Dotcom Secrets is a fantastic book if you wish to acquire insights, see examples, and check out stories that will inspire you to develop an effective organization online or guide you in transitioning from offline to internet marketing channels.
So let’s consider the pros and cons quickly:
- DotCom Secrets is free. Get it here.
- You will overcome the shoulder lessons from an effective incredibly affiliate– Russell Brunson.
- The book is a satisfying and easy read.
- You will get actionable takeaways that you can utilize to enhance your organization instantly.
- It’s not a “how to earn money online” book per se.
- You will need to have some knowledge of online marketing ideas to completely appreciate the book.
If you desire to find out from somebody who has in fact made cash online, Dotcom Secrets is an excellent resource.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can use to improve your organization immediately.
The only downside is that it’s not a “how to generate income online” book per se– you will need to have some understanding of internet marketing ideas to totally value it.
In general, Dotcom Secrets is a valuable resource for anybody looking to construct or grow an online business.
So if you’re all set to learn from one of the masters of Sales Funn, make certain to take a look at this book today!
DotCom Secrets Book
It’s one of my favorite organization books. You may have to read it several times to fully comprehend it. Or just make it your buddy as you set about your online way of life business experiences.
In the introduction of the book, Russell Brunson assured to keep the book evergreen for years to come. The goal is to make it pertinent to both advanced and brand-new online entrepreneurs.
How many business books do you still find pertinent in this ever-changing world? Despite the fact that marketing strategies are constantly altering, the DotCom Secrets book is still extremely appropriate and useful today.
What Is DotCom Secrets?
The DotCom Secrets book offers a step-by-step procedure for growing an effective service– whether online or offline.
DotCom Secrets Review
Despite The Fact That DotCom Secrets was first released in 2015, you’ll discover that the majority of the strategies that Russell speak about are still reliable today.
You’ll get a ton of actionable guidance from the book and if you have plans to offer products online or you’re already at it, you require to get a copy of DotCom Secrets and keep it as a reference.
Dan Kennedy composed the forward to the DotCom Secrets book. In his specific words:
” In reality, this is a proven playbook for growing your company with efficient list building and sales/conversion methods, which can be used offline and online.”
This is a transformative and effective book. If you’re looking to start a business or scale an existing service, DotCom Secrets by Russell Brunson is the ideal roadway map.
Within the pages of the Dotcom Secrets book, you’ll get a comprehensive plan that guides you on the best foundation for your organization. You’ll certainly get results from reading it.
To be honest, DotCom Secrets sounds like a book for constructing a sustainable online company only.
However do not be constrained by that due to the fact that the actionable marketing strategies work for both online and offline companies. So you’re in safe hands if you run a brick-and-mortar company and wish to transition to internet marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can answer that question. If you want to scale a company or start and follow tested ‘faster way’ that has actually been evaluated by Russell himself, you need to check out the DotCom Secrets book.
It’s altering lives and I’ve personally found it very valuable on my entrepreneurial journey (I’ve read it numerous times). I extremely suggest the book.
If you ‘d rather play cool and attempt to figure it out by yourself, then DotCom Secrets may not deserve your read. You ought to consider another book.
Although, DotCom Secrets supplies wise insights and methods to:
Existing business owners: If you have not started a business at all or have no company concept, the book may not relate to you.
Item owners: If you have an existing item already, then you can discover techniques to double or even triple your sales.
Confident marketers: If you’re prepared to take steps that may challenge your concept of business, then you ought to utilize DotCom Secrets as a reference.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to develop an organization that stands the test of time. You do not wish to blow over since you do not have the skillset, tools, and secrets that have been evaluated and proven to produce excellent results.
So whether you’re a beginner who’s simply getting started or you’re an expert, DotCom Secrets will stroll you through the process of starting and growing a rewarding organization.
If you already have a business, utilize the tricks in the book to scale to unbelievable levels? Aside from earning money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and powerful book that supplies specific, actionable instructions on what you must do to fail-proof your business, how to draw in clients, and the secrets to significantly increase your sales.
You’re still not limited at all if you stop working to check out DotCom Secrets. The only challenge, however, is that you’ll miss the opportunity to rapidly grow your existing business or flourish in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences between Expert Secrets Both books are relevant to, way of life entrepreneurs, entrepreneur and online marketers– because they complement each other and attend to starting and growing an effective business.
Specialist Secrets vs DotCom Secrets.
DotCom Secrets details a detailed procedure to successfully structure your organization. You get to discover how to deliver your message and communicate value in such a way that makes individuals want to pay you.
Expert Secrets provides actionable examples, illustrations, and stories that help you find your voice, construct a faithful fan base and make money to share messages that will alter someone else’s life.
Both books are advised to entrepreneur who wish to end up being more effective in their markets. Entrepreneurs who are constructed to see chances in competitors instead of discomfort.
And finally in Russell’s 3rd and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream consumers (aka getting lots of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 sections similar to Expert Secrets that describes the simple marketing procedures and how to implement them.
Area One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell started the very first section of DotCom Secrets with “Ladders and Funnels.” He likewise exposes five (5) marketing tricks. Let’s review them:
Secret # 1: The Secret Formula
Initially, you need to have a complete understanding of where you want your service. How does this understanding help your clients and customers?
This will help you to serve them much better– instead of searching for out their discomfort points, how desperate they require solutions, and what they’re prepared to pay.
In the secret formula, four easy questions were described in a detailed order inside the DotCom Secrets book:
Who are your dream customers?
How do you discover them?
How do you attract them without being pushy?
What advantage will they receive from your company?
You’ll find answers to these questions and more in the first trick.
Secret #2: The Value Ladder
When it comes to developing a sustainable company, worth is key. , if there’s no worth, customers and clients customers leaveCustomers
That’s why Russell invested a lots of time to dissect the steps that you need to follow to browse your dream consumer from taking the “bait” (starting point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This trick is referred to as “taking them through your worth ladder.”
When you successfully structure the value ladder, you’ll not only make more cash, you’ll likewise offer your consumers with a more tailored option. They’ll love you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic takes place. It’s like an epiphany that alters whatever you already understand about growing a successful service. You’ll begin with constructing out your own sales funnel and the psychology behind a successful funnel.
There’s a lot more …
You need to have a complete value ladder worth place. You might not be able to construct a high-converting sales funnel if you don’t have an efficient worth adder mapped out.
The sales funnel is important and has changed the way business owners and companies approach sales online.
It works since it considers the clients’ habits– and moves them through the different steps of your value ladder until they’re all set to acquire your item– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target market. Sadly, you may not know how to determine or serve them. That’s why knowing how to define your target market is very important.
This secret lays out where your target market (i.e., customers who are ready to purchase your item) are spending most of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the methods that work to get a client to leave whatever they’re doing and take a look at your page.
Every online entrepreneur requires to discover and master these strategies. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or site is a consistent struggle for many people. It’s probably the most challenging element of running an effective online business.
Do you really comprehend how traffic works in the internet marketing area? Russell has the answers if you aren’t positive in your traffic generation competence.
He reveals you the best kind of traffic that you should focus on and how it can transform your business. The type of traffic consists of:
- Traffic we control
- The traffic we don’t control
- Traffic we own
Area Two: Your Communication Funnel
In this area, Russell digs deeper into the processes associated with constructing an audience by leveraging more advanced individual branding methods, the tricks to interacting well with your audience that will result in a sale.
Make sure you do not avoid this section while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to building a positive and attractive character.
Why do you think men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and of course, Russell Brunson have massive followers?
As a company owner, you can’t fail when you lastly develop an attractive character. When you’re effective at it, it implies you can include more competent consumers to your e-mail list and launch a successful item that people are prepared and ready to buy immediately.
In producing that attractive character, Russell Brunson specifies the three parts you need to keep in check, which is divided into 3 (3) categories:
- The Elements
- The Identity
DotCom Secrets shows you how to create an appealing character using these elements and their components, and determine the very best method to communicate your fascinating stories that will get the sales coming in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s all about producing a bond and a sort of connection between the Attractive Character and the target market by means of a traffic source we own. Email.
The Soap Opera Sequence comprises a series of email sequences that help to connect and establish an instantaneous relationship between you and the individual reading your e-mail. Russell credits Andre Chaperon (creator of Autoresponder Madness) for coming up with the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his great heart likewise shares the EXACT 5 email templates that have assisted him to shift into an Attractive Character and an in-demand internet marketer.
Due to the fact that it capitalizes on giving worth to your customers, the Soap Opera Sequence works. This ‘worth’ paired with a tempting open storyline hooks them the minute they read your first email and they’ll eagerly anticipate the next one.
The days of boring e-mail series are over. Do not simply take pleasure in daytime soap on television, it’s time to anecdotally use it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your subscribers pleased to speak with you every day is utilizing the Seinfeld e-mail format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an email design that builds excitement in your readers. It ‘d amuse them and trigger them to purchase from you.
It leverages the power of storytelling. But this time, you’re being creative in sharing your life and relevant stories taking place with/around you– stories they can easily get in touch with. You need to be purposeful and strategic about it anyways.
You want to have the ability to lead perfect customers back to your offer. This might look easy but it’s effective!
Russell also supplies fine examples and written design templates to speed up the procedure when you’re sending out Seinfeld e-mails.
Section Three: Funnelology
In this area, the strategies and strategies for building high-converting funnels are discussed in detail, in addition to and what you really should do to make your funnel work.
Russell covers the principles of a funnel, stages (and sales funnel stages) and the kind of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we discovered the importance of sticking to systems that work. To put it simply, there’s no requirement to reinvent the wheel.
If you’re a business owner and you’re struggling to recover cost, there’s an opportunity that you’re making the above mistake.
This is common with business owners who are simply starting with their sales funnel. They try to re-invent the whole car. What a dreadful course to follow when building a business!
The trick here is leveraging on other people who already have a successful funnel and making your offer to their exact consumers. Watch on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these elements to work for you is a valuable gift for your service. Once you understand how the pieces fit, it’s quite simple.
Secret # 10: Seven Phases Of A Funnel
I’m really grateful that I read DotCom Secrets a few years ago (and several times more because that first time to fully understand and implement the techniques in my own online company.
It not just opened my eyes to funnels and how to develop them however also the 7 stages that a perfect consumer needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better pertained to terms with this sentence within the DotCom Secrets. It reads:
The real distinction in between having a 6-, seven-, or even eight-figure service is whether you understand the stages of a funnel and can successfully monetize the points along the line.
I got to know that there are levels of traffic temperature and for that reason, treating them along the exact same funnel procedure is dangerous.
This trick alone is basic to producing the right type of page, deal, and traffic that will cause sales.
There’s likewise the pre-framing principle that you need to fully understand when developing a funnel– specifically if you desire visitors and leads to trust you more. Well, who does not wish to establish trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets surpasses the typical business advice. It goes into the particular landing pages you can produce in the 7 building stages that we’ve gone over previously.
You get to see the twenty-three of the most efficient foundation for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers utilize these foundation at particular times during these very same 4 phases of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying buyers
Determining hyperactive buyers for your products and services.
As soon as you’ve comprehended how this works, you can decide which you want to start with very first and which one to adhere to in your market.
Secret # 12: Frontend Vs. Backend Funnels
Selecting the ideal kind of funnels can be a battle even to the more advanced online marketers. More so, understand the funnels that will be served only to qualified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so apparent– however bypassing it can make a distinction in your traffic engagement and sales.
Here Russell describes the process he follows when choosing a funnel to use on the frontend of his worth ladders, the funnel he uses in the consideration stage (the middle), and those used for the backend deals.
Secret # 13: The Best Bait
I could not include this ‘secret’ when I first read the DotCom Secrets book.
Russell spills all of it out in this area and exposes the secret that made all his books sell millions.
Just by grabbing your totally free copy of DotCom Secrets and studying the funnel actions, you’ll have a number of “Aha-Moments” that will change your organization, specifically if you have an item you’re currently selling online (and even offline).
I suggest if you can order your free copy of DotCom Secrets and study the funnel steps, you’ll comprehend the trick behind these records.
He stresses the power of words and how using a certain WORD can alter your entire service magically. That single word can function as bait.
No matter the market you run in, what you do, what products you use, or the business model, this is the part that a few of the effective entrepreneurs would hide from you.
Section Four: Scripts and funnels
The first time I read DotCom Secrets, I couldn’t understand this section because it was special in its method. I had to read the book again to understand the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he uses in running ClickFunnels and other companies, along with the specific funnel scripts that have actually assisted him to offer millions of each of his products.
These are divided into the Frontend, Middle and Backend Funnels. Remarkably, you don’t need to fight with these parts since there’s an effective suite of software application you can utilize to automate everything– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Since it shows what should take place when you get your visitors onboard your sales funnel, the Frontend Funnel is crucial.
You’ll find this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to build and can benefit eCommerce online marketers or business owners who have Shipping plus totally free offers.
The first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the product needs to be delivered.
On the 2nd page (step-two) of the funnel, the visitor’s credit card information is asked for the shipping and handling charge. When the visitor has actually successfully filled out the second page– the One-time-offer is next.
Obviously, you’re not left alone as there are scripts you will utilize to make this whole 2-step free shipping funnel effective. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the very same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The goal of establishing this deal is to assist breakeven and cover the money you spent on marketing or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson shows the practical mechanics involved in this type of funnel. And he also presented a special script called the Star, Story, Solution script which helps to push a cold lead towards your items.
You’ll access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to attract visitors and let them keep paying for a longer time.
You’re not limited in any way– as there are numerous methods to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The best webinar is the ideal and also the very first funnel for the middle of your value ladder. It covers everything about hosting high-converting webinars; how to utilize recorded or live presentations to market your products or services on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re offered with the methods and scripts that will make the webinar truly “perfect.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more sophisticated webinar presentation where your objective is to get individuals to purchase.
You’ll likewise access the scripts for this updated version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel particularly for introducing a brand-new product by sharing a series of videos to offer lots of value to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them use it.
These videos will be convincing, handy, and amusing– thereby causing visitors to act. You’ll discover how to appropriately structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket deals utilizing a sophisticated formula and scripts. If you’re a coach or expert, this funnel is what you need to get premium clients.
Section 5: ClickFunnels.
This last section is brief but you can find out more by reading my ClickFunnels examine.
DotCom Secrets Pros and Cons.
DotCom Secrets is a fantastic book if you wish to gain insights, see examples, and read stories that will inspire you to develop an effective business online or guide you in transitioning from offline to online marketing channels.
Let’s consider the pros and cons quickly:.
DotCom Secrets is free. Get business-building knowledge without paying cash.
Improve your organization’ relevance using the worth ladders and sales funnel strategies and scripts.
Get secrets to ending up being a thought leader in your market.
Basic techniques that will work for any company model.
Establish and build relationships connection with your customers.
You might require to have an existing service to take advantage of DotCom Secrets (although it can certainly benefit you if you’re simply starting in addition to long as you carry out the info).
The book is ideal for services that utilize online marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the official website. If you’re based within the United States or $14.95 for global, you only have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping deal we discussed previously. As you can see, Russell is a master at implementing what he teaches.
If you choose to buy DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for using the book free from his website (you simply spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a plan of actionable strategies and tricks for beginning and growing a business.
You’ll encounter a lot of aha moments while going through the sections. You’re directed on how to include the concept into my own organization.
DotCom Secrets is a playbook. You may need to read it several times to get the ‘secrets’ into your head and organization. However you don’t need to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering products or services online, I highly recommend that you get a copy of DotCom Secrets free of charge.