Stack Close Russell Brunson

Disclosure: I am an independent ClickFunnels Affiliate, not an employee.  I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

Dotcom Secrets is a terrific book if you wish to gain insights, see examples, and check out stories that will motivate you to develop an effective organization online or guide you in transitioning from offline to online marketing channels.

So let’s consider the cons and pros rapidly:

Pros:

  • DotCom Secrets is complimentary. Get it here.
  • You will get over the shoulder lessons from an effective super affiliate– Russell Brunson.
  • The book is a simple and satisfying read.
  • You will get actionable takeaways that you can use to enhance your business right away.

Cons:

  • It’s not a “how to generate income online” book per se.
  • You will need to have some knowledge of internet marketing principles to totally appreciate the book.

Dotcom Secrets is a terrific resource if you wish to gain from somebody who has actually earned money online.

Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.

You’ll leave from reading this book with actionable takeaways that you can utilize to enhance your service instantly.

The only downside is that it’s not a “how to generate income online” book per se– you will need to have some understanding of online marketing concepts to completely value it.

In general, Dotcom Secrets is an important resource for anyone looking to develop or grow an online business.

If you’re prepared to learn from one of the masters of Sales Funn, be sure to examine out this book today!

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book

It’s one of my preferred company books. You might need to read it several times to fully comprehend it. Or merely make it your companion as you go about your online lifestyle organization adventures.

In the intro of the book, Russell Brunson assured to keep the book evergreen for several years to come. The objective is to make it appropriate to both sophisticated and brand-new online business owners.

How many business books do you still discover pertinent in this ever-changing world? Although marketing strategies are continuously altering, the DotCom Secrets book is still incredibly appropriate and helpful today.

What Is DotCom Secrets?

The DotCom Secrets book offers a step-by-step procedure for growing a successful business– whether online or offline.

DotCom Secrets Review

Even though DotCom Secrets was first released in 2015, you’ll discover that the majority of the strategies that Russell discuss are still effective today.

You’ll get a lots of actionable guidance from the book and if you have strategies to offer products online or you’re already at it, you require to get a copy of DotCom Secrets and keep it as a recommendation.

Dan Kennedy composed the forward to the DotCom Secrets book. In his precise words:

” In reality, this is a proven playbook for growing your business with reliable lead generation and sales/conversion methods, which can be utilized offline and online.”

This is a effective and transformative book. DotCom Secrets by Russell Brunson is the ideal road map if you’re seeking to start a company or scale an existing business.

Within the pages of the Dotcom Secrets book, you’ll get an in-depth strategy that guides you on the best foundation for your business. You’ll certainly get arise from reading it.

To be sincere, DotCom Secrets sounds like a book for developing a sustainable online company only.

But do not be constrained by that due to the fact that the actionable marketing strategies work for both online and offline businesses. So you’re in safe hands if you run a brick-and-mortar organization and want to shift to online marketing.

Who Is DotCom Secrets For?

Is “DotCom Secrets” for you?

Well, only you can address that concern. If you wish to scale a business or start and follow proven ‘shortcut’ that has been checked by Russell himself, you need to read the DotCom Secrets book.

It’s altering lives and I’ve personally discovered it extremely valuable on my entrepreneurial journey (I’ve read it numerous times). I highly advise the book.

If you ‘d rather play cool and attempt to figure it out on your own, then DotCom Secrets may not be worth your read. You need to consider another book.

Although, DotCom Secrets offers wise insights and techniques to:

Existing entrepreneur: If you have not started an organization at all or have no organization concept, the book may not pertain to you.

Product owners: If you have an existing item currently, then you can learn methods to double or even triple your sales.

Positive marketers: If you’re ready to take actions that may challenge your idea of organization, then you should use DotCom Secrets as a reference.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer

You wish to construct an organization that stands the test of time. You do not want to die due to the fact that you lack the skillset, tools, and tricks that have actually been evaluated and shown to produce fantastic outcomes.

So whether you’re a newbie who’s just getting going or you’re an expert, DotCom Secrets will walk you through the process of beginning and growing a successful business.

If you currently have a service, utilize the tricks in the book to scale to astounding levels? Aside from generating income, you’ll touch more lives and make the world a better place.

DotCom Secrets Is a relied on and powerful book that provides particular, actionable instructions on what you need to do to fail-proof your service, how to attract clients, and the tricks to significantly enhance your sales.

You’re still not limited at all if you fail to check out DotCom Secrets. The only difficulty, however, is that you’ll miss out on the chance to rapidly grow your existing company or grow in a competitive market.

How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?

Sure, there are some differences in between Expert Secrets Both books relate to, way of life entrepreneurs, business owners and online marketers– because they complement each other and offer starting and growing an effective business.

Expert Secrets vs DotCom Secrets.

DotCom Secrets outlines a detailed process to successfully structure your organization. You get to find out how to deliver your message and communicate worth in such a way that makes people wish to pay you.

Specialist Secrets gives actionable examples, illustrations, and stories that assist you discover your voice, build a faithful fan base and earn money to share messages that will change someone else’s life.

Both books are recommended to entrepreneur who wish to become more effective in their markets. Business owners who are developed to see opportunities in competitors instead of discomfort.

And lastly in Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream consumers (aka getting tons of traffic as the title of the book recommends).

DotCom Secrets Review: An In-Depth Look Inside

The Dotcom Secrets book is organized into 5 sections much like Expert Secrets that details the basic marketing procedures and how to implement them.

Area One: Ladders and Funnels

DotCom Secrets Value Ladder Vs Funnel

Russell started the first area of DotCom Secrets with “Ladders and Funnels.” He also exposes 5 (5) marketing tricks. Let’s go over them:

Secret # 1: The Secret Formula

You require to have a full understanding of where you desire your company. How does this understanding assist your clients and clients?

This will assist you to serve them much better– instead of trying to find out their pain points, how desperate they need services, and what they’re prepared to pay.

In the secret formula, four simple concerns were detailed in a detailed order inside the DotCom Secrets book:

Who are your dream clients?

How do you find them?

How do you attract them without being pushy?

What advantage will they get from your organization?

You’ll discover answers to these questions and more in the first secret.

Secret #2: The Value Ladder

When it comes to developing a sustainable service, worth is key. If there’s no worth, consumers and clients will leave.

That’s why Russell invested a ton of time to dissect the steps that you need to follow to navigate your dream customer from taking the “bait” (beginning point of your ladder) to where they wish to be.

DotCom Secrets Value Ladder

This secret is referred to as “taking them through your value ladder.”

When you successfully structure the worth ladder, you’ll not only make more money, you’ll likewise provide your consumers with a more personalized option. They’ll enjoy you for this.

Secret # 3: From A Ladder To A Funnel

This secret is where the magic occurs. It’s like a surprise that alters whatever you currently understand about growing a profitable service. You’ll start with constructing out your own sales funnel and the psychology behind a successful funnel.

There’s a lot more …

You need to require a complete value total in place. You may not be able to construct a high-converting sales funnel if you do not have a reliable worth adder mapped out.

The sales funnel is very important and has altered the method entrepreneurs and organizations approach sales online.

It works because it takes into consideration the customers’ habits– and moves them through the various actions of your value ladder till they’re prepared to acquire your product– voluntarily.

Secret # 4: How To Find Your Dream Customers

You have a target market. Sadly, you might not know how to identify or serve them. That’s why understanding how to define your target market is important.

This secret outlines where your target market (i.e., consumers who are ready to purchase your product) are investing most of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!

DotCom Secrets Sales Funnel

You’ll be equipped with the methods that work to get a client to leave whatever they’re doing and have a look at your page.

Every online business owner requires to discover and master these techniques. Russell makes it simple in DotCom Secrets.

Secret # 5: The Three Types Of Traffic

Getting traffic to a landing page or website is a constant battle for many people. It’s probably the most difficult aspect of running an effective online service.

Do you really understand how traffic works in the online marketing space? If you aren’t confident in your traffic generation expertise, Russell has the responses.

He shows you the best type of traffic that you must take notice of and how it can transform your company. The type of traffic consists of:

  • Traffic we control
  • The traffic we do not control
  • Traffic we own

Section Two: Your Communication Funnel

In this area, Russell digs deeper into the procedures associated with developing an audience by leveraging advanced individual branding techniques, the tricks to interacting well with your audience that will result in a sale.

Ensure you do not skip this area while checking out DotCom Secrets.

Secret # 6: The Attractive Character

There’s a secret to constructing a appealing and positive character.

Why do you believe men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and of course, Russell Brunson have enormous followers?

As a business owner, you can’t go wrong when you lastly establish an attractive character. When you’re successful at it, it implies you can include more certified consumers to your email list and release a successful product that people are ready and prepared to acquire right away.

In creating that appealing character, Russell Brunson defines the 3 parts you must keep in check, which is split into three (3) classifications:

  • The Elements
  • The Identity
  • Stories

DotCom Secrets shows you how to create an appealing character utilizing these elements and their aspects, and determine the best way to communicate your captivating stories that will get the sales can be found in.

Secret # 7: The Soap Opera Sequence

This “secret” comes from the previous part of Dotcom Secrets. It’s everything about creating a bond and a sort of relationship between the Attractive Character and the target audience through a traffic source we own. Email.

The Soap Opera Sequence makes up a series of e-mail series that assist to connect and establish an instantaneous relationship in between you and the individual reading your e-mail. Russell credits Andre Chaperon (creator of Autoresponder Madness) for coming up with the Soap Opera Email Sequence

DotCom Secrets Soap Opera Sequence

Russell out of his excellent heart likewise shares the EXACT five e-mail design templates that have assisted him to shift into a sought-after web and an appealing character marketer.

Due to the fact that it capitalizes on giving worth to your subscribers, the Soap Opera Sequence works. This ‘worth’ paired with a tempting open storyline hooks them the minute they read your first e-mail and they’ll eagerly anticipate the next one.

The days of dull email sequences are over. Don’t simply enjoy daytime drama on television, it’s time to anecdotally utilize it in your email messages.

Secret # 8: Daily Seinfeld Sequence.

According to Russell Brunson, “the trick to keeping your customers happy to hear from you every day is using the Seinfeld e-mail format.”

So what’s the Seinfeld format everything about?

DotCom Secrets Seinfeld Sequence

It’s an email design that develops enjoyment in your readers. It ‘d entertain them and cause them to buy from you.

It leverages the power of storytelling. This time, you’re being creative in sharing your life and relevant stories happening with/around you– stories they can quickly connect with. You must be tactical and purposeful about it anyways.

You want to have the ability to lead ideal clients back to your offer. This may look easy however it’s powerful however!

Russell likewise offers good examples and composed templates to accelerate the procedure when you’re sending out Seinfeld e-mails.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Section Three: Funnelology

In this section, the techniques and strategies for constructing high-converting funnels are discussed in detail, in addition to and what you truly ought to do to make your funnel work.

Russell covers the fundamentals of a funnel, phases (and sales funnel stages) and the type of landing pages to use, how to structure them, when, and in what matter.

Secret # 9: Reverse-Engineering A Successful Funnel

In Marketing 101, we discovered the importance of adhering to systems that work. To put it simply, there’s no requirement to reinvent the wheel.

There’s an opportunity that you’re making the above mistake if you’re a company owner and you’re struggling to break even.

This is common with business owners who are simply beginning with their sales funnel. They try to re-invent the whole car. When building a company, what an awful path to follow!

The secret here is leveraging on other people who already have a successful funnel and making your offer to their exact consumers. Watch on the:

  • Demographics
  • Ad copy and copies
  • Traffic sources
  • Offers
  • Landing page

Understanding how to reverse all these elements to work for you is a valuable present for your service. It’s quite easy once you understand how the pieces fit.

Secret # 10: Seven Phases Of A Funnel

I’m very pleased that I check out DotCom Secrets a couple of years ago (and numerous times more because that very first time to fully understand and execute the techniques in my own online service.

It not only opened my eyes to funnels and how to build them however likewise the seven phases that an ideal client has to go through.

DotCom Secrets The 7 Phases of a Funnel

It made me much better come to terms with this sentence within the DotCom Secrets. It checks out:

The real distinction in between having a 6-, seven-, and even eight-figure service is whether you understand the phases of a funnel and can effectively generate income from the points along the line.

I got to know that there are levels of traffic temperature level and therefore, treating them along the same funnel procedure threatens.

This trick alone is fundamental to producing the right type of page, deal, and traffic that will result in sales.

There’s likewise the pre-framing concept that you need to fully understand when producing a funnel– specifically if you want visitors and results in trust you more. Well, who does not wish to establish trust already?

Secret # 11: The Twenty-Three Building Blocks Of A Funnel

DotCom Secrets surpasses the common organization advice. It goes into the particular landing pages you can create in the 7 building stages that we’ve gone over previously.

You get to see the twenty-three of the most efficient foundation for your sales funnels.

DotCom Secrets 23 foundation of a funnel

Smart funnel hackers use these building blocks at particular times during these exact same 4 stages of the funnel:

  • Pre-frame bridge
  • Qualifying subscribers
  • Qualifying purchasers

Recognizing hyper buyers for your services and items.

Once you’ve understood how this works, you can decide which you want to begin with first and which one to stay with in your market.

Secret # 12: Frontend Vs. Backend Funnels

Picking the ideal kind of funnels can be a struggle even to the advanced online marketers. More so, understand the funnels that will be served just to qualified buyers (at the backend).

DotCom Secrets Frontend Vs Backend

This mistake isn’t so apparent– however bypassing it can make a distinction in your traffic engagement and sales.

Here Russell details the procedure he follows when picking a funnel to use on the frontend of his value ladders, the funnel he uses in the consideration stage (the middle), and those utilized for the backend offers.

Secret # 13: The Best Bait

I couldn’t include this ‘secret’ when I first checked out the DotCom Secrets book.

Russell spills it all out in this section and exposes the trick that made all his books offer millions.

Just by getting your free copy of DotCom Secrets and studying the funnel actions, you’ll have a number of “Aha-Moments” that will change your business, specifically if you have a product you’re presently selling online (or perhaps offline).

I mean if you can purchase your free copy of DotCom Secrets and study the funnel steps, you’ll comprehend the secret behind these records.

He stresses the power of words and how using a certain WORD can change your whole business magically. That single word can function as bait.

Despite the market you run in, what you do, what products you use, or business model, this is the part that a few of the effective entrepreneurs would hide from you.

 

Section Four: Scripts and funnels

The very first time I read DotCom Secrets, I couldn’t comprehend this area because it was distinct in its method. I had to check out the book again to comprehend the point that Russell was making.

As one of the actionable sections, Russell dives deeper into the core funnels he uses in running ClickFunnels and other companies, along with the specific funnel scripts that have helped him to sell millions of each of his products.

These are divided into the Frontend, Middle and Backend Funnels. Surprisingly, you don’t have to struggle with these parts since there’s a powerful suite of software you can use to automate whatever– ClickFunnels software application.

1. Frontend Funnel: Two-Step– Free Plus Shipping

Because it reveals what should take place when you get your visitors onboard your sales funnel, the Frontend Funnel is important.

You’ll find this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to construct and can benefit eCommerce marketers or business owners who have Free Plus Shipping deals.

The very first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the item needs to be delivered.

On the second page (step-two) of the funnel, the visitor’s credit card details is requested for the shipping and managing charge. Once the visitor has successfully submitted the 2nd page– the One-time-offer is next.

Obviously, you’re not left alone as there are scripts you will utilize to make this whole 2-step free shipping funnel efficient. Thanks, Russell!

2. Frontend Funnel: Self-Liquidating Offer

In the exact same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The goal of establishing this deal is to assist breakeven and cover the money you invested in marketing or getting the lead.

DotCom Secrets self liquidating offer

Here, Russell Brunson reveals the useful mechanics involved in this type of funnel. And he likewise introduced an unique script called the Star, Story, Solution script which assists to nudge a cold lead towards your items.

You’ll access to these scripts which are forty-four (44) in number.

3. Frontend Funnel: Continuity

In this Frontend Funnel, you’ll find how to attract visitors and let them keep paying for a longer time.

But you’re not limited in any way– as there are lots of ways to use this to increase your success rate.

4. Middle Funnel: Perfect Webinar

The perfect webinar is the best and likewise the very first funnel for the middle of your value ladder. It covers whatever about hosting high-converting webinars; how to utilize live or recorded discussions to market your service or products on autopilot.

DotCom Secrets Perfect Webinar

Sure enough, you’re offered with the methods and scripts that will make the webinar genuinely “ideal.”.

5. Middle Funnel: Invisible Perfect Webinar.

Unlike the Perfect Webinar, this one is a bit different. It’s not FREE!. It’s an advanced webinar discussion where your goal is to get people to purchase. But it’s “undetectable”– which suggests there’s no pushy or deception included.

You’ll also access the scripts for this updated variation of Perfect Webinar.

6. Middle Funnel: Product Launch.

You use the “Product Launch” funnel particularly for introducing a brand-new product by sharing a series of videos to offer tons of value to your visitors.

Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them utilize it.

These videos will be persuasive, helpful, and amusing– consequently causing visitors to act. You’ll find how to correctly structure these videos in the DotCom Secrets book.

7. Backend Funnel: High-Ticket, Three-Step Application.

This is where you master the art of offering high-ticket offers utilizing an innovative formula and scripts. If you’re a coach or expert, this funnel is what you require to acquire premium customers.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Area 5: ClickFunnels.

This last section is brief but you can learn more by reading my ClickFunnels evaluate.

DotCom Secrets Pros and Cons.

DotCom Secrets is an excellent book if you want to gain insights, see examples, and check out stories that will motivate you to build a successful service online or guide you in transitioning from offline to internet marketing channels.

So let’s consider the advantages and disadvantages quickly:.

Pros.

DotCom Secrets is free. Get business-building knowledge without paying cash.

Improve your organization’ significance using the worth ladders and sales funnel methods and scripts.

Get secrets to becoming an idea leader in your market.

Basic techniques that will work for any business model.

Build relationships and establish relationship with your clients.

Cons.

You may need to have an existing business to gain from DotCom Secrets (although it can definitely benefit you if you’re just starting out as well as long as you carry out the information).

The book is ideal for companies that take advantage of online marketing platforms.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book Pricing.

DotCom Secrets is FREE when you get it from the main website. If you’re based within the US or $14.95 for worldwide, you only have to pay for shipping/handling– $7.95.

There you have it, the Free Plus Shipping offer we went over earlier. As you can see, Russell is a master at implementing what he teaches.

You can get the paperback format for $14.80 if you prefer to purchase DotCom Secrets from Amazon. It’s your option.

DotCom Secrets Free Book.

Thanks to Russell for offering the book free from his site (you simply spend for shipping).

DoCom Secrets Review Summary: Is It Worth Getting The Book?

The DotCom Secrets book is a package of actionable strategies and secrets for beginning and growing a service.

You’ll come across a bunch of aha minutes while going through the sections. More notably, you’re guided on how to incorporate the idea into my own organization.

DotCom Secrets is a playbook. You may have to read it numerous times to get the ‘secrets’ into your head and company. However you don’t need to if you have a strong IQ, which I’m sure you do!

All in all, if you’re selling services or products online, I extremely advise that you get a copy of DotCom Secrets free of charge.

>>Click Here To Get Your Copy Of Dotcom Secrets<<