Dotcom Secrets is a fantastic book if you wish to gain insights, see examples, and read stories that will influence you to develop an effective organization online or guide you in transitioning from offline to internet marketing channels.
So let’s think about the benefits and drawbacks quickly:
- DotCom Secrets is free. Get it here.
- You will overcome the shoulder lessons from a successful extremely affiliate– Russell Brunson.
- The book is a pleasurable and simple read.
- You will get actionable takeaways that you can use to enhance your business instantly.
- It’s not a “how to make money online” book per se.
- You will need to have some knowledge of online marketing principles to totally appreciate the book.
Dotcom Secrets is a great resource if you wish to gain from someone who has really generated income online.
Russell Brunson takes you step-by-step through his ClickFunnels journey, sharing what worked and what didn’t along the way.
You’ll leave from reading this book with actionable takeaways that you can use to improve your organization immediately.
The only downside is that it’s not a “how to generate income online” book per se– you will require to have some knowledge of internet marketing ideas to totally value it.
Overall, Dotcom Secrets is a valuable resource for anyone looking to develop or grow an online organization.
So if you’re all set to learn from among the masters of Sales Funn, make certain to have a look at this book today!
DotCom Secrets Book
It’s one of my favorite service books. You might have to read it multiple times to fully comprehend it. Or merely make it your companion as you tackle your online lifestyle business experiences.
In the introduction of the book, Russell Brunson promised to keep the book evergreen for many years to come. The objective is to make it relevant to both new and sophisticated online business owners.
How many business books do you still find appropriate in this ever-changing world? Although marketing techniques are constantly changing, the DotCom Secrets book is still extremely relevant and beneficial today.
What Is DotCom Secrets?
The DotCom Secrets book offers a detailed procedure for growing an effective service– whether online or offline.
DotCom Secrets Review
Although DotCom Secrets was first released in 2015, you’ll discover that most of the strategies that Russell speak about are still reliable today.
You’ll get a ton of actionable recommendations from the book and if you have strategies to offer items online or you’re currently at it, you require to get a copy of DotCom Secrets and keep it as a referral.
Dan Kennedy wrote the forward to the DotCom Secrets book. In his precise words:
” In fact, this is a tested playbook for growing your company with effective lead generation and sales/conversion techniques, which can be utilized offline and online.”
This is a effective and transformative book. DotCom Secrets by Russell Brunson is the best plan if you’re aiming to begin a company or scale an existing company.
Within the pages of the Dotcom Secrets book, you’ll get a detailed strategy that guides you on the best foundation for your organization. You’ll absolutely get arise from reading it.
To be truthful, DotCom Secrets sounds like a book for developing a sustainable online company just.
Don’t be constrained by that due to the fact that the actionable marketing strategies work for both online and offline businesses. You’re in safe hands if you run a brick-and-mortar organization and want to transition to online marketing.
Who Is DotCom Secrets For?
Is “DotCom Secrets” for you?
Well, only you can answer that question. If you wish to scale a service or start and follow tested ‘faster way’ that has actually been tested by Russell himself, you must read the DotCom Secrets book.
It’s altering lives and I’ve personally found it incredibly important on my entrepreneurial journey (I’ve read it a number of times). I highly suggest the book.
DotCom Secrets might not be worth your read if you ‘d rather play cool and try to figure it out by yourself. You need to think about another book.
DotCom Secrets supplies smart insights and strategies to:
Existing business owners: If you have not begun a business at all or have no service idea, the book may not pertain to you.
Product owners: If you have an existing product currently, then you can find out methods to double or perhaps triple your sales.
Positive online marketers: If you’re willing to take actions that may challenge your idea of organization, then you must use DotCom Secrets as a recommendation.
Why DotCom Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer
You wish to develop a company that stands the test of time. You don’t wish to fizzle out because you lack the skillset, tools, and tricks that have been tested and shown to produce excellent outcomes.
Whether you’re a novice who’s simply getting started or you’re a professional, DotCom Secrets will stroll you through the procedure of beginning and growing a rewarding company.
If you already have a service, use the tricks in the book to scale to incredible levels? Aside from earning money, you’ll touch more lives and make the world a better place.
DotCom Secrets Is a relied on and powerful book that offers particular, actionable instructions on what you need to do to fail-proof your service, how to draw in customers, and the secrets to substantially enhance your sales.
If you stop working to check out DotCom Secrets, you’re still not restricted at all. The only challenge, however, is that you’ll miss out on the chance to quickly grow your existing company or grow in a competitive industry.
How Is DotCom Secrets Different From Expert Secrets & Traffic Secrets?
Sure, there are some distinctions between Expert Secrets Both books pertain to, lifestyle business owners, entrepreneur and online marketers– considering that they match each other and provide for beginning and growing a successful organization.
Professional Secrets vs DotCom Secrets.
DotCom Secrets details a detailed procedure to successfully structure your business. You get to learn how to provide your message and interact value in a manner that makes people wish to pay you.
Specialist Secrets offers actionable examples, illustrations, and stories that help you find your voice, construct a faithful fan base and earn money to share messages that will change another person’s life.
Both books are recommended to entrepreneur who wish to become more successful in their industries. Entrepreneurs who are developed to see chances in competitors instead of discomfort.
And lastly in Russell’s third and brand new book in the trilogy called Traffic Secrets, which is the playbook for filling your websites and funnels with your dream customers (aka getting tons of traffic as the title of the book suggests).
DotCom Secrets Review: An In-Depth Look Inside
The Dotcom Secrets book is organized into 5 sections much like Expert Secrets that lays out the basic marketing procedures and how to execute them.
Section One: Ladders and Funnels
DotCom Secrets Value Ladder Vs Funnel
Russell began the first section of DotCom Secrets with “Ladders and Funnels.” He also reveals 5 (5) marketing secrets. Let’s review them:
Secret # 1: The Secret Formula
You need to have a complete understanding of where you desire your business. How does this understanding help your consumers and customers?
This will assist you to serve them much better– instead of searching for out their discomfort points, how desperate they need services, and what they’re prepared to pay.
In the secret formula, four simple concerns were detailed in a step-by-step order inside the DotCom Secrets book:
Who are your dream customers?
How do you discover them?
How do you attract them without being pushy?
What advantage will they receive from your business?
You’ll discover answers to these questions and more in the very first secret.
Secret #2: The Value Ladder
When it comes to constructing a sustainable service, worth is essential. If there’s no value, customers and consumers will leave.
That’s why Russell invested a ton of time to dissect the steps that you require to follow to navigate your dream client from taking the “bait” (starting point of your ladder) to where they wish to be.
DotCom Secrets Value Ladder
This secret is described as “taking them through your worth ladder.”
When you successfully structure the worth ladder, you’ll not just make more cash, you’ll also offer your clients with a more customized option. They’ll love you for this.
Secret # 3: From A Ladder To A Funnel
This trick is where the magic occurs. It’s like an epiphany that alters everything you already know about growing a lucrative company. You’ll get going with constructing out your own sales funnel and the psychology behind a profitable funnel.
There’s a lot more …
You need to require a complete value total worth place. You may not be able to develop a high-converting sales funnel if you do not have an effective value adder mapped out.
The sales funnel is essential and has actually altered the way entrepreneurs and businesses approach sales online.
It works because it takes into consideration the customers’ habits– and moves them through the different actions of your worth ladder up until they’re ready to purchase your item– voluntarily.
Secret # 4: How To Find Your Dream Customers
You have a target market. Unfortunately, you might not know how to determine or serve them. That’s why understanding how to define your target market is important.
This secret lays out where your target market (i.e., customers who are ready to buy your product) are spending the majority of their time online. Discover the techniques to divert their attention to your sales funnel. This is gold!
DotCom Secrets Sales Funnel
You’ll be armed with the techniques that work to get a client to leave whatever they’re doing and check out your page.
Every online business owner needs to discover and master these strategies. Russell makes it simple in DotCom Secrets.
Secret # 5: The Three Types Of Traffic
Generating traffic to a landing page or site is a consistent battle for many people. It’s perhaps the most daunting element of running an effective online company.
Do you truly understand how traffic operates in the internet marketing space? Russell has the answers if you aren’t confident in your traffic generation competence.
He shows you the best kind of traffic that you must take notice of and how it can transform your organization. The type of traffic consists of:
- Traffic we control
- The traffic we do not control
- Traffic we own
Area Two: Your Communication Funnel
In this area, Russell digs deeper into the procedures involved in constructing an audience by leveraging advanced personal branding techniques, the tricks to interacting well with your audience that will lead to a sale.
Make sure you don’t skip this section while checking out DotCom Secrets.
Secret # 6: The Attractive Character
There’s a secret to developing a appealing and confident character.
Why do you believe people like Gary Vaynerchuk, Marie Forleo, Tony Robbins, and of course, Russell Brunson have enormous followers?
As an entrepreneur, you can’t go wrong when you lastly develop an attractive character. When you’re successful at it, it indicates you can add more competent customers to your e-mail list and release an effective product that people are prepared and all set to buy immediately.
In producing that appealing character, Russell Brunson specifies the 3 components you must keep in check, which is divided into 3 (3) classifications:
- The Elements
- The Identity
DotCom Secrets shows you how to develop an appealing character utilizing these components and their components, and recognize the best method to communicate your captivating stories that will get the sales being available in.
Secret # 7: The Soap Opera Sequence
This “secret” originates from the previous part of Dotcom Secrets. It’s all about creating a bond and a sort of relationship between the Attractive Character and the target market through a traffic source we own. Email.
The Soap Opera Sequence comprises a series of e-mail series that assist to link and develop an immediate relationship between you and the person reading your email. Russell credits Andre Chaperon (creator of Autoresponder Madness) for developing the Soap Opera Email Sequence
DotCom Secrets Soap Opera Sequence
Russell out of his good heart likewise shares the EXACT 5 e-mail templates that have helped him to transition into a desired web and an appealing character marketer.
Since it capitalizes on giving value to your customers, the Soap Opera Sequence works. This ‘value’ paired with an alluring open storyline hooks them the minute they read your very first e-mail and they’ll eagerly anticipate the next one.
The days of uninteresting email sequences are over. Don’t simply delight in soap opera on television, it’s time to anecdotally utilize it in your email messages.
Secret # 8: Daily Seinfeld Sequence.
According to Russell Brunson, “the trick to keeping your customers happy to hear from you every day is utilizing the Seinfeld e-mail format.”
So what’s the Seinfeld format all about?
DotCom Secrets Seinfeld Sequence
It’s an email style that develops enjoyment in your readers. It ‘d entertain them and cause them to buy from you.
It leverages the power of storytelling. This time, you’re being innovative in sharing your life and appropriate stories happening with/around you– stories they can easily connect with. You need to be purposeful and tactical about it anyways.
You wish to have the ability to lead ideal consumers back to your deal. This might look easy however it’s effective!
Russell also provides fine examples and composed design templates to accelerate the process when you’re sending Seinfeld emails.
Area Three: Funnelology
In this area, the techniques and techniques for building high-converting funnels are discussed in detail, as well as and what you truly should do to make your funnel work.
Russell covers the principles of a funnel, stages (and sales funnel phases) and the kind of landing pages to use, how to structure them, when, and in what matter.
Secret # 9: Reverse-Engineering A Successful Funnel
In Marketing 101, we learned the significance of sticking to systems that work. Simply put, there’s no requirement to transform the wheel.
There’s an opportunity that you’re making the above error if you’re a service owner and you’re having a hard time to break even.
This prevails with entrepreneurs who are simply beginning with their sales funnel. They try to re-invent the entire automobile. When constructing a company, what an awful path to follow!
The secret here is leveraging on other individuals who already have an effective funnel and making your offer to their exact customers. Watch on the:
- Ad copy and copies
- Traffic sources
- Landing page
Knowing how to reverse all these elements to work for you is a priceless present for your organization. It’s quite simple once you understand how the pieces fit.
Secret # 10: Seven Phases Of A Funnel
I’m extremely grateful that I read DotCom Secrets a couple of years ago (and several times more because that first time to totally comprehend and execute the methods in my own online business.
It not only opened my eyes to funnels and how to construct them however likewise the 7 stages that a perfect client needs to go through.
DotCom Secrets The 7 Phases of a Funnel
It made me better come to terms with this sentence within the DotCom Secrets. It checks out:
The genuine distinction in between having a six-, 7-, or even eight-figure business is whether you comprehend the phases of a funnel and can successfully generate income from the points along the line.
I got to know that there are levels of traffic temperature and for that reason, treating them along the exact same funnel process threatens.
This trick alone is fundamental to creating the right kind of page, deal, and traffic that will lead to sales.
When developing a funnel– particularly if you want visitors and leads to trust you more, there’s likewise the pre-framing concept that you need to fully comprehend. Well, who does not want to establish trust currently?
Secret # 11: The Twenty-Three Building Blocks Of A Funnel
DotCom Secrets surpasses the typical company recommendations. It goes into the particular landing pages you can produce in the 7 structure stages that we’ve discussed earlier.
You get to see the twenty-three of the most effective foundation for your sales funnels.
DotCom Secrets 23 foundation of a funnel
Smart funnel hackers utilize these foundation at specific times throughout these exact same 4 stages of the funnel:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying purchasers
Determining hyper purchasers for your services and items.
When you’ve comprehended how this works, you can decide which you wish to begin with very first and which one to adhere to in your market.
Secret # 12: Frontend Vs. Backend Funnels
Choosing the best kind of funnels can be a struggle even to the more advanced marketers. More so, understand the funnels that will be served just to qualified purchasers (at the backend).
DotCom Secrets Frontend Vs Backend
This error isn’t so obvious– however bypassing it can make a distinction in your traffic engagement and sales.
Here Russell lays out the process he follows when selecting a funnel to use on the frontend of his value ladders, the funnel he utilizes in the factor to consider stage (the middle), and those used for the backend deals.
Secret # 13: The Best Bait
I could not include this ‘secret’ when I first checked out the DotCom Secrets book.
Russell spills it all out in this area and reveals the trick that made all his books offer millions.
Simply by grabbing your free copy of DotCom Secrets and studying the funnel actions, you’ll have a number of “Aha-Moments” that will change your company, specifically if you have an item you’re presently offering online (or perhaps offline).
I mean if you can purchase your free copy of DotCom Secrets and study the funnel actions, you’ll understand the trick behind these records.
He highlights the power of words and how using a specific WORD can alter your entire organization magically. That single word can act as bait.
Regardless of the market you operate in, what you do, what products you provide, or the business design, this is the part that some of the effective entrepreneurs would conceal from you.
Section Four: Funnels And Scripts
The first time I read DotCom Secrets, I could not grasp this section since it was distinct in its method. I had to check out the book once again to comprehend the point that Russell was making.
As one of the actionable sections, Russell dives deeper into the core funnels he uses in running ClickFunnels and other companies, as well as the exact funnel scripts that have assisted him to sell millions of each of his products.
These are split into the Frontend, Middle and Backend Funnels. Surprisingly, you do not have to battle with these parts because there’s a powerful suite of software application you can use to automate everything– ClickFunnels software application.
1. Frontend Funnel: Two-Step– Free Plus Shipping
The Frontend Funnel is essential because it shows what should happen when you get your visitors onboard your sales funnel.
You’ll discover this kind of funnel in the DotCom Secrets book Funnel. It’s a Two-Step funnel that’s simple to build and can benefit eCommerce business owners or online marketers who have Shipping plus complimentary deals.
The first page of the Frontend Funnel begins with a video with the Who, What, Why and How script which pre-frames the visitor. Next, the visitor is asked to supply where the item needs to be shipped.
On the 2nd page (step-two) of the funnel, the visitor’s credit card details is requested for the shipping and dealing with charge. When the visitor has actually effectively filled out the 2nd page– the One-time-offer is next.
Obviously, you’re not left alone as there are scripts you will utilize to make this entire 2-step free shipping funnel efficient. Thanks, Russell!
2. Frontend Funnel: Self-Liquidating Offer
In the same Frontend Funnel, we also have the SLOs or Self-Liquidating Offers. The goal of setting up this deal is to assist breakeven and cover the money you spent on advertising or getting the lead.
DotCom Secrets self liquidating offer
Here, Russell Brunson shows the useful mechanics associated with this type of funnel. And he also introduced an unique script called the Star, Story, Solution script which assists to nudge a cold lead towards your products.
You’ll get to these scripts which are forty-four (44) in number.
3. Frontend Funnel: Continuity
In this Frontend Funnel, you’ll discover how to attract visitors and let them keep spending for a longer time.
But you’re not restricted in any way– as there are numerous ways to utilize this to increase your success rate.
4. Middle Funnel: Perfect Webinar
The ideal webinar is the ideal and likewise the first funnel for the middle of your value ladder. It covers everything about hosting high-converting webinars; how to use live or documented discussions to market your products or services on auto-pilot.
DotCom Secrets Perfect Webinar
Sure enough, you’re provided with the techniques and scripts that will make the webinar really “perfect.”.
5. Middle Funnel: Invisible Perfect Webinar.
It’s not FREE!. It’s a more sophisticated webinar discussion where your objective is to get individuals to purchase.
You’ll likewise access the scripts for this upgraded variation of Perfect Webinar.
6. Middle Funnel: Product Launch.
You utilize the “Product Launch” funnel particularly for introducing a new item by sharing a series of videos to offer tons of worth to your visitors.
Internet marketing influencers like Ramit Sethi, Brian Dean, Dean Graziosi (the developer of Knowledge Broker Blueprint), and a host of them utilize it.
These videos will be persuasive, helpful, and entertaining– thereby causing visitors to act. You’ll find how to appropriately structure these videos in the DotCom Secrets book.
7. Backend Funnel: High-Ticket, Three-Step Application.
This is where you master the art of offering high-ticket deals using a sophisticated formula and scripts. If you’re a coach or consultant, this funnel is what you need to get premium customers.
Section 5: ClickFunnels.
This last section is quick but you can find out more by reading my ClickFunnels examine.
DotCom Secrets Pros and Cons.
DotCom Secrets is a terrific book if you want to acquire insights, see examples, and read stories that will motivate you to develop an effective service online or guide you in transitioning from offline to internet marketing channels.
Let’s consider the cons and pros quickly:.
DotCom Secrets is free. Get business-building knowledge without paying cash.
Improve your organization’ significance utilizing the worth ladders and sales funnel strategies and scripts.
Get tricks to ending up being an idea leader in your market.
Simple methods that will work for any business model.
Build relationships and establish connection with your clients.
You might need to have an existing business to gain from DotCom Secrets (although it can definitely benefit you if you’re simply starting along with long as you implement the details).
The book is perfect for services that take advantage of internet marketing platforms.
DotCom Secrets Book Pricing.
When you get it from the official site, DotCom Secrets is FREE. You just need to spend for shipping/handling– $7.95 if you’re based within the United States or $14.95 for international.
There you have it, the Free Plus Shipping offer we talked about previously. As you can see, Russell is a master at executing what he teaches.
You can get the paperback format for $14.80 if you prefer to buy DotCom Secrets from Amazon. It’s your option.
DotCom Secrets Free Book.
Thanks to Russell for providing the book free from his site (you simply spend for shipping).
DoCom Secrets Review Summary: Is It Worth Getting The Book?
The DotCom Secrets book is a package of actionable techniques and secrets for growing a service and starting.
You’ll stumble upon a lot of aha minutes while going through the sections. You’re guided on how to incorporate the idea into my own service.
DotCom Secrets is a playbook. You may need to read it numerous times to get the ‘secrets’ into your head and company. But you do not need to if you have a strong IQ, which I’m sure you do!
All in all, if you’re offering services or products online, I extremely suggest that you get a copy of DotCom Secrets totally free.