Passive income and ranking and getting Traffic it's like a garden so if you Don't water your garden you can create The garden if you don't consistently Water it and update your content and Make sure that it's good it will Eventually fall back so you can get an Initial good ranking and get traffic but Over time if you never update that Article it's going to keep going down Slightly so each article is like a Garden if you don't water it it'll Wither away and die