Dotcom Secrets is a fantastic book if you wish to gain insights, see examples, and read stories that will motivate you to construct an effective business online or guide you in transitioning from offline to internet marketing channels.
Let’s think about the pros and cons quickly:
- DotCom Secrets is free. Get it here.
- You will get over the shoulder lessons from a successful incredibly affiliate– Russell Brunson.
- The book is a satisfying and easy read.
- You will get actionable takeaways that you can utilize to improve your organization right away.
- It’s not a “how to earn money online” book per se.
- You will require to have some understanding of internet marketing principles to totally appreciate the book.
Dotcom Secrets is an excellent resource if you want to gain from someone who has in fact made money online.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll come away from reading this book with actionable takeaways that you can use to enhance your organization instantly.
The only disadvantage is that it’s not a “how to earn money online” book per se– you will require to have some understanding of internet marketing concepts to totally value it.
But overall, Dotcom Secrets is a valuable resource for anybody aiming to develop or grow an online service.
So if you’re ready to learn from among the masters of Sales Funn, make certain to have a look at this book today!
DotCom Secrets Book
It’s one of my favorite organization books. You might have to read it multiple times to totally comprehend it. Or simply make it your companion as you go about your online way of life company adventures.
In the introduction of the book, Russell Brunson guaranteed to keep the book evergreen for several years to come. The objective is to make it appropriate to both sophisticated and brand-new online business owners.
The number of company books do you still discover relevant in this ever-changing world? Despite the fact that marketing techniques are continuously altering, the DotCom Secrets book is still extremely appropriate and useful today.
What Is DotCom Secrets?
The DotCom Secrets book supplies a detailed procedure for growing a successful service– whether online or offline.
DotCom Secrets Review
Although DotCom Secrets was first released in 2015, you’ll find that the majority of the methods that Russell discuss are still efficient today.
You’ll get a lots of actionable recommendations from the book and if you have plans to sell products online or you’re currently at it, you need to get a copy of DotCom Secrets and keep it as a referral.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his specific words:
” In fact, this is a tested playbook for growing your company with effective lead generation and sales/conversion techniques, which can be utilized online and offline.”
This is a transformative and powerful book. If you’re looking to start an organization or scale an existing business, DotCom Secrets by Russell Brunson is the ideal roadway map.
Within the pages of the Dotcom Secrets book, you’ll get a detailed plan that guides you on the best building blocks for your business. You’ll certainly get results from reading it.
To be honest, DotCom Secrets sounds like a book for developing a sustainable online business only.
But do not be constrained by that due to the fact that the actionable marketing strategies work for both online and offline businesses. So you’re in safe hands if you run a brick-and-mortar company and want to transition to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, just you can answer that concern. If you want to scale a business or start and follow tested ‘shortcut’ that has been checked by Russell himself, you must read the DotCom Secrets book.
It’s altering lives and I’ve personally found it super valuable on my entrepreneurial journey (I’ve read it several times). I extremely recommend the book.
DotCom Secrets may not be worth your read if you ‘d rather play cool and try to figure it out by yourself. You need to think about another book.
DotCom Secrets provides smart insights and techniques to:
Existing company owner: If you haven’t begun a company at all or have no service concept, the book might not pertain to you.
Item owners: If you have an existing product currently, then you can learn techniques to double and even triple your sales.
Confident marketers: If you’re prepared to take actions that might challenge your concept of company, then you ought to utilize DotCom Secrets as a reference.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to construct an organization that stands the test of time. You do not want to fizzle out since you lack the skillset, tools, and tricks that have been tested and proven to produce terrific results.
So whether you’re a novice who’s just getting going or you’re a specialist, DotCom Secrets will walk you through the procedure of beginning and growing a profitable business.
If you already have a service, utilize the tricks in the book to scale to unbelievable levels? Aside from earning money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a trusted and powerful book that supplies specific, actionable directions on what you should do to fail-proof your company, how to draw in clients, and the secrets to considerably enhance your sales.
You’re still not limited at all if you fail to check out DotCom Secrets. The only challenge, though, is that you’ll miss the opportunity to rapidly grow your existing organization or thrive in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some differences in between Expert Secrets Both books relate to, way of life entrepreneurs, business owners and online marketers– since they match each other and attend to starting and growing an effective service.
Specialist Secrets vs DotCom Secrets.
DotCom Secrets describes a detailed procedure to efficiently structure your business. You get to learn how to provide your message and interact worth in a way that makes people want to pay you.
Expert Secrets provides actionable examples, illustrations, and stories that help you discover your voice, build a devoted fan base and make money to share messages that will alter another person’s life.
Both books are advised to entrepreneur who want to end up being more effective in their markets. Business owners who are built to see opportunities in competition instead of discomfort.
And finally in Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream clients (aka getting tons of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is arranged into 5 sections similar to Expert Secrets that describes the simple marketing procedures and how to execute them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the very first section of DotCom Secrets with “Ladders and Funnels.” He also exposes five (5) marketing secrets. Let’s review them:
Secret # 1: The Secret Formula
You need to have a full understanding of where you desire your service. How does this understanding help your clients and customers?
This will assist you to serve them better– instead of trying to find out their discomfort points, how desperate they need services, and what they’re willing to pay.
In the secret formula, 4 basic concerns were described in a step-by-step order inside the DotCom Secrets book:
Who are your dream customers?
How do you find them?
How do you attract them without being aggressive?
What benefit will they obtain from your organization?
You’ll find answers to these concerns and more in the very first trick.
Secret #2: The Value Ladder
Worth is essential when it comes to constructing a sustainable service. If there’s no value, clients and consumers will leave.
That’s why Russell invested a ton of time to dissect the steps that you need to follow to browse your dream customer from taking the “bait” (starting point of your ladder) to where they want to be.
DotCom Secrets Value Ladder
This trick is described as “taking them through your worth ladder.”
When you effectively structure the value ladder, you’ll not just make more money, you’ll likewise offer your customers with a more tailored service. They’ll love you for this.
Secret # 3: From A Ladder To A Funnel
This secret is where the magic takes place. It’s like a surprise that alters whatever you already learn about growing a successful service. You’ll start with developing out your own sales funnel and the psychology behind a successful funnel.
It goes beyond the item you’re offering or how they’re priced. There’s a lot more …
You need to have a complete worth ladder in place. It’s like your foolproof system for making sales on autopilot. If you do not have an effective worth adder mapped out, you might not be able to develop a high-converting sales funnel.
The sales funnel is very important and has altered the way entrepreneurs and organizations approach sales online.
It works because it takes into account the customers’ habits– and moves them through the different actions of your worth ladder till they’re ready to acquire your product– willingly.
Secret # 4: How To Find Your Dream Customers
You have a target audience. Sadly, you may not know how to recognize or serve them. That’s why understanding how to define your target audience is important.
This secret lays out where your target audience (i.e., clients who are ready to buy your product) are spending most of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the methods that work to get a customer to leave whatever they’re doing and check out your page.
Every online business owner needs to learn and master these techniques. Russell makes it easy in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or site is a constant struggle for many people. It’s perhaps the most difficult aspect of running a successful online organization.
Do you really understand how traffic works in the internet marketing space? Russell has the answers if you aren’t positive in your traffic generation proficiency.
He shows you the very best type of traffic that you must take note of and how it can transform your service. The type of traffic consists of:
- Traffic we control
- The traffic we don’t manage
- Traffic we own
Area Two: Your Communication Funnel
In this section, Russell digs deeper into the processes involved in constructing an audience by leveraging more advanced individual branding tactics, the secrets to communicating well with your audience that will cause a sale.
Make certain you don’t skip this section while reading DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to developing a positive and appealing character.
Why do you believe men like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and naturally, Russell Brunson have enormous fans?
As a business owner, you can’t fail when you lastly develop an attractive character. When you’re successful at it, it suggests you can include more qualified consumers to your email list and introduce an effective item that people are prepared and ready to acquire right now.
In developing that appealing character, Russell Brunson defines the three components you need to keep in check, which is divided into three (3) classifications:
- The Elements
- The Identity
DotCom Secrets shows you how to create an attractive character utilizing these components and their components, and determine the very best method to communicate your captivating stories that will get the sales coming in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s all about producing a bond and a sort of relationship in between the Attractive Character and the target market through a traffic source we own. Email.
The Soap Opera Sequence comprises a series of email sequences that help to link and develop an instantaneous relationship in between you and the person reading your email. Russell credits Andre Chaperon (creator of Autoresponder Madness) for coming up with the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his excellent heart likewise shares the EXACT 5 e-mail design templates that have assisted him to transition into a desired web and an attractive character marketer.
Since it capitalizes on giving value to your customers, the Soap Opera Sequence works. This ‘value’ paired with a tempting open story hooks them the minute they read your very first email and they’ll look forward to the next one.
The days of boring email series are over. Do not simply enjoy daytime drama on television, it’s time to anecdotally utilize it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your customers happy to hear from you every day is using the Seinfeld email format.”
What’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an e-mail design that develops enjoyment in your readers. It ‘d captivate them and cause them to buy from you.
It leverages the power of storytelling. But this time, you’re being imaginative in sharing your life and appropriate stories occurring with/around you– stories they can quickly get in touch with. You should be purposeful and strategic about it anyways.
You want to have the ability to lead ideal customers back to your offer. This may look basic however it’s effective however!
When you’re sending Seinfeld e-mails, Russell likewise supplies excellent examples and written design templates to speed up the process.
Section Three: Funnelology
In this section, the strategies and techniques for building high-converting funnels are gone over in detail, as well as and what you actually need to do to make your funnel work.
Russell covers the fundamentals of a funnel, phases (and sales funnel phases) and the type of landing pages to utilize, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we found out the value of sticking to systems that work. To put it simply, there’s no need to reinvent the wheel.
If you’re an entrepreneur and you’re having a hard time to break even, there’s a possibility that you’re making the above error.
This is common with entrepreneurs who are just beginning with their sales funnel. They attempt to re-invent the whole vehicle. What an awful path to follow when building a company!
The trick here is leveraging on other people who currently have an effective funnel and making your deal to their precise customers. Watch on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these aspects to work for you is a valuable gift for your organization. It’s quite simple once you understand how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m extremely pleased that I check out DotCom Secrets a few years ago (and a number of times more because that first time to totally comprehend and carry out the techniques in my own online business.
It not only opened my eyes to funnels and how to build them however also the seven phases that a perfect customer has to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better come to terms with this sentence within the DotCom Secrets. It reads:
The genuine difference between having a 6-, seven-, or even eight-figure company is whether you comprehend the stages of a funnel and can effectively generate income from the points along the line.
I learnt more about that there are levels of traffic temperature and for that reason, treating them along the very same funnel process threatens.
This trick alone is fundamental to creating the best type of page, deal, and traffic that will cause sales.
There’s likewise the pre-framing concept that you need to completely comprehend when developing a funnel– specifically if you desire visitors and results in trust you more. Well, who doesn’t want to establish trust already?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets exceeds the normal service guidance. It enters into the specific landing pages you can produce in the 7 structure stages that we’ve discussed earlier.
You get to see the twenty-three of the most effective building blocks for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers use these foundation at specific times during these very same 4 phases of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying buyers
Recognizing hyper buyers for your products and services.
Once you’ve comprehended how this works, you can decide which you wish to begin with very first and which one to stay with in your market.
Secret # 12: Frontend Vs. Backend Funnels
Choosing the best type of funnels can be a battle even to the more advanced online marketers. More so, understand the funnels that will be served just to certified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so obvious– but bypassing it can make a difference in your traffic engagement and sales.
Here Russell describes the procedure he follows when picking a funnel to use on the frontend of his value ladders, the funnel he uses in the factor to consider stage (the middle), and those used for the backend offers.
Secret # 13: The Best Bait
I could not include this ‘secret’ when I first read the DotCom Secrets book.
Russell spills all of it out in this section and reveals the secret that made all his books sell millions.
Simply by getting your totally free copy of DotCom Secrets and studying the funnel steps, you’ll have a number of “Aha-Moments” that will alter your organization, particularly if you have a product you’re presently selling online (and even offline).
I mean if you can buy your totally free copy of DotCom Secrets and study the funnel actions, you’ll understand the trick behind these records.
He stresses the power of words and how using a particular WORD can alter your entire company magically. That single word can serve as bait.
No matter the industry you operate in, what you do, what items you offer, or the business model, this is the part that some of the successful entrepreneurs would conceal from you.
Area Four: Scripts and funnels
The very first time I read DotCom Secrets, I couldn’t understand this area due to the fact that it was special in its way. I had to read the book again to comprehend the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he uses in running ClickFunnels and other companies, along with the exact funnel scripts that have actually assisted him to sell countless each of his items.
These are divided into the Frontend, Middle and Backend Funnels. Interestingly, you do not have to have problem with these parts due to the fact that there’s a powerful suite of software application you can use to automate everything– ClickFunnels software.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is very important because it shows what must happen when you get your visitors onboard your sales funnel.
You’ll discover this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s easy to build and can benefit eCommerce online marketers or business owners who have Free Plus Shipping deals.
The very first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the item should be shipped.
On the second page (step-two) of the funnel, the visitor’s charge card details is requested for the shipping and managing charge. As soon as the visitor has actually successfully completed the second page– the One-time-offer is next.
Of course, you’re not left alone as there are scripts you will use to make this whole 2-step free shipping funnel reliable. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the exact same Frontend Funnel, we likewise have the SLOs or Self-Liquidating Offers. The objective of setting up this offer is to assist breakeven and cover the cash you spent on marketing or getting the lead.
DotCom Secrets self liquidating deal
Here, Russell Brunson reveals the practical mechanics involved in this kind of funnel. And he also introduced a special script called the Star, Story, Solution script which assists to push a cold lead towards your items.
You’ll access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to entice visitors and let them keep paying for a longer time.
You’re not restricted in any method– as there are lots of ways to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The best webinar is the perfect and also the first funnel for the middle of your worth ladder. It covers everything about hosting high-converting webinars; how to utilize live or taped presentations to market your products or services on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re supplied with the techniques and scripts that will make the webinar genuinely “ideal.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more sophisticated webinar presentation where your objective is to get individuals to purchase.
You’ll likewise access the scripts for this updated variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You use the “Product Launch” funnel particularly for launching a brand-new product by sharing a series of videos to provide tons of worth to your visitors.
Online marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be convincing, useful, and amusing– thus causing visitors to act. You’ll discover how to correctly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of selling high-ticket deals using a sophisticated formula and scripts. This funnel is what you need to acquire premium customers if you’re a coach or expert.
Section 5: ClickFunnels.
This last area is quick but you can find out more by reading my ClickFunnels review.
DotCom Secrets Pros and Cons.
DotCom Secrets is a terrific book if you want to get insights, see examples, and check out stories that will motivate you to develop a successful business online or guide you in transitioning from offline to internet marketing channels.
Let’s consider the pros and cons quickly:.
DotCom Secrets is free. Get business-building understanding without paying cash.
Enhance your organization’ significance utilizing the worth ladders and sales funnel techniques and scripts.
Get tricks to ending up being a thought leader in your market.
Basic techniques that will work for any business design.
Establish and construct relationships connection with your clients.
You may require to have an existing business to gain from DotCom Secrets (although it can certainly benefit you if you’re simply beginning in addition to long as you carry out the information).
The book is perfect for organizations that take advantage of online marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the main website, DotCom Secrets is FREE. You just need to spend for shipping/handling– $7.95 if you’re based within the US or $14.95 for global.
There you have it, the Free Plus Shipping deal we went over previously. As you can see, Russell is a master at executing what he teaches.
If you choose to buy DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your choice.
DotCom Secrets Free Book.
Thanks to Russell for offering the book devoid of his website (you just pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a plan of actionable strategies and tricks for growing a company and starting.
You’ll come across a lot of aha moments while going through the sections. More significantly, you’re assisted on how to incorporate the principle into my own company.
DotCom Secrets is a playbook. You may have to read it numerous times to get the ‘secrets’ into your head and business. You do not have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering services or items online, I extremely advise that you get a copy of DotCom Secrets for FREE.