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Disclosure: I am an independent ClickFunnels Affiliate, not an employee.  I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

Dotcom Secrets is an excellent book if you want to acquire insights, see examples, and read stories that will influence you to develop an effective organization online or guide you in transitioning from offline to internet marketing channels.

So let’s consider the pros and cons quickly:

Pros:

  • DotCom Secrets is complimentary. Get it here.
  • You will overcome the shoulder lessons from an effective very affiliate– Russell Brunson.
  • The book is a pleasurable and simple read.
  • You will get actionable takeaways that you can use to enhance your company instantly.

Cons:

  • It’s not a “how to make money online” book per se.
  • You will require to have some knowledge of internet marketing ideas to fully appreciate the book.

If you desire to discover from somebody who has in fact made money online, Dotcom Secrets is a terrific resource.

Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.

You’ll come away from reading this book with actionable takeaways that you can utilize to improve your service right away.

The only drawback is that it’s not a “how to make money online” book per se– you will require to have some knowledge of online marketing concepts to completely value it.

Overall, Dotcom Secrets is a valuable resource for anybody looking to construct or grow an online business.

If you’re ready to find out from one of the masters of Sales Funn, be sure to inspect out this book today!

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book

It’s one of my favorite company books. You might have to read it numerous times to fully understand it. Or just make it your buddy as you tackle your online lifestyle company experiences.

In the introduction of the book, Russell Brunson guaranteed to keep the book evergreen for many years to come. The objective is to make it appropriate to both brand-new and advanced online entrepreneurs.

The number of service books do you still find relevant in this ever-changing world? Although marketing strategies are constantly changing, the DotCom Secrets book is still extremely pertinent and beneficial today.

What Is DotCom Secrets?

The DotCom Secrets book supplies a detailed procedure for growing an effective business– whether online or offline.

DotCom Secrets Review

Although DotCom Secrets was first published in 2015, you’ll discover that the majority of the techniques that Russell talks about are still efficient today.

You’ll get a lots of actionable guidance from the book and if you have strategies to sell items online or you’re currently at it, you require to get a copy of DotCom Secrets and keep it as a reference.

Dan Kennedy wrote the forward to the DotCom Secrets book. In his specific words:

” In reality, this is a tested playbook for growing your company with reliable list building and sales/conversion techniques, which can be used online and offline.”

This is a effective and transformative book. DotCom Secrets by Russell Brunson is the perfect plan if you’re looking to begin a business or scale an existing service.

Within the pages of the Dotcom Secrets book, you’ll get an in-depth plan that guides you on the ideal building blocks for your service. You’ll certainly get results from reading it.

To be honest, DotCom Secrets sounds like a book for developing a sustainable online business just.

Do not be constrained by that since the actionable marketing techniques work for both online and offline companies. So you’re in safe hands if you run a brick-and-mortar organization and wish to transition to internet marketing.

Who Is DotCom Secrets For?

Is “DotCom Secrets” for you?

Well, just you can address that concern. If you wish to start or scale a company and follow tested ‘faster way’ that has actually been checked by Russell himself, you should check out the DotCom Secrets book.

It’s altering lives and I’ve personally discovered it super important on my entrepreneurial journey (I’ve read it numerous times). I extremely recommend the book.

DotCom Secrets might not be worth your read if you ‘d rather play cool and try to figure it out by yourself. You must think about another book.

Although, DotCom Secrets provides clever insights and methods to:

Existing company owner: If you haven’t started an organization at all or have no service concept, the book might not be relevant to you.

Item owners: If you have an existing item already, then you can learn techniques to double or even triple your sales.

Positive marketers: If you’re willing to take steps that might challenge your idea of business, then you should use DotCom Secrets as a recommendation.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer

You wish to construct an organization that stands the test of time. You do not want to fizzle out due to the fact that you do not have the skillset, tools, and secrets that have actually been evaluated and shown to produce excellent results.

Whether you’re a newbie who’s just getting started or you’re a specialist, DotCom Secrets will stroll you through the process of beginning and growing a successful business.

If you currently have a business, use the tricks in the book to scale to unbelievable levels? Aside from making money, you’ll touch more lives and make the world a better place.

DotCom Secrets Is a relied on and effective book that provides specific, actionable directions on what you need to do to fail-proof your business, how to bring in consumers, and the tricks to substantially increase your sales.

If you stop working to read DotCom Secrets, you’re still not restricted at all. The only obstacle, though, is that you’ll miss out on the opportunity to quickly grow your existing service or flourish in a competitive industry.

How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?

Sure, there are some differences between Expert Secrets Both books pertain to, way of life business owners, entrepreneur and online marketers– since they match each other and attend to starting and growing a successful organization.

Specialist Secrets vs DotCom Secrets.

DotCom Secrets describes a step-by-step procedure to efficiently structure your business. You get to discover how to provide your message and communicate worth in a manner that makes individuals wish to pay you.

Professional Secrets offers actionable examples, illustrations, and stories that help you discover your voice, construct a devoted fan base and earn money to share messages that will alter somebody else’s life.

Both books are advised to entrepreneur who want to become more effective in their markets. Entrepreneurs who are built to see chances in competitors instead of discomfort.

In Russell’s 3rd and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream customers (aka getting heaps of traffic as the title of the book suggests).

DotCom Secrets Review: An In-Depth Look Inside

The Dotcom Secrets book is organized into 5 areas just like Expert Secrets that lays out the simple marketing procedures and how to implement them.

Section One: Ladders and Funnels

DotCom Secrets Value Ladder Vs Funnel

Russell started the very first area of DotCom Secrets with “Ladders and Funnels.” He likewise exposes five (5) marketing tricks. Let’s go over them:

Secret # 1: The Secret Formula

You require to have a full understanding of where you want your service. How does this understanding help your clients and customers?

This will assist you to serve them better– instead of searching for out their discomfort points, how desperate they require solutions, and what they’re prepared to pay.

In the secret formula, 4 easy concerns were outlined in a step-by-step order inside the DotCom Secrets book:

Who are your dream customers?

How do you find them?

How do you attract them without being aggressive?

What benefit will they get from your service?

You’ll find answers to these concerns and more in the very first trick.

Secret #2: The Value Ladder

When it comes to developing a sustainable company, worth is essential. If there’s no worth, customers and consumers will leave.

That’s why Russell invested a lots of time to dissect the steps that you need to follow to navigate your dream client from taking the “bait” (starting point of your ladder) to where they want to be.

DotCom Secrets Value Ladder

This trick is referred to as “taking them through your worth ladder.”

When you effectively structure the worth ladder, you’ll not only make more money, you’ll likewise supply your clients with a more tailored option. They’ll like you for this.

Secret # 3: From A Ladder To A Funnel

This secret is where the magic takes place. It’s like a surprise that changes whatever you already understand about growing a profitable organization. You’ll begin with building out your own sales funnel and the psychology behind a profitable funnel.

There’s a lot more …

You need to have a complete value ladder worth place. You may not be able to build a high-converting sales funnel if you do not have an efficient worth adder mapped out.

The sales funnel is necessary and has actually changed the way business owners and businesses approach sales online.

It works since it takes into account the consumers’ habits– and moves them through the different actions of your worth ladder until they’re prepared to buy your item– voluntarily.

Secret # 4: How To Find Your Dream Customers

You have a target audience. You may not know how to identify or serve them. That’s why knowing how to specify your target market is important.

This secret outlines where your target market (i.e., consumers who are ready to purchase your item) are spending the majority of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!

DotCom Secrets Sales Funnel

You’ll be armed with the techniques that work to get a consumer to leave whatever they’re doing and take a look at your page.

Every online business owner needs to discover and master these methods. Russell makes it simple in DotCom Secrets.

Secret # 5: The Three Types Of Traffic

Getting traffic to a landing page or website is a continuous battle for most people. It’s probably the most daunting aspect of running a successful online organization.

Do you actually understand how traffic works in the internet marketing area? If you aren’t confident in your traffic generation competence, Russell has the responses.

He reveals you the best type of traffic that you should take notice of and how it can change your business. The type of traffic consists of:

  • Traffic we manage
  • The traffic we do not control
  • Traffic we own

Section Two: Your Communication Funnel

In this area, Russell digs deeper into the procedures associated with building an audience by leveraging advanced personal branding strategies, the tricks to communicating well with your audience that will result in a sale.

Make certain you do not skip this area while checking out DotCom Secrets.

Secret # 6: The Attractive Character

There’s a secret to developing a appealing and confident character.

Why do you think people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have enormous followers?

As an entrepreneur, you can’t go wrong when you lastly establish an attractive character. When you’re effective at it, it implies you can include more certified clients to your e-mail list and launch a successful product that individuals are willing and all set to buy right now.

In developing that appealing character, Russell Brunson defines the three elements you need to keep in check, which is divided into 3 (3) categories:

  • The Elements
  • The Identity
  • Storylines

DotCom Secrets reveals you how to develop an appealing character using these parts and their components, and recognize the best method to interact your captivating stories that will get the sales coming in.

Secret # 7: The Soap Opera Sequence

This “secret” originates from the previous part of Dotcom Secrets. It’s everything about developing a bond and a sort of relationship in between the Attractive Character and the target market via a traffic source we own. Email.

The Soap Opera Sequence makes up a series of e-mail series that assist to connect and develop an instant relationship in between you and the individual reading your email. Russell credits Andre Chaperon (creator of Autoresponder Madness) for developing the Soap Opera Email Sequence

DotCom Secrets Soap Opera Sequence

Russell out of his excellent heart likewise shares the EXACT five email templates that have assisted him to transition into an Attractive Character and a desired web online marketer.

The Soap Opera Sequence works since it profits from providing value to your subscribers. This ‘value’ coupled with a tempting open story hooks them the moment they read your very first e-mail and they’ll eagerly anticipate the next one.

The days of dull e-mail series are over. Don’t just take pleasure in daytime soap on TV, it’s time to anecdotally use it in your email messages.

Secret # 8: Daily Seinfeld Sequence.

According to Russell Brunson, “the trick to keeping your customers delighted to speak with you every day is using the Seinfeld email format.”

What’s the Seinfeld format all about?

DotCom Secrets Seinfeld Sequence

It’s an email style that constructs excitement in your readers. It ‘d entertain them and cause them to purchase from you.

It leverages the power of storytelling. But this time, you’re being innovative in sharing your life and appropriate stories occurring with/around you– stories they can quickly connect with. You must be strategic and purposeful about it anyways.

You want to be able to lead ideal clients back to your offer. This may look basic however it’s effective!

Russell also supplies good examples and written templates to speed up the process when you’re sending out Seinfeld e-mails.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Area Three: Funnelology

In this area, the techniques and techniques for developing high-converting funnels are talked about in detail, along with and what you really should do to make your funnel work.

Russell covers the principles of a funnel, stages (and sales funnel phases) and the type of landing pages to use, how to structure them, when, and in what matter.

Secret # 9: Reverse-Engineering A Successful Funnel

In Marketing 101, we learned the importance of staying with systems that work. Simply put, there’s no need to reinvent the wheel.

If you’re a company owner and you’re having a hard time to recover cost, there’s a chance that you’re making the above error.

This prevails with business owners who are simply starting with their sales funnel. They attempt to re-invent the entire automobile. What a dreadful course to follow when building a company!

The secret here is leveraging on other people who currently have an effective funnel and making your offer to their exact consumers. Watch on the:

  • Demographics
  • Ad copy and copies
  • Traffic sources
  • Offers
  • Landing page

Understanding how to reverse all these elements to work for you is an invaluable present for your organization. Once you comprehend how the pieces fit, it’s quite easy.

Secret # 10: Seven Phases Of A Funnel

I’m extremely grateful that I read DotCom Secrets a couple of years ago (and several times more because that very first time to totally understand and implement the techniques in my own online company.

It not just opened my eyes to funnels and how to build them but also the seven phases that a perfect consumer has to go through.

DotCom Secrets The 7 Phases of a Funnel

It made me much better come to terms with this sentence within the DotCom Secrets. It reads:

The real distinction between having a six-, seven-, or even eight-figure company is whether you understand the phases of a funnel and can effectively monetize the points along the line.

I was familiar with that there are levels of traffic temperature and therefore, treating them along the same funnel procedure is dangerous.

This secret alone is fundamental to creating the right type of page, offer, and traffic that will result in sales.

When developing a funnel– especially if you want visitors and leads to trust you more, there’s also the pre-framing concept that you require to totally understand. Well, who doesn’t want to develop trust currently?

Secret # 11: The Twenty-Three Building Blocks Of A Funnel

DotCom Secrets goes beyond the common organization suggestions. It enters into the specific landing pages you can produce in the 7 building phases that we’ve discussed earlier.

You get to see the twenty-three of the most reliable foundation for your sales funnels.

DotCom Secrets 23 building blocks of a funnel

Smart funnel hackers utilize these foundation at particular times during these same 4 stages of the funnel:

  • Pre-frame bridge
  • Qualifying customers
  • Qualifying purchasers

Recognizing hyperactive purchasers for your services and items.

When you’ve understood how this works, you can choose which you want to start with first and which one to stay with in your market.

Secret # 12: Frontend Vs. Backend Funnels

Selecting the right type of funnels can be a struggle even to the more advanced marketers. More so, comprehend the funnels that will be served only to certified buyers (at the backend).

DotCom Secrets Frontend Vs Backend

This mistake isn’t so apparent– however bypassing it can make a distinction in your traffic engagement and sales.

Here Russell outlines the process he follows when selecting a funnel to utilize on the frontend of his value ladders, the funnel he utilizes in the factor to consider stage (the middle), and those used for the backend offers.

Secret # 13: The Best Bait

I couldn’t contain this ‘secret’ when I initially checked out the DotCom Secrets book.

Russell spills everything out in this section and exposes the trick that made all his books offer millions.

Simply by grabbing your complimentary copy of DotCom Secrets and studying the funnel steps, you’ll have numerous “Aha-Moments” that will alter your service, particularly if you have an item you’re currently offering online (or perhaps offline).

I imply if you can purchase your complimentary copy of DotCom Secrets and study the funnel actions, you’ll comprehend the trick behind these records.

He emphasizes the power of words and how using a specific WORD can alter your entire service amazingly. That single word can function as bait.

No matter the industry you operate in, what you do, what products you offer, or the business design, this is the part that a few of the effective entrepreneurs would hide from you.

 

Section Four: Scripts and funnels

The very first time I read DotCom Secrets, I could not grasp this section since it was special in its way. I needed to check out the book again to comprehend the point that Russell was making.

As one of the actionable areas, Russell dives deeper into the core funnels he uses in running ClickFunnels and other business, in addition to the specific funnel scripts that have helped him to sell countless each of his items.

These are divided into the Frontend, Middle and Backend Funnels. Surprisingly, you do not need to have problem with these parts since there’s a powerful suite of software application you can utilize to automate whatever– ClickFunnels software.

1. Frontend Funnel: Two-Step– Free Plus Shipping

Since it shows what ought to happen as soon as you get your visitors onboard your sales funnel, the Frontend Funnel is important.

You’ll find this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to develop and can benefit eCommerce entrepreneurs or marketers who have Shipping plus free deals.

The very first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the product should be delivered.

On the second page (step-two) of the funnel, the visitor’s charge card details is asked for the shipping and dealing with charge. As soon as the visitor has successfully completed the 2nd page– the One-time-offer is next.

Naturally, you’re not left alone as there are scripts you will utilize to make this entire 2-step free shipping funnel reliable. Thanks, Russell!

2. Frontend Funnel: Self-Liquidating Offer

In the very same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The goal of establishing this deal is to assist breakeven and cover the money you spent on advertising or getting the lead.

DotCom Secrets self liquidating offer

Here, Russell Brunson shows the practical mechanics involved in this kind of funnel. And he likewise presented a distinct script called the Star, Story, Solution script which helps to push a cold lead towards your products.

You’ll get to these scripts which are forty-four (44) in number.

3. Frontend Funnel: Continuity

In this Frontend Funnel, you’ll discover how to lure visitors and let them keep spending for a longer time.

But you’re not limited in any way– as there are numerous methods to utilize this to increase your success rate.

4. Middle Funnel: Perfect Webinar

The ideal webinar is the best and also the first funnel for the middle of your worth ladder. It covers everything about hosting high-converting webinars; how to use taped or live discussions to market your products or services on autopilot.

DotCom Secrets Perfect Webinar

Sure enough, you’re supplied with the methods and scripts that will make the webinar really “perfect.”.

5. Middle Funnel: Invisible Perfect Webinar.

Unlike the Perfect Webinar, this one is a little various. It’s not FREE!. It’s a more advanced webinar discussion where your objective is to get individuals to purchase. However it’s “undetectable”– which suggests there’s no pushy or deceptiveness included.

You’ll likewise access the scripts for this upgraded version of Perfect Webinar.

6. Middle Funnel: Product Launch.

You use the “Product Launch” funnel particularly for launching a brand-new item by sharing a series of videos to supply lots of value to your visitors.

Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them utilize it.

These videos will be persuasive, helpful, and entertaining– therefore triggering visitors to act. You’ll discover how to appropriately structure these videos in the DotCom Secrets book.

7. Backend Funnel: High-Ticket, Three-Step Application.

This is where you master the art of offering high-ticket offers using a sophisticated formula and scripts. If you’re a coach or specialist, this funnel is what you need to acquire premium clients.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Area 5: ClickFunnels.

This last area is quick but you can discover more by reading my ClickFunnels evaluate.

DotCom Secrets Pros and Cons.

DotCom Secrets is a terrific book if you want to gain insights, see examples, and read stories that will influence you to build an effective company online or guide you in transitioning from offline to online marketing channels.

So let’s consider the pros and cons rapidly:.

Pros.

DotCom Secrets is complimentary. Get business-building knowledge without paying cash.

Enhance your organization’ relevance utilizing the worth ladders and sales funnel strategies and scripts.

Get secrets to becoming a thought leader in your industry.

Basic methods that will work for any company design.

Establish and build relationships rapport with your clients.

Cons.

You may need to have an existing company to take advantage of DotCom Secrets (although it can definitely benefit you if you’re just starting in addition to long as you carry out the details).

The book is ideal for organizations that take advantage of internet marketing platforms.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book Pricing.

When you get it from the official website, DotCom Secrets is FREE. If you’re based within the United States or $14.95 for global, you just have to pay for shipping/handling– $7.95.

There you have it, the Free Plus Shipping deal we talked about previously. As you can see, Russell is a master at executing what he teaches.

You can get the paperback format for $14.80 if you choose to purchase DotCom Secrets from Amazon. It’s your choice.

DotCom Secrets Free Book.

Thanks to Russell for providing the book devoid of his site (you simply pay for shipping).

DoCom Secrets Review Summary: Is It Worth Getting The Book?

The DotCom Secrets book is a package of actionable methods and secrets for starting and growing an organization.

You’ll come across a bunch of aha moments while going through the areas. More notably, you’re assisted on how to integrate the concept into my own organization.

DotCom Secrets is a playbook. You may have to read it multiple times to get the ‘tricks’ into your head and company. You do not have to if you have a strong IQ, which I’m sure you do!

All in all, if you’re selling service or products online, I highly advise that you get a copy of DotCom Secrets totally free.

>>Click Here To Get Your Copy Of Dotcom Secrets<<