Both books pertain to, way of life business owners, company owner and online marketers– since they match each other and attend to beginning and growing an effective service.
Professional Secrets vs DotCom Secrets.
DotCom Secrets details a detailed procedure to effectively structure your business. You get to discover how to provide your message and interact worth in such a way that makes individuals wish to pay you.
Professional Secrets offers actionable examples, illustrations, and stories that assist you discover your voice, build a devoted fan base and earn money to share messages that will change another person’s life.
Both books are recommended to business owners who wish to become more successful in their markets. Business owners who are built to see chances in competitors instead of pain.
In Russell’s third and brand name brand-new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream clients (aka getting heaps of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 sections just like Expert Secrets that describes the easy marketing procedures and how to execute them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the first section of DotCom Secrets with “Ladders and Funnels.” He likewise exposes five (5) marketing tricks. Let’s go over them:
Secret # 1: The Secret Formula
First, you require to have a complete understanding of where you want your service. How does this understanding assist your clients and customers?
This will assist you to serve them better– instead of searching for out their discomfort points, how desperate they need solutions, and what they’re ready to pay.
In the secret formula, four easy questions were outlined in a step-by-step order inside the DotCom Secrets book:
Who are your dream clients?
How do you discover them?
How do you attract them without being aggressive?
What benefit will they receive from your company?
You’ll find answers to these concerns and more in the very first trick.
Secret #2: The Value Ladder
When it comes to constructing a sustainable service, worth is crucial. If there’s no value, customers and clients will leave.
That’s why Russell invested a ton of time to dissect the actions that you require to follow to navigate your dream consumer from taking the “bait” (starting point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This trick is described as “taking them through your worth ladder.”
When you effectively structure the value ladder, you’ll not just make more money, you’ll also offer your consumers with a more personalized option. They’ll like you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic takes place. It’s like a surprise that alters whatever you already know about growing a successful business. You’ll start with building out your own sales funnel and the psychology behind a rewarding funnel.
It surpasses the item you’re offering or how they’re priced. There’s a lot more …
You need to have a total value ladder in place. It’s like your foolproof system for making sales on auto-pilot. You may not have the ability to develop a high-converting sales funnel if you don’t have an effective worth adder drawn up.
The sales funnel is essential and has actually altered the method entrepreneurs and services approach sales online.
It works due to the fact that it takes into consideration the clients’ behaviors– and moves them through the various steps of your value ladder till they’re ready to buy your item– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target audience. Regrettably, you might not know how to recognize or serve them. That’s why knowing how to specify your target market is necessary.
This secret lays out where your target audience (i.e., clients who are ready to purchase your item) are investing the majority of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the techniques that work to get a consumer to leave whatever they’re doing and have a look at your page.
Every online entrepreneur needs to discover and master these strategies. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or website is a continuous struggle for the majority of people. It’s perhaps the most overwhelming aspect of running a successful online service.
Do you actually comprehend how traffic operates in the internet marketing space? Russell has the answers if you aren’t positive in your traffic generation expertise.
He reveals you the very best kind of traffic that you need to take notice of and how it can change your organization. The kind of traffic consists of:
- Traffic we control
- The traffic we don’t manage
- Traffic we own
Section Two: Your Communication Funnel
In this area, Russell digs deeper into the processes associated with building an audience by leveraging advanced individual branding strategies, the secrets to communicating well with your audience that will result in a sale.
Ensure you do not avoid this section while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to building a positive and appealing character.
Why do you believe men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have massive fans?
As a business owner, you can’t go wrong when you lastly establish an attractive character. When you’re successful at it, it suggests you can add more qualified clients to your e-mail list and launch a successful item that people are willing and ready to acquire right away.
In developing that appealing character, Russell Brunson specifies the three components you need to keep in check, which is divided into 3 (3) categories:
- The Elements
- The Identity
DotCom Secrets reveals you how to create an appealing character utilizing these components and their aspects, and determine the best method to interact your captivating stories that will get the sales can be found in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s everything about developing a bond and a sort of rapport between the Attractive Character and the target audience via a traffic source we own. Email.
The Soap Opera Sequence comprises a series of e-mail sequences that help to connect and develop an immediate relationship between you and the individual reading your e-mail. Russell credits Andre Chaperon (developer of Autoresponder Madness) for developing the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his great heart likewise shares the EXACT five email templates that have actually helped him to transition into an in-demand web and an attractive character marketer.
The Soap Opera Sequence works since it capitalizes on providing value to your subscribers. This ‘value’ paired with an irresistible open story hooks them the minute they read your first e-mail and they’ll eagerly anticipate the next one.
The days of boring e-mail sequences are over. Do not simply delight in daytime drama on television, it’s time to anecdotally utilize it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your subscribers happy to speak with you every day is using the Seinfeld e-mail format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail design that builds enjoyment in your readers. It ‘d entertain them and trigger them to buy from you.
It leverages the power of storytelling. This time, you’re being imaginative in sharing your life and relevant stories occurring with/around you– stories they can easily connect with. You need to be purposeful and strategic about it anyways.
You wish to be able to lead ideal clients back to your offer. This may look simple but it’s powerful!
When you’re sending Seinfeld emails, Russell likewise provides excellent examples and composed design templates to speed up the procedure.
Section Three: Funnelology
In this area, the strategies and techniques for developing high-converting funnels are talked about in detail, along with and what you truly must do to make your funnel work.
Russell covers the basics of a funnel, phases (and sales funnel phases) and the type of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we learned the value of adhering to systems that work. Simply put, there’s no need to transform the wheel.
There’s an opportunity that you’re making the above mistake if you’re an organization owner and you’re struggling to break even.
This is common with business owners who are simply beginning with their sales funnel. They try to re-invent the entire vehicle. When building a business, what a terrible path to follow!
The trick here is leveraging on other individuals who currently have an effective funnel and making your offer to their specific clients. Watch on the:
- Ad copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these aspects to work for you is an invaluable present for your company. Once you understand how the pieces fit, it’s quite easy.
Secret # 10: Seven Phases Of A Funnel
I’m really happy that I check out DotCom Secrets a couple of years ago (and numerous times more since that very first time to fully understand and execute the strategies in my own online company.
It not only opened my eyes to funnels and how to develop them but also the 7 phases that an ideal customer needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me much better come to terms with this sentence within the DotCom Secrets. It checks out:
The genuine difference in between having a 6-, 7-, and even eight-figure business is whether you understand the phases of a funnel and can effectively monetize the points along the line.
I got to know that there are levels of traffic temperature level and therefore, treating them along the same funnel procedure threatens.
This trick alone is basic to creating the best kind of page, deal, and traffic that will result in sales.
There’s also the pre-framing principle that you need to completely understand when developing a funnel– especially if you desire visitors and causes trust you more. Well, who does not wish to develop trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets exceeds the common business recommendations. It enters into the specific landing pages you can create in the 7 building stages that we’ve gone over earlier.
You get to see the twenty-three of the most effective building blocks for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers utilize these foundation at particular times during these exact same four phases of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying purchasers
Identifying hyper purchasers for your services and products.
You can choose which you desire to start with very first and which one to stick to in your market when you’ve comprehended how this works.
Secret # 12: Frontend Vs. Backend Funnels
Picking the right kind of funnels can be a battle even to the more advanced marketers. More so, comprehend the funnels that will be served only to qualified buyers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so obvious– but bypassing it can make a difference in your traffic engagement and sales.
Here Russell outlines the process he follows when selecting a funnel to use on the frontend of his value ladders, the funnel he uses in the consideration stage (the middle), and those used for the backend deals.
Secret # 13: The Best Bait
I couldn’t include this ‘secret’ when I first read the DotCom Secrets book.
Russell spills all of it out in this area and exposes the secret that made all his books sell millions.
Just by getting your complimentary copy of DotCom Secrets and studying the funnel actions, you’ll have a number of “Aha-Moments” that will change your company, specifically if you have an item you’re currently selling online (or perhaps offline).
I imply if you can purchase your complimentary copy of DotCom Secrets and study the funnel steps, you’ll comprehend the trick behind these records.
He emphasizes the power of words and how using a specific WORD can alter your entire service magically. That single word can serve as bait.
Despite the market you operate in, what you do, what items you use, or business design, this is the part that some of the successful business owners would hide from you.
Area Four: Scripts and funnels
The very first time I read DotCom Secrets, I could not understand this area since it was unique in its method. I had to read the book again to understand the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he uses in running ClickFunnels and other business, along with the precise funnel scripts that have actually assisted him to sell countless each of his products.
These are split into the Frontend, Middle and Backend Funnels. Surprisingly, you don’t need to battle with these parts since there’s a powerful suite of software you can use to automate whatever– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is very important because it reveals what need to happen once you get your visitors onboard your sales funnel.
You’ll find this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to construct and can benefit eCommerce marketers or entrepreneurs who have Shipping plus totally free offers.
The first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the product ought to be delivered.
On the second page (step-two) of the funnel, the visitor’s credit card info is asked for the shipping and managing charge. As soon as the visitor has actually successfully submitted the second page– the One-time-offer is next.
Obviously, you’re not left alone as there are scripts you will utilize to make this entire 2-step complimentary shipping funnel efficient. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the exact same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The objective of establishing this offer is to help breakeven and cover the money you spent on advertising or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson shows the useful mechanics involved in this kind of funnel. And he likewise presented a distinct script called the Star, Story, Solution script which helps to push a cold lead towards your products.
You’ll access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to attract visitors and let them keep paying for a longer time.
You’re not restricted in any way– as there are lots of methods to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The best webinar is the best and also the very first funnel for the middle of your worth ladder. It covers whatever about hosting high-converting webinars; how to utilize taped or live presentations to market your products or services on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re provided with the strategies and scripts that will make the webinar genuinely “best.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a little bit different. It’s not FREE!. It’s a more advanced webinar discussion where your goal is to get individuals to purchase. It’s “undetectable”– which implies there’s no pushy or deception included.
You’ll likewise access the scripts for this upgraded variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel particularly for introducing a brand-new product by sharing a series of videos to supply tons of value to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them use it.
These videos will be convincing, valuable, and amusing– thereby triggering visitors to take actions. You’ll discover how to properly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket deals using a sophisticated formula and scripts. If you’re a coach or expert, this funnel is what you require to obtain premium customers.
Section 5: ClickFunnels.
This last area is short however you can discover more by reading my ClickFunnels review.
DotCom Secrets Pros and Cons.
DotCom Secrets is an excellent book if you want to get insights, see examples, and read stories that will influence you to build an effective company online or guide you in transitioning from offline to internet marketing channels.
So let’s consider the advantages and disadvantages rapidly:.
DotCom Secrets is free. Get business-building knowledge without paying cash.
Improve your business’ importance utilizing the worth ladders and sales funnel techniques and scripts.
Get tricks to becoming a thought leader in your market.
Basic methods that will work for any service model.
Build relationships and develop relationship with your consumers.
You might require to have an existing company to take advantage of DotCom Secrets (although it can certainly benefit you if you’re simply beginning in addition to long as you implement the details).
The book is perfect for organizations that utilize internet marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the main website. You just have to pay for shipping/handling– $7.95 if you’re based within the United States or $14.95 for global.
There you have it, the Free Plus Shipping deal we went over earlier. As you can see, Russell is a master at implementing what he teaches.
You can get the paperback format for $14.80 if you prefer to purchase DotCom Secrets from Amazon. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for providing the book free from his website (you just pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a plan of actionable methods and tricks for growing a business and starting.
You’ll stumble upon a bunch of aha moments while going through the sections. You’re guided on how to include the principle into my own service.
DotCom Secrets is a playbook. You may need to read it several times to get the ‘secrets’ into your head and service. You don’t have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering services or items online, I highly advise that you get a copy of DotCom Secrets free of charge.