Everyone welcome to the Atari hacker Podcast this is a really compressed Version of the podcast is going to be a 10-minute episode I got tired of asking Mark how it’s going so we decided to Despite each other on the dates on the Podcast we’re gonna have one a day and If you like this this format you can go On YouTube and drop us a comment below So that we know if you like this format If not we’ll go back to the old one so It’s up to you and also you can Subscribe of this year and you can Subscribe on the audio platforms and Today we are going to be talking about Branding for your toeside is it what’s It how should you do it Etc in my opinion I mean mark knows it I Like designing brands etc I really enjoy It actually worked a lot on the latest Attack of branding actually if you Haven’t seen it yet go check out our Hakam but I think there’s a love like I’m kind of like small effects it’s kind Of like 1% effects on pretty much every Activity you do if you brand your Website and I’ll give you some examples Right so if you’re ranking for info Queries for example let’s say I don’t Know Tycho we’re ranking let’s say for Like fastest for pristine if if the page Looks really cool and branded etcetera The traces of someone quoting our Article in their article and linking
Back to it is higher now for one article Doesn’t make much of a difference but When you have a site with a thousand Articles or something like that there is Real passive dingaling happening and the Better your site look and the more Professional it looks the more likely People are to quote you and actually You’re number of links and your Authority is going to increase all the Time as just a passive effect of your Branding so that’s the first reason I Like Brandi the second one is that it Will improve conversions as well if People feel like your professional site That you’re doing seems properly that You’re not on the default WordPress team When you’re recommending your products For an affiliate link for example people Are much more likely to take it Seriously and even if maybe the number Of clicks on the buttons is the same What might happen is your conversion Rate might go higher and we’ve seen down Some size it works really well people Just it’s kind of like people trust the Forum more than what you write sometimes You could take trash content and and Actually put it really well format is Really well branded and I’m pretty sure People will share it we have established In our headline article that people Share 60% of social shares are based Only on the head
And people don’t read the articles so I Think that is a good argument for that And then people check the headline and Look at the whole website if it looks Good They’re more likely to share it etcetera And link to it and if not then now and We gathers of what you wrote and how Well researcher companies I think it Also helps you actively in building your Outreaching to websites so that they Link to your website to your website and Again these people don’t spend hours Reading every single word on your post That’s what you think they’re doing but They’re not doing that they’re just Opening it quickly skimming through the Main headlines the h2s maybe reading the Headline looking at how it looks maybe If you have some cool images and stuff Like that which is part of branding and They decide to link to you or not and Then the branding is a huge part of that And they will decide to link to you Based on how your site looks and I see Random random point use to add that’s Also why it’s a really good idea to turn Off any display ads you have on a page You’re actively doing link building for While that average campaign is going on Yeah I agree we do that we have a new Attack actually folder and we also get Perhaps and I think the last thing it Does for me at least is it boosts my ego
And it makes me want to do better for That site if I actually open the pages And it looks cool and it’s a cool site And makes me want like I don’t post Trash content on that site and so like It looks really cool I spend so much on The branding and I know I know it’s Great and I’m proud of it it’s going to Make me want to do a better job than if I have a trash like that is built on Default generate press and so they Actually manages myself and builds my Motivation which is a huge thing inside Building like the inner game of that Database so that is basically why I like Branding now I’m gonna give you some Quick tips on how you can do that it’s Very simple if you want to do basic Branding and we teach writing tasks is You need brand colors first we recommend A tool called cooler Co that allows you To build a color palette really really Easily it’s really cool one of my Favorite tools are going to check it out It’s free all the tools are see oh oh L O RS Co for anyone it doesn’t understand Gail’s accent that’s most people then For the you need fonts and then you need To pick a phone pairing usually so you Can either use all the same phone which Is what we do home Atari hacker or user From called Proxima Nova or you can Actually pick a performs different phone For the headings and for the body of
Text there is a site that does the same Allows you to put a fun pair together Called font joy calm fo and t jo why Calm and then you need a logo that uses Your phones and your colors and then These days we tend to use canva they Have a cool logo generator in there and Actually if you use the premium version 1295 icing if you pay monthly you can Pick from 60 million stock graphics that You can use for your logo as well I did Some tests that create some logos this Week it was really good and actually Canva is also really good for branding They allow you to import your phone Colors your font your brand color sorry And your brand phones and they just use It in every image you create and the Last thing I like to do is have the same Image treatment for all brands so maybe Have a saturation setting with like Reduce saturation or reduce contrast Maybe it’s like half black and white the Colors are muted etc kind of like what Instagramers do is their images Something like that that will allow you To put that on all your imagery and Actually create a style and mood to your Website so that when an image is show Them socially cetera people will Recognize it so that’s a real subtle Effect but it’s like it’s very it makes All your images seem very consistent When you do that yeah I’d like you of
Your featured images for posts and post Grades etc like your social posts they All look the same and people recognize It without even reading the text you Don’t have to put text on your images For example and you know it’s you so It’s really powerful and that’s Basically how you create basic branding But can we notice that search result Alter designer um well if you want me to Tell the story of what happened to atari Hacker for example that we just revise It designer you know designers can all Be terrible I think maybe the common Denominator was us rather than the Design every designer we used was bad I Think I think you can outsource it but I Think it’s not worth the price initially Like branding is quite expensive if you Hire good designers like you know it’s Gonna cost you a few thousand dollars at Least and I think if you’re starting Inside I’d rather put these this money Towards content and I think the the Tools are shared that are all free etc Do a good enough job at this So it’s kind of the 80/20 of branding And you can actually get a first version Of your branding then get some traction Then can refine your branding and you’re Going to save a lot of money that you Can put somewhere else so I believe you Can outsource it but also it’s pretty Fast and easy once you get the mood of
Branding it’s basically a day like I Think in a day you can do something Decent I mean you mentioned that’s the That’s the 80/20 like I am completely in There okay design I don’t think I could Do that in a day I think I would take me A lot longer and I still don’t think it Would be very good even with those tools So like is it still worth like do you Think I should do that if I’m starting I Think we should try it I think we should Try it maybe yeah maybe when we doing a Site I’m gonna make you do the branding Actually I’m not saying I’ll give you The tools and then I’ll be like go ahead Show me what you have tonight or Something but I I believe that you can Do good enough because these things First of all coulis right what they do Is they you pick basically it does it Shows you like five colors I think Initially and you just press your Spacebar it just changes the colors Right and when you find a color you like You can press a lock it locks it and What it does it looks for complementary Colors using chromatic circle rules etc Based on that and so it’s you can make Bad choices but helping prevent bad Choices same with the font pair stuff They will give you from tears that go Together so they give you a serif and Sans-serif etc and a lot of like Designer rules will be baked in all
These tools and so even if you’re pretty Terrible you will I’m not saying you Can’t do a bad job I’m sure someone’s Going to send you a terrible job but They also for example have pre-made Color palettes that you can literally Just take like you can just take them And use them for example so yes but at The same time if you take from the Pre-made color palettes it’s as if you Had the designer send you a bunch of Color palettes and you just pick from There which which is exactly what you Would pay for um here here’s another Question then at what point is it worth Doing all this branding work like Wouldn’t it make more sense to as you Start deploying content and a new site So it started the site site is up and it Starts aging can we not just use the Basic WordPress theme and a text logo For that so I like the idea of like Attributing a day to branding because Isis because of all the passive effects Like as I said like them in that day you know just be a Little bit later like after two months I Mean if you do just the content and You’re not promoting your site and You’re not getting any traffic so you Can do it at any point basically if People are not visiting your site Doesn’t matter Um but from the moment people start
Visiting your site you essentially get These like point one percent Improvements from good branding so You’re losing that initial attraction Every day you don’t have okay branding Applied to your website so I like the Idea of being like you know what Whatever I get at the end of this day This is my branding until this site Makes five figures a month or something You know like maybe and then you know You can revise it you know last question So I don’t really have much of an eye For design but I know quite a bit of Website about websites so I I can Sometimes give feet sometimes give Feedback on a design well looks good or Not so I’m starting a site for the first Time and they don’t have any online Marketer for designer friends like how Do they know that using all these free Tools the design they’ve made is any Good they just ask their mom or like is There a process for that ah go on the Facebook group and post it there and ask People like for designers like you can Go don’t go to a marketer group because They will copy your site go to a go to a Designer group on Facebook and post your Site and ask for feedback and I think You get good feedback from there I Always feel so sometimes with with Designers especially like you asked Seven different people what they think
Of oh they’ll have a different again Staffer and therefore seven different Opinions like how do you know if it’s Good or not Well beauty is in the eye of the Beholder right so it’s kind of like it’s Like that there is a degree of there’s a Degree of personal interpretation on What you like and what you don’t like I Personally like looking at the biggest Competitors in my niche and assume that They have tried most things than I have And try to take the main lessons they Have from their web design things like Font size for example is quite important They might have tested that any math Might have fun like for all the people If the audience is all the people you Need bigger from so and stuff like that So there’s like these kind of like Lessons that I’d like to take from my Competitors and I thing is if you take a Mix of your competitors plus you apply Branding from these sites and kind of Like with like usually do you have And refresh it I think you can do and Then you get feedback for free on Facebook groups from designers and kind Of like mix all of that together you can Do an okay job obviously it doesn’t have To be perfect right the first version of Your design that I said like it’s just Something I want to be happy with that In a day and then when the site makes
Good money then we can talk about proper Rebranding etc um so don’t expect it to Be perfect it’s your perfect solution That’s talking right now I’m much better These are just shipping whatever I have And just making it happen and I think That’s how it’s working so that’s Basically it but like I think it’s still Worth spending a day on it I don’t think You should spend more I think you Suspended they only use these tools and Then put like better branding than no Branding together you know and and using Comics NMS as your main font so that’s Basically it for this podcast guys I Hope you enjoyed it if you did you can Subscribe on YouTube you can give us a Thumbs up and you can drop us a comment To tell us if you enjoyed this format Otherwise you can go back to the old Format if they’re audience because that One we are on your platforms as well and We’ll see you tomorrow for knowledge of Have a good day bye [Music] [Music] Oh [Music]