In this video i’m going to give you a Step-by-step playbook on how to increase Your website’s traffic these are the Exact same steps we used to increase our Clients traffic by 800 in an extremely Difficult niche here’s a comparison of Last month’s traffic versus the first Month when we started working with the Client 800 gains don’t mind if i do and Check out this exploding growth of the Organic keywords on page one of google My name is matt diggety and i’m an owner Of the search initiative international Search engine optimization agency that Specializes in cutting edge seo today I’m going to open up the book and Explain some of our best seo strategies So you can improve your own website’s Traffic in turn now before we get Started let’s start to take a look at The case study i’ll be using to teach You these concepts our client is a large Life insurance agency in the uk one of The biggest challenges we faced was Finding enough traffic to fulfill our Clients goal you see most people only Search for life insurance once in their Life if that so the search volume is Extremely low in this industry that said Even with low search volume each visitor Could be a gigantic source of lifetime Revenue no pun intended the second issue We face is that life insurance is what The industry likes to call a ymyl niche
Ymyl stands for your money your life in August 2018 google introduced a new set Of quality raider guidelines this is a Set of guidelines that are given to Stay-at-home google quality control Testers i’d like to imagine them as an Army of moms whose job is to give google Feedback on whether their search results Are good or bad crazy in these Guidelines they state that if your Website could potentially impact a Person’s happiness health financial Stability or safety then it’s a your Money your life niche and needs to be Treated differently our client being in The life insurance space yeah i think They check off all the boxes but if we Think more about it wouldn’t you say That pretty much every niche affects People’s happiness or their money i mean Almost any niche that you’d want to be In accepts money as the exchange medium So yeah to some degree every niche is Ymyl in this section of the quality Rater guidelines google says themselves That high quality pages whether they’re Ymyl or not demand a high amount of Expertise authoritativeness and trust Eat so essentially for all sites in this Day and age you need to focus on Building eat what actually is it the e Part expertise requires your content to Be above and beyond typical information That people can find on the subject a
Authority requires your content to be Created by a credible source but this Begs the question does all health Content need to be written by doctors I’ll show you how to get by this soon And t trust requires that content should Be factually correct and backed up by External sources the guidelines on eat Are discouraging to say the least Supposedly we need industry expert Writers i’m supposed to expect doctors Lawyers and scientists to stop doing Their actual jobs doctoring lawyering And sciencing to come work with me as a Writer come on the truth of the matter Is that achieving eat is not as Difficult as it seems google is an Algorithm it doesn’t have the capacity To track down and see if your author Graduated from uc berkeley it’s going to Look for other signals in order to Figure out eat and we’re going to go Over them and a lot more today we’re About to get into eat creation indeed But we’re also going to get into a few More essential strategies such as how to Get content around critical niche Questions to rank easy and make sure to Stick around until the end because we’ll Also go over an essential link building Strategy now if i could ask for an Essential favor from you could you Please take one second to smash the like Button it’s 100 free helps my channel
Out a ton and lets me and the youtube Algorithm know that you want to see more Content like this thanks now let’s start To kick things off by tackling this Whole issue about eat the first step in The process is to build authorship for Your website you want to be clear who is Actually writing for your site why is it Important because the quality rater Guidelines reference it multiple times Pay close attention right now because This is absolutely crucial for Understanding eat from google’s Perspective as mentioned before the Algorithm does not have the resources to Check on all your authors and their Credentials but what it can easily check For is if there’s absolutely zero Authorship for your website here’s what You can do to give google all the Authorship signals possible if you have A blog section on your site make sure to Include who wrote each article with a Byline add a short author bio to any Informational articles on your website Including evidence of the author’s Expertise within the subject such as Qualifications credentials etc add links To their social media profiles include a Professional portrait no stock image Stuff here and make sure to include all Of this plus contact information on the About page of your website another thing The raider guidelines check for is how
Contactable is that a word whatever how Contactable the owners are of a website Right here in the guidelines they say That websites that have no contact Information should be rated quote Unquote the lowest and you can bet your Buns that checking for contact Information is certainly something the Google algorithm can do why would they Care about that well just think about it A spammy affiliate website that just Exists to make money and not provide any Value doesn’t want to be bothered with People contacting them just look how Weak this contact page is at best Penisenlargementproducts.com But to be fair did i expect better than This Now real businesses make getting in Touch super easy why because real Businesses don’t function without people Contacting them here’s an example of the Contact page from my agency the search Initiative call us email us skype us We’re down for all of it but it’s not Just about contact pages depending on Your site you might just need to display Different types of information ecommerce Websites should display their payment Exchange and return policies like in This footer example right here an Affiliate website should include a Disclaimer that you’re actually an Affiliate especially if you’re running
Amazon next you want to focus on Building a positive reputation for your Website according to google a positive Reputation is one of the characteristics Of high quality content google has its Quality raters conduct reputation Research so essentially what people say About your website online matters but What does this mean algorithmically does The algorithm go searching around for Trust pilot reviews and the like to be Honest probably not but it’s certainly Something they might do in the future They’re not doing it already keep an eye On your website’s reputation on sites Like trustpilot angie’s list and Consumer reports the odd negative review Isn’t going to hurt you but if you have A majority of one to two stars that’s Going to be a problem i also highly Recommend setting up alert systems to Automatically let you know when your Brand is being mentioned for that my Favorites are google alerts which is Free mention.com and brand 24. these Tools are also super handy for unlinked Brand mentions that’s when someone uses Your name but doesn’t give you a link Like what happened here in this best seo Blogs roundup article time to hit this Guy up and get him to link to me anyhow If you want to learn more about Reputation management i left a link to a Video in the description so make sure to
Check it out after you watch this video Next up on our list of must do’s for Establishing eat is to turn your website Into a topical authority in your given Niche topical authority is all about a Website’s perceived authority within a Particular subject for example warren Buffett would be a topical authority on The subject of finance and will smith Would be a topical authority on freaking Out in terms of websites and search Engine optimization topical authority Boils down to two things how much you Cover a given topic if you’re trying to Be an authority on bitcoin you can’t Just publish one article on bitcoin you Need to cover everything from blockchain Technology to exchanges to d5 second how Well you cover each of these topics if You write an article on d5 it needs to Be a spot spot-on article that is Optimized to the guilds let’s go over Both of these the first step in creating Topical authority is to generate a Topical map think of this as a complete Set of every topic you need to write About under a given niche in order to Become an authority i’ve given a few Different playbooks on how to generate Topical maps in other videos but here’s A fresh approach based on competitor Research to find your main competitors Grab the top ranking websites for your Primary keywords for example if you had
A website where you review smartphones You should only include websites that Also publish smartphone reviews and not An e-commerce store selling smartphones Once you have your list of competitors Use ahrefs content gap tool to find Keywords that they’re ranking for but You aren’t this will give you a list of All the keywords that you’re missing out On let’s only look at the critical Keywords that multiple competitors are Covering not just one you do this with The intersection filter now you can Filter by keywords to find out which Topic specific keywords you need to Write for example if you wanted to Create a topical map for smartphones You’d type smartphones for the filter if You wanted to filter out all the review Content or site wrote you type a word Like best or review in the filter just Remember when you’re writing content for A review website you can’t just write Only review content it needs to be Supported by purely informational Content and we’ll get to this soon at This point you’ve probably generated Hundreds of topics for your map how do You figure out which topics belong in The same piece of content or separate Articles for example should the keywords How to buy bitcoin and how to sell Bitcoin belong in the same article Keyword cupid is an awesome tool that
Will look at actual google results in Order to tell you that answer use coupon Code digity10 to save 10 on keyword Cupid and i’ll earn a small commission That i promise i’ll spend on absolute Junk as before mentioned it’s not just About how much you write but how well You write it i have all my content Writers produce their content in surfer Surfer is a game changer tool that gives You guidance on how to write content That ranks at the top of google it does This by reverse engineering your Competitors to extract out what exactly Got them there in the first place next Up in the eat process to make sure your Content is up to date and factually Correct freshness is a key ranking Factor on how google determines quality Content so don’t sleep on it the quality Of raider guidelines actually stress This requirement twice to find outdated Content on your site search site colon Your website name and then in title Colon any previous year this will bring Up posts on your site that are outdated And need a new version also make sure That your post last modified schema is Updated to be as recent as possible now So far this is a solid 80 20 of what we Call content eat there’s still a lot More you can do with your about page Schema and google my business i’ll make A full video on eat later on so make
Sure to subscribe so you don’t miss it We touched upon this before but any Website in this day and age needs to Cover informational keywords you can’t Just always write about content that is Going to make you money ecommerce sites Should have information on how to use Their products not just buy them Affiliate sites can’t just review Protein powders all day long they should Talk about bodybuilding and fitness in General and local businesses like Plumbers should indeed have their Service pages but you’ll get much more Mileage if you include top of the funnel Content like how to unclog a drain when You were too lazy to throw away your Breakfast leftovers and thought it would Be a good idea just to put the whole Damn thing in the sink what’s the best Way to figure out what informational Queries are best for your niche hold my Beer okay Enter a keyword that users commonly ask About your topic into google and scroll Down to the people also ask section if You click on any of the results google Will display a short answer to the Question along with a list of additional Related questions repeat the process to Go down a deep rabbit hole of Informational topics or you can use a Free tool like seo minion to download Them all to an excel file with a single
Click now go down to the bottom of the Google search result page to find the Related searches add these to your list Too if you have ahrefs you can top Things off by going to keyword explorer And then typing in your maid keyword Make sure to select the right country Scroll down to the questions section and View all now feast your eyes on this Boatload of topics you should now have a Decent list of faqs that need to be Answered on your site now let’s figure Out where they need to be answered when It comes to answering informational Queries on your site you have a few Options your answers can be added to Existing articles to enrich them for Example in your review of a certain Blender you might answer questions about The return policy some questions might Also require their own standalone Article to answer them such as how to Make a high protein smoothie and lastly Bunches of little questions might be Combined together onto an faq page when It comes to figuring this out you have a Couple options option one is to use Keyword cupid the tool i told you about Earlier option two is to do it manually This is essentially what keyword cupid Is doing behind the scenes let’s look at The keyword how to replace a needle on a Record player all the top ranking Articles are individual pages that focus
On answering this question and this Question alone if google says this is What you need to do then that’s what you Need to do now it isn’t enough just to Give the answers to these questions in Your content you want to optimize these Answers for google optimizing gives you A chance to end up in the coveted Featured snippet spot at the top of Google shortcutting you pass the other Hobos fighting for the other spots the Content from the snippet is taken Directly from the article itself and When you click on the snippet it Actually highlights it what you’ll Notice is that the length of the snippet Is typically just a couple sentences Long and this is because google wants Nice and tidy answers good to know Here’s how you optimize your Informational answers for snippets make Them short and easy to understand Provide a direct answer to the question In only one or two sentences make them Nlp friendly nlp stands for natural Language processing and it’s what google Uses with its burt algorithm to figure Out wtf we’re actually talking about to Answer in an nlp-friendly format do the Following let’s say we want to answer The question what are featured snippets The first thing you do is echo back the Question then you give your answer in Fact that’s the exact formula which was
Used to get the featured snippet for This exact question if you want to learn More about featured snippet optimization Check out my full article on it link in The description now here’s where you can Start putting some icing on the cake you Can add schema markup that is special Code on your website that tells google That you’re blatantly answering Questions anything you can do to help Make google’s life easier you get Rewarded for it with higher rankings Schema markup also known as structured Data is code that allows search engines To understand your content easier their Schema for everything from products to Recipes to movies you can get a full List of the various schema at schema.org Google said themselves that marking up Your faqs with schema makes them quote Eligible to have a rich result on search And an action on the google assistant Which can help your site reach the right Users and when this happens you get a Larger entry on the search engine result Page and a higher chance of people Clicking on your listing you can even Place monetized links directly in the Search result using faq schema now Implementing faq schema is quite easy But video is not the right place to Teach it check out my full article on This case study which goes into a Step-by-step process on implementing faq
Schema link in the description next it’s Not an seo case study until we talk About backlinks at the search initiative We always run a competitor-based link Building strategy which backlinks are The best to get to rank for a given Niche easy the ones that got your Competition to page one in the first Place the first thing you want to do in This process is to carry out a link Requirement estimation to do this you’ll Need two things ahrefs you’ll use this To gather backlink information and the Link requirement estimation template you Can download this from the written case Study link in the description first Figure out who your competitors are by Entering your own site into ahrefs site Explorer and clicking on organic search And then scrolling down you’ll see a List of your top 10 competitors these Are websites that compete for the same Keywords as your site if you don’t have Ahrefs you can also find competitors by Just using google just search the main Keyword you’re targeting and make a list Of the top sites ranking for that Keyword rinse and repeat for secondary Keywords and you get a good idea of who Your main competitors are now start to Enter your competitors into column a of This template also drop them into ahrefs Batch mode analysis export the data and You’ll paste it right back into the
Template after that your template will Look like this you’ll be able to see the Average and minimum domain rating you’ll Need to have links you’ll need to build Keywords you’ll rank for and more next It’s time to figure out where you’ll be Getting your links for this you’ll be Using ahrefs link intersect tool plug All your competitors up here at the top And plug in your domain here at the Bottom the idea here is that if a Majority of your competition has a Backlink from a particular site it’s Probably relevant and good enough for You to get one too these are the most Important links you’ll want to get What’s next now we start the outreach Process at the search initiative we use Every white hat technique under the sun In order to land links there’s too many To go over right now but here’s a good One you’re gonna do guest post link Building but with the twist with guest Posting you reach out to websites you Wanna link from and offer the right Content for them for free but in that Content it’s an expectation that you’re Gonna be placing a link to your site the Problem is that 99 of the time this Doesn’t work at all that’s because Everyone’s inboxes are getting spammed 100 times a day with requests like these Here’s how you make it different you’re Going to be offering a guest post that
Part doesn’t change but you’re going to Offer writing content that this website Should be able to get rankings and Traffic for you’re gonna offer free seo To them and here’s how that works let’s Say you wanted to get a link from Surferso.com according to ahrefs here’s Our competitors tossing everyone to the Batch analysis tool we can see that Surfer has a domain rating of 75 and all These less dr meaning that they have Less link authority than surfer we’ll Take a special look at seo scout demand Jump and framework because they also Have decent traffic now we use the Content cap tool to figure out which Topics these other low authority sites Rank for but surfer doesn’t and bam Here’s 1763 keywords that surfers competition Ranks for but surfer hasn’t gotten to Yet now it’s just a matter of reaching Out to them telling them what you Discovered and offering to write it for Them for free if you want to see the Full email script for this pitch check Out my video on guest posting on Steroids by applying a steady link Building campaign we built our client’s Own domain authority to 41 in short time The number of keywords in the top 10 of Google grew from 35 to 353 an increase Of over 900 percent and most importantly Their traffic increased 800 percent on
The button resulting in some Transformative gains for their business If you’re interested in us taking a look At your website and seeing what we can Do for you head over to the search Initiative dot com and reach out using The form at the bottom