The Black Box Russell Brunson

Disclosure: I am an independent ClickFunnels Affiliate, not an employee.  I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

Dotcom Secrets is a great book if you want to acquire insights, see examples, and check out stories that will motivate you to build an effective organization online or guide you in transitioning from offline to online marketing channels.

Let’s think about the cons and pros rapidly:

Pros:

  • DotCom Secrets is free. Get it here.
  • You will get over the shoulder lessons from an effective incredibly affiliate– Russell Brunson.
  • The book is a satisfying and simple read.
  • You will get actionable takeaways that you can utilize to enhance your organization instantly.

Cons:

  • It’s not a “how to make money online” book per se.
  • You will require to have some understanding of internet marketing concepts to fully appreciate the book.

If you desire to discover from somebody who has actually made money online, Dotcom Secrets is a fantastic resource.

Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.

You’ll leave from reading this book with actionable takeaways that you can utilize to improve your business right away.

The only downside is that it’s not a “how to earn money online” book per se– you will require to have some understanding of online marketing ideas to completely value it.

In general, Dotcom Secrets is a valuable resource for anybody looking to build or grow an online organization.

If you’re ready to learn from one of the masters of Sales Funn, be sure to inspect out this book today!

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book

It’s one of my preferred service books. You might need to read it several times to fully comprehend it. Or merely make it your companion as you set about your online way of life organization adventures.

In the introduction of the book, Russell Brunson guaranteed to keep the book evergreen for many years to come. The objective is to make it relevant to both advanced and brand-new online business owners.

The number of service books do you still discover appropriate in this ever-changing world? Despite the fact that marketing strategies are constantly changing, the DotCom Secrets book is still exceptionally relevant and helpful today.

What Is DotCom Secrets?

The DotCom Secrets book supplies a detailed procedure for growing an effective company– whether online or offline.

DotCom Secrets Review

Despite The Fact That DotCom Secrets was first released in 2015, you’ll discover that most of the strategies that Russell talks about are still effective today.

You’ll get a lots of actionable recommendations from the book and if you have plans to offer products online or you’re currently at it, you need to get a copy of DotCom Secrets and keep it as a referral.

Dan Kennedy composed the forward to the DotCom Secrets book. In his precise words:

” In truth, this is a tested playbook for growing your company with efficient list building and sales/conversion techniques, which can be utilized online and offline.”

This is a transformative and powerful book. DotCom Secrets by Russell Brunson is the perfect plan if you’re aiming to start a company or scale an existing organization.

Within the pages of the Dotcom Secrets book, you’ll get a detailed plan that guides you on the ideal building blocks for your organization. You’ll absolutely get results from reading it.

To be honest, DotCom Secrets seems like a book for constructing a sustainable online organization just.

But don’t be constrained by that since the actionable marketing techniques work for both online and offline organizations. You’re in safe hands if you run a brick-and-mortar business and desire to shift to online marketing.

Who Is DotCom Secrets For?

Is “DotCom Secrets” for you?

Well, just you can address that question. If you wish to scale an organization or begin and follow tested ‘faster way’ that has actually been evaluated by Russell himself, you should read the DotCom Secrets book.

It’s changing lives and I’ve personally found it incredibly important on my entrepreneurial journey (I’ve read it a number of times). I extremely advise the book.

If you ‘d rather play cool and attempt to figure it out on your own, then DotCom Secrets may not deserve your read. You need to think about another book.

DotCom Secrets offers wise insights and techniques to:

Existing company owner: If you have not started a business at all or have no organization concept, the book might not pertain to you.

Item owners: If you have an existing item currently, then you can find out methods to double or perhaps triple your sales.

Confident marketers: If you’re ready to take steps that might challenge your idea of business, then you ought to use DotCom Secrets as a reference.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer

You want to build an organization that stands the test of time. You do not wish to fizzle out because you do not have the skillset, tools, and secrets that have been checked and proven to produce terrific outcomes.

So whether you’re a newbie who’s just getting going or you’re a professional, DotCom Secrets will walk you through the process of starting and growing a successful business.

If you already have a service, utilize the secrets in the book to scale to unbelievable levels? Aside from earning money, you’ll touch more lives and make the world a better place.

DotCom Secrets Is a relied on and powerful book that supplies specific, actionable directions on what you ought to do to fail-proof your business, how to attract consumers, and the secrets to substantially increase your sales.

If you stop working to check out DotCom Secrets, you’re still not restricted at all. The only obstacle, though, is that you’ll miss the chance to quickly grow your existing organization or flourish in a competitive industry.

How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?

Sure, there are some differences in between Expert Secrets Both books pertain to, way of life business owners, business owners and online marketers– since they complement each other and offer starting and growing a successful service.

Expert Secrets vs DotCom Secrets.

DotCom Secrets lays out a step-by-step process to successfully structure your service. You get to discover how to deliver your message and communicate value in a way that makes individuals wish to pay you.

Specialist Secrets gives actionable examples, illustrations, and stories that assist you discover your voice, construct a loyal fan base and make money to share messages that will alter another person’s life.

Both books are recommended to entrepreneur who want to end up being more successful in their markets. Entrepreneurs who are developed to see opportunities in competition instead of discomfort.

In Russell’s third and brand name new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream clients (aka getting lots of traffic as the title of the book recommends).

DotCom Secrets Review: An In-Depth Look Inside

The Dotcom Secrets book is organized into 5 sections just like Expert Secrets that details the basic marketing procedures and how to implement them.

Section One: Ladders and Funnels

DotCom Secrets Value Ladder Vs Funnel

Russell began the very first area of DotCom Secrets with “Ladders and Funnels.” He likewise reveals five (5) marketing tricks. Let’s discuss them:

Secret # 1: The Secret Formula

Initially, you require to have a complete understanding of where you want your business. How does this understanding assist your consumers and clients?

This will assist you to serve them better– instead of looking for out their pain points, how desperate they require solutions, and what they’re willing to pay.

In the secret formula, 4 simple questions were outlined in a detailed order inside the DotCom Secrets book:

Who are your dream customers?

How do you discover them?

How do you attract them without being pushy?

What benefit will they obtain from your service?

You’ll find answers to these questions and more in the very first secret.

Secret #2: The Value Ladder

Value is crucial when it comes to developing a sustainable business. , if there’s no value, customers clients clients customers leave.

.

That’s why Russell invested a ton of time to dissect the steps that you require to follow to browse your dream client from taking the “bait” (beginning point of your ladder) to where they want to be.

DotCom Secrets Value Ladder

This trick is described as “taking them through your value ladder.”

When you effectively structure the worth ladder, you’ll not just make more money, you’ll likewise supply your clients with a more tailored option. They’ll love you for this.

Secret # 3: From A Ladder To A Funnel

This secret is where the magic happens. It’s like a surprise that changes everything you already learn about growing a lucrative company. You’ll start with constructing out your own sales funnel and the psychology behind a successful funnel.

It exceeds the item you’re offering or how they’re priced. There’s a lot more …

You require to have a total worth ladder in place. It’s like your foolproof system for making sales on autopilot. You might not have the ability to develop a high-converting sales funnel if you don’t have an effective value adder drawn up.

The sales funnel is necessary and has altered the method entrepreneurs and organizations approach sales online.

It works because it considers the consumers’ habits– and moves them through the various actions of your worth ladder till they’re all set to acquire your product– willingly.

Secret # 4: How To Find Your Dream Customers

You have a target market. Unfortunately, you may not know how to recognize or serve them. That’s why knowing how to specify your target market is necessary.

This secret details where your target audience (i.e., consumers who are ready to buy your product) are investing most of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!

DotCom Secrets Sales Funnel

You’ll be armed with the techniques that work to get a customer to leave whatever they’re doing and take a look at your page.

Every online business owner requires to learn and master these methods. Russell makes it easy in DotCom Secrets.

Secret # 5: The Three Types Of Traffic

Getting traffic to a landing page or site is a continuous battle for the majority of people. It’s arguably the most challenging element of running an effective online service.

Do you really understand how traffic works in the internet marketing area? If you aren’t positive in your traffic generation competence, Russell has the responses.

He reveals you the best kind of traffic that you must take note of and how it can change your business. The kind of traffic includes:

  • Traffic we control
  • The traffic we do not control
  • Traffic we own

Area Two: Your Communication Funnel

In this area, Russell digs deeper into the procedures associated with building an audience by leveraging advanced personal branding techniques, the secrets to communicating well with your audience that will lead to a sale.

Make sure you do not avoid this section while checking out DotCom Secrets.

Secret # 6: The Attractive Character

There’s a secret to building a positive and attractive character.

Why do you think guys like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have enormous fans?

As a business owner, you can’t fail when you lastly establish an appealing character. When you’re effective at it, it suggests you can add more qualified clients to your e-mail list and introduce a successful product that people are ready and prepared to acquire immediately.

In creating that appealing character, Russell Brunson specifies the three parts you should keep in check, which is divided into three (3) classifications:

  • The Elements
  • The Identity
  • Stories

DotCom Secrets reveals you how to develop an attractive character utilizing these parts and their components, and determine the best way to interact your captivating stories that will get the sales being available in.

Secret # 7: The Soap Opera Sequence

This “secret” originates from the previous part of Dotcom Secrets. It’s everything about developing a bond and a sort of relationship between the Attractive Character and the target audience via a traffic source we own. Email.

The Soap Opera Sequence comprises a series of e-mail series that assist to link and develop an instant relationship between you and the individual reading your e-mail. Russell credits Andre Chaperon (creator of Autoresponder Madness) for coming up with the Soap Opera Email Sequence

DotCom Secrets Soap Opera Sequence

Russell out of his excellent heart likewise shares the EXACT five email templates that have assisted him to shift into an Attractive Character and a sought-after internet marketer.

The Soap Opera Sequence works due to the fact that it takes advantage of providing value to your customers. This ‘value’ paired with an irresistible open story hooks them the minute they read your first e-mail and they’ll anticipate the next one.

The days of boring email series are over. Do not simply enjoy soap opera on TV, it’s time to anecdotally use it in your e-mail messages.

Secret # 8: Daily Seinfeld Sequence.

According to Russell Brunson, “the secret to keeping your subscribers happy to speak with you every day is using the Seinfeld email format.”

What’s the Seinfeld format all about?

DotCom Secrets Seinfeld Sequence

It’s an email design that builds excitement in your readers. It ‘d captivate them and trigger them to buy from you.

It leverages the power of storytelling. However this time, you’re being imaginative in sharing your life and appropriate stories occurring with/around you– stories they can quickly connect with. You must be purposeful and tactical about it anyways.

You wish to be able to lead perfect customers back to your offer. This may look basic but it’s effective however!

Russell also offers good examples and composed templates to accelerate the procedure when you’re sending out Seinfeld emails.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Section Three: Funnelology

In this section, the techniques and techniques for building high-converting funnels are discussed in detail, as well as and what you truly should do to make your funnel work.

Russell covers the fundamentals of a funnel, phases (and sales funnel stages) and the kind of landing pages to utilize, how to structure them, when, and in what matter.

Secret # 9: Reverse-Engineering A Successful Funnel

In Marketing 101, we learned the significance of sticking to systems that work. To put it simply, there’s no requirement to transform the wheel.

If you’re a business owner and you’re struggling to break even, there’s a chance that you’re making the above mistake.

This prevails with business owners who are just beginning with their sales funnel. They attempt to re-invent the whole lorry. When building a business, what an awful course to follow!

The secret here is leveraging on other individuals who currently have a successful funnel and making your deal to their exact clients. Watch on the:

  • Demographics
  • Advertisement copy and copies
  • Traffic sources
  • Offers
  • Landing page

Knowing how to reverse all these elements to work for you is an invaluable gift for your organization. Once you understand how the pieces fit, it’s quite simple.

Secret # 10: Seven Phases Of A Funnel

I’m really happy that I read DotCom Secrets a couple of years ago (and several times more since that very first time to totally understand and execute the methods in my own online company.

It not just opened my eyes to funnels and how to develop them but also the seven stages that a perfect client has to go through.

DotCom Secrets The 7 Phases of a Funnel

It made me better concerned terms with this sentence within the DotCom Secrets. It checks out:

The genuine difference between having a six-, 7-, or perhaps eight-figure company is whether you understand the stages of a funnel and can successfully generate income from the points along the line.

I was familiar with that there are levels of traffic temperature and for that reason, treating them along the very same funnel procedure is dangerous.

This secret alone is fundamental to producing the right type of page, deal, and traffic that will result in sales.

There’s likewise the pre-framing principle that you need to completely understand when producing a funnel– specifically if you desire visitors and results in trust you more. Well, who doesn’t want to develop trust already?

Secret # 11: The Twenty-Three Building Blocks Of A Funnel

DotCom Secrets surpasses the typical business guidance. It enters into the particular landing pages you can create in the 7 structure phases that we’ve discussed earlier.

You get to see the twenty-three of the most efficient building blocks for your sales funnels.

DotCom Secrets 23 foundation of a funnel

Smart funnel hackers use these building blocks at specific times during these very same four stages of the funnel:

  • Pre-frame bridge
  • Qualifying subscribers
  • Qualifying buyers

Determining hyper purchasers for your services and products.

Once you’ve comprehended how this works, you can decide which you wish to begin with very first and which one to stay with in your market.

Secret # 12: Frontend Vs. Backend Funnels

Selecting the ideal type of funnels can be a battle even to the more advanced online marketers. More so, understand the funnels that will be served just to certified purchasers (at the backend).

DotCom Secrets Frontend Vs Backend

This error isn’t so obvious– however bypassing it can make a difference in your traffic engagement and sales.

Here Russell describes the procedure he follows when choosing a funnel to utilize on the frontend of his worth ladders, the funnel he uses in the factor to consider phase (the middle), and those utilized for the backend offers.

Secret # 13: The Best Bait

I couldn’t contain this ‘secret’ when I first checked out the DotCom Secrets book.

Russell spills it all out in this area and exposes the secret that made all his books offer millions.

Simply by grabbing your free copy of DotCom Secrets and studying the funnel actions, you’ll have a number of “Aha-Moments” that will alter your company, particularly if you have a product you’re presently offering online (or even offline).

I imply if you can purchase your totally free copy of DotCom Secrets and study the funnel steps, you’ll understand the secret behind these records.

He highlights the power of words and how using a specific WORD can change your entire company amazingly. That single word can serve as bait.

Despite the market you run in, what you do, what items you offer, or the business model, this is the part that a few of the effective business owners would hide from you.

 

Area Four: Funnels And Scripts

The very first time I check out DotCom Secrets, I could not comprehend this area due to the fact that it was unique in its way. I needed to check out the book again to comprehend the point that Russell was making.

As one of the actionable sections, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other companies, in addition to the exact funnel scripts that have helped him to sell countless each of his products.

These are split into the Frontend, Middle and Backend Funnels. Interestingly, you don’t have to battle with these parts due to the fact that there’s a powerful suite of software you can utilize to automate whatever– ClickFunnels software.

1. Frontend Funnel: Two-Step– Free Plus Shipping

Since it reveals what should happen once you get your visitors onboard your sales funnel, the Frontend Funnel is important.

You’ll find this type of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to construct and can benefit eCommerce entrepreneurs or marketers who have Free Plus Shipping offers.

The first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the product ought to be shipped.

On the 2nd page (step-two) of the funnel, the visitor’s credit card information is asked for the shipping and handling charge. Once the visitor has actually effectively completed the 2nd page– the One-time-offer is next.

Naturally, you’re not left alone as there are scripts you will use to make this entire 2-step free shipping funnel efficient. Thanks, Russell!

2. Frontend Funnel: Self-Liquidating Offer

In the exact same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The goal of setting up this deal is to assist breakeven and cover the cash you spent on advertising or getting the lead.

DotCom Secrets self liquidating offer

Here, Russell Brunson reveals the practical mechanics associated with this type of funnel. And he likewise presented a distinct script called the Star, Story, Solution script which assists to push a cold lead towards your products.

You’ll access to these scripts which are forty-four (44) in number.

3. Frontend Funnel: Continuity

In this Frontend Funnel, you’ll discover how to entice visitors and let them keep spending for a longer time.

You’re not restricted in any method– as there are numerous ways to utilize this to increase your success rate.

4. Middle Funnel: Perfect Webinar

The perfect webinar is the ideal and also the very first funnel for the middle of your value ladder. It covers whatever about hosting high-converting webinars; how to utilize live or recorded discussions to market your products or services on auto-pilot.

DotCom Secrets Perfect Webinar

Sure enough, you’re offered with the methods and scripts that will make the webinar truly “ideal.”.

5. Middle Funnel: Invisible Perfect Webinar.

Unlike the Perfect Webinar, this one is a little bit different. It’s not FREE!. It’s a more advanced webinar presentation where your goal is to get individuals to buy. However it’s “unnoticeable”– which indicates there’s no aggressive or deception involved.

You’ll also access the scripts for this updated version of Perfect Webinar.

6. Middle Funnel: Product Launch.

You utilize the “Product Launch” funnel particularly for launching a brand-new item by sharing a series of videos to supply lots of worth to your visitors.

Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them use it.

These videos will be convincing, handy, and entertaining– thus triggering visitors to act. You’ll find how to effectively structure these videos in the DotCom Secrets book.

7. Backend Funnel: High-Ticket, Three-Step Application.

This is where you master the art of selling high-ticket offers utilizing a sophisticated formula and scripts. If you’re a coach or specialist, this funnel is what you require to get premium customers.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

Section 5: ClickFunnels.

This last area is brief however you can learn more by reading my ClickFunnels evaluate.

DotCom Secrets Pros and Cons.

DotCom Secrets is a great book if you want to acquire insights, see examples, and check out stories that will motivate you to construct a successful business online or guide you in transitioning from offline to internet marketing channels.

So let’s consider the cons and pros quickly:.

Pros.

DotCom Secrets is free. Get business-building knowledge without paying cash.

Improve your service’ relevance utilizing the worth ladders and sales funnel methods and scripts.

Get tricks to becoming a thought leader in your industry.

Simple techniques that will work for any business design.

Build relationships and establish rapport with your consumers.

Cons.

You might require to have an existing company to gain from DotCom Secrets (although it can certainly benefit you if you’re simply beginning as well as long as you implement the details).

The book is ideal for businesses that take advantage of online marketing platforms.

>>Click Here To Get Your Copy Of Dotcom Secrets<<

DotCom Secrets Book Pricing.

DotCom Secrets is FREE when you get it from the main website. You just have to spend for shipping/handling– $7.95 if you’re based within the United States or $14.95 for worldwide.

There you have it, the Free Plus Shipping deal we discussed earlier. As you can see, Russell is a master at executing what he teaches.

You can get the paperback format for $14.80 if you choose to buy DotCom Secrets from Amazon. It’s your option.

DotCom Secrets Free Book.

Thanks to Russell for offering the book devoid of his website (you simply pay for shipping).

DoCom Secrets Review Summary: Is It Worth Getting The Book?

The DotCom Secrets book is a bundle of actionable techniques and tricks for growing a service and starting.

You’ll come across a bunch of aha moments while going through the sections. You’re directed on how to integrate the principle into my own organization.

DotCom Secrets is a playbook. You may have to read it several times to get the ‘secrets’ into your head and organization. You don’t have to if you have a strong IQ, which I’m sure you do!

All in all, if you’re offering product and services online, I highly recommend that you get a copy of DotCom Secrets free of charge.

>>Click Here To Get Your Copy Of Dotcom Secrets<<