Dotcom Secrets is a great book if you want to acquire insights, see examples, and read stories that will motivate you to construct an effective service online or guide you in transitioning from offline to online marketing channels.
So let’s consider the cons and pros rapidly:
- DotCom Secrets is totally free. Get it here.
- You will overcome the shoulder lessons from an effective extremely affiliate– Russell Brunson.
- The book is a easy and enjoyable read.
- You will get actionable takeaways that you can use to improve your organization right away.
- It’s not a “how to generate income online” book per se.
- You will need to have some knowledge of internet marketing ideas to totally value the book.
Dotcom Secrets is an excellent resource if you wish to gain from someone who has actually generated income online.
Russell Brunson takes you detailed through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can utilize to improve your service immediately.
The only drawback is that it’s not a “how to earn money online” book per se– you will require to have some understanding of internet marketing concepts to totally value it.
In general, Dotcom Secrets is an important resource for anybody looking to develop or grow an online organization.
If you’re all set to discover from one of the masters of Sales Funn, be sure to check out this book today!
DotCom Secrets Book
It’s one of my favorite company books. You may need to read it multiple times to completely understand it. Or simply make it your buddy as you go about your online way of life service experiences.
In the introduction of the book, Russell Brunson promised to keep the book evergreen for many years to come. The goal is to make it pertinent to both sophisticated and new online entrepreneurs.
The number of organization books do you still discover appropriate in this ever-changing world? Despite the fact that marketing methods are constantly altering, the DotCom Secrets book is still extremely appropriate and helpful today.
What Is DotCom Secrets?
The DotCom Secrets book supplies a detailed process for growing a successful business– whether online or offline.
DotCom Secrets Review
Even though DotCom Secrets was first released in 2015, you’ll find that most of the techniques that Russell discuss are still effective today.
You’ll get a ton of actionable suggestions from the book and if you have plans to sell items online or you’re currently at it, you require to get a copy of DotCom Secrets and keep it as a reference.
Dan Kennedy composed the forward to the DotCom Secrets book. In his specific words:
” In reality, this is a tested playbook for growing your business with reliable lead generation and sales/conversion methods, which can be utilized online and offline.”
This is a effective and transformative book. DotCom Secrets by Russell Brunson is the best plan if you’re seeking to begin a service or scale an existing company.
Within the pages of the Dotcom Secrets book, you’ll get an in-depth plan that guides you on the ideal foundation for your service. You’ll definitely get results from reading it.
To be honest, DotCom Secrets sounds like a book for building a sustainable online service just.
Do not be constrained by that due to the fact that the actionable marketing methods work for both online and offline organizations. You’re in safe hands if you run a brick-and-mortar service and desire to shift to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can respond to that concern. If you want to scale a service or start and follow proven ‘faster way’ that has actually been evaluated by Russell himself, you need to check out the DotCom Secrets book.
It’s altering lives and I’ve personally found it incredibly important on my entrepreneurial journey (I’ve read it several times). I extremely recommend the book.
If you ‘d rather play cool and attempt to figure it out by yourself, then DotCom Secrets may not deserve your read. You need to consider another book.
Although, DotCom Secrets provides clever insights and strategies to:
Existing business owners: If you haven’t begun a company at all or have no organization idea, the book might not be relevant to you.
Product owners: If you have an existing product currently, then you can discover strategies to double or perhaps triple your sales.
Confident online marketers: If you’re prepared to take steps that may challenge your concept of business, then you should utilize DotCom Secrets as a referral.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You want to build an organization that stands the test of time. You don’t want to blow over due to the fact that you lack the skillset, tools, and secrets that have been evaluated and proven to produce great results.
So whether you’re a novice who’s simply beginning or you’re a specialist, DotCom Secrets will stroll you through the procedure of starting and growing a rewarding company.
If you already have a company, utilize the secrets in the book to scale to amazing levels? Aside from making money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and powerful book that supplies specific, actionable instructions on what you need to do to fail-proof your service, how to bring in clients, and the tricks to substantially improve your sales.
You’re still not restricted at all if you stop working to read DotCom Secrets. The only difficulty, however, is that you’ll miss the opportunity to quickly grow your existing company or prosper in a competitive market.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions in between Expert Secrets Both books are relevant to, way of life entrepreneurs, business owners and online marketers– since they complement each other and offer starting and growing a successful service.
Expert Secrets vs DotCom Secrets.
DotCom Secrets outlines a detailed process to effectively structure your organization. You get to learn how to deliver your message and communicate worth in such a way that makes individuals want to pay you.
Professional Secrets provides actionable examples, illustrations, and stories that assist you discover your voice, build a devoted fan base and earn money to share messages that will change someone else’s life.
Both books are recommended to company owner who want to end up being more effective in their industries. Entrepreneurs who are built to see chances in competitors instead of pain.
And finally in Russell’s 3rd and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your sites and funnels with your dream consumers (aka getting tons of traffic as the title of the book recommends).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 areas just like Expert Secrets that lays out the simple marketing processes and how to implement them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the very first area of DotCom Secrets with “Ladders and Funnels.” He likewise exposes 5 (5) marketing secrets. Let’s review them:
Secret # 1: The Secret Formula
You need to have a complete understanding of where you want your company. How does this understanding assist your clients and customers?
This will assist you to serve them better– instead of looking for out their discomfort points, how desperate they need solutions, and what they’re prepared to pay.
In the secret formula, four simple concerns were outlined in a step-by-step order inside the DotCom Secrets book:
Who are your dream customers?
How do you find them?
How do you attract them without being pushy?
What advantage will they get from your company?
You’ll discover answers to these concerns and more in the first trick.
Secret #2: The Value Ladder
Value is essential when it comes to building a sustainable service. , if there’s no worth, clients consumers customers will leave.
That’s why Russell invested a ton of time to dissect the steps that you require to follow to navigate your dream client from taking the “bait” (beginning point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This trick is described as “taking them through your worth ladder.”
When you successfully structure the worth ladder, you’ll not only make more money, you’ll likewise provide your clients with a more customized option. They’ll like you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic occurs. It’s like a surprise that alters whatever you already understand about growing a rewarding service. You’ll start with developing out your own sales funnel and the psychology behind a rewarding funnel.
There’s a lot more …
You need to have a complete value ladder in place. You might not be able to build a high-converting sales funnel if you don’t have an efficient value adder mapped out.
The sales funnel is necessary and has altered the way business owners and organizations approach sales online.
It works due to the fact that it takes into consideration the consumers’ behaviors– and moves them through the various actions of your value ladder till they’re all set to purchase your product– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target market. Regrettably, you might not know how to identify or serve them. That’s why understanding how to define your target audience is important.
This secret outlines where your target market (i.e., consumers who are ready to acquire your product) are spending most of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be equipped with the strategies that work to get a customer to leave whatever they’re doing and check out your page.
Every online business owner needs to learn and master these methods. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Getting traffic to a landing page or website is a consistent struggle for many people. It’s probably the most overwhelming element of running an effective online organization.
Do you really comprehend how traffic operates in the online marketing space? Russell has the responses if you aren’t confident in your traffic generation proficiency.
He reveals you the best type of traffic that you should focus on and how it can change your organization. The type of traffic consists of:
- Traffic we manage
- The traffic we do not control
- Traffic we own
Section Two: Your Communication Funnel
In this area, Russell digs deeper into the procedures involved in constructing an audience by leveraging more advanced personal branding strategies, the tricks to interacting well with your audience that will cause a sale.
Make sure you don’t avoid this section while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to building a appealing and confident character.
Why do you think people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and of course, Russell Brunson have massive fans?
As an entrepreneur, you can’t go wrong when you finally develop an attractive character. When you’re effective at it, it indicates you can include more qualified customers to your e-mail list and release a successful item that individuals are ready and ready to purchase immediately.
In creating that attractive character, Russell Brunson specifies the 3 parts you must keep in check, which is divided into three (3) classifications:
- The Elements
- The Identity
DotCom Secrets shows you how to create an attractive character utilizing these components and their components, and determine the very best method to communicate your fascinating stories that will get the sales being available in.
Secret # 7: The Soap Opera Sequence
This “secret” comes from the previous part of Dotcom Secrets. It’s everything about developing a bond and a sort of relationship in between the Attractive Character and the target audience via a traffic source we own. Email.
The Soap Opera Sequence makes up a series of email sequences that help to link and develop an instantaneous relationship in between you and the person reading your e-mail. Russell credits Andre Chaperon (creator of Autoresponder Madness) for creating the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his excellent heart likewise shares the EXACT five email templates that have actually helped him to shift into a popular web and an attractive character online marketer.
The Soap Opera Sequence works due to the fact that it takes advantage of providing worth to your subscribers. This ‘value’ combined with a tempting open story hooks them the moment they read your very first e-mail and they’ll look forward to the next one.
The days of uninteresting email series are over. Don’t just enjoy soap opera on TV, it’s time to anecdotally use it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the secret to keeping your customers delighted to speak with you every day is using the Seinfeld e-mail format.”
So what’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an email design that develops enjoyment in your readers. It ‘d entertain them and cause them to buy from you.
It leverages the power of storytelling. This time, you’re being imaginative in sharing your life and relevant stories happening with/around you– stories they can easily link with. You ought to be purposeful and strategic about it anyways.
You want to be able to lead perfect clients back to your offer. This might look easy however it’s effective nevertheless!
Russell likewise supplies good examples and written design templates to accelerate the process when you’re sending Seinfeld emails.
Section Three: Funnelology
In this section, the strategies and strategies for developing high-converting funnels are gone over in detail, in addition to and what you truly should do to make your funnel work.
Russell covers the fundamentals of a funnel, stages (and sales funnel stages) and the type of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we found out the significance of adhering to systems that work. To put it simply, there’s no need to reinvent the wheel.
There’s a chance that you’re making the above error if you’re an organization owner and you’re struggling to break even.
This prevails with business owners who are just starting with their sales funnel. They attempt to re-invent the entire car. When building a company, what a horrible course to follow!
The trick here is leveraging on other individuals who currently have an effective funnel and making your deal to their precise consumers. Keep an eye on the:
- Advertisement copy and copies
- Traffic sources
- Landing page
Understanding how to reverse all these components to work for you is an invaluable present for your business. It’s rather easy once you understand how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m really pleased that I check out DotCom Secrets a few years ago (and numerous times more since that first time to completely understand and carry out the methods in my own online company.
It not only opened my eyes to funnels and how to construct them however likewise the 7 stages that an ideal client needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better pertained to terms with this sentence within the DotCom Secrets. It checks out:
The real distinction between having a 6-, seven-, and even eight-figure company is whether you comprehend the phases of a funnel and can successfully generate income from the points along the line.
I learnt more about that there are levels of traffic temperature level and therefore, treating them along the same funnel procedure threatens.
This trick alone is essential to developing the ideal kind of page, deal, and traffic that will lead to sales.
There’s likewise the pre-framing idea that you require to fully understand when producing a funnel– particularly if you desire visitors and causes trust you more. Well, who does not wish to develop trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets exceeds the typical business suggestions. It enters into the specific landing pages you can develop in the 7 building stages that we’ve talked about earlier.
You get to see the twenty-three of the most effective building blocks for your sales funnels.
DotCom Secrets 23 building blocks of a funnel
Smart funnel hackers utilize these foundation at specific times throughout these very same four stages of the funnel:
- Pre-frame bridge
- Qualifying customers
- Qualifying purchasers
Recognizing hyper purchasers for your product or services.
When you’ve comprehended how this works, you can choose which you wish to begin with very first and which one to stick to in your market.
Secret # 12: Frontend Vs. Backend Funnels
Picking the ideal type of funnels can be a struggle even to the more advanced online marketers. More so, comprehend the funnels that will be served only to certified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so apparent– but bypassing it can make a difference in your traffic engagement and sales.
Here Russell outlines the process he follows when picking a funnel to use on the frontend of his value ladders, the funnel he uses in the consideration stage (the middle), and those used for the backend offers.
Secret # 13: The Best Bait
I could not contain this ‘secret’ when I first checked out the DotCom Secrets book.
Russell spills all of it out in this area and reveals the secret that made all his books offer millions.
Simply by getting your totally free copy of DotCom Secrets and studying the funnel actions, you’ll have several “Aha-Moments” that will change your organization, especially if you have a product you’re presently selling online (or perhaps offline).
I imply if you can buy your complimentary copy of DotCom Secrets and study the funnel actions, you’ll understand the secret behind these records.
He stresses the power of words and how using a certain WORD can alter your entire service magically. That single word can function as bait.
No matter the market you run in, what you do, what products you use, or business model, this is the part that some of the effective entrepreneurs would conceal from you.
Area Four: Scripts and funnels
The first time I read DotCom Secrets, I couldn’t grasp this section since it was unique in its way. I needed to read the book again to comprehend the point that Russell was making.
As one of the actionable areas, Russell dives deeper into the core funnels he utilizes in running ClickFunnels and other business, in addition to the precise funnel scripts that have helped him to sell countless each of his items.
These are split into the Frontend, Middle and Backend Funnels. Interestingly, you don’t need to struggle with these parts since there’s an effective suite of software you can use to automate everything– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
Due to the fact that it shows what should occur when you get your visitors onboard your sales funnel, the Frontend Funnel is essential.
You’ll find this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to build and can benefit eCommerce marketers or entrepreneurs who have Shipping plus free deals.
The very first page of the Frontend Funnel starts with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to provide where the product must be shipped.
On the 2nd page (step-two) of the funnel, the visitor’s charge card details is requested for the shipping and handling charge. Once the visitor has effectively completed the second page– the One-time-offer is next.
Naturally, you’re not left alone as there are scripts you will utilize to make this whole 2-step totally free shipping funnel effective. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the exact same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The goal of setting up this offer is to assist breakeven and cover the money you spent on advertising or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson reveals the useful mechanics involved in this type of funnel. And he also introduced a distinct script called the Star, Story, Solution script which assists to nudge a cold lead towards your items.
You’ll access to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll find how to attract visitors and let them keep spending for a longer time.
You’re not limited in any way– as there are numerous methods to use this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The best webinar is the best and also the first funnel for the middle of your worth ladder. It covers whatever about hosting high-converting webinars; how to use taped or live discussions to market your services or products on autopilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re offered with the strategies and scripts that will make the webinar genuinely “best.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more advanced webinar discussion where your objective is to get individuals to purchase.
You’ll likewise access the scripts for this updated version of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel particularly for launching a new product by sharing a series of videos to provide tons of worth to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the creator of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be persuasive, valuable, and entertaining– consequently causing visitors to act. You’ll discover how to properly structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket offers utilizing an innovative formula and scripts. This funnel is what you need to acquire premium clients if you’re a coach or specialist.
Area 5: ClickFunnels.
This last area is quick however you can find out more by reading my ClickFunnels evaluate.
DotCom Secrets Pros and Cons.
DotCom Secrets is a great book if you wish to gain insights, see examples, and read stories that will influence you to build a successful company online or guide you in transitioning from offline to online marketing channels.
Let’s consider the cons and pros quickly:.
DotCom Secrets is complimentary. Get business-building knowledge without paying cash.
Enhance your business’ importance utilizing the worth ladders and sales funnel methods and scripts.
Get tricks to becoming a thought leader in your industry.
Simple strategies that will work for any service model.
Establish and construct relationships rapport with your clients.
You may require to have an existing company to gain from DotCom Secrets (although it can certainly benefit you if you’re simply starting along with long as you implement the details).
The book is ideal for businesses that take advantage of online marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the main site, DotCom Secrets is FREE. If you’re based within the United States or $14.95 for international, you only have to pay for shipping/handling– $7.95.
There you have it, the Free Plus Shipping offer we went over earlier. As you can see, Russell is a master at executing what he teaches.
If you choose to buy DotCom Secrets from Amazon, you can get the paperback format for $14.80. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for providing the book devoid of his website (you just pay for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a package of actionable methods and tricks for growing a business and starting.
You’ll come across a bunch of aha minutes while going through the sections. More significantly, you’re assisted on how to include the concept into my own organization.
DotCom Secrets is a playbook. You may have to read it several times to get the ‘tricks’ into your head and organization. You don’t have to if you have a strong IQ, which I’m sure you do!
All in all, if you’re selling services or products online, I extremely suggest that you get a copy of DotCom Secrets for FREE.