Looking for some cutting-edge SEO tactics to add to your toolkit? In this new SEO case study, you’ll learn 3 strategies to help you grow your traffic by over 94%.
The Search Initiative:
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Check Out the Full Article:
https://diggitymarketing.com/custom-seo-case-study/
Timestamps:
00:00 Introduction
01:22 Negative SEO
04:09 Creating Disavow Files
04:49 Content Optimization
07:00 Link Building Strategies
09:00 Technical SEO Strategies
10:38 Missing Breadcrumbs
Resources:
Ahrefs:
Surfer:
Google Search Console:
Anchor Text Optimization:
Screaming Frog:
Yoast:
Breadcrumb NavXT:
WooCommerce Breadcrumbs:
The Search Initiative:
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In this video I'm going to show you the Tactics I use to grow clients traffic by 94 but here's the kicker I'm willing to Bet that at least three of these tactics Are not currently in your SEO strategy Let's fix that I'm going to break down These strategies step by step so you can Replicate them for your own website my Name is Matt Diggity and I'm a director At the search initiative in International SEO agency that focuses on Cutting Edge SEO and I'm about to spill The beans on some of our best tactics Let me introduce you to the case study The client is a real estate business Focused on the Southeast Asian market Condos Flats houses all of it when they Came on board with the search initiative They were in pretty good shape they were Getting 200 000 visits per month which Is pretty damn good for their territory But like most ambitious businesses they Wanted to grow and there were some major SEO issues that were holding them back For one they were getting freaking Negative seo'd with Toxic backlinks by Some shady competition they also had a Ton of content on their site but they Were struggling to rank on page one for Their most important keywords next they Had a desperate need to build backlinks But within a budget that made sense to Their business and lastly they had two Technical SEO issues that were severely
Weighing down their progress I'm about To show you step by step how we solve These issues and improve their traffic By 94 but real quick before we get Started I left a link in the pin comment To my free SEO training masterclass it Goes over everything I'm doing today to Get sites to the top of Google just Click the link in the pin comment to Book your spot now back to the video as Mentioned before the client was getting Spammed with negative SEO what this Means is that a competitor was using Unscrupulous methods to build toxic Backlinks to their site with the Intention of triggering a Google penalty Also known as scumbag SEO some people Think that you don't need to worry about Negative SEO here's my take on it Google Has said before that they're able to Devalue or ignore most spammy links the Key word here is most that's the same as Saying that they cannot ignore all Spammy links if you got 1 000 spammy Links how many of them weren't ignored 50 100 are you actually cool with that Furthermore in this conversation with Search liaison Gary Ilyas he's asked That there's a need to disavow links Anymore and Gary said there's less need But if you're getting spammed and don't Disavow then you're increasing the Chances that the manual auctions team Takes a look at your site and trust me
No one wants that the Google disavow Tool is a way to manually tell Google to Ignore spammy links to your site if You're getting spammed or you personally Build crappy links in the past you Should use it ASAP let's take a look at How to identify a negative SEO attack on Ahrefs type your domain into site Explorer scroll down to the referring Domains graph if you see a sharp spike In referring domains like this and you Know you didn't build these 4 000 links Then you just got negative SEO sometimes The backlink spam is more subtle as with This example here Pro tip you can set up Alerts on HRS to automatically notify You when there's a spike of new Referring domains to your site now you Need to separate the good backlinks from The spammy backlinks that you want to Disavow here's what to look out for Starting with Blogspot domains Blogspot Domains are super cheap and easy to Build which is why d-bags often exploit Them to build spammy links to your site In the ahrefs backlink report click on More filters select domain name type in Blogspot then click apply this poor site Had 66 crappy Blogspot domain links Created when it got negative SEO now we Have web directories since these links Can be built for free they also get Exploited you can find these by using The same method as before but typing
Directory into the filter next we have Good old comment and Forum spam with These people will send Target anchor Text to try to over optimize you and Trigger a penalty this is an example of A form spam link taken directly from Google's guide on link schemes to find These go to the ahrefs anchors report if You see something like this where There's nearly 2 000 links all with the Anchor text men's rings online it's Likely comment spam click on view full Report to dig deeper from here you can Dig it into the referring domains that Have created these links that said if You want to look at these sites open at Your own risk they're spammy AFS there's A non-zero chance that you will end up With the virus another pattern to look Out for is a bunch of links coming from Domains with the same IP address that Could mean they're all hosted in the Same place and controlled by the same Douche you can find this in HRS Referring IPS report if you click on This top IP address and dig in you'll Find it's our old friend Blogspot Spamming like it's no one's business so You've identified all the garbage links Going to your site what's next it's time To create your disavow file as mentioned Before disavow files a way to tell Google yo pretend this link doesn't Exist some people think that uploading a
Disavow file somehow puts you on a watch List that's just another SEO myth Google Understands that websites will get poor Backlinks whether you built them or not You're not going to get blacklisted for Using a tool that helps them make the Internet better to create a disavow file Open up a simple.txt document if you Want to disavow one page at a time you Simply write the URLs one by one but 99 Of the time you want to disavow all Links coming from a particular domain so You add domain colon before the URL once You've created the disavow file you Submit it here at the disavowl links Tool takes a few weeks for it to kick in And see the benefits the next strategy I'm going to teach you is how to get Quick traffic by optimizing your Existing content for low hanging fruit Keywords a low hanging fruit is a Keyword which you're already ranking Just outside of page one for Google Likes your content just not enough with The optimizations I'm about to show you You'll be able to break into page one Where the traffic is Step One is to find Out all your low hanging fruit Opportunities open up href site Explorer Type in your domain and set the country Targeting then open up organic keywords This is going to give you a list of all The keywords you're ranking for next you Want to set a filter to only show
Keywords you're ranking 11 to 24. then You want to set a maximum keyword Difficulty to 25. we're shooting for the Easy stuff and Bam here's your list of Low hanging keywords in this example you Can see three of them belong to the same Page so if you optimize this page you're Going to get more traffic to optimize Your content I highly recommend using a Tool like surfer surfer uses algorithms To look at the content of the top Articles ranking for your keyword and Extracts out exactly what they did right It then guides you on how to optimize Your own content to get it to the top of Google open up Surfers content editor Type in your keywords and import content From URL to load the article you want to Optimize the tools now analyze your Content and compared it to the top Ranking articles on the left is where You optimize your content and on the Right is what you need to do a Content Score of 46 means a room for improvement For example this article wrote way too Much content most people on page one Only had 600 words down here is where The tool suggests how frequent you Should write the critical phrases in Your content considering that this Article didn't use the phrase Florissant Watford wants to their content but all Their competitors did multiple times It's no wonder they're not doing well
Outside of surfer optimize the title tag In the H1 of your article two absolutely Critical optimization spots your title Tag is what shows up in the search Results what I don't like about this Title is that they double counted the Word flower which is over optimization And they forgot the word florist plus There's really nothing enticing you to Click it so instead I change it to Watford flower delivery in florist free Delivery your H1 is what you see at the Top of your article again this example Isn't very optimized so I'd go with this Instead now that you've optimized your Content use Google search console's URL Submit tool to get Google to revisit Your content and award you with higher Rankings next I want to get into Strategic building most people don't Have unlimited budgets to spend on links So you need to ask yourself which pages Are the best to build links to and what Is the most effective anchor text you Can use as you know backlinks remain one Of the top ranking factors in Google so It's important to get them right let's Start with how to pick which articles to Send the links to the easy answer is Those low hanging fruit Pages you just Optimize but aside from that you should Also send links to pages that recently Lost rankings and traffic Google used to Love these articles a minute ago so
Let's make Google love them again open HRS site Explorer's top pages report and Select decline for both traffic and Keywords then set a filter for the Previous three months behold here's a Bunch of pages that just lost their Mojo Since Valentine's Day is around the Corner this article is a good candidate To give a boost to right now it's ranked Number 14 which is cute because that's What Valentine's Day falls on but that's Not good enough for us now when you Build links you need to know what's the Best anchor text to use anchor text is The clickable part of the link that Takes people to the destination that Text helps Google understand the topic Of the destination so if you read it Cleverly it's a huge ranking factor in The hrefs serp overview report for Valentine's Day flowers you can see Who's ranking in the top position they Built a bunch of backlinks for sure but If you choose your anchors correctly you Can get there with less links put each Of these competitor URLs into ahrefs Anchor report then export these out to CSV then you want to categorize each of Them into the following categories of Anchor text targeted these are keyword Rich anchor texts like Valentine's Day Flowers topical these are anchors Related to your topic such as get your Loved one a gift branded anchors that
Include your brand name like Prestige Flowers URL anchors that are listed as URLs like prestigeflowers.com Miscellaneous like click here and na any Other anchors such as ones with no text When you're done your sheet will look Like this which you can convert into a Pie chart that looks like this rinse and Repeat for the rest of the top ranking Articles and you get an average that you Need to hit for the perfect anchor text Optimization for this keyword if you Want a full video breakdown of this Process I left a link to a video in the Description so check it out after you Finish here next we get into some tech Chemical SEO strategies I love fixing Technical SEO issues because they're Quick and they give huge results when Fixed the first technical SEO issue that The client faced was with internal 301 Redirects if you've ever had to change The url of an article you've created a 301 redirect it's the way you tell Google that content is moved from URL a To URL B A 301 is super handy because it Also passes all the page rank backlink Love link juice whatever you want to Call it from URL a to URL B it's 100 Efficient according to Gary from Google But one crucial thing that people forget When they Implement 301s is to update The internal links going to URL a over To URL B what's the big issue with that
3-1 redirects add an extra step in the Process of loading the desired page Because the server first tries to load The old page sees the 301 redirect and Then tries to load the new URL Essentially creating a redirect chain This means that it takes more time to Load the content for the user which is a Bad signal to Google also if you have a Bunch of these you've put unnecessary Stress on the googlebots of ability to Crawl your website and guess what Google Doesn't like that so the solution is Easy you need to fix these redirect Chains but how do you find them in the First place I'll show you how to do this With screaming frog which is free for Small websites under 500 pages type the Home page of your domain into the tool Then press Start under bulk export Select all links Now open up the Exported sheet and filter out everything But 301 from the status code column for The destination column select text Filter then contains and then type your Domain name here then voila here's your List of redirect chains that need to fix It the next technical SEO item isn't so Much an issue but it's actually a Weakness if you don't have it on your Site and that's breadcrumbs in fact I've Recently ran some single variable tests To show that breadcrumbs indeed improve Traffic resulting in a 36.96 increase in
Clicks compared to a control group Breadcrumb navigation or breadcrumbs for Short is a set of links that indicate Where a user is located on a website There's a few benefits of using Breadcrumbs first off it prevents your Users from getting lost on a site which Results in a better user experience it Lowers bounce rate because it provides Users another option of what to do next When they're on your site as opposed to Leaving it there's also some significant SEO benefits like improved crawlability Breadcrumb links that help Google Understand your site hierarchy improve Relevance most of the time Google uses Your site map to index pages but the Sitemap doesn't provide any information On how your pages are relevant to each Other lastly breadcrumbs also improve Your presence in the search result as You can see here adding breadcrumbs to Your site is super easy if you're on WordPress you can use plugins like yoast SEO or breadcrumb navxt woocommerce Sites can use this woocommerce Breadcomes plugin here's some best Practices keep the paths short and Simple for example home men's shoes Sandals is way easier than home sale Men's sale men's shoes men's sandals Also size the fond of the bread comes Well they should be visible but not Cluttering up the page and lastly you
Can use schema markup to force the Google search result to show your Breadcrumbs in Google search Central There's documentation on how to set this Up so after all this effort what was the Result ninety percent increase in users 85 percent increase in new users and 94 Increase in traffic if you'd like us to Do this to your site head on over to the Search initiative.com scroll down to the Bottom to use a contact form and reach Out we'll take a look at your site and Let you know what we can do for you