Dotcom Secrets is a terrific book if you wish to get insights, see examples, and read stories that will motivate you to build a successful company online or guide you in transitioning from offline to online marketing channels.
So let’s think about the cons and pros rapidly:
- DotCom Secrets is complimentary. Get it here.
- You will get over the shoulder lessons from a successful very affiliate– Russell Brunson.
- The book is a pleasurable and simple read.
- You will get actionable takeaways that you can utilize to improve your service right away.
- It’s not a “how to make money online” book per se.
- You will require to have some knowledge of internet marketing concepts to totally appreciate the book.
Dotcom Secrets is a great resource if you wish to learn from someone who has in fact earned money online.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can utilize to improve your service instantly.
The only downside is that it’s not a “how to earn money online” book per se– you will require to have some understanding of internet marketing principles to completely appreciate it.
Overall, Dotcom Secrets is an important resource for anybody looking to develop or grow an online company.
If you’re all set to find out from one of the masters of Sales Funn, be sure to examine out this book today!
DotCom Secrets Book
It’s one of my preferred business books. You may need to read it multiple times to fully understand it. Or simply make it your buddy as you tackle your online way of life company experiences.
In the intro of the book, Russell Brunson assured to keep the book evergreen for many years to come. The goal is to make it relevant to both brand-new and advanced online entrepreneurs.
The number of company books do you still discover relevant in this ever-changing world? Although marketing strategies are constantly altering, the DotCom Secrets book is still extremely pertinent and helpful today.
What Is DotCom Secrets?
The DotCom Secrets book supplies a step-by-step procedure for growing a successful company– whether online or offline.
DotCom Secrets Review
Although DotCom Secrets was first published in 2015, you’ll discover that the majority of the methods that Russell discuss are still reliable today.
You’ll get a lots of actionable recommendations from the book and if you have plans to offer items online or you’re already at it, you need to get a copy of DotCom Secrets and keep it as a referral.
Dan Kennedy composed the forward to the DotCom Secrets book. In his exact words:
” In fact, this is a proven playbook for growing your business with reliable list building and sales/conversion techniques, which can be used online and offline.”
This is a transformative and effective book. If you’re looking to start a business or scale an existing service, DotCom Secrets by Russell Brunson is the best roadway map.
Within the pages of the Dotcom Secrets book, you’ll get an in-depth strategy that guides you on the best foundation for your organization. You’ll definitely get arise from reading it.
To be sincere, DotCom Secrets seems like a book for building a sustainable online business only.
Do not be constrained by that because the actionable marketing methods work for both online and offline companies. So you’re in safe hands if you run a brick-and-mortar business and want to transition to internet marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can respond to that concern. If you wish to scale a company or begin and follow proven ‘shortcut’ that has been tested by Russell himself, you must read the DotCom Secrets book.
It’s changing lives and I’ve personally found it very valuable on my entrepreneurial journey (I’ve read it several times). I extremely recommend the book.
If you ‘d rather play cool and try to figure it out on your own, then DotCom Secrets might not deserve your read. You ought to consider another book.
DotCom Secrets offers smart insights and methods to:
Existing business owners: If you have not begun a service at all or have no business concept, the book may not be relevant to you.
Product owners: If you have an existing item currently, then you can discover methods to double or even triple your sales.
Confident online marketers: If you’re willing to take actions that may challenge your idea of organization, then you should utilize DotCom Secrets as a reference.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to construct a business that stands the test of time. Since you do not have the skillset, tools, and secrets that have been tested and shown to produce excellent results, you do not desire to fizzle out.
Whether you’re a newbie who’s just getting started or you’re a specialist, DotCom Secrets will walk you through the procedure of starting and growing a lucrative business.
If you already have an organization, utilize the secrets in the book to scale to unbelievable levels? Aside from generating income, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and powerful book that provides specific, actionable directions on what you ought to do to fail-proof your company, how to attract clients, and the tricks to significantly improve your sales.
You’re still not restricted at all if you fail to check out DotCom Secrets. The only difficulty, however, is that you’ll miss out on the chance to rapidly grow your existing business or flourish in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences in between Expert Secrets Both books relate to, way of life entrepreneurs, business owners and online marketers– because they complement each other and offer beginning and growing an effective company.
Specialist Secrets vs DotCom Secrets.
DotCom Secrets outlines a detailed process to efficiently structure your service. You get to find out how to provide your message and interact worth in a manner that makes individuals want to pay you.
Professional Secrets offers actionable examples, illustrations, and stories that assist you find your voice, develop a loyal fan base and earn money to share messages that will alter another person’s life.
Both books are recommended to business owners who wish to end up being more effective in their markets. Entrepreneurs who are developed to see chances in competition instead of discomfort.
In Russell’s third and brand name brand-new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream consumers (aka getting heaps of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 sections much like Expert Secrets that lays out the easy marketing procedures and how to execute them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the very first area of DotCom Secrets with “Ladders and Funnels.” He likewise exposes 5 (5) marketing secrets. Let’s discuss them:
Secret # 1: The Secret Formula
Initially, you require to have a complete understanding of where you desire your service. How does this understanding assist your clients and clients?
This will help you to serve them much better– instead of trying to find out their discomfort points, how desperate they need services, and what they’re willing to pay.
In the secret formula, four easy questions were outlined in a detailed order inside the DotCom Secrets book:
Who are your dream customers?
How do you find them?
How do you attract them without being aggressive?
What benefit will they get from your company?
You’ll discover answers to these concerns and more in the first secret.
Secret #2: The Value Ladder
Worth is essential when it concerns building a sustainable service. , if there’s no worth, customers clients clients customers leave.
That’s why Russell invested a lots of time to dissect the steps that you require to follow to browse your dream consumer from taking the “bait” (starting point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This trick is described as “taking them through your worth ladder.”
When you successfully structure the value ladder, you’ll not only make more money, you’ll likewise provide your customers with a more tailored option. They’ll like you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic occurs. It’s like a surprise that alters whatever you currently learn about growing a successful service. You’ll get started with building out your own sales funnel and the psychology behind a lucrative funnel.
It goes beyond the item you’re selling or how they’re priced. There’s a lot more …
You need to have a total worth ladder in place. It’s like your foolproof system for making sales on auto-pilot. You might not have the ability to build a high-converting sales funnel if you don’t have an effective worth adder drawn up.
The sales funnel is very important and has changed the way business owners and organizations approach sales online.
It works since it takes into account the clients’ behaviors– and moves them through the different actions of your worth ladder up until they’re ready to purchase your item– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target audience. You might not understand how to recognize or serve them. That’s why understanding how to specify your target audience is important.
This secret lays out where your target audience (i.e., clients who are ready to purchase your product) are investing the majority of their time online. Discover the tricks to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the strategies that work to get a consumer to leave whatever they’re doing and take a look at your page.
Every online business owner requires to discover and master these methods. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or website is a continuous battle for many people. It’s perhaps the most complicated aspect of running an effective online company.
Do you actually understand how traffic operates in the online marketing area? Russell has the responses if you aren’t positive in your traffic generation knowledge.
He reveals you the best type of traffic that you should focus on and how it can change your company. The type of traffic includes:
- Traffic we manage
- The traffic we don’t manage
- Traffic we own
Area Two: Your Communication Funnel
In this area, Russell digs deeper into the processes involved in building an audience by leveraging advanced personal branding methods, the tricks to interacting well with your audience that will cause a sale.
Make sure you do not avoid this section while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to building a positive and attractive character.
Why do you think men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have massive followers?
As an entrepreneur, you can’t fail when you finally establish an appealing character. When you’re successful at it, it means you can include more competent customers to your email list and release an effective item that individuals are prepared and prepared to purchase immediately.
In producing that attractive character, Russell Brunson specifies the 3 parts you must keep in check, which is split into 3 (3) categories:
- The Elements
- The Identity
DotCom Secrets reveals you how to create an appealing character using these elements and their elements, and identify the very best method to communicate your captivating stories that will get the sales being available in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s everything about creating a bond and a sort of connection in between the Attractive Character and the target audience by means of a traffic source we own. Email.
The Soap Opera Sequence makes up a series of e-mail series that assist to link and establish an immediate relationship in between you and the individual reading your email. Russell credits Andre Chaperon (creator of Autoresponder Madness) for coming up with the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his excellent heart likewise shares the EXACT 5 e-mail design templates that have helped him to shift into an Attractive Character and an in-demand web online marketer.
The Soap Opera Sequence works due to the fact that it capitalizes on giving worth to your subscribers. This ‘worth’ paired with an irresistible open story hooks them the moment they read your very first email and they’ll look forward to the next one.
The days of uninteresting e-mail sequences are over. Do not just delight in soap opera on television, it’s time to anecdotally utilize it in your e-mail messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your customers happy to hear from you every day is using the Seinfeld e-mail format.”
So what’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an email design that constructs enjoyment in your readers. It ‘d entertain them and trigger them to purchase from you.
It leverages the power of storytelling. This time, you’re being creative in sharing your life and pertinent stories happening with/around you– stories they can quickly connect with. You ought to be purposeful and tactical about it anyways.
You want to be able to lead perfect clients back to your offer. This might look basic but it’s powerful nonetheless!
Russell likewise offers good examples and composed templates to accelerate the process when you’re sending Seinfeld emails.
Section Three: Funnelology
In this section, the strategies and techniques for building high-converting funnels are discussed in detail, along with and what you really need to do to make your funnel work.
Russell covers the basics of a funnel, phases (and sales funnel phases) and the type of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we learned the significance of sticking to systems that work. Simply put, there’s no need to reinvent the wheel.
If you’re an entrepreneur and you’re struggling to break even, there’s an opportunity that you’re making the above error.
This is common with business owners who are just beginning with their sales funnel. They try to re-invent the whole lorry. What a terrible course to follow when constructing an organization!
The secret here is leveraging on other people who currently have an effective funnel and making your deal to their exact clients. Keep an eye on the:
- Ad copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these aspects to work for you is a priceless gift for your organization. Once you comprehend how the pieces fit, it’s quite easy.
Secret # 10: Seven Phases Of A Funnel
I’m very delighted that I read DotCom Secrets a couple of years ago (and numerous times more since that first time to totally understand and carry out the strategies in my own online organization.
It not just opened my eyes to funnels and how to build them but also the seven phases that an ideal client needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better pertained to terms with this sentence within the DotCom Secrets. It checks out:
The real difference between having a 6-, 7-, or even eight-figure business is whether you understand the phases of a funnel and can successfully monetize the points along the line.
I learnt more about that there are levels of traffic temperature level and therefore, treating them along the same funnel procedure is dangerous.
This trick alone is essential to producing the right kind of page, offer, and traffic that will result in sales.
When producing a funnel– particularly if you want visitors and leads to trust you more, there’s likewise the pre-framing concept that you need to fully comprehend. Well, who doesn’t wish to establish trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets goes beyond the common business suggestions. It goes into the particular landing pages you can create in the 7 building phases that we’ve talked about previously.
You get to see the twenty-three of the most effective building blocks for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers use these foundation at particular times throughout these exact same 4 stages of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying buyers
Determining hyper buyers for your services and products.
You can decide which you want to begin with very first and which one to stick to in your market when you’ve understood how this works.
Secret # 12: Frontend Vs. Backend Funnels
Choosing the ideal type of funnels can be a struggle even to the advanced online marketers. More so, comprehend the funnels that will be served only to certified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This mistake isn’t so obvious– however bypassing it can make a distinction in your traffic engagement and sales.
Here Russell outlines the process he follows when choosing a funnel to use on the frontend of his value ladders, the funnel he uses in the factor to consider stage (the middle), and those utilized for the backend offers.
Secret # 13: The Best Bait
I couldn’t include this ‘secret’ when I first checked out the DotCom Secrets book.
Russell spills it all out in this section and exposes the trick that made all his books sell millions.
Simply by getting your complimentary copy of DotCom Secrets and studying the funnel actions, you’ll have a number of “Aha-Moments” that will alter your business, especially if you have a product you’re presently offering online (or even offline).
I mean if you can order your free copy of DotCom Secrets and study the funnel steps, you’ll understand the trick behind these records.
He emphasizes the power of words and how utilizing a particular WORD can change your whole company magically. That single word can serve as bait.
Despite the industry you run in, what you do, what items you use, or the business model, this is the part that a few of the successful entrepreneurs would conceal from you.
Area Four: Funnels And Scripts
The first time I read DotCom Secrets, I couldn’t comprehend this area since it was special in its method. I needed to check out the book again to understand the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he uses in running ClickFunnels and other business, as well as the specific funnel scripts that have assisted him to sell countless each of his products.
These are split into the Frontend, Middle and Backend Funnels. Interestingly, you don’t have to fight with these parts due to the fact that there’s an effective suite of software application you can utilize to automate everything– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Because it shows what must occur as soon as you get your visitors onboard your sales funnel, the Frontend Funnel is important.
You’ll find this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s basic to develop and can benefit eCommerce online marketers or entrepreneurs who have Free Plus Shipping offers.
The very first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the item must be shipped.
On the 2nd page (step-two) of the funnel, the visitor’s charge card information is requested for the shipping and managing charge. As soon as the visitor has successfully completed the 2nd page– the One-time-offer is next.
Of course, you’re not left alone as there are scripts you will use to make this entire 2-step free shipping funnel reliable. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the exact same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The goal of establishing this deal is to help breakeven and cover the money you spent on advertising or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson reveals the useful mechanics involved in this type of funnel. And he likewise presented a special script called the Star, Story, Solution script which helps to push a cold lead towards your products.
You’ll gain access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to lure visitors and let them keep spending for a longer time.
However you’re not limited in any way– as there are numerous methods to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The perfect webinar is the perfect and likewise the first funnel for the middle of your value ladder. It covers everything about hosting high-converting webinars; how to use live or recorded discussions to market your service or products on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re provided with the techniques and scripts that will make the webinar really “best.”.
5. Middle Funnel: Invisible Perfect Webinar.
Unlike the Perfect Webinar, this one is a little bit various. It’s not FREE!. It’s a more advanced webinar discussion where your goal is to get people to buy. But it’s “unnoticeable”– which implies there’s no pushy or deception included.
You’ll likewise access the scripts for this updated variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel specifically for releasing a new product by sharing a series of videos to provide lots of value to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them use it.
These videos will be convincing, helpful, and entertaining– consequently triggering visitors to do something about it. You’ll find how to correctly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket offers using an innovative formula and scripts. This funnel is what you require to obtain premium clients if you’re a coach or specialist.
Section 5: ClickFunnels.
This last section is short but you can find out more by reading my ClickFunnels review.
DotCom Secrets Pros and Cons.
DotCom Secrets is a great book if you wish to gain insights, see examples, and check out stories that will motivate you to build a successful service online or guide you in transitioning from offline to online marketing channels.
Let’s think about the cons and pros quickly:.
DotCom Secrets is complimentary. Get business-building understanding without paying money.
Enhance your company’ importance utilizing the value ladders and sales funnel techniques and scripts.
Get tricks to ending up being a thought leader in your industry.
Easy strategies that will work for any company model.
Build relationships and develop connection with your clients.
You may need to have an existing organization to take advantage of DotCom Secrets (although it can definitely benefit you if you’re just starting in addition to long as you execute the info).
The book is ideal for organizations that leverage online marketing platforms.
DotCom Secrets Book Pricing.
DotCom Secrets is FREE when you get it from the official site. If you’re based within the US or $14.95 for worldwide, you only have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping deal we discussed earlier. As you can see, Russell is a master at executing what he teaches.
You can get the paperback format for $14.80 if you choose to buy DotCom Secrets from Amazon. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for providing the book devoid of his site (you simply spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a plan of actionable strategies and secrets for beginning and growing a company.
You’ll stumble upon a lot of aha moments while going through the sections. You’re assisted on how to include the idea into my own service.
DotCom Secrets is a playbook. You might need to read it multiple times to get the ‘secrets’ into your head and organization. But you don’t have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering products or services online, I highly advise that you get a copy of DotCom Secrets for FREE.